--- title: "Meaning & Key Takeaway of: Selling-oriented retailers can be tough…" description: "\"“Selling-oriented retailers can be tough to deal with because they are determined to secure better terms than their quasi-identical competitors. Their ..." image: "https://sms4smile.com/quotes/i/87c/greg-thain-1820_biggest-fear_selling-oriented-retailers-can-be-tough_1828107.jpg" --- # Selling-oriented retailers can be tough to deal with… ![“Selling-oriented retailers can be tough to deal with because they are determined to secure better terms than their quasi-identical competitors. Their biggest fear during negotiations is that they did not squeeze manufacturers hard enough and left some margin on the table that may be given up to a…” quote by Greg Thain](https://sms4smile.com/quotes/i/87c/greg-thain-1820_biggest-fear_selling-oriented-retailers-can-be-tough_1828107.jpg) [Download](https://sms4smile.com/quotes/i/87c/greg-thain-1820_biggest-fear_selling-oriented-retailers-can-be-tough_1828107.jpg) [Open image](https://sms4smile.com/quotes/i/87c/greg-thain-1820_biggest-fear_selling-oriented-retailers-can-be-tough_1828107.jpg) > ““Selling-oriented retailers can be tough to deal with because they are determined to secure better terms than their quasi-identical competitors. Their biggest fear during negotiations is that they did not squeeze manufacturers hard enough and left some margin on the table that may be given up to a more determined competitor, who will use it to undercut them on price.”” [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Retailers focused on sales targets often push hard for better terms, fearing they left profit on the table which rivals could exploit to undercut them. **In simple terms:** Retailers fear losing profit to competitors. Key Takeaway Negotiate to protect margin while staying competitive. Themes negotiation competition pricing retail margin strategy Mood cautious strategic Type advisory analytical When to use this quote - contract drafting - price setting - competitive analysis - supplier meetings - market research Key Concepts Game theory price elasticity risk management Questions to Reflect On - How can you balance margin protection with collaborative supplier relationships? - What signals indicate a competitor will undercut price? A Different Perspective Aggressive pricing can erode long‑term relationships and brand trust. ★ ★ ★ ★ ★ No ratings yet [Biggest fear](https://sms4smile.com/quotes/about/biggest-fear/) [Customer](https://sms4smile.com/quotes/about/customer/) [Fear Negotiations](https://sms4smile.com/quotes/about/fear-negotiations-2251003/) [Manufacturers Hard](https://sms4smile.com/quotes/about/manufacturers-hard-2251004/) [Negotiation](https://sms4smile.com/quotes/about/negotiation/) [Oriented Retailers](https://sms4smile.com/quotes/about/oriented-retailers-2251001/) [Retailers Tough](https://sms4smile.com/quotes/about/retailers-tough-2251000/) [Selling Oriented](https://sms4smile.com/quotes/about/selling-oriented-2251002/) ## Related quotes > [I don't want to end up like my mom. 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These are the low-technology, low-image, low-novelty areas. Retailers are likely to be…](https://sms4smile.com/quotes/greg-thain/there-are-some-fmcg-categories-where-retailers-are-destined-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“In markets where consumers are sensitive to quality differences (e.g. washing powder, instant coffee, sanitary protection) the share for generics and copycats usually plateaus…](https://sms4smile.com/quotes/greg-thain/in-markets-where-consumers-are-sensitive-to-quality-differences-e-g/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Direct consumer contact is an advantage for retailers, as 70% of shoppers make purchase decisions in stores and are thus open to last-minute persuasion. 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