--- title: "Meaning & Key Takeaway of: There are some FMCG categories where…" description: "\"“There are some FMCG categories where retailers are destined to control mindspace. These are the low-technology, low-image, low-novelty areas. Retailer..." image: "https://sms4smile.com/quotes/i/8f8/greg-thain-1820_customer_there-are-some-fmcg-categories-where-ret_102029.jpg" --- # There are some FMCG categories where retailers are… ![“There are some FMCG categories where retailers are destined to control mindspace. These are the low-technology, low-image, low-novelty areas. Retailers are likely to be the most efficient suppliers of ‘commodity’ products because of their umbrella reassurance.” quote by Greg Thain](https://sms4smile.com/quotes/i/8f8/greg-thain-1820_customer_there-are-some-fmcg-categories-where-ret_102029.jpg) [Download](https://sms4smile.com/quotes/i/8f8/greg-thain-1820_customer_there-are-some-fmcg-categories-where-ret_102029.jpg) [Open image](https://sms4smile.com/quotes/i/8f8/greg-thain-1820_customer_there-are-some-fmcg-categories-where-ret_102029.jpg) > ““There are some FMCG categories where retailers are destined to control mindspace. These are the low-technology, low-image, low-novelty areas. Retailers are likely to be the most efficient suppliers of ‘commodity’ products because of their umbrella reassurance.”” [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Retailers dominate low‑tech, low‑image consumer goods because they can efficiently supply commodities and provide consumer reassurance through their broad presence. **In simple terms:** Retailers control basic consumer markets. Key Takeaway Retail efficiency in commodity categories. Themes retail FMCG supply chain consumer behavior Mood analytical pragmatic Type business insight market observation When to use this quote - strategizing product placement in supermarkets - evaluating retailer partnerships for low‑margin items Key Concepts market structure brand perception Practical Applications - focus on retailer relationships for commodity distribution Questions to Reflect On - When can a retailer add value beyond price? - How does consumer perception shift with retailer endorsement? A Different Perspective May overlook opportunities for niche branding even in low‑tech categories. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Retailers](https://sms4smile.com/quotes/about/retailers/) ## Related quotes > [“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…](https://sms4smile.com/quotes/greg-thain/as-retailers-have-become-competitors-of-manufacturers-in-many-product/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Segmentation: Retailers cannot segment consumers to the degree that manufacturers do and, as a consequence, must favour broader rather than pointed positionings.”](https://sms4smile.com/quotes/greg-thain/segmentation-retailers-cannot-segment-consumers-to-the-degree-that/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Tesco’s success depends on their ability to replace manufacturer brands with their brands, which they have already achieved on 50% of their product listings.…](https://sms4smile.com/quotes/greg-thain/tesco-s-success-depends-on-their-ability-to-replace-manufacturer/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Relative to manufacturers, retailers have huge fixed costs and miniscule margins: this makes their profits more susceptible to small changes in volume and pricing,…](https://sms4smile.com/quotes/greg-thain/relative-to-manufacturers-retailers-have-huge-fixed-costs-and/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Selling strategies by retailers are not all bad news for manufacturers. 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