--- title: "Meaning & Key Takeaway of: The manufacturers’ old branding tools are…" description: "\"“The manufacturers’ old branding tools are now insufficient to win the battle of the value chain. In order to develop new, more effective approaches, a..." image: "https://sms4smile.com/quotes/i/f10/greg-thain-1820_learning_the-manufacturers-old-branding-tools-are_1371720.jpg" --- # The manufacturers’ old branding tools are now insufficient… ![“The manufacturers’ old branding tools are now insufficient to win the battle of the value chain. In order to develop new, more effective approaches, a much deeper understanding of the modern retailer is needed than has hitherto been the case.” quote by Greg Thain](https://sms4smile.com/quotes/i/f10/greg-thain-1820_learning_the-manufacturers-old-branding-tools-are_1371720.jpg) [Download](https://sms4smile.com/quotes/i/f10/greg-thain-1820_learning_the-manufacturers-old-branding-tools-are_1371720.jpg) [Open image](https://sms4smile.com/quotes/i/f10/greg-thain-1820_learning_the-manufacturers-old-branding-tools-are_1371720.jpg) > ““The manufacturers’ old branding tools are now insufficient to win the battle of the value chain. In order to develop new, more effective approaches, a much deeper understanding of the modern retailer is needed than has hitherto been the case.”” [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Retailers need deeper insight into modern consumer behavior to create effective branding beyond outdated tools. **In simple terms:** Old branding methods no longer work for today’s retailers. Key Takeaway Invest in data‑driven consumer research. Themes marketing retail branding innovation Mood analytical forward‑looking Type professional strategic When to use this quote - product launches - store redesign - digital campaigns - competitor analysis Key Concepts consumer insight value chain strategic adaptation technology Questions to Reflect On - What new consumer trends should retailers prioritize? - How can brands stay authentic while innovating? A Different Perspective Data collection can be costly and invasive. ★ ★ ★ ★ ★ No ratings yet [Branding](https://sms4smile.com/quotes/about/branding/) [Customer](https://sms4smile.com/quotes/about/customer/) [Learning](https://sms4smile.com/quotes/about/learning/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [War](https://sms4smile.com/quotes/about/war/) ## Related quotes > [“The shift of power to retailers is not an inevitable phenomenon: technological changes and associated innovative ideas have been instrumental in moving power and…](https://sms4smile.com/quotes/greg-thain/the-shift-of-power-to-retailers-is-not-an-inevitable-phenomenon/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of…](https://sms4smile.com/quotes/troy-carter/i-think-overall-and-this-isn-t-specific-to-spotify-or-any-streaming/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [“In the market you’re analyzing, it’s useful to know if there are a lot of small customers or only one or two big ones.…](https://sms4smile.com/quotes/victor-cheng/in-the-market-you-re-analyzing-it-s-useful-to-know-if-there-are-a-lot/) [Victor Cheng](https://sms4smile.com/quotes/author/victor-cheng/) > [If you start from the farm sector, we need much better investments and capital creation on land. 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Can the product’s or service’s raw materials be replaced by unconventional,…](https://sms4smile.com/quotes/w-chan-kim/the-first-involves-streamlining-operations-and-introducing-cost/) [W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/) > [The most trusted way to keep moving up that value chain is to keep investing in individuals - to help them grow in knowledge…](https://sms4smile.com/quotes/andrew-ng/the-most-trusted-way-to-keep-moving-up-that-value-chain-is-to-keep/) [Andrew Ng](https://sms4smile.com/quotes/author/andrew-ng/) > [A.P., like the rest of India, has huge potential to move up the value chain by investing in small and medium enterprises to create…](https://sms4smile.com/quotes/arancha-gonzalez/a-p-like-the-rest-of-india-has-huge-potential-to-move-up-the-value/) [Arancha Gonzalez](https://sms4smile.com/quotes/author/arancha-gonzalez/) > [“The retail name is seen as one brand with extensions in many fields. There may be a linking theme across products, often a ‘good…](https://sms4smile.com/quotes/greg-thain/the-retail-name-is-seen-as-one-brand-with-extensions-in-many-fields/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ## More by Greg Thain > [“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…](https://sms4smile.com/quotes/greg-thain/marketing-aims-image-a-retailer-that-has-positioning-aims-e-g-trying/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Every dominant brand (such as those listed in Table 5.1) has had to reinvest in mindspace every year to keep its position. However, things…](https://sms4smile.com/quotes/greg-thain/every-dominant-brand-such-as-those-listed-in-table-5-1-has-had-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on…](https://sms4smile.com/quotes/greg-thain/consolidation-coupled-with-a-desire-among-the-survivors-to-restore/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“If the manufacturer can convince the retailer that delisting will hurt consumer satisfaction and possibly lead to store switching, then that will be second…](https://sms4smile.com/quotes/greg-thain/if-the-manufacturer-can-convince-the-retailer-that-delisting-will/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…](https://sms4smile.com/quotes/greg-thain/as-retailers-have-become-competitors-of-manufacturers-in-many-product/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“High fixed costs mean that high volumes are an ever-essential objective. 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In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth…](https://sms4smile.com/quotes/greg-thain/private-label-is-booming-in-europe-and-the-united-states-during-the/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Explore all 206 Greg Thain quotes ](https://sms4smile.com/quotes/author/greg-thain/) ## More Branding quotes > [From Augustine down, theologians have tried to compel people to accept their special interpretation of the Scripture, and the tortures of the inquisition, the…](https://sms4smile.com/quotes/matilda-joslyn-gage/from-augustine-down-theologians-have-tried-to-compel-people-to-accept/) [Matilda Joslyn Gage](https://sms4smile.com/quotes/author/matilda-joslyn-gage/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [“apple brand is the school ,Samsung is a brilliant student”](https://sms4smile.com/quotes/jinzo-sloatch/apple-brand-is-the-school-samsung-is-a-brilliant-student/) Jinzo Sloatch > [When the idea came up, (Newman's Own) I said, "Are you crazy? 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