--- title: "Meaning & Key Takeaway of: Evangelism is selling a dream." description: "\"Evangelism is selling a dream.\" — Guy Kawasaki" image: "https://sms4smile.com/quotes/i/4ff/guy-kawasaki-1292_dream_evangelism-is-selling-a-dream-1050551_1050551.png" --- # Evangelism is selling a dream. ![“Evangelism is selling a dream.” quote by Guy Kawasaki](https://sms4smile.com/quotes/i/4ff/guy-kawasaki-1292_dream_evangelism-is-selling-a-dream-1050551_1050551.png) [Download](https://sms4smile.com/quotes/i/4ff/guy-kawasaki-1292_dream_evangelism-is-selling-a-dream-1050551_1050551.png) [Open image](https://sms4smile.com/quotes/i/4ff/guy-kawasaki-1292_dream_evangelism-is-selling-a-dream-1050551_1050551.png) > “Evangelism is selling a dream.” [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Kawasaki likens evangelism to selling a dream, emphasizing persuasive storytelling over factual persuasion. **In simple terms:** Selling ideas is like selling a dream. Key Takeaway Use compelling narratives to inspire. Themes marketing storytelling inspiration sales Mood motivational critical Type advice philosophical When to use this quote - product launch - nonprofit fundraising - personal branding Key Concepts persuasion vision belief Questions to Reflect On - How can you balance vision with realism? - What ethical lines exist in persuasive storytelling? A Different Perspective Dreams may lack concrete evidence. ★ ★ ★ ★ ★ No ratings yet [Dream](https://sms4smile.com/quotes/about/dream/) [Dreams](https://sms4smile.com/quotes/about/dreams/) [Evangelism](https://sms4smile.com/quotes/about/evangelism/) [Selling](https://sms4smile.com/quotes/about/selling/) ## Related quotes > [I'm not selling a dream; I'm not selling fame like it is some sort of fantastic thing.](https://sms4smile.com/quotes/sia/i-m-not-selling-a-dream-i-m-not-selling-fame-like-it-is-some-sort-of/) [Sia](https://sms4smile.com/quotes/author/sia/) > [Founders are often great storytellers because they're in the business of constantly selling a dream against all odds.](https://sms4smile.com/quotes/jennifer-hyman/founders-are-often-great-storytellers-because-they-re-in-the-business/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost…](https://sms4smile.com/quotes/guy-kawasaki/the-key-to-evangelism-is-a-great-product-it-is-easy-almost/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [The essence of evangelism is to passionately show people how you can make history together.](https://sms4smile.com/quotes/guy-kawasaki/the-essence-of-evangelism-is-to-passionately-show-people-how-you-can/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.](https://sms4smile.com/quotes/guy-kawasaki/the-secret-of-evangelism-is-guy-s-golden-touch-whatever-is-gold-guy/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [“I was so sure that I knew what they needed and what I wanted to sell them that I never stopped long enough to…](https://sms4smile.com/quotes/chris-murray/i-was-so-sure-that-i-knew-what-they-needed-and-what-i-wanted-to-sell/) [Chris Murray](https://sms4smile.com/quotes/author/chris-murray/) > [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/) [Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/) > [“Be a Kingmaker, Not Just a King.”](https://sms4smile.com/quotes/tan-seow-how/be-a-kingmaker-not-just-a-king/) [Tan Seow How](https://sms4smile.com/quotes/author/tan-seow-how/) > [Well, the mission statement of Heart of David is that we're a ministry of evangelism and encouragement. Evangelism meaning that I evangelize I travel…](https://sms4smile.com/quotes/ted-dibiase-sr/well-the-mission-statement-of-heart-of-david-is-that-we-re-a-ministry/) [Ted DiBiase Sr](https://sms4smile.com/quotes/author/ted-dibiase-sr/) > [“Evangelism will come organically in friendship if we don’t let our pride, fears, and pessimism cause us to hide our faith and heart.”](https://sms4smile.com/quotes/timothy-keller/evangelism-will-come-organically-in-friendship-if-we-don-t-let-our/) [Timothy Keller](https://sms4smile.com/quotes/author/timothy-keller/) > [Every man is a missionary, now and forever, for good or for evil, whether he intends or designs it or not. He may be…](https://sms4smile.com/quotes/thomas-chalmers/every-man-is-a-missionary-now-and-forever-for-good-or-for-evil/) [Thomas Chalmers](https://sms4smile.com/quotes/author/thomas-chalmers/) > [What really concerns me is for Christians to understand the fundamentals of evangelism in a way that is helpful in the contemporary scene.](https://sms4smile.com/quotes/mark-dever/what-really-concerns-me-is-for-christians-to-understand-the/) [Mark Dever](https://sms4smile.com/quotes/author/mark-dever/) > [People forget that there is a big difference between coercion and persuasion. The idea that evangelism is coercive is nonsense.](https://sms4smile.com/quotes/mark-dever/people-forget-that-there-is-a-big-difference-between-coercion-and/) [Mark Dever](https://sms4smile.com/quotes/author/mark-dever/) > [I think it's unhelpful to suggest that the task of evangelism is essentially the responsibility of ministers.](https://sms4smile.com/quotes/mark-dever/i-think-it-s-unhelpful-to-suggest-that-the-task-of-evangelism-is/) [Mark Dever](https://sms4smile.com/quotes/author/mark-dever/) > [“Author conveys contemporary respect for Methodist preachers who rode the circuit of frontier settlements to put themselves at risk for the Gospel near the…](https://sms4smile.com/quotes/nancy-pearcey/author-conveys-contemporary-respect-for-methodist-preachers-who-rode/) [Nancy Pearcey](https://sms4smile.com/quotes/author/nancy-pearcey/) ## More by Guy Kawasaki > [Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap…](https://sms4smile.com/quotes/guy-kawasaki/don-t-worry-be-crappy-revolutionary-means-you-ship-and-then-test-lots/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [In giving presentations, use the 10/20/30 rule…use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.](https://sms4smile.com/quotes/guy-kawasaki/in-giving-presentations-use-the-10-20-30-rule-use-only-10-slides-take/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [What I lack in talent, I compensate with my willingness to grind it out. That's the secret of my life.](https://sms4smile.com/quotes/guy-kawasaki/what-i-lack-in-talent-i-compensate-with-my-willingness-to-grind-it/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk…](https://sms4smile.com/quotes/guy-kawasaki/the-mark-of-a-good-conversationalist-is-not-that-you-can-talk-a-lot/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [At the end of my life, I want to say that I made the world a better place because I raised good children, loved…](https://sms4smile.com/quotes/guy-kawasaki/at-the-end-of-my-life-i-want-to-say-that-i-made-the-world-a-better/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.](https://sms4smile.com/quotes/guy-kawasaki/the-higher-you-go-in-a-company-the-less-oxygen-there-is-so-supporting/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever.…](https://sms4smile.com/quotes/guy-kawasaki/the-record-of-what-you-do-is-forever-recoverable-because-of-google/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30…](https://sms4smile.com/quotes/guy-kawasaki/i-think-that-no-one-or-very-few-are-born-as-good-presenters-it-s-a/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Pursuing your passions makes you more interesting, and interesting people are enchanting.](https://sms4smile.com/quotes/guy-kawasaki/pursuing-your-passions-makes-you-more-interesting-and-interesting/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Entitlement is the opposite of enchantment.](https://sms4smile.com/quotes/guy-kawasaki/entitlement-is-the-opposite-of-enchantment/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.](https://sms4smile.com/quotes/guy-kawasaki/revolutionary-leaders-have-to-care-more-about-what-they-think-of/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on…](https://sms4smile.com/quotes/guy-kawasaki/if-you-have-more-money-than-brains-you-should-focus-on-outbound/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.](https://sms4smile.com/quotes/guy-kawasaki/most-venture-capitalists-won-t-read-a-business-plan-unless-the/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > ["(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential…](https://sms4smile.com/quotes/guy-kawasaki/big-name-research-firm-says-our-market-will-be-50-billion-in-2010/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even…](https://sms4smile.com/quotes/guy-kawasaki/go-ape-author-a-great-book-publish-it-quickly-and-entrepreneur-your/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) [Explore all 259 Guy Kawasaki quotes ](https://sms4smile.com/quotes/author/guy-kawasaki/) ## More Dream quotes > [“Once we become sensitive to dreams, we discover that every dynamic in a dream is manifesting itself in some way in our practical lives”](https://sms4smile.com/quotes/robert-a-johnson/once-we-become-sensitive-to-dreams-we-discover-that-every-dynamic-in/) [Robert A. Johnson](https://sms4smile.com/quotes/author/robert-a-johnson/) > [A thing of beauty is a joy for ever;It's loveliness increase;it will never pass into nothingness;but still will keep a bower quiet for us,and…](https://sms4smile.com/quotes/john-keats/a-thing-of-beauty-is-a-joy-for-ever-it-s-loveliness-increase-it-will/) [John Keats](https://sms4smile.com/quotes/author/john-keats/) > [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/) [Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/) > [“Not that it matters, when you dream, there's no outside or in. Your mind is an unimaginable bloom. A willow catkin as big as…](https://sms4smile.com/quotes/rich-shapero/not-that-it-matters-when-you-dream-there-s-no-outside-or-in-your-mind/) [Rich Shapero](https://sms4smile.com/quotes/author/rich-shapero/) > [Academically, I was never that interested. I skipped classes. My biggest dream was to have a coffee shop, but I had no idea how…](https://sms4smile.com/quotes/daniel-espinosa/academically-i-was-never-that-interested-i-skipped-classes-my-biggest/) [Daniel Espinosa](https://sms4smile.com/quotes/author/daniel-espinosa/) > [“As dreams are the healing songs from the wilderness of our unconscious - So wild animals, wild plants, wild landscapes are the healing dreams…](https://sms4smile.com/quotes/dale-pendell/as-dreams-are-the-healing-songs-from-the-wilderness-of-our/) [Dale Pendell](https://sms4smile.com/quotes/author/dale-pendell/) > [Alone in a world, With millions of souls Walking in circles Trapped in their dreams unhealthy, unclean walking in circles, now do not disturb…](https://sms4smile.com/quotes/chester-bennington/alone-in-a-world-with-millions-of-souls-walking-in-circles-trapped-in/) [Chester Bennington](https://sms4smile.com/quotes/author/chester-bennington/) > [“Doing the work to transform your dreams into reality is like walking across the earth. It can be that hard, and it can take…](https://sms4smile.com/quotes/dragos-bratasanu/doing-the-work-to-transform-your-dreams-into-reality-is-like-walking/) [Dragos Bratasanu](https://sms4smile.com/quotes/author/dragos-bratasanu/) > [As far as Im concerned, I didnt dream - ever.](https://sms4smile.com/quotes/theodore-sturgeon/as-far-as-im-concerned-i-didnt-dream-ever/) [Theodore Sturgeon](https://sms4smile.com/quotes/author/theodore-sturgeon/) > [I have long felt that the way to keep children out of trouble is to keep them interested in things. Lecturing to children is…](https://sms4smile.com/quotes/walt-disney/i-have-long-felt-that-the-way-to-keep-children-out-of-trouble-is-to/) [Walt Disney](https://sms4smile.com/quotes/author/walt-disney/) > [I guess, it's a father's dream for his daughter to be known around the world.](https://sms4smile.com/quotes/liza-soberano/i-guess-it-s-a-father-s-dream-for-his-daughter-to-be-known-around-the/) [Liza Soberano](https://sms4smile.com/quotes/author/liza-soberano/) > [I am just enjoying the dream of being Milan coach at the age of 40.](https://sms4smile.com/quotes/gennaro-gattuso/i-am-just-enjoying-the-dream-of-being-milan-coach-at-the-age-of-40/) [Gennaro Gattuso](https://sms4smile.com/quotes/author/gennaro-gattuso/) > [Sometimes life seems like a dream, especially when I look down and see that I forgot to put on my pants.](https://sms4smile.com/quotes/jack-handey/sometimes-life-seems-like-a-dream-especially-when-i-look-down-and-see/) [Jack Handey](https://sms4smile.com/quotes/author/jack-handey/) > [“I had a dream. I had an awesome dream.”](https://sms4smile.com/quotes/anonymous/i-had-a-dream-i-had-an-awesome-dream/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“His dream must have seemed so close that he could hardly fail to grasp it.”](https://sms4smile.com/quotes/f-scott-fitzgerald/his-dream-must-have-seemed-so-close-that-he-could-hardly-fail-to/) [F. Scott Fitzgerald](https://sms4smile.com/quotes/author/f-scott-fitzgerald/) [Browse all 26,527 Dream quotes ](https://sms4smile.com/quotes/about/dream/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Evangelism is selling a dream.", "creator": { "@type": "Person", "name": "Guy Kawasaki" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/guy-kawasaki/evangelism-is-selling-a-dream/", "about": { "@type": "Thing", "name": "Dream" }, "@id": "https://sms4smile.com/quotes/guy-kawasaki/evangelism-is-selling-a-dream/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4ff/guy-kawasaki-1292_dream_evangelism-is-selling-a-dream-1050551_1050551.png", "contentUrl": "https://sms4smile.com/quotes/i/4ff/guy-kawasaki-1292_dream_evangelism-is-selling-a-dream-1050551_1050551.png", "url": "https://sms4smile.com/quotes/i/4ff/guy-kawasaki-1292_dream_evangelism-is-selling-a-dream-1050551_1050551.png", "width": 1080, "height": 1080, "caption": "“Evangelism is selling a dream.” — Guy Kawasaki", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Guy Kawasaki", "item": "https://sms4smile.com/quotes/author/guy-kawasaki/" }, { "@type": "ListItem", "position": 4, "name": "Evangelism is selling a dream.", "item": "https://sms4smile.com/quotes/guy-kawasaki/evangelism-is-selling-a-dream/" } ], "@id": "https://sms4smile.com/quotes/guy-kawasaki/evangelism-is-selling-a-dream/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```