--- title: "Meaning & Key Takeaway of: Novelty implies risk and therefore…" description: "\"“Novelty implies risk and therefore demands high margins, which does not fit with the retailer’s value proposition. And”\" — Greg Thain" image: "https://sms4smile.com/quotes/i/993/greg-thain-1820_quote_novelty-implies-risk-and-therefore-deman_1272162.jpg" --- # Novelty implies risk and therefore demands high margins… ![“Novelty implies risk and therefore demands high margins, which does not fit with the retailer’s value proposition. And” quote by Greg Thain](https://sms4smile.com/quotes/i/993/greg-thain-1820_quote_novelty-implies-risk-and-therefore-deman_1272162.jpg) [Download](https://sms4smile.com/quotes/i/993/greg-thain-1820_quote_novelty-implies-risk-and-therefore-deman_1272162.jpg) [Open image](https://sms4smile.com/quotes/i/993/greg-thain-1820_quote_novelty-implies-risk-and-therefore-deman_1272162.jpg) > ““Novelty implies risk and therefore demands high margins, which does not fit with the retailer’s value proposition. And”” [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. High profit margins are required to offset the inherent risk of novel products, which clashes with typical retailer pricing. **In simple terms:** New ideas need big margins, which retailers often can’t offer. Key Takeaway Balance innovation with realistic pricing strategies. Themes risk pricing innovation retail Mood analytical strategic Type business financial When to use this quote - launching new products - budget planning - market analysis Key Concepts margin strategy product development Questions to Reflect On - Can you redesign the value proposition to reduce risk? - What alternative pricing could support novelty? A Different Perspective Retailers may struggle to adopt high‑margin models without alienating price‑sensitive customers. ★ ★ ★ ★ ★ No ratings yet [High Margins](https://sms4smile.com/quotes/about/high-margins-255020/) [Implies Risk](https://sms4smile.com/quotes/about/implies-risk-1379691/) [Novelty](https://sms4smile.com/quotes/about/novelty/) [Novelty Implies](https://sms4smile.com/quotes/about/novelty-implies-4081415/) [Retailer Value](https://sms4smile.com/quotes/about/retailer-value-4081416/) ## Related quotes > [“But ultimately there comes a moment when a decision must be made. Ultimately two people who love each other must ask themselves how much…](https://sms4smile.com/quotes/madeleine-l-engle/but-ultimately-there-comes-a-moment-when-a-decision-must-be-made/) [Madeleine L'Engle](https://sms4smile.com/quotes/author/madeleine-l-engle/) > [When interest rates are coming down, you cannot have high margins.](https://sms4smile.com/quotes/arundhati-bhattacharya/when-interest-rates-are-coming-down-you-cannot-have-high-margins/) [Arundhati Bhattacharya](https://sms4smile.com/quotes/author/arundhati-bhattacharya/) > [“Bezos believed that high margins justified rivals’ investments in research and development and attracted more competition, while low margins attracted customers and were more…](https://sms4smile.com/quotes/brad-stone/bezos-believed-that-high-margins-justified-rivals-investments-in/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [Our business is strong and enjoys high margins.](https://sms4smile.com/quotes/naveen-tewari/our-business-is-strong-and-enjoys-high-margins/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“These loyal customers cost us less to maintain. They produce high margins and we make more money from them.”](https://sms4smile.com/quotes/james-dion/these-loyal-customers-cost-us-less-to-maintain-they-produce-high/) [James Dion](https://sms4smile.com/quotes/author/james-dion/) > [There is change by necessity or adaptation, and there is contrived change or novelty.](https://sms4smile.com/quotes/wendell-berry/there-is-change-by-necessity-or-adaptation-and-there-is-contrived/) [Wendell Berry](https://sms4smile.com/quotes/author/wendell-berry/) > [It is this union of passionate interest in the detailed facts with equal devotion to abstract generalisation which forms the novelty in our present…](https://sms4smile.com/quotes/alfred-north-whitehead/it-is-this-union-of-passionate-interest-in-the-detailed-facts-with/) [Alfred North Whitehead](https://sms4smile.com/quotes/author/alfred-north-whitehead/) > [Novelty has charms that our minds can hardly withstand.](https://sms4smile.com/quotes/william-makepeace-thackeray/novelty-has-charms-that-our-minds-can-hardly-withstand/) [William Makepeace Thackeray](https://sms4smile.com/quotes/author/william-makepeace-thackeray/) > [At length weariness succeeds to labor, and the mind lies at ease in the contemplation of her own attainments without any desire of new…](https://sms4smile.com/quotes/samuel-johnson/at-length-weariness-succeeds-to-labor-and-the-mind-lies-at-ease-in/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) > [Monotony and repetition are characteristic of many parts of life, but these do not become sources of conscious discomfort until novelty and entertainment are…](https://sms4smile.com/quotes/mary-catherine-bateson/monotony-and-repetition-are-characteristic-of-many-parts-of-life-but/) [Mary Catherine Bateson](https://sms4smile.com/quotes/author/mary-catherine-bateson/) > [Survival prospects are poor for an animal that is not suspicious of novelty.](https://sms4smile.com/quotes/daniel-kahneman/survival-prospects-are-poor-for-an-animal-that-is-not-suspicious-of/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“In these days of faith-cures, and hypnotism, and telepathy, and subliminalities – why, the simple old world grows very confusing. But rarely, very rarely novel.”](https://sms4smile.com/quotes/walter-de-la-mare/in-these-days-of-faith-cures-and-hypnotism-and-telepathy-and/) [Walter de la Mare](https://sms4smile.com/quotes/author/walter-de-la-mare/) > [Time is a corrosive fluid, dissolving motivation, destroying novelty, and leaching the joy from life.](https://sms4smile.com/quotes/charles-stross/time-is-a-corrosive-fluid-dissolving-motivation-destroying-novelty/) [Charles Stross](https://sms4smile.com/quotes/author/charles-stross/) > [What is needed, however, isn't just that people working together be nice to each other. It is discipline. Discipline is hard--harder than trustworthiness and…](https://sms4smile.com/quotes/atul-gawande/what-is-needed-however-isn-t-just-that-people-working-together-be/) [Atul Gawande](https://sms4smile.com/quotes/author/atul-gawande/) > [For successful education there must always be a certain freshness in the knowledge dealt with. It must be either new in itself or invested…](https://sms4smile.com/quotes/alfred-north-whitehead/for-successful-education-there-must-always-be-a-certain-freshness-in/) [Alfred North Whitehead](https://sms4smile.com/quotes/author/alfred-north-whitehead/) ## More by Greg Thain > [“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…](https://sms4smile.com/quotes/greg-thain/marketing-aims-image-a-retailer-that-has-positioning-aims-e-g-trying/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Every dominant brand (such as those listed in Table 5.1) has had to reinvest in mindspace every year to keep its position. However, things…](https://sms4smile.com/quotes/greg-thain/every-dominant-brand-such-as-those-listed-in-table-5-1-has-had-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on…](https://sms4smile.com/quotes/greg-thain/consolidation-coupled-with-a-desire-among-the-survivors-to-restore/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“If the manufacturer can convince the retailer that delisting will hurt consumer satisfaction and possibly lead to store switching, then that will be second…](https://sms4smile.com/quotes/greg-thain/if-the-manufacturer-can-convince-the-retailer-that-delisting-will/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…](https://sms4smile.com/quotes/greg-thain/as-retailers-have-become-competitors-of-manufacturers-in-many-product/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“High fixed costs mean that high volumes are an ever-essential objective. One”](https://sms4smile.com/quotes/greg-thain/high-fixed-costs-mean-that-high-volumes-are-an-ever-essential/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Importance of price: Price is imperative for FMCG retailers, much more so than for manufacturers. Retailers must constantly keep their real prices competitive and put…](https://sms4smile.com/quotes/greg-thain/importance-of-price-price-is-imperative-for-fmcg-retailers-much-more/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Hoping to create a little prestige, some retailers develop and advertise premium clothes sub-brands. In 2006, Myer, one of Australia’s largest retailers, launched a…](https://sms4smile.com/quotes/greg-thain/hoping-to-create-a-little-prestige-some-retailers-develop-and/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“The shift of power to retailers is not an inevitable phenomenon: technological changes and associated innovative ideas have been instrumental in moving power and…](https://sms4smile.com/quotes/greg-thain/the-shift-of-power-to-retailers-is-not-an-inevitable-phenomenon/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much higher awareness…](https://sms4smile.com/quotes/greg-thain/because-retail-brands-are-barely-differentiated-they-are-relatively/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“There are some FMCG categories where retailers are destined to control mindspace. These are the low-technology, low-image, low-novelty areas. Retailers are likely to be…](https://sms4smile.com/quotes/greg-thain/there-are-some-fmcg-categories-where-retailers-are-destined-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“In markets where consumers are sensitive to quality differences (e.g. washing powder, instant coffee, sanitary protection) the share for generics and copycats usually plateaus…](https://sms4smile.com/quotes/greg-thain/in-markets-where-consumers-are-sensitive-to-quality-differences-e-g/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Direct consumer contact is an advantage for retailers, as 70% of shoppers make purchase decisions in stores and are thus open to last-minute persuasion. The”](https://sms4smile.com/quotes/greg-thain/direct-consumer-contact-is-an-advantage-for-retailers-as-70-of/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Fresh produce and other ‘destination’ products can create a sustainable differential advantage, as they have the potential for deciding the destination of the shopper.…](https://sms4smile.com/quotes/greg-thain/fresh-produce-and-other-destination-products-can-create-a-sustainable/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth…](https://sms4smile.com/quotes/greg-thain/private-label-is-booming-in-europe-and-the-united-states-during-the/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Explore all 206 Greg Thain quotes ](https://sms4smile.com/quotes/author/greg-thain/) ## More Novelty quotes > [For successful education there must always be a certain freshness in the knowledge dealt with. It must be either new in itself or invested…](https://sms4smile.com/quotes/alfred-north-whitehead/for-successful-education-there-must-always-be-a-certain-freshness-in/) [Alfred North Whitehead](https://sms4smile.com/quotes/author/alfred-north-whitehead/) > [What is needed, however, isn't just that people working together be nice to each other. It is discipline. Discipline is hard--harder than trustworthiness and…](https://sms4smile.com/quotes/atul-gawande/what-is-needed-however-isn-t-just-that-people-working-together-be/) [Atul Gawande](https://sms4smile.com/quotes/author/atul-gawande/) > [Time is a corrosive fluid, dissolving motivation, destroying novelty, and leaching the joy from life.](https://sms4smile.com/quotes/charles-stross/time-is-a-corrosive-fluid-dissolving-motivation-destroying-novelty/) [Charles Stross](https://sms4smile.com/quotes/author/charles-stross/) > [“In these days of faith-cures, and hypnotism, and telepathy, and subliminalities – why, the simple old world grows very confusing. But rarely, very rarely novel.”](https://sms4smile.com/quotes/walter-de-la-mare/in-these-days-of-faith-cures-and-hypnotism-and-telepathy-and/) [Walter de la Mare](https://sms4smile.com/quotes/author/walter-de-la-mare/) > [Survival prospects are poor for an animal that is not suspicious of novelty.](https://sms4smile.com/quotes/daniel-kahneman/survival-prospects-are-poor-for-an-animal-that-is-not-suspicious-of/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Monotony and repetition are characteristic of many parts of life, but these do not become sources of conscious discomfort until novelty and entertainment are…](https://sms4smile.com/quotes/mary-catherine-bateson/monotony-and-repetition-are-characteristic-of-many-parts-of-life-but/) [Mary Catherine Bateson](https://sms4smile.com/quotes/author/mary-catherine-bateson/) > [At length weariness succeeds to labor, and the mind lies at ease in the contemplation of her own attainments without any desire of new…](https://sms4smile.com/quotes/samuel-johnson/at-length-weariness-succeeds-to-labor-and-the-mind-lies-at-ease-in/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) > [Novelty has charms that our minds can hardly withstand.](https://sms4smile.com/quotes/william-makepeace-thackeray/novelty-has-charms-that-our-minds-can-hardly-withstand/) [William Makepeace Thackeray](https://sms4smile.com/quotes/author/william-makepeace-thackeray/) > [It is this union of passionate interest in the detailed facts with equal devotion to abstract generalisation which forms the novelty in our present…](https://sms4smile.com/quotes/alfred-north-whitehead/it-is-this-union-of-passionate-interest-in-the-detailed-facts-with/) [Alfred North Whitehead](https://sms4smile.com/quotes/author/alfred-north-whitehead/) > [There is change by necessity or adaptation, and there is contrived change or novelty.](https://sms4smile.com/quotes/wendell-berry/there-is-change-by-necessity-or-adaptation-and-there-is-contrived/) [Wendell Berry](https://sms4smile.com/quotes/author/wendell-berry/) > [The genuinely significant creation, whether an idea, or a work of art, or a scientific discovery, is most likely to be seen at first…](https://sms4smile.com/quotes/carl-rogers/the-genuinely-significant-creation-whether-an-idea-or-a-work-of-art/) [Carl Rogers](https://sms4smile.com/quotes/author/carl-rogers/) > [A novelty in Polish filmmaking was that it was possible to find funds for a big production. However, at the same time, the state…](https://sms4smile.com/quotes/andrzej-wajda/a-novelty-in-polish-filmmaking-was-that-it-was-possible-to-find-funds/) [Andrzej Wajda](https://sms4smile.com/quotes/author/andrzej-wajda/) > [Of all the passions of mankind, the love of novelty most rules the mind. In search of this, from realm to realm we roam.…](https://sms4smile.com/quotes/shelby-foote/of-all-the-passions-of-mankind-the-love-of-novelty-most-rules-the/) [Shelby Foote](https://sms4smile.com/quotes/author/shelby-foote/) > [There are three things which the public will always clamour for, sooner or later; namely: novelty, novelty, novelty.](https://sms4smile.com/quotes/thomas-hood/there-are-three-things-which-the-public-will-always-clamour-for/) [Thomas Hood](https://sms4smile.com/quotes/author/thomas-hood/) > [“We only know a tiny proportion about the complexity of the natural world. Wherever you look, there are still things we don’t know about…](https://sms4smile.com/quotes/david-attenborough/we-only-know-a-tiny-proportion-about-the-complexity-of-the-natural/) [David Attenborough](https://sms4smile.com/quotes/author/david-attenborough/) [Browse all 502 Novelty quotes ](https://sms4smile.com/quotes/about/novelty/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Novelty implies risk and therefore demands high margins, which does not fit with the retailer’s value proposition. And”", "creator": { "@type": "Person", "name": "Greg Thain" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/greg-thain/novelty-implies-risk-and-therefore-demands-high-margins-which-does/", "about": { "@type": "Thing", "name": "Novelty" }, "@id": "https://sms4smile.com/quotes/greg-thain/novelty-implies-risk-and-therefore-demands-high-margins-which-does/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/993/greg-thain-1820_quote_novelty-implies-risk-and-therefore-deman_1272162.jpg", "contentUrl": "https://sms4smile.com/quotes/i/993/greg-thain-1820_quote_novelty-implies-risk-and-therefore-deman_1272162.jpg", "url": "https://sms4smile.com/quotes/i/993/greg-thain-1820_quote_novelty-implies-risk-and-therefore-deman_1272162.jpg", "width": 1080, "height": 1080, "caption": "“Novelty implies risk and therefore demands high margins, which does not fit with the retailer’s value…” — Greg Thain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Greg Thain", "item": "https://sms4smile.com/quotes/author/greg-thain/" }, { "@type": "ListItem", "position": 4, "name": "“Novelty implies risk and therefore demands...", "item": "https://sms4smile.com/quotes/greg-thain/novelty-implies-risk-and-therefore-demands-high-margins-which-does/" } ], "@id": "https://sms4smile.com/quotes/greg-thain/novelty-implies-risk-and-therefore-demands-high-margins-which-does/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```