--- title: "Meaning & Key Takeaway of: searching for and investing in non-price…" description: "\"“searching for and investing in non-price differences to promote products: invest in adding value (e.g. advertising) rather than selling pressure (e.g...." image: "https://sms4smile.com/quotes/i/7b1/greg-thain-1820_marketing_searching-for-and-investing-in-non-price_997878.jpg" --- # searching for and investing in non-price differences to… ![“searching for and investing in non-price differences to promote products: invest in adding value (e.g. advertising) rather than selling pressure (e.g. promotions).” quote by Greg Thain](https://sms4smile.com/quotes/i/7b1/greg-thain-1820_marketing_searching-for-and-investing-in-non-price_997878.jpg) [Download](https://sms4smile.com/quotes/i/7b1/greg-thain-1820_marketing_searching-for-and-investing-in-non-price_997878.jpg) [Open image](https://sms4smile.com/quotes/i/7b1/greg-thain-1820_marketing_searching-for-and-investing-in-non-price_997878.jpg) > ““searching for and investing in non-price differences to promote products: invest in adding value (e.g. advertising) rather than selling pressure (e.g. promotions).”” [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Focus on differentiating products through unique value and advertising rather than relying on price cuts or promotions, emphasizing sustainable competitive advantage. **In simple terms:** Add value instead of lowering price. Key Takeaway Invest in unique value and brand messaging. Themes marketing value creation pricing strategy advertising competition Mood analytical strategic pragmatic Type advice business marketing When to use this quote - product launch - brand repositioning - sales strategy - budget planning Key Concepts differentiation brand equity consumer perception Questions to Reflect On - What non‑price features can you highlight? - How can you measure the impact of added value? A Different Perspective Overemphasis on advertising may ignore cost‑sensitive customers. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Differences Promote](https://sms4smile.com/quotes/about/differences-promote-2086578/) [Investing Non](https://sms4smile.com/quotes/about/investing-non-2086580/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Promote Products](https://sms4smile.com/quotes/about/promote-products-547346/) [Value Advertising](https://sms4smile.com/quotes/about/value-advertising-2086576/) ## Related quotes > [Driving up the value of the advertising is a big commitment for Microsoft.](https://sms4smile.com/quotes/bill-gates/driving-up-the-value-of-the-advertising-is-a-big-commitment-for/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Rich people are almost always excellent promoters. 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However, things…](https://sms4smile.com/quotes/greg-thain/every-dominant-brand-such-as-those-listed-in-table-5-1-has-had-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on…](https://sms4smile.com/quotes/greg-thain/consolidation-coupled-with-a-desire-among-the-survivors-to-restore/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“If the manufacturer can convince the retailer that delisting will hurt consumer satisfaction and possibly lead to store switching, then that will be second…](https://sms4smile.com/quotes/greg-thain/if-the-manufacturer-can-convince-the-retailer-that-delisting-will/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…](https://sms4smile.com/quotes/greg-thain/as-retailers-have-become-competitors-of-manufacturers-in-many-product/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“High fixed costs mean that high volumes are an ever-essential objective. 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