--- title: "Meaning & Key Takeaway of: Go APE: Author a great book, Publish it…" description: "\"Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucr..." image: "https://sms4smile.com/quotes/i/67b/guy-kawasaki-1292_apes_go-ape-author-a-great-book-publish-it-qu_216842.jpg" --- # Go APE: Author a great book, Publish it quickly, and… ![“Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.” quote by Guy Kawasaki](https://sms4smile.com/quotes/i/67b/guy-kawasaki-1292_apes_go-ape-author-a-great-book-publish-it-qu_216842.jpg) [Download](https://sms4smile.com/quotes/i/67b/guy-kawasaki-1292_apes_go-ape-author-a-great-book-publish-it-qu_216842.jpg) [Open image](https://sms4smile.com/quotes/i/67b/guy-kawasaki-1292_apes_go-ape-author-a-great-book-publish-it-qu_216842.jpg) > “Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.” [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Self‑publishing a book quickly can be rewarding and profitable, though challenging, and may influence others. **In simple terms:** Publish fast, learn, and inspire. Key Takeaway Embrace rapid self‑publishing. Themes entrepreneurship writing self‑publishing Mood motivational strategic Type advice inspirational When to use this quote - author launch - online promotion - reader engagement Key Concepts marketing author platform financial gain Questions to Reflect On - What balance between speed and quality is ideal? - How to ensure impact without traditional publishing? A Different Perspective Self‑publishing can lack editorial polish. ★ ★ ★ ★ ★ No ratings yet [Apes](https://sms4smile.com/quotes/about/apes/) [Book](https://sms4smile.com/quotes/about/book/) [Books](https://sms4smile.com/quotes/about/books/) [Change the world](https://sms4smile.com/quotes/about/change-the-world/) [Changing the world](https://sms4smile.com/quotes/about/changing-the-world/) [Entrepreneur](https://sms4smile.com/quotes/about/entrepreneur/) [Fun](https://sms4smile.com/quotes/about/fun/) [Publishing](https://sms4smile.com/quotes/about/publishing/) [Self](https://sms4smile.com/quotes/about/self/) [Success](https://sms4smile.com/quotes/about/success/) [Way to success](https://sms4smile.com/quotes/about/way-to-success/) [World](https://sms4smile.com/quotes/about/world/) [Writer](https://sms4smile.com/quotes/about/writer/) ## Related quotes > [I do not mind if you think slowly, but I do object when you publish more quickly than you think.](https://sms4smile.com/quotes/anonymous/i-do-not-mind-if-you-think-slowly-but-i-do-object-when-you-publish/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [One's head is finite. You pour more and more things into it - surnames, chronologies, affiliations - and it packs them away in its…](https://sms4smile.com/quotes/nicholson-baker/one-s-head-is-finite-you-pour-more-and-more-things-into-it-surnames/) [Nicholson Baker](https://sms4smile.com/quotes/author/nicholson-baker/) > [You can't control what's going to happen to the book you're about to publish.](https://sms4smile.com/quotes/rumaan-alam/you-can-t-control-what-s-going-to-happen-to-the-book-you-re-about-to/) [Rumaan Alam](https://sms4smile.com/quotes/author/rumaan-alam/) > [“I have a hardcore attitude: a “self-published, ghost-written book” is wrong because the concept behind self publishing is that you have knowledge or emotions…](https://sms4smile.com/quotes/guy-kawasaki/i-have-a-hardcore-attitude-a-self-published-ghost-written-book-is/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [“It's a terrible mistake to let the perfect get in the way of the good. If you wait to publish until you have written…](https://sms4smile.com/quotes/anonymous/it-s-a-terrible-mistake-to-let-the-perfect-get-in-the-way-of-the-good/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [No book I publish will be perfect, but I need to feel I've taken it as far as I can.](https://sms4smile.com/quotes/curtis-sittenfeld/no-book-i-publish-will-be-perfect-but-i-need-to-feel-i-ve-taken-it-as/) [Curtis Sittenfeld](https://sms4smile.com/quotes/author/curtis-sittenfeld/) > [You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.](https://sms4smile.com/quotes/guy-kawasaki/you-ll-learn-that-the-key-to-a-great-book-is-editing-grindin-g/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Some books and authors are best sellers, but most aren't. It may be easier to self-publish than it is to traditionally publish, but in…](https://sms4smile.com/quotes/amanda-hocking/some-books-and-authors-are-best-sellers-but-most-aren-t-it-may-be/) [Amanda Hocking](https://sms4smile.com/quotes/author/amanda-hocking/) > [I maintain an ongoing survey of Internet Publishing and self publishing, so that it is now possible for any writer with a book to…](https://sms4smile.com/quotes/piers-anthony/i-maintain-an-ongoing-survey-of-internet-publishing-and-self/) [Piers Anthony](https://sms4smile.com/quotes/author/piers-anthony/) > [Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to…](https://sms4smile.com/quotes/david-meerman-scott/today-s-marketing-success-comes-from-self-publishing-web-content-that/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [I really started self-publishing on a serious level in 2002. Those smaller books did well, ended up moving from doing a series to compiling…](https://sms4smile.com/quotes/tim-fish/i-really-started-self-publishing-on-a-serious-level-in-2002-those/) Tim Fish > [The publishing industry provides a viable channel which enables a wide distribution of books that we're not seeing in any other way. Unfortunately, self-publishing…](https://sms4smile.com/quotes/sylvia-day/the-publishing-industry-provides-a-viable-channel-which-enables-a/) [Sylvia Day](https://sms4smile.com/quotes/author/sylvia-day/) > [Self-publishing in comics is core to the whole artform. There is no scarlet letter in comics as there still is, to some degree, in…](https://sms4smile.com/quotes/kieron-gillen/self-publishing-in-comics-is-core-to-the-whole-artform-there-is-no/) [Kieron Gillen](https://sms4smile.com/quotes/author/kieron-gillen/) > [I know there's a lot of talk about self-publishing right now. Everyone's giddy with the possibilities. And I'll admit that it looks good on…](https://sms4smile.com/quotes/patrick-rothfuss/i-know-there-s-a-lot-of-talk-about-self-publishing-right-now-everyone/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) ## More by Guy Kawasaki > [Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap…](https://sms4smile.com/quotes/guy-kawasaki/don-t-worry-be-crappy-revolutionary-means-you-ship-and-then-test-lots/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [In giving presentations, use the 10/20/30 rule…use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.](https://sms4smile.com/quotes/guy-kawasaki/in-giving-presentations-use-the-10-20-30-rule-use-only-10-slides-take/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [What I lack in talent, I compensate with my willingness to grind it out. That's the secret of my life.](https://sms4smile.com/quotes/guy-kawasaki/what-i-lack-in-talent-i-compensate-with-my-willingness-to-grind-it/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk…](https://sms4smile.com/quotes/guy-kawasaki/the-mark-of-a-good-conversationalist-is-not-that-you-can-talk-a-lot/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [At the end of my life, I want to say that I made the world a better place because I raised good children, loved…](https://sms4smile.com/quotes/guy-kawasaki/at-the-end-of-my-life-i-want-to-say-that-i-made-the-world-a-better/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.](https://sms4smile.com/quotes/guy-kawasaki/the-higher-you-go-in-a-company-the-less-oxygen-there-is-so-supporting/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever.…](https://sms4smile.com/quotes/guy-kawasaki/the-record-of-what-you-do-is-forever-recoverable-because-of-google/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30…](https://sms4smile.com/quotes/guy-kawasaki/i-think-that-no-one-or-very-few-are-born-as-good-presenters-it-s-a/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Pursuing your passions makes you more interesting, and interesting people are enchanting.](https://sms4smile.com/quotes/guy-kawasaki/pursuing-your-passions-makes-you-more-interesting-and-interesting/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Entitlement is the opposite of enchantment.](https://sms4smile.com/quotes/guy-kawasaki/entitlement-is-the-opposite-of-enchantment/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.](https://sms4smile.com/quotes/guy-kawasaki/revolutionary-leaders-have-to-care-more-about-what-they-think-of/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on…](https://sms4smile.com/quotes/guy-kawasaki/if-you-have-more-money-than-brains-you-should-focus-on-outbound/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.](https://sms4smile.com/quotes/guy-kawasaki/most-venture-capitalists-won-t-read-a-business-plan-unless-the/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > ["(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential…](https://sms4smile.com/quotes/guy-kawasaki/big-name-research-firm-says-our-market-will-be-50-billion-in-2010/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [“You have first to experience what you want to express. —Vincent van Gogh”](https://sms4smile.com/quotes/guy-kawasaki/you-have-first-to-experience-what-you-want-to-express-vincent-van-gogh/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) [Explore all 259 Guy Kawasaki quotes ](https://sms4smile.com/quotes/author/guy-kawasaki/) ## More Apes quotes > [Television's perfect. You turn a few knobs, a few of those mechanical adjustments at which the higher apes are so proficient, and lean back…](https://sms4smile.com/quotes/raymond-chandler/television-s-perfect-you-turn-a-few-knobs-a-few-of-those-mechanical/) [Raymond Chandler](https://sms4smile.com/quotes/author/raymond-chandler/) > [Perhaps no order of mammals presents us with so extraordinary a series of gradations as this \[step by step, from humans to apes to…](https://sms4smile.com/quotes/thomas-huxley/perhaps-no-order-of-mammals-presents-us-with-so-extraordinary-a/) [Thomas Huxley](https://sms4smile.com/quotes/author/thomas-huxley/) > [As nature made every man with a nose and eyes of his own, she gave him a character of his own, too; and yet…](https://sms4smile.com/quotes/william-makepeace-thackeray/as-nature-made-every-man-with-a-nose-and-eyes-of-his-own-she-gave-him/) [William Makepeace Thackeray](https://sms4smile.com/quotes/author/william-makepeace-thackeray/) > [And the Devil did grin, for his darling sin is pride that apes humility.](https://sms4smile.com/quotes/samuel-taylor-coleridge/and-the-devil-did-grin-for-his-darling-sin-is-pride-that-apes-humility/) [Samuel Taylor Coleridge](https://sms4smile.com/quotes/author/samuel-taylor-coleridge/) > [Battle For The Planet Of The Apes', was just a film for kids and didn't have any deep meaning.](https://sms4smile.com/quotes/j-lee-thompson/battle-for-the-planet-of-the-apes-was-just-a-film-for-kids-and-didn-t/) J. Lee Thompson > [Far out in the uncharted backwaters of the unfashionable end of the western spiral arm of the Galaxy lies a small unregarded yellow sun.…](https://sms4smile.com/quotes/douglas-adams/far-out-in-the-uncharted-backwaters-of-the-unfashionable-end-of-the/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [“Civilization is only a pretense; in the crisis, we become mere apes again, forgetting the rational biped of our pretensions and becoming instead the…](https://sms4smile.com/quotes/orson-scott-card/civilization-is-only-a-pretense-in-the-crisis-we-become-mere-apes/) [Orson Scott Card](https://sms4smile.com/quotes/author/orson-scott-card/) > [The idea that war should be conducted within a moral framework may seem like a quaint medieval practice, but as speech separates humans from…](https://sms4smile.com/quotes/anonymous/the-idea-that-war-should-be-conducted-within-a-moral-framework-may/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Is man an ape or an angel? Now I am on the side of the angels.](https://sms4smile.com/quotes/benjamin-disraeli/is-man-an-ape-or-an-angel-now-i-am-on-the-side-of-the-angels/) [Benjamin Disraeli](https://sms4smile.com/quotes/author/benjamin-disraeli/) > [Mass ought to be in Latin, unless you could do it in Greek or Chinese. In fact, any abracadabra that no bloody member of…](https://sms4smile.com/quotes/ezra-pound/mass-ought-to-be-in-latin-unless-you-could-do-it-in-greek-or-chinese/) [Ezra Pound](https://sms4smile.com/quotes/author/ezra-pound/) > [I think the problem we have as apes is we're asking far bigger questions than we could possibly process.](https://sms4smile.com/quotes/charlie-brooker/i-think-the-problem-we-have-as-apes-is-we-re-asking-far-bigger/) [Charlie Brooker](https://sms4smile.com/quotes/author/charlie-brooker/) > [We admit that we are like apes, but we seldom realise that we are apes.](https://sms4smile.com/quotes/richard-dawkins/we-admit-that-we-are-like-apes-but-we-seldom-realise-that-we-are-apes/) [Richard Dawkins](https://sms4smile.com/quotes/author/richard-dawkins/) > [Lower your gaze because you become less of a human every time you stare at a woman and you stare at her like she's…](https://sms4smile.com/quotes/nouman-ali-khan/lower-your-gaze-because-you-become-less-of-a-human-every-time-you/) [Nouman Ali Khan](https://sms4smile.com/quotes/author/nouman-ali-khan/) > [It was their individuality combined with the shyness of their behavior that remained the most captivating impression of this first encounter with the greatest…](https://sms4smile.com/quotes/dian-fossey/it-was-their-individuality-combined-with-the-shyness-of-their/) [Dian Fossey](https://sms4smile.com/quotes/author/dian-fossey/) > [Apes had it worked out. No ape would philosophize, "The mountain is, and is not." They would think, "The banana is. I will eat…](https://sms4smile.com/quotes/terry-pratchett/apes-had-it-worked-out-no-ape-would-philosophize-the-mountain-is-and/) [Terry Pratchett](https://sms4smile.com/quotes/author/terry-pratchett/) [Browse all 444 Apes quotes ](https://sms4smile.com/quotes/about/apes/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. 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