--- title: "Meaning & Key Takeaway of: The retailer is interested in the…" description: "\"“The retailer is interested in the consumers’ behaviour in each of the two or three hundred categories it offers, but owing to a lack of critical mass ..." image: "https://sms4smile.com/quotes/i/e42/greg-thain-1820_brand-loyalty_the-retailer-is-interested-in-the-consum_2632486.jpg" --- # The retailer is interested in the consumers’ behaviour in… ![“The retailer is interested in the consumers’ behaviour in each of the two or three hundred categories it offers, but owing to a lack of critical mass in each category, the retailer does not have the budget or the personnel to discover the information. However, for a manufacturer, concentrating on…” quote by Greg Thain](https://sms4smile.com/quotes/i/e42/greg-thain-1820_brand-loyalty_the-retailer-is-interested-in-the-consum_2632486.jpg) [Download](https://sms4smile.com/quotes/i/e42/greg-thain-1820_brand-loyalty_the-retailer-is-interested-in-the-consum_2632486.jpg) [Open image](https://sms4smile.com/quotes/i/e42/greg-thain-1820_brand-loyalty_the-retailer-is-interested-in-the-consum_2632486.jpg) > ““The retailer is interested in the consumers’ behaviour in each of the two or three hundred categories it offers, but owing to a lack of critical mass in each category, the retailer does not have the budget or the personnel to discover the information. However, for a manufacturer, concentrating on a small set of categories, it is worthwhile. The manufacturer can relate in-store data with the information collected from consumer research: how consumers choose in this category, which consumers choose what, which brands compete most closely with each other and which command the greatest brand loyalty. Since”” [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Manufacturers can leverage limited category data by combining store observations with consumer research to understand preferences and competition. **In simple terms:** Manufacturers can use small‑scale data to learn consumer habits. Key Takeaway Use focused data to guide brand decisions. Themes data analysis consumer behavior brand competition Mood analytical strategic Type business insight When to use this quote - product development - marketing strategy - retail partnership Key Concepts market segmentation loyalty measurement category focus Questions to Reflect On - How can manufacturers prioritize which categories to study? - What methods best integrate in‑store and research data? A Different Perspective Manufacturers may lack resources to gather extensive data across many categories. ★ ★ ★ ★ ★ No ratings yet [Brand loyalty](https://sms4smile.com/quotes/about/brand-loyalty/) [Customer](https://sms4smile.com/quotes/about/customer/) [Data](https://sms4smile.com/quotes/about/data/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service…](https://sms4smile.com/quotes/w-edwards-deming/foremost-is-the-principle-that-the-purpose-of-consumer-research-is-to/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [“Is that not what consumer research is for—to find out before the fact what is going to happen? The answer is that Detroit never…](https://sms4smile.com/quotes/harvard-business-school-press/is-that-not-what-consumer-research-is-for-to-find-out-before-the-fact/) Harvard Business School Press > [If the people are led to believe that scarce resources are best channeled in a direction that producers and consumers would not choose on…](https://sms4smile.com/quotes/llewellyn-rockwell/if-the-people-are-led-to-believe-that-scarce-resources-are-best/) [Llewellyn Rockwell](https://sms4smile.com/quotes/author/llewellyn-rockwell/) > [Consumers can choose from hundreds of channels today, including dozens for kids. At a time of dwindling resources, we don't need to be subsidizing…](https://sms4smile.com/quotes/mark-mckinnon/consumers-can-choose-from-hundreds-of-channels-today-including-dozens/) [Mark McKinnon](https://sms4smile.com/quotes/author/mark-mckinnon/) > [“Once negotiations begin, nine-tenths of the battle is over. The balance of power is dictated by brand loyalty, store loyalty, shopping habits, retail structure…](https://sms4smile.com/quotes/greg-thain/once-negotiations-begin-nine-tenths-of-the-battle-is-over-the-balance/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [I would rather have the costs of consumer goods and restaurants - products we as consumers can choose to buy or not buy -…](https://sms4smile.com/quotes/mark-cuban/i-would-rather-have-the-costs-of-consumer-goods-and-restaurants/) [Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/) > [Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down.…](https://sms4smile.com/quotes/jim-mullen/of-all-the-things-that-your-company-owns-brands-are-far-and-away-the/) [Jim Mullen](https://sms4smile.com/quotes/author/jim-mullen/) > [Beer drinkers have been duped by mass marketing into the belief that it makes sense to drink only one brand of beer. In truth,…](https://sms4smile.com/quotes/stephen-beaumont/beer-drinkers-have-been-duped-by-mass-marketing-into-the-belief-that/) Stephen Beaumont > [“Looking to boost your brand awareness? Build effective brand loyalty or stay top of mind with Studio D Promotional Merchandise Agency in Los Angeles.…](https://sms4smile.com/quotes/studiodmerchandise/looking-to-boost-your-brand-awareness-build-effective-brand-loyalty/) Studiodmerchandise > [“Once their trust grows stronger, reputation is built. And in the digital age, reputation is more expensive than anything.”](https://sms4smile.com/quotes/pooja-agnihotri/once-their-trust-grows-stronger-reputation-is-built-and-in-the/) [Pooja Agnihotri](https://sms4smile.com/quotes/author/pooja-agnihotri/) > [I have no brand loyalty to toothpaste. It's absolutely a different brand every tube.](https://sms4smile.com/quotes/lolly-adefope/i-have-no-brand-loyalty-to-toothpaste-it-s-absolutely-a-different/) [Lolly Adefope](https://sms4smile.com/quotes/author/lolly-adefope/) > [I'll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It's addictive. And there's…](https://sms4smile.com/quotes/warren-buffett/i-ll-tell-you-why-i-like-the-cigarette-business-it-cost-a-penny-to/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [“The only difference between Patriotism and Brand loyalty is that the latter doesn't kill you.”](https://sms4smile.com/quotes/mohammad-rafiq-teli/the-only-difference-between-patriotism-and-brand-loyalty-is-that-the/) Mohammad Rafiq Teli > [“Brand loyalty—that nebulous emotional connection people have with certain companies, which turns them into defenders and advocates for corporations who don’t give a shit.”](https://sms4smile.com/quotes/david-mcraney/brand-loyalty-that-nebulous-emotional-connection-people-have-with/) [David McRaney](https://sms4smile.com/quotes/author/david-mcraney/) > [The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for…](https://sms4smile.com/quotes/jim-mullen/the-greater-your-command-of-brand-loyalty-the-less-you-must-worry/) [Jim Mullen](https://sms4smile.com/quotes/author/jim-mullen/) ## More by Greg Thain > [“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…](https://sms4smile.com/quotes/greg-thain/marketing-aims-image-a-retailer-that-has-positioning-aims-e-g-trying/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Every dominant brand (such as those listed in Table 5.1) has had to reinvest in mindspace every year to keep its position. However, things…](https://sms4smile.com/quotes/greg-thain/every-dominant-brand-such-as-those-listed-in-table-5-1-has-had-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on…](https://sms4smile.com/quotes/greg-thain/consolidation-coupled-with-a-desire-among-the-survivors-to-restore/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“If the manufacturer can convince the retailer that delisting will hurt consumer satisfaction and possibly lead to store switching, then that will be second…](https://sms4smile.com/quotes/greg-thain/if-the-manufacturer-can-convince-the-retailer-that-delisting-will/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…](https://sms4smile.com/quotes/greg-thain/as-retailers-have-become-competitors-of-manufacturers-in-many-product/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“High fixed costs mean that high volumes are an ever-essential objective. One”](https://sms4smile.com/quotes/greg-thain/high-fixed-costs-mean-that-high-volumes-are-an-ever-essential/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Importance of price: Price is imperative for FMCG retailers, much more so than for manufacturers. Retailers must constantly keep their real prices competitive and put…](https://sms4smile.com/quotes/greg-thain/importance-of-price-price-is-imperative-for-fmcg-retailers-much-more/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Hoping to create a little prestige, some retailers develop and advertise premium clothes sub-brands. In 2006, Myer, one of Australia’s largest retailers, launched a…](https://sms4smile.com/quotes/greg-thain/hoping-to-create-a-little-prestige-some-retailers-develop-and/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“The shift of power to retailers is not an inevitable phenomenon: technological changes and associated innovative ideas have been instrumental in moving power and…](https://sms4smile.com/quotes/greg-thain/the-shift-of-power-to-retailers-is-not-an-inevitable-phenomenon/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much higher awareness…](https://sms4smile.com/quotes/greg-thain/because-retail-brands-are-barely-differentiated-they-are-relatively/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“There are some FMCG categories where retailers are destined to control mindspace. These are the low-technology, low-image, low-novelty areas. Retailers are likely to be…](https://sms4smile.com/quotes/greg-thain/there-are-some-fmcg-categories-where-retailers-are-destined-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“In markets where consumers are sensitive to quality differences (e.g. washing powder, instant coffee, sanitary protection) the share for generics and copycats usually plateaus…](https://sms4smile.com/quotes/greg-thain/in-markets-where-consumers-are-sensitive-to-quality-differences-e-g/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Direct consumer contact is an advantage for retailers, as 70% of shoppers make purchase decisions in stores and are thus open to last-minute persuasion. The”](https://sms4smile.com/quotes/greg-thain/direct-consumer-contact-is-an-advantage-for-retailers-as-70-of/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Fresh produce and other ‘destination’ products can create a sustainable differential advantage, as they have the potential for deciding the destination of the shopper.…](https://sms4smile.com/quotes/greg-thain/fresh-produce-and-other-destination-products-can-create-a-sustainable/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth…](https://sms4smile.com/quotes/greg-thain/private-label-is-booming-in-europe-and-the-united-states-during-the/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Explore all 206 Greg Thain quotes ](https://sms4smile.com/quotes/author/greg-thain/) ## More Brand loyalty quotes > [The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for…](https://sms4smile.com/quotes/jim-mullen/the-greater-your-command-of-brand-loyalty-the-less-you-must-worry/) [Jim Mullen](https://sms4smile.com/quotes/author/jim-mullen/) > [“Brand loyalty—that nebulous emotional connection people have with certain companies, which turns them into defenders and advocates for corporations who don’t give a shit.”](https://sms4smile.com/quotes/david-mcraney/brand-loyalty-that-nebulous-emotional-connection-people-have-with/) [David McRaney](https://sms4smile.com/quotes/author/david-mcraney/) > [“The only difference between Patriotism and Brand loyalty is that the latter doesn't kill you.”](https://sms4smile.com/quotes/mohammad-rafiq-teli/the-only-difference-between-patriotism-and-brand-loyalty-is-that-the/) Mohammad Rafiq Teli > [I'll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It's addictive. And there's…](https://sms4smile.com/quotes/warren-buffett/i-ll-tell-you-why-i-like-the-cigarette-business-it-cost-a-penny-to/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [I have no brand loyalty to toothpaste. It's absolutely a different brand every tube.](https://sms4smile.com/quotes/lolly-adefope/i-have-no-brand-loyalty-to-toothpaste-it-s-absolutely-a-different/) [Lolly Adefope](https://sms4smile.com/quotes/author/lolly-adefope/) > [“Once their trust grows stronger, reputation is built. And in the digital age, reputation is more expensive than anything.”](https://sms4smile.com/quotes/pooja-agnihotri/once-their-trust-grows-stronger-reputation-is-built-and-in-the/) [Pooja Agnihotri](https://sms4smile.com/quotes/author/pooja-agnihotri/) > [“Looking to boost your brand awareness? Build effective brand loyalty or stay top of mind with Studio D Promotional Merchandise Agency in Los Angeles.…](https://sms4smile.com/quotes/studiodmerchandise/looking-to-boost-your-brand-awareness-build-effective-brand-loyalty/) Studiodmerchandise > [Beer drinkers have been duped by mass marketing into the belief that it makes sense to drink only one brand of beer. In truth,…](https://sms4smile.com/quotes/stephen-beaumont/beer-drinkers-have-been-duped-by-mass-marketing-into-the-belief-that/) Stephen Beaumont > [Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down.…](https://sms4smile.com/quotes/jim-mullen/of-all-the-things-that-your-company-owns-brands-are-far-and-away-the/) [Jim Mullen](https://sms4smile.com/quotes/author/jim-mullen/) > [Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion,…](https://sms4smile.com/quotes/mark-mckinnon/marketers-know-no-matter-how-deep-the-emotional-connection-or-brand/) [Mark McKinnon](https://sms4smile.com/quotes/author/mark-mckinnon/) > [“Patriotism is merely deeply-rooted government brand loyalty.”](https://sms4smile.com/quotes/bryant-mcgill/patriotism-is-merely-deeply-rooted-government-brand-loyalty/) [Bryant McGill](https://sms4smile.com/quotes/author/bryant-mcgill/) > [I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop. I do like this brand called…](https://sms4smile.com/quotes/henrik-lundqvist/i-don-t-shop-by-brand-loyalty-at-all-i-m-just-drawn-to-what-i-like/) [Henrik Lundqvist](https://sms4smile.com/quotes/author/henrik-lundqvist/) > [“You sent one of your own people to get his ass kicked? That's not the way to build brand loyalty.”](https://sms4smile.com/quotes/richard-kadrey/you-sent-one-of-your-own-people-to-get-his-ass-kicked-that-s-not-the/) [Richard Kadrey](https://sms4smile.com/quotes/author/richard-kadrey/) > [“Questions on the following topics can help you identify helpful information about the company that you can then use to refine your hypothesis—and ultimately…](https://sms4smile.com/quotes/victor-cheng/questions-on-the-following-topics-can-help-you-identify-helpful/) [Victor Cheng](https://sms4smile.com/quotes/author/victor-cheng/) > [The incidence of violent brand-loyalty to one's own current dogma has risen.](https://sms4smile.com/quotes/marge-piercy/the-incidence-of-violent-brand-loyalty-to-one-s-own-current-dogma-has/) [Marge Piercy](https://sms4smile.com/quotes/author/marge-piercy/) [Browse all 26 Brand loyalty quotes ](https://sms4smile.com/quotes/about/brand-loyalty/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“The retailer is interested in the consumers’ behaviour in each of the two or three hundred categories it offers, but owing to a lack of critical mass in each category, the retailer does not have the budget or the personnel to discover the information. 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