--- title: "Meaning & Key Takeaway of: Presence elasticity is higher for new…" description: "\"“Presence elasticity is higher for new products because manufacturers will be spending fortunes to encourage trial, and the interest and satisfaction t..." image: "https://sms4smile.com/quotes/i/c87/greg-thain-1820_customer_presence-elasticity-is-higher-for-new-pr_2301797.jpg" --- # Presence elasticity is higher for new products because… ![“Presence elasticity is higher for new products because manufacturers will be spending fortunes to encourage trial, and the interest and satisfaction that is generated when purchased will be used as negotiating factors when dealing with retailers. Advertising” quote by Greg Thain](https://sms4smile.com/quotes/i/c87/greg-thain-1820_customer_presence-elasticity-is-higher-for-new-pr_2301797.jpg) [Download](https://sms4smile.com/quotes/i/c87/greg-thain-1820_customer_presence-elasticity-is-higher-for-new-pr_2301797.jpg) [Open image](https://sms4smile.com/quotes/i/c87/greg-thain-1820_customer_presence-elasticity-is-higher-for-new-pr_2301797.jpg) > ““Presence elasticity is higher for new products because manufacturers will be spending fortunes to encourage trial, and the interest and satisfaction that is generated when purchased will be used as negotiating factors when dealing with retailers. Advertising”” [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. New products enjoy higher consumer willingness to try because manufacturers invest heavily in promotion, creating strong interest and satisfaction that can be leveraged in retailer negotiations. **In simple terms:** Heavy promotion boosts trial and bargaining power. Key Takeaway Leverage strong launch promotions in retailer talks. Themes marketing product launch consumer behavior Mood optimistic strategic Type business insight When to use this quote - new product launch - retailer meetings - advertising campaigns Key Concepts elasticity trial incentives negotiation leverage Questions to Reflect On - How can you sustain interest post‑trial? - What negotiation tactics benefit from trial‑generated satisfaction? 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