--- title: "Meaning & Key Takeaway of: For startups, SM is now crucial: it has…" description: "\"For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.\" ..." image: "https://sms4smile.com/quotes/i/1f1/guy-kawasaki-1292_business_for-startups-sm-is-now-crucial-it-has-ne_723492.png" --- # For startups, SM is now crucial: it has never been cheaper… ![“For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.” quote by Guy Kawasaki](https://sms4smile.com/quotes/i/1f1/guy-kawasaki-1292_business_for-startups-sm-is-now-crucial-it-has-ne_723492.png) [Download](https://sms4smile.com/quotes/i/1f1/guy-kawasaki-1292_business_for-startups-sm-is-now-crucial-it-has-ne_723492.png) [Open image](https://sms4smile.com/quotes/i/1f1/guy-kawasaki-1292_business_for-startups-sm-is-now-crucial-it-has-ne_723492.png) > “For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.” [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Social media is essential for startups, offering cheap, easy customer reach; gratitude to platforms is urged. **In simple terms:** Social media is vital for startups. Key Takeaway Leverage social platforms now. Themes entrepreneurship marketing technology Mood optimistic pragmatic Type motivational practical When to use this quote - product launch - brand building - fundraising - community engagement Key Concepts digital strategy network effects customer acquisition Questions to Reflect On - How can you use social media authentically? - What risks do platforms pose? A Different Perspective Over‑reliance can dilute brand voice. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Cheaper](https://sms4smile.com/quotes/about/cheaper/) [Crucial](https://sms4smile.com/quotes/about/crucial/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Entrepreneurs](https://sms4smile.com/quotes/about/customers-entrepreneurs-5681570/) [Easier](https://sms4smile.com/quotes/about/easier/) [Entrepreneur](https://sms4smile.com/quotes/about/entrepreneur/) [Entrepreneurs](https://sms4smile.com/quotes/about/entrepreneurs/) [Entrepreneurs Thank](https://sms4smile.com/quotes/about/entrepreneurs-thank-5681569/) [Entrepreneurship](https://sms4smile.com/quotes/about/entrepreneurship/) [Should](https://sms4smile.com/quotes/about/should/) [Sms](https://sms4smile.com/quotes/about/sms/) [Startups](https://sms4smile.com/quotes/about/startups/) [Startups Sm](https://sms4smile.com/quotes/about/startups-sm-5681568/) [Thank god](https://sms4smile.com/quotes/about/thank-god/) ## Related quotes > [I've been all over the world meeting with companies and startups and entrepreneurs. And I tell you, they are more similar than different.](https://sms4smile.com/quotes/guy-kawasaki/i-ve-been-all-over-the-world-meeting-with-companies-and-startups-and/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Oh, dear God, thank you, you are such a good God to us. A kind and gentle and accommodating God, and we thank You…](https://sms4smile.com/quotes/ben-stiller/oh-dear-god-thank-you-you-are-such-a-good-god-to-us-a-kind-and-gentle/) [Ben Stiller](https://sms4smile.com/quotes/author/ben-stiller/) > [“We are loved way more by some of the people who have not contacted us in the last twelve or so months than we…](https://sms4smile.com/quotes/mokokoma-mokhonoana/we-are-loved-way-more-by-some-of-the-people-who-have-not-contacted-us/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Environmentali sm isn't a spectator sport. You actually have to stand up and demand that we be vigilant in protecting our air and water.](https://sms4smile.com/quotes/lisa-p-jackson/environmentali-sm-isn-t-a-spectator-sport-you-actually-have-to-stand/) [Lisa P. 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Doing it well requires more than a bag full of expensive whips and exotic electrical toys, a closet full of…](https://sms4smile.com/quotes/anonymous/sm-is-an-art-doing-it-well-requires-more-than-a-bag-full-of-expensive/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [SM Seaside City Cebu: soon to be the Philippines' Largest Mall and the 4th Largest in the World](https://sms4smile.com/quotes/henry-sy/sm-seaside-city-cebu-soon-to-be-the-philippines-largest-mall-and-the/) [Henry Sy](https://sms4smile.com/quotes/author/henry-sy/) ## More by Guy Kawasaki > [Don't worry, be crappy. Revolutionary means you ship and then test... 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The lofty upside and scary downside makes reciprocity more important than ever.…](https://sms4smile.com/quotes/guy-kawasaki/the-record-of-what-you-do-is-forever-recoverable-because-of-google/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30…](https://sms4smile.com/quotes/guy-kawasaki/i-think-that-no-one-or-very-few-are-born-as-good-presenters-it-s-a/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Pursuing your passions makes you more interesting, and interesting people are enchanting.](https://sms4smile.com/quotes/guy-kawasaki/pursuing-your-passions-makes-you-more-interesting-and-interesting/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Entitlement is the opposite of enchantment.](https://sms4smile.com/quotes/guy-kawasaki/entitlement-is-the-opposite-of-enchantment/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.](https://sms4smile.com/quotes/guy-kawasaki/revolutionary-leaders-have-to-care-more-about-what-they-think-of/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on…](https://sms4smile.com/quotes/guy-kawasaki/if-you-have-more-money-than-brains-you-should-focus-on-outbound/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.](https://sms4smile.com/quotes/guy-kawasaki/most-venture-capitalists-won-t-read-a-business-plan-unless-the/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > ["(Big name research firm) says our market will be $50 billion in 2010." 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