--- title: "Meaning & Key Takeaway of: Companies should always want to delight…" description: "\"Companies should always want to delight their customers.\" — Guy Kawasaki" image: "https://sms4smile.com/quotes/i/fd2/guy-kawasaki-1292_company_companies-should-always-want-to-delight_1920231.png" --- # Companies should always want to delight their customers. ![“Companies should always want to delight their customers.” quote by Guy Kawasaki](https://sms4smile.com/quotes/i/fd2/guy-kawasaki-1292_company_companies-should-always-want-to-delight_1920231.png) [Download](https://sms4smile.com/quotes/i/fd2/guy-kawasaki-1292_company_companies-should-always-want-to-delight_1920231.png) [Open image](https://sms4smile.com/quotes/i/fd2/guy-kawasaki-1292_company_companies-should-always-want-to-delight_1920231.png) > “Companies should always want to delight their customers.” [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Businesses thrive when they prioritize customer delight, creating loyalty and growth. **In simple terms:** Delight customers to succeed. Key Takeaway Focus on delivering joy. Themes customer focus delight loyalty Mood optimistic inspirational Type business motivational When to use this quote - product launch - customer service - retention strategies Key Concepts marketing service excellence Questions to Reflect On - How can you measure delight? - What small change boosts customer joy? A Different Perspective Neglecting internal efficiency can undermine delight. ★ ★ ★ ★ ★ No ratings yet [Companies Want](https://sms4smile.com/quotes/about/companies-want-456648/) [Company](https://sms4smile.com/quotes/about/company/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customers](https://sms4smile.com/quotes/about/customers/) [Delight](https://sms4smile.com/quotes/about/delight/) [Delight Customers](https://sms4smile.com/quotes/about/delight-customers-992092/) [Should](https://sms4smile.com/quotes/about/should/) [Want](https://sms4smile.com/quotes/about/want/) [Want Delight](https://sms4smile.com/quotes/about/want-delight-2944247/) ## Related quotes > [With a Web and iPhone app, I try to find new and tiny ways to delight my customers. 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What companies want most from managers they stop them from giving.”](https://sms4smile.com/quotes/stan-slap/what-managers-want-most-from-companies-they-stop-themselves-from/) [Stan Slap](https://sms4smile.com/quotes/author/stan-slap/) > [Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…](https://sms4smile.com/quotes/richard-branson/too-many-companies-want-their-brands-to-reflect-some-idealised/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [There are two basic things that people who are creating great companies want while simultaneously creating thriving communities: They don't want to be taxed…](https://sms4smile.com/quotes/francis-x-suarez/there-are-two-basic-things-that-people-who-are-creating-great/) [Francis X. Suarez](https://sms4smile.com/quotes/author/francis-x-suarez/) ## More by Guy Kawasaki > [Don't worry, be crappy. 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