--- title: "Meaning & Key Takeaway of: People are free or cheap. Marketing…" description: "\"People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the..." image: "https://sms4smile.com/quotes/i/ca2/guy-kawasaki-1292_amazon_people-are-free-or-cheap-marketing-using_272641.jpg" --- # People are free or cheap. Marketing: using Twitter or… ![“People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.” quote by Guy Kawasaki](https://sms4smile.com/quotes/i/ca2/guy-kawasaki-1292_amazon_people-are-free-or-cheap-marketing-using_272641.jpg) [Download](https://sms4smile.com/quotes/i/ca2/guy-kawasaki-1292_amazon_people-are-free-or-cheap-marketing-using_272641.jpg) [Open image](https://sms4smile.com/quotes/i/ca2/guy-kawasaki-1292_amazon_people-are-free-or-cheap-marketing-using_272641.jpg) > “People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.” [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketing can be low-cost or free using digital platforms, while infrastructure costs can be significant in the cloud. **In simple terms:** Marketing can be cheap; cloud costs can be high. Key Takeaway Balance cheap marketing with mindful cloud spending. Themes marketing cost management cloud computing Mood strategic pragmatic Type business technology When to use this quote - startup launches - social media campaigns - cloud budgeting - cost‑control meetings Key Concepts budgeting digital strategy scalability Questions to Reflect On - How do you measure ROI on low‑cost marketing? - What strategies keep cloud costs predictable? A Different Perspective Cheap marketing may not guarantee quality leads. ★ ★ ★ ★ ★ No ratings yet [Blogs](https://sms4smile.com/quotes/about/blogs/) [Data](https://sms4smile.com/quotes/about/data/) [Dollars](https://sms4smile.com/quotes/about/dollars/) [Infrastructure](https://sms4smile.com/quotes/about/infrastructure/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [The Web took off in all its glory because it was a royalty-free infrastructure . . . When I invented the Web, I didn't…](https://sms4smile.com/quotes/tim-berners-lee/the-web-took-off-in-all-its-glory-because-it-was-a-royalty-free/) [Tim Berners-Lee](https://sms4smile.com/quotes/author/tim-berners-lee/) > [If we can't be free at least we can be cheap.](https://sms4smile.com/quotes/frank-zappa/if-we-can-t-be-free-at-least-we-can-be-cheap/) [Frank Zappa](https://sms4smile.com/quotes/author/frank-zappa/) > [If we cannot be free, we can at least be cheap](https://sms4smile.com/quotes/frank-zappa/if-we-cannot-be-free-we-can-at-least-be-cheap/) [Frank Zappa](https://sms4smile.com/quotes/author/frank-zappa/) > [Why is Wi-Fi free at cheap hotels but $14 a night at expensive ones.](https://sms4smile.com/quotes/david-pogue/why-is-wi-fi-free-at-cheap-hotels-but-14-a-night-at-expensive-ones/) [David Pogue](https://sms4smile.com/quotes/author/david-pogue/) > [Grace is free, but it's not cheap.](https://sms4smile.com/quotes/kevin-deyoung/grace-is-free-but-it-s-not-cheap/) [Kevin DeYoung](https://sms4smile.com/quotes/author/kevin-deyoung/) > [I hated the blog hype and how fast everything was happening. It didn't feel natural to me. But at the same time, what's more…](https://sms4smile.com/quotes/michael-angelakos/i-hated-the-blog-hype-and-how-fast-everything-was-happening-it-didn-t/) [Michael Angelakos](https://sms4smile.com/quotes/author/michael-angelakos/) > [The audience has spoken, they want stories. They're dying for them. They're rooting for us to give them the right thing and they will…](https://sms4smile.com/quotes/kevin-spacey/the-audience-has-spoken-they-want-stories-they-re-dying-for-them-they/) [Kevin Spacey](https://sms4smile.com/quotes/author/kevin-spacey/) > [If the word police want to come and get me, they can come and get me. If someone wants to blog about me, fine.…](https://sms4smile.com/quotes/neal-brennan/if-the-word-police-want-to-come-and-get-me-they-can-come-and-get-me/) [Neal Brennan](https://sms4smile.com/quotes/author/neal-brennan/) > [I get questions from Richard Sandomir at the New York Times or Michael Hiestand at USA Today about issues .., 'well, there's a blog…](https://sms4smile.com/quotes/joe-buck/i-get-questions-from-richard-sandomir-at-the-new-york-times-or/) [Joe Buck](https://sms4smile.com/quotes/author/joe-buck/) > [I also like to use a sensational headline. Many people read blogs in aggregators, which generally show only the headline. So you have to…](https://sms4smile.com/quotes/fred-wilson/i-also-like-to-use-a-sensational-headline-many-people-read-blogs-in/) [Fred Wilson](https://sms4smile.com/quotes/author/fred-wilson/) > [I have a blog where I keep in touch with my fans. I write about things that are important to me. Sometimes on there…](https://sms4smile.com/quotes/patrick-rothfuss/i-have-a-blog-where-i-keep-in-touch-with-my-fans-i-write-about-things/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [Here's the point - and Jonah Goldberg reminds us of this. He wrote a blog post that was titled "The MacGuffinization of American Politics."…](https://sms4smile.com/quotes/rush-limbaugh/here-s-the-point-and-jonah-goldberg-reminds-us-of-this-he-wrote-a/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [There's plenty to criticize about the mass media, but they are the source of regular information about a wide range of topics. You can't…](https://sms4smile.com/quotes/noam-chomsky/there-s-plenty-to-criticize-about-the-mass-media-but-they-are-the/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [Authors of published papers and editors of scientific journals can, unfortunately, be slow to come to terms with criticism, and it's good that we…](https://sms4smile.com/quotes/andrew-gelman/authors-of-published-papers-and-editors-of-scientific-journals-can/) Andrew Gelman > [It turns out that social networks drive a heck of a lot of traffic to blogs.](https://sms4smile.com/quotes/matt-mullenweg/it-turns-out-that-social-networks-drive-a-heck-of-a-lot-of-traffic-to/) [Matt Mullenweg](https://sms4smile.com/quotes/author/matt-mullenweg/) ## More by Guy Kawasaki > [Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap…](https://sms4smile.com/quotes/guy-kawasaki/don-t-worry-be-crappy-revolutionary-means-you-ship-and-then-test-lots/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [In giving presentations, use the 10/20/30 rule…use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.](https://sms4smile.com/quotes/guy-kawasaki/in-giving-presentations-use-the-10-20-30-rule-use-only-10-slides-take/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [What I lack in talent, I compensate with my willingness to grind it out. That's the secret of my life.](https://sms4smile.com/quotes/guy-kawasaki/what-i-lack-in-talent-i-compensate-with-my-willingness-to-grind-it/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk…](https://sms4smile.com/quotes/guy-kawasaki/the-mark-of-a-good-conversationalist-is-not-that-you-can-talk-a-lot/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [At the end of my life, I want to say that I made the world a better place because I raised good children, loved…](https://sms4smile.com/quotes/guy-kawasaki/at-the-end-of-my-life-i-want-to-say-that-i-made-the-world-a-better/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.](https://sms4smile.com/quotes/guy-kawasaki/the-higher-you-go-in-a-company-the-less-oxygen-there-is-so-supporting/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever.…](https://sms4smile.com/quotes/guy-kawasaki/the-record-of-what-you-do-is-forever-recoverable-because-of-google/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30…](https://sms4smile.com/quotes/guy-kawasaki/i-think-that-no-one-or-very-few-are-born-as-good-presenters-it-s-a/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Pursuing your passions makes you more interesting, and interesting people are enchanting.](https://sms4smile.com/quotes/guy-kawasaki/pursuing-your-passions-makes-you-more-interesting-and-interesting/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Entitlement is the opposite of enchantment.](https://sms4smile.com/quotes/guy-kawasaki/entitlement-is-the-opposite-of-enchantment/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.](https://sms4smile.com/quotes/guy-kawasaki/revolutionary-leaders-have-to-care-more-about-what-they-think-of/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on…](https://sms4smile.com/quotes/guy-kawasaki/if-you-have-more-money-than-brains-you-should-focus-on-outbound/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.](https://sms4smile.com/quotes/guy-kawasaki/most-venture-capitalists-won-t-read-a-business-plan-unless-the/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > ["(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential…](https://sms4smile.com/quotes/guy-kawasaki/big-name-research-firm-says-our-market-will-be-50-billion-in-2010/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even…](https://sms4smile.com/quotes/guy-kawasaki/go-ape-author-a-great-book-publish-it-quickly-and-entrepreneur-your/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) [Explore all 259 Guy Kawasaki quotes ](https://sms4smile.com/quotes/author/guy-kawasaki/) ## More Amazon quotes > [“If Amazon’s dream of a world without gatekeepers becomes reality, then the company itself will become a powerful gatekeeper.”](https://sms4smile.com/quotes/evgeny-morozov/if-amazon-s-dream-of-a-world-without-gatekeepers-becomes-reality-then/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [“There was little science to Amazon’s earliest distribution methods. The company held no inventory itself at first. When a customer bought a book, Amazon…](https://sms4smile.com/quotes/brad-stone/there-was-little-science-to-amazon-s-earliest-distribution-methods/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [I don't know anything about Amazon's culture; I've never worked there.](https://sms4smile.com/quotes/parker-conrad/i-don-t-know-anything-about-amazon-s-culture-i-ve-never-worked-there/) [Parker Conrad](https://sms4smile.com/quotes/author/parker-conrad/) > [“A responsible woman doesn’t see opportunities and needs and look the other way pretending not to see them rather she gets to work to…](https://sms4smile.com/quotes/agu-jaachynma-n-e/a-responsible-woman-doesn-t-see-opportunities-and-needs-and-look-the/) [Agu Jaachynma N.E](https://sms4smile.com/quotes/author/agu-jaachynma-n-e/) > [“Jeff Bezos is famous for his “2 Pizza Rule” at Amazon: no meeting is to take place if the number of participants is too…](https://sms4smile.com/quotes/david-l-rogers/jeff-bezos-is-famous-for-his-2-pizza-rule-at-amazon-no-meeting-is-to/) [David L Rogers](https://sms4smile.com/quotes/author/david-l-rogers/) > [“The first week after the official launch, they took $12,000 in orders and shipped $846 worth of books, according to Eric Dillon, one of…](https://sms4smile.com/quotes/brad-stone/the-first-week-after-the-official-launch-they-took-12-000-in-orders/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [“ Programs has a temporary results leading to nothingness, and the Gospel the brings the result of Eternal life.”](https://sms4smile.com/quotes/tommie-scott/programs-has-a-temporary-results-leading-to-nothingness-and-the/) Tommie Scott > [The digital revolution is forever. They put importance on that option as well. With Amazon, you're getting the best of both worlds, with a…](https://sms4smile.com/quotes/nicolas-winding-refn/the-digital-revolution-is-forever-they-put-importance-on-that-option/) [Nicolas Winding Refn](https://sms4smile.com/quotes/author/nicolas-winding-refn/) > [The next time you're looking at a charity, don't ask about the rate of their overhead; ask about the scale of their dreams -…](https://sms4smile.com/quotes/dan-pallotta/the-next-time-you-re-looking-at-a-charity-don-t-ask-about-the-rate-of-2/) [Dan Pallotta](https://sms4smile.com/quotes/author/dan-pallotta/) > [“Sure we do," said Theo, swatting at a branch. "We get to the spring, Alia gets cured. We argue over the best choice for…](https://sms4smile.com/quotes/leigh-bardugo/sure-we-do-said-theo-swatting-at-a-branch-we-get-to-the-spring-alia/) [Leigh Bardugo](https://sms4smile.com/quotes/author/leigh-bardugo/) > [Wonder Woman isn't even American; she's an Amazon princess.](https://sms4smile.com/quotes/jim-lee/wonder-woman-isn-t-even-american-she-s-an-amazon-princess/) [Jim Lee](https://sms4smile.com/quotes/author/jim-lee/) > [Alternative services would mean that there would be services available to compete with Google, Facebook, Amazon, Dropbox, Skype, etc., and they would be run…](https://sms4smile.com/quotes/mikko-hypponen/alternative-services-would-mean-that-there-would-be-services/) [Mikko Hypponen](https://sms4smile.com/quotes/author/mikko-hypponen/) > [“I'd disagree with the characterisations of him as competitive (which I think was just misinterpretation of his ambition) or secretive (which I think is…](https://sms4smile.com/quotes/richard-brandt/i-d-disagree-with-the-characterisations-of-him-as-competitive-which-i/) [Richard Brandt](https://sms4smile.com/quotes/author/richard-brandt/) > [We got latched together and I was hoping you could separate us? (Amanda) They were made by your stepfather. Any chance you have a…](https://sms4smile.com/quotes/sherrilyn-kenyon/we-got-latched-together-and-i-was-hoping-you-could-separate-us-amanda/) [Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/) > [I don't like Amazon (wearing my author hat, not my customer hat).](https://sms4smile.com/quotes/charles-stross/i-don-t-like-amazon-wearing-my-author-hat-not-my-customer-hat/) [Charles Stross](https://sms4smile.com/quotes/author/charles-stross/) Browse all 434 Amazon quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.", "creator": { "@type": "Person", "name": "Guy Kawasaki" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/guy-kawasaki/people-are-free-or-cheap-marketing-using-twitter-or-blogs-cheap-or/", "about": { "@type": "Thing", "name": "Amazon" }, "@id": "https://sms4smile.com/quotes/guy-kawasaki/people-are-free-or-cheap-marketing-using-twitter-or-blogs-cheap-or/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ca2/guy-kawasaki-1292_amazon_people-are-free-or-cheap-marketing-using_272641.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ca2/guy-kawasaki-1292_amazon_people-are-free-or-cheap-marketing-using_272641.jpg", "url": "https://sms4smile.com/quotes/i/ca2/guy-kawasaki-1292_amazon_people-are-free-or-cheap-marketing-using_272641.jpg", "width": 1080, "height": 1080, "caption": "“People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon…” — Guy Kawasaki", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Guy Kawasaki", "item": "https://sms4smile.com/quotes/author/guy-kawasaki/" }, { "@type": "ListItem", "position": 4, "name": "People are free or cheap. Marketing:...", "item": "https://sms4smile.com/quotes/guy-kawasaki/people-are-free-or-cheap-marketing-using-twitter-or-blogs-cheap-or/" } ], "@id": "https://sms4smile.com/quotes/guy-kawasaki/people-are-free-or-cheap-marketing-using-twitter-or-blogs-cheap-or/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```