--- title: "Meaning & Key Takeaway of: Just do what's right for the customer…" description: "\"Just do what's right for the customer, and you'll be okay.\" — Guy Kawasaki" image: "https://sms4smile.com/quotes/i/a32/guy-kawasaki-1292_customer_just-do-what-s-right-for-the-customer-an_611636.png" --- # Just do what's right for the customer, and you'll be okay. ![“Just do what's right for the customer, and you'll be okay.” quote by Guy Kawasaki](https://sms4smile.com/quotes/i/a32/guy-kawasaki-1292_customer_just-do-what-s-right-for-the-customer-an_611636.png) [Download](https://sms4smile.com/quotes/i/a32/guy-kawasaki-1292_customer_just-do-what-s-right-for-the-customer-an_611636.png) [Open image](https://sms4smile.com/quotes/i/a32/guy-kawasaki-1292_customer_just-do-what-s-right-for-the-customer-an_611636.png) > “Just do what's right for the customer, and you'll be okay.” [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The advice emphasizes prioritizing customer needs as the path to success and personal integrity. **In simple terms:** Focus on customers to succeed. Key Takeaway Put customers first. Themes business ethics customer focus success integrity Mood practical motivational Type business advice When to use this quote - product development - customer support - entrepreneurship Key Concepts service orientation value creation leadership Questions to Reflect On - How do you balance customer demands with long‑term vision? - When might customer‑first be insufficient? A Different Perspective Can overlook internal innovation. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) ## Related quotes > [“If you worry about taking care of the customer, you’ll never have to worry about making money.”](https://sms4smile.com/quotes/rob-liano/if-you-worry-about-taking-care-of-the-customer-you-ll-never-have-to/) [Rob Liano](https://sms4smile.com/quotes/author/rob-liano/) > [Customer conversion is dependent on the right customer conversation.](https://sms4smile.com/quotes/rasheed-ogunlaru/customer-conversion-is-dependent-on-the-right-customer-conversation/) [Rasheed Ogunlaru](https://sms4smile.com/quotes/author/rasheed-ogunlaru/) > [“Always do what is right with the customer. What you sow now, you will harvest later.”](https://sms4smile.com/quotes/timi-nadela/always-do-what-is-right-with-the-customer-what-you-sow-now-you-will/) [Timi Nadela](https://sms4smile.com/quotes/author/timi-nadela/) > [“How do you set the right price for the right customer at the right time in the right channel?”](https://sms4smile.com/quotes/bill-cross/how-do-you-set-the-right-price-for-the-right-customer-at-the-right/) Bill Cross > [“The Customer isn't always right. Sometimes the customer is an asshole. That's the first rule of retail.”](https://sms4smile.com/quotes/kelly-link/the-customer-isn-t-always-right-sometimes-the-customer-is-an-asshole/) [Kelly Link](https://sms4smile.com/quotes/author/kelly-link/) > [It's okay, I'll be it's okay. Don't worry 'bout me, I'll be fine in the end wait and see but for now I stay…](https://sms4smile.com/quotes/mee/it-s-okay-i-ll-be-it-s-okay-don-t-worry-bout-me-i-ll-be-fine-in-the/) [Mee](https://sms4smile.com/quotes/author/mee/) > [“No matter who you are, not everybody is going to like what you do, so as long as you’re armed with that knowledge, you’ll…](https://sms4smile.com/quotes/mara-altman/no-matter-who-you-are-not-everybody-is-going-to-like-what-you-do-so/) [Mara Altman](https://sms4smile.com/quotes/author/mara-altman/) > [You're going to be okay. Maybe you won't be the same, but you'll still be okay.](https://sms4smile.com/quotes/anonymous/you-re-going-to-be-okay-maybe-you-won-t-be-the-same-but-you-ll-still/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“It is what it is and it's okay. 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The lofty upside and scary downside makes reciprocity more important than ever.…](https://sms4smile.com/quotes/guy-kawasaki/the-record-of-what-you-do-is-forever-recoverable-because-of-google/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30…](https://sms4smile.com/quotes/guy-kawasaki/i-think-that-no-one-or-very-few-are-born-as-good-presenters-it-s-a/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Pursuing your passions makes you more interesting, and interesting people are enchanting.](https://sms4smile.com/quotes/guy-kawasaki/pursuing-your-passions-makes-you-more-interesting-and-interesting/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Entitlement is the opposite of enchantment.](https://sms4smile.com/quotes/guy-kawasaki/entitlement-is-the-opposite-of-enchantment/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.](https://sms4smile.com/quotes/guy-kawasaki/revolutionary-leaders-have-to-care-more-about-what-they-think-of/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on…](https://sms4smile.com/quotes/guy-kawasaki/if-you-have-more-money-than-brains-you-should-focus-on-outbound/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.](https://sms4smile.com/quotes/guy-kawasaki/most-venture-capitalists-won-t-read-a-business-plan-unless-the/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > ["(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential…](https://sms4smile.com/quotes/guy-kawasaki/big-name-research-firm-says-our-market-will-be-50-billion-in-2010/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even…](https://sms4smile.com/quotes/guy-kawasaki/go-ape-author-a-great-book-publish-it-quickly-and-entrepreneur-your/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) [Explore all 259 Guy Kawasaki quotes ](https://sms4smile.com/quotes/author/guy-kawasaki/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. 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Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. 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