--- title: "Meaning & Key Takeaway of: The sales potential of generics was…" description: "\"“The sales potential of generics was always going to be limited by their poor quality – imagined or real – when compared to major brands. Since the bot..." image: "https://sms4smile.com/quotes/i/563/greg-thain-1820_marketing_the-sales-potential-of-generics-was-alwa_1954614.jpg" --- # The sales potential of generics was always going to be… ![“The sales potential of generics was always going to be limited by their poor quality – imagined or real – when compared to major brands. Since the bottom of the market is limited in size (most people seek average or premium quality), generics can take only a limited share. Retailers realised there…” quote by Greg Thain](https://sms4smile.com/quotes/i/563/greg-thain-1820_marketing_the-sales-potential-of-generics-was-alwa_1954614.jpg) [Download](https://sms4smile.com/quotes/i/563/greg-thain-1820_marketing_the-sales-potential-of-generics-was-alwa_1954614.jpg) [Open image](https://sms4smile.com/quotes/i/563/greg-thain-1820_marketing_the-sales-potential-of-generics-was-alwa_1954614.jpg) > ““The sales potential of generics was always going to be limited by their poor quality – imagined or real – when compared to major brands. Since the bottom of the market is limited in size (most people seek average or premium quality), generics can take only a limited share. Retailers realised there was a greater opportunity to compete directly with national brands for some of their volume, and, by not incurring the brands’ advertising and sales force costs, be more profitable. Hence copycat brands, close copies of manufacturer brands, were a natural progression and have become entrenched in the market.”” [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Generic products are limited by perceived low quality, restricting market share; retailers favor copycat brands to avoid brand costs and increase profit. **In simple terms:** Generics can’t capture high‑quality market; retailers copy brands for profit. Key Takeaway Focus on quality or niche markets. Themes marketing competition brand strategy Mood analytical critical Type business strategy When to use this quote - retail strategy - product development - pricing decisions Key Concepts consumer perception cost avoidance market segmentation Questions to Reflect On - How can generics improve perceived quality? - What niches can they dominate? A Different Perspective Copycats may still face brand loyalty barriers. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Generics](https://sms4smile.com/quotes/about/generics-869244/) [Generics Going](https://sms4smile.com/quotes/about/generics-going-3192860/) [Generics Limited](https://sms4smile.com/quotes/about/generics-limited-3192858/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Poor quality](https://sms4smile.com/quotes/about/poor-quality/) [Potential Generics](https://sms4smile.com/quotes/about/potential-generics-3192859/) [Quality Generics](https://sms4smile.com/quotes/about/quality-generics-3192861/) [Sales force](https://sms4smile.com/quotes/about/sales-force/) ## Related quotes > [“Generics would only come in one size and variant, never be promoted through price or displays and thus would not account for much volume.…](https://sms4smile.com/quotes/greg-thain/generics-would-only-come-in-one-size-and-variant-never-be-promoted/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Generics were not created to be a differential advantage against other retailers but to help the retailer control the manufacturer, and they became an…](https://sms4smile.com/quotes/greg-thain/generics-were-not-created-to-be-a-differential-advantage-against/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Top brands stayed on top because of the continual investment and commitment of the manufacturers during a time when mass media gave them an…](https://sms4smile.com/quotes/greg-thain/top-brands-stayed-on-top-because-of-the-continual-investment-and/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“They could see the economic attractiveness of being able to strip out the burgeoning brand-related costs from manufacturer brands and make a very good…](https://sms4smile.com/quotes/greg-thain/they-could-see-the-economic-attractiveness-of-being-able-to-strip-out/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [The difference is that raving fans, unlike satisfied customers, become part of your sales force. 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