--- title: "Meaning & Key Takeaway of: The greater the difficulty of the change…" description: "\"“The greater the difficulty of the change, the greater the need for enchantment. Factors that cause friction include expense, risk, and “politics.” If ..." image: "https://sms4smile.com/quotes/i/129/guy-kawasaki-1292_big-deal_the-greater-the-difficulty-of-the-change_2719680.png" --- # The greater the difficulty of the change, the greater the… ![“The greater the difficulty of the change, the greater the need for enchantment. Factors that cause friction include expense, risk, and “politics.” If a change is a big deal, then it’s a big deal to make it happen.” quote by Guy Kawasaki](https://sms4smile.com/quotes/i/129/guy-kawasaki-1292_big-deal_the-greater-the-difficulty-of-the-change_2719680.png) [Download](https://sms4smile.com/quotes/i/129/guy-kawasaki-1292_big-deal_the-greater-the-difficulty-of-the-change_2719680.png) [Open image](https://sms4smile.com/quotes/i/129/guy-kawasaki-1292_big-deal_the-greater-the-difficulty-of-the-change_2719680.png) > ““The greater the difficulty of the change, the greater the need for enchantment. Factors that cause friction include expense, risk, and “politics.” If a change is a big deal, then it’s a big deal to make it happen.”” [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Big changes are hard; they need inspiring solutions to overcome cost, risk, and politics. **In simple terms:** Change needs enchantment to succeed. Key Takeaway Create inspiring solutions for change. Themes change innovation politics Mood optimistic strategic Type business motivational When to use this quote - business transformation - policy reform - project management Key Concepts strategy leadership Questions to Reflect On - How do you make change appealing? - What risks are unavoidable? A Different Perspective Enchantment alone may not solve practical obstacles. ★ ★ ★ ★ ★ No ratings yet [Big deal](https://sms4smile.com/quotes/about/big-deal/) [Cause Friction](https://sms4smile.com/quotes/about/cause-friction-2872394/) [Change](https://sms4smile.com/quotes/about/change/) [Changes](https://sms4smile.com/quotes/about/changes/) [Enchantment Factors](https://sms4smile.com/quotes/about/enchantment-factors-2872396/) [Factors Cause](https://sms4smile.com/quotes/about/factors-cause-2872397/) [Friction](https://sms4smile.com/quotes/about/friction/) [Friction Include](https://sms4smile.com/quotes/about/friction-include-2872395/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) ## Related quotes > [We must understand the factors that cause fragility, violence, and conflict in order to develop solutions that will meaningfully reduce instability at its roots…](https://sms4smile.com/quotes/peter-maurer/we-must-understand-the-factors-that-cause-fragility-violence-and/) [Peter Maurer](https://sms4smile.com/quotes/author/peter-maurer/) > [Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed…](https://sms4smile.com/quotes/john-battelle/bitcoin-woke-us-all-up-to-a-new-way-to-pay-and-culturally-i-think-a/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Of all the frictional resistances, the one that most retards human movement is ignorance, what Buddha called 'the greatest evil in the world.' 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The reason why sensible people are as conventional as they can bear to be is that conventionality…](https://sms4smile.com/quotes/george-bernard-shaw/nobody-can-live-in-society-without-conventions-the-reason-why/) [George Bernard Shaw](https://sms4smile.com/quotes/author/george-bernard-shaw/) > [All three girls in 'Housefull 3,' Jacqueline Fernandez, Lisa Haydon and Nargis, got along well. Usually when there is more than one heroine there…](https://sms4smile.com/quotes/sajid-nadiadwala/all-three-girls-in-housefull-3-jacqueline-fernandez-lisa-haydon-and/) [Sajid Nadiadwala](https://sms4smile.com/quotes/author/sajid-nadiadwala/) > [The fire inside people is like a match; the way to ignite that flame is initially through friction, then other matches are lit through…](https://sms4smile.com/quotes/stephen-covey/the-fire-inside-people-is-like-a-match-the-way-to-ignite-that-flame/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [“Friction is necessary. Ease of life leads to complacency and the atrophy of the human will and spirit. Within our struggles lives our strength,…](https://sms4smile.com/quotes/jason-versey/friction-is-necessary-ease-of-life-leads-to-complacency-and-the/) [Jason Versey](https://sms4smile.com/quotes/author/jason-versey/) ## More by Guy Kawasaki > [Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap…](https://sms4smile.com/quotes/guy-kawasaki/don-t-worry-be-crappy-revolutionary-means-you-ship-and-then-test-lots/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [In giving presentations, use the 10/20/30 rule…use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.](https://sms4smile.com/quotes/guy-kawasaki/in-giving-presentations-use-the-10-20-30-rule-use-only-10-slides-take/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [What I lack in talent, I compensate with my willingness to grind it out. That's the secret of my life.](https://sms4smile.com/quotes/guy-kawasaki/what-i-lack-in-talent-i-compensate-with-my-willingness-to-grind-it/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [The mark of a good conversationalist is not that you can talk a lot. 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The lofty upside and scary downside makes reciprocity more important than ever.…](https://sms4smile.com/quotes/guy-kawasaki/the-record-of-what-you-do-is-forever-recoverable-because-of-google/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30…](https://sms4smile.com/quotes/guy-kawasaki/i-think-that-no-one-or-very-few-are-born-as-good-presenters-it-s-a/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Pursuing your passions makes you more interesting, and interesting people are enchanting.](https://sms4smile.com/quotes/guy-kawasaki/pursuing-your-passions-makes-you-more-interesting-and-interesting/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Entitlement is the opposite of enchantment.](https://sms4smile.com/quotes/guy-kawasaki/entitlement-is-the-opposite-of-enchantment/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.](https://sms4smile.com/quotes/guy-kawasaki/revolutionary-leaders-have-to-care-more-about-what-they-think-of/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on…](https://sms4smile.com/quotes/guy-kawasaki/if-you-have-more-money-than-brains-you-should-focus-on-outbound/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.](https://sms4smile.com/quotes/guy-kawasaki/most-venture-capitalists-won-t-read-a-business-plan-unless-the/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > ["(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential…](https://sms4smile.com/quotes/guy-kawasaki/big-name-research-firm-says-our-market-will-be-50-billion-in-2010/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even…](https://sms4smile.com/quotes/guy-kawasaki/go-ape-author-a-great-book-publish-it-quickly-and-entrepreneur-your/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) [Explore all 259 Guy Kawasaki quotes ](https://sms4smile.com/quotes/author/guy-kawasaki/) ## More Big deal quotes > [Okay, so I'll admit I'm curious. Big deal. We both know what that leads to. Dead cat.](https://sms4smile.com/quotes/susan-elizabeth-phillips/okay-so-i-ll-admit-i-m-curious-big-deal-we-both-know-what-that-leads/) [Susan Elizabeth Phillips](https://sms4smile.com/quotes/author/susan-elizabeth-phillips/) > [“But in the parent department, he had won the lottery. So, he'd always known that when he finally told them, they'd make him feel…](https://sms4smile.com/quotes/john-corey-whaley/but-in-the-parent-department-he-had-won-the-lottery-so-he-d-always/) [John Corey Whaley](https://sms4smile.com/quotes/author/john-corey-whaley/) > [“Perspective is everything. If your “why” is big enough, you can deal with almost any “what.”](https://sms4smile.com/quotes/nelson-searcy/perspective-is-everything-if-your-why-is-big-enough-you-can-deal-with/) [Nelson Searcy](https://sms4smile.com/quotes/author/nelson-searcy/) > [Making sure that people have access to preventive medicine for the first time ever as a nation? That's a big deal.](https://sms4smile.com/quotes/brad-schneider/making-sure-that-people-have-access-to-preventive-medicine-for-the/) [Brad Schneider](https://sms4smile.com/quotes/author/brad-schneider/) > [“You weren't out there that long, were you? I can't bear to think that no one found you right away." Noah shook his head.…](https://sms4smile.com/quotes/nicholas-sparks/you-weren-t-out-there-that-long-were-you-i-can-t-bear-to-think-that/) [Nicholas Sparks](https://sms4smile.com/quotes/author/nicholas-sparks/) > [Everyone's just laughing at me. I hate it. Big breasts, big ass, big deal, Can't I be anything else ? Gee, how long can…](https://sms4smile.com/quotes/marilyn-monroe/everyone-s-just-laughing-at-me-i-hate-it-big-breasts-big-ass-big-deal/) [Marilyn Monroe](https://sms4smile.com/quotes/author/marilyn-monroe/) > [“Eventually, Edgard said, “She doesn’t know anything about me. Not even that we were roping partners. Not that we were…” He looked at Trevor…](https://sms4smile.com/quotes/lorelei-james/eventually-edgard-said-she-doesn-t-know-anything-about-me-not-even/) [Lorelei James](https://sms4smile.com/quotes/author/lorelei-james/) > [Humility simply means that you do a great job at everything and it isn't really a big deal.](https://sms4smile.com/quotes/frederick-lenz/humility-simply-means-that-you-do-a-great-job-at-everything-and-it/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [“Being responsible for someone’s childhood is a big deal. We not only create our own memories, but we create our child’s memories.”](https://sms4smile.com/quotes/rachel-macy-stafford/being-responsible-for-someone-s-childhood-is-a-big-deal-we-not-only/) [Rachel Macy Stafford](https://sms4smile.com/quotes/author/rachel-macy-stafford/) > [I've never been truly closeted on the air; it's just something I never really made a big deal out of because I never felt…](https://sms4smile.com/quotes/elvis-duran/i-ve-never-been-truly-closeted-on-the-air-it-s-just-something-i-never/) [Elvis Duran](https://sms4smile.com/quotes/author/elvis-duran/) > [Tom Stafford was an odd character, you know - a brilliant guy. 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