--- title: "Meaning & Key Takeaway of: In October 2011, Heinz UK launched a…" description: "\"“In October 2011, Heinz UK launched a Facebook promotion where, when someone complained of being ill on their Facebook page, friends could have them se..." image: "https://sms4smile.com/quotes/i/e5e/greg-thain-1820_facebook-page_in-october-2011-heinz-uk-launched-a-face_2319962.jpg" --- # In October 2011, Heinz UK launched a Facebook promotion… ![“In October 2011, Heinz UK launched a Facebook promotion where, when someone complained of being ill on their Facebook page, friends could have them sent a tin of either Cream of Chicken or Cream of Tomato soup with a personalised ‘get well’ message on the label. By such means are lifelong brand…” quote by Greg Thain](https://sms4smile.com/quotes/i/e5e/greg-thain-1820_facebook-page_in-october-2011-heinz-uk-launched-a-face_2319962.jpg) [Download](https://sms4smile.com/quotes/i/e5e/greg-thain-1820_facebook-page_in-october-2011-heinz-uk-launched-a-face_2319962.jpg) [Open image](https://sms4smile.com/quotes/i/e5e/greg-thain-1820_facebook-page_in-october-2011-heinz-uk-launched-a-face_2319962.jpg) > ““In October 2011, Heinz UK launched a Facebook promotion where, when someone complained of being ill on their Facebook page, friends could have them sent a tin of either Cream of Chicken or Cream of Tomato soup with a personalised ‘get well’ message on the label. By such means are lifelong brand associations built.”” [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Personalized, empathetic gestures on social media create lasting emotional bonds between consumers and brands. **In simple terms:** Thoughtful gestures build strong brand loyalty. Key Takeaway Use empathy in brand communication. Themes brand loyalty empathy social media customer care Mood strategic empathetic Type marketing inspirational When to use this quote - customer service - viral campaigns - community building - brand storytelling Key Concepts marketing psychology Questions to Reflect On - How can brands maintain authenticity in digital gestures? - What other ways can deepen brand‑consumer connections? A Different Perspective Relying solely on gestures may not sustain long‑term loyalty without product quality. ★ ★ ★ ★ ★ No ratings yet [Brand Associations](https://sms4smile.com/quotes/about/brand-associations-2026523/) [Facebook page](https://sms4smile.com/quotes/about/facebook-page/) [Facebook Promotion](https://sms4smile.com/quotes/about/facebook-promotion-4146182/) [Heinz Uk](https://sms4smile.com/quotes/about/heinz-uk-5542325/) [Lifelong Brand](https://sms4smile.com/quotes/about/lifelong-brand-5542327/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Soup Personalised](https://sms4smile.com/quotes/about/soup-personalised-5542326/) ## Related quotes > [“Facebook Marketing Course By taking a Facebook marketing course, you can quickly create a means of income on a huge platform like Facebook. This…](https://sms4smile.com/quotes/bhairab-it-zone/facebook-marketing-course-by-taking-a-facebook-marketing-course-you/) [Bhairab IT Zone](https://sms4smile.com/quotes/author/bhairab-it-zone/) > [Our label was always known as a mass brand. To bridge that gap and to take it to the classes by bringing it a…](https://sms4smile.com/quotes/bhushan-kumar/our-label-was-always-known-as-a-mass-brand-to-bridge-that-gap-and-to/) [Bhushan Kumar](https://sms4smile.com/quotes/author/bhushan-kumar/) > [I've had tons of bullies who would call me retarded, even on my Facebook page. It's sad and it really hurts. I want to…](https://sms4smile.com/quotes/lauren-potter/i-ve-had-tons-of-bullies-who-would-call-me-retarded-even-on-my/) [Lauren Potter](https://sms4smile.com/quotes/author/lauren-potter/) > [I've got a Facebook page, but I've never put anything on it. I've got a presence on all the social networks, in fact, but…](https://sms4smile.com/quotes/robert-smith/i-ve-got-a-facebook-page-but-i-ve-never-put-anything-on-it-i-ve-got-a/) [Robert Smith](https://sms4smile.com/quotes/author/robert-smith/) > [“New Rule: Democrats must get in touch with their inner asshole. I refer to the case of Van Jones, the man the Obama administration…](https://sms4smile.com/quotes/bill-maher/new-rule-democrats-must-get-in-touch-with-their-inner-asshole-i-refer/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [ They \[the Travelers\] know everything about the year that they're coming into. But you can know everything and still be tripped up by the… ](https://sms4smile.com/quotes/eric-mccormack/they-the-travelers-know-everything-about-the-year-that-they-re-coming/) [Eric McCormack](https://sms4smile.com/quotes/author/eric-mccormack/) > [“We live in a culture where we put our most intimate secrets on the Internet and have no idea who our next- door neighbors…](https://sms4smile.com/quotes/tracy-thompson/we-live-in-a-culture-where-we-put-our-most-intimate-secrets-on-the/) [Tracy Thompson](https://sms4smile.com/quotes/author/tracy-thompson/) > [I don't have a Facebook page. I don't use Twitter. I don't give anyone a lot to grab onto. Sometimes, I even take out…](https://sms4smile.com/quotes/daniel-suarez/i-don-t-have-a-facebook-page-i-don-t-use-twitter-i-don-t-give-anyone/) [Daniel Suarez](https://sms4smile.com/quotes/author/daniel-suarez/) > [I was doing interviews for several months about the movie, and people would always ask me, Do you have a Facebook page? And I…](https://sms4smile.com/quotes/jesse-eisenberg/i-was-doing-interviews-for-several-months-about-the-movie-and-people/) [Jesse Eisenberg](https://sms4smile.com/quotes/author/jesse-eisenberg/) > [I don't have a Facebook page and I don't think I will but Twitter for me is a way to take control of the…](https://sms4smile.com/quotes/tom-colicchio/i-don-t-have-a-facebook-page-and-i-don-t-think-i-will-but-twitter-for/) [Tom Colicchio](https://sms4smile.com/quotes/author/tom-colicchio/) > [My FACEBOOK PAGE is like a restaurant … If you dont like what I'm serving , you are welcome to go somewhere else](https://sms4smile.com/quotes/sniper-alpacino-malachi-mcash/my-facebook-page-is-like-a-restaurant-if-you-dont-like-what-i-m/) [Sniper Alpacino Malachi-McAsh](https://sms4smile.com/quotes/author/sniper-alpacino-malachi-mcash/) > [I run our Twitter and Facebook pages, because I feel it's important to maintain a personal relationship with fans.](https://sms4smile.com/quotes/dan-smith/i-run-our-twitter-and-facebook-pages-because-i-feel-it-s-important-to/) [Dan Smith](https://sms4smile.com/quotes/author/dan-smith/) > [In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on…](https://sms4smile.com/quotes/simon-mainwaring/in-today-s-social-business-marketplace-facebook-is-one-of-the-best/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [“Maybe she's got a Facebook page, like every other kid in America. We could put something on her wall." Her eyes lit up very…](https://sms4smile.com/quotes/angela-knight/maybe-she-s-got-a-facebook-page-like-every-other-kid-in-america-we/) [Angela Knight](https://sms4smile.com/quotes/author/angela-knight/) > [I have a Twitter account; I have a fantastic Facebook page.](https://sms4smile.com/quotes/angus-king/i-have-a-twitter-account-i-have-a-fantastic-facebook-page/) [Angus King](https://sms4smile.com/quotes/author/angus-king/) ## More by Greg Thain > [“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…](https://sms4smile.com/quotes/greg-thain/marketing-aims-image-a-retailer-that-has-positioning-aims-e-g-trying/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Every dominant brand (such as those listed in Table 5.1) has had to reinvest in mindspace every year to keep its position. However, things…](https://sms4smile.com/quotes/greg-thain/every-dominant-brand-such-as-those-listed-in-table-5-1-has-had-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on…](https://sms4smile.com/quotes/greg-thain/consolidation-coupled-with-a-desire-among-the-survivors-to-restore/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“If the manufacturer can convince the retailer that delisting will hurt consumer satisfaction and possibly lead to store switching, then that will be second…](https://sms4smile.com/quotes/greg-thain/if-the-manufacturer-can-convince-the-retailer-that-delisting-will/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…](https://sms4smile.com/quotes/greg-thain/as-retailers-have-become-competitors-of-manufacturers-in-many-product/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“High fixed costs mean that high volumes are an ever-essential objective. One”](https://sms4smile.com/quotes/greg-thain/high-fixed-costs-mean-that-high-volumes-are-an-ever-essential/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Importance of price: Price is imperative for FMCG retailers, much more so than for manufacturers. Retailers must constantly keep their real prices competitive and put…](https://sms4smile.com/quotes/greg-thain/importance-of-price-price-is-imperative-for-fmcg-retailers-much-more/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Hoping to create a little prestige, some retailers develop and advertise premium clothes sub-brands. In 2006, Myer, one of Australia’s largest retailers, launched a…](https://sms4smile.com/quotes/greg-thain/hoping-to-create-a-little-prestige-some-retailers-develop-and/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“The shift of power to retailers is not an inevitable phenomenon: technological changes and associated innovative ideas have been instrumental in moving power and…](https://sms4smile.com/quotes/greg-thain/the-shift-of-power-to-retailers-is-not-an-inevitable-phenomenon/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much higher awareness…](https://sms4smile.com/quotes/greg-thain/because-retail-brands-are-barely-differentiated-they-are-relatively/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“There are some FMCG categories where retailers are destined to control mindspace. These are the low-technology, low-image, low-novelty areas. Retailers are likely to be…](https://sms4smile.com/quotes/greg-thain/there-are-some-fmcg-categories-where-retailers-are-destined-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“In markets where consumers are sensitive to quality differences (e.g. washing powder, instant coffee, sanitary protection) the share for generics and copycats usually plateaus…](https://sms4smile.com/quotes/greg-thain/in-markets-where-consumers-are-sensitive-to-quality-differences-e-g/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Direct consumer contact is an advantage for retailers, as 70% of shoppers make purchase decisions in stores and are thus open to last-minute persuasion. The”](https://sms4smile.com/quotes/greg-thain/direct-consumer-contact-is-an-advantage-for-retailers-as-70-of/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Fresh produce and other ‘destination’ products can create a sustainable differential advantage, as they have the potential for deciding the destination of the shopper.…](https://sms4smile.com/quotes/greg-thain/fresh-produce-and-other-destination-products-can-create-a-sustainable/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth…](https://sms4smile.com/quotes/greg-thain/private-label-is-booming-in-europe-and-the-united-states-during-the/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Explore all 206 Greg Thain quotes ](https://sms4smile.com/quotes/author/greg-thain/) ## More Facebook page quotes > [I have a Twitter account; I have a fantastic Facebook page.](https://sms4smile.com/quotes/angus-king/i-have-a-twitter-account-i-have-a-fantastic-facebook-page/) [Angus King](https://sms4smile.com/quotes/author/angus-king/) > [“Maybe she's got a Facebook page, like every other kid in America. We could put something on her wall." Her eyes lit up very…](https://sms4smile.com/quotes/angela-knight/maybe-she-s-got-a-facebook-page-like-every-other-kid-in-america-we/) [Angela Knight](https://sms4smile.com/quotes/author/angela-knight/) > [In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on…](https://sms4smile.com/quotes/simon-mainwaring/in-today-s-social-business-marketplace-facebook-is-one-of-the-best/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [I run our Twitter and Facebook pages, because I feel it's important to maintain a personal relationship with fans.](https://sms4smile.com/quotes/dan-smith/i-run-our-twitter-and-facebook-pages-because-i-feel-it-s-important-to/) [Dan Smith](https://sms4smile.com/quotes/author/dan-smith/) > [My FACEBOOK PAGE is like a restaurant … If you dont like what I'm serving , you are welcome to go somewhere else](https://sms4smile.com/quotes/sniper-alpacino-malachi-mcash/my-facebook-page-is-like-a-restaurant-if-you-dont-like-what-i-m/) [Sniper Alpacino Malachi-McAsh](https://sms4smile.com/quotes/author/sniper-alpacino-malachi-mcash/) > [I don't have a Facebook page and I don't think I will but Twitter for me is a way to take control of the…](https://sms4smile.com/quotes/tom-colicchio/i-don-t-have-a-facebook-page-and-i-don-t-think-i-will-but-twitter-for/) [Tom Colicchio](https://sms4smile.com/quotes/author/tom-colicchio/) > [I was doing interviews for several months about the movie, and people would always ask me, Do you have a Facebook page? And I…](https://sms4smile.com/quotes/jesse-eisenberg/i-was-doing-interviews-for-several-months-about-the-movie-and-people/) [Jesse Eisenberg](https://sms4smile.com/quotes/author/jesse-eisenberg/) > [I don't have a Facebook page. I don't use Twitter. I don't give anyone a lot to grab onto. Sometimes, I even take out…](https://sms4smile.com/quotes/daniel-suarez/i-don-t-have-a-facebook-page-i-don-t-use-twitter-i-don-t-give-anyone/) [Daniel Suarez](https://sms4smile.com/quotes/author/daniel-suarez/) > [“We live in a culture where we put our most intimate secrets on the Internet and have no idea who our next- door neighbors…](https://sms4smile.com/quotes/tracy-thompson/we-live-in-a-culture-where-we-put-our-most-intimate-secrets-on-the/) [Tracy Thompson](https://sms4smile.com/quotes/author/tracy-thompson/) > [ They \[the Travelers\] know everything about the year that they're coming into. But you can know everything and still be tripped up by the… ](https://sms4smile.com/quotes/eric-mccormack/they-the-travelers-know-everything-about-the-year-that-they-re-coming/) [Eric McCormack](https://sms4smile.com/quotes/author/eric-mccormack/) > [“New Rule: Democrats must get in touch with their inner asshole. I refer to the case of Van Jones, the man the Obama administration…](https://sms4smile.com/quotes/bill-maher/new-rule-democrats-must-get-in-touch-with-their-inner-asshole-i-refer/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [I've got a Facebook page, but I've never put anything on it. I've got a presence on all the social networks, in fact, but…](https://sms4smile.com/quotes/robert-smith/i-ve-got-a-facebook-page-but-i-ve-never-put-anything-on-it-i-ve-got-a/) [Robert Smith](https://sms4smile.com/quotes/author/robert-smith/) > [I've had tons of bullies who would call me retarded, even on my Facebook page. It's sad and it really hurts. I want to…](https://sms4smile.com/quotes/lauren-potter/i-ve-had-tons-of-bullies-who-would-call-me-retarded-even-on-my/) [Lauren Potter](https://sms4smile.com/quotes/author/lauren-potter/) > [One could think of ways to defeat the censor. I could put up the answers on my Facebook page or website or Counterpunch. In…](https://sms4smile.com/quotes/tariq-ali/one-could-think-of-ways-to-defeat-the-censor-i-could-put-up-the/) [Tariq Ali](https://sms4smile.com/quotes/author/tariq-ali/) > [There's so much active misinformation and it's packaged very well and it looks the same when you see it on a Facebook page or…](https://sms4smile.com/quotes/barack-obama/there-s-so-much-active-misinformation-and-it-s-packaged-very-well-and/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) [Browse all 114 Facebook page quotes ](https://sms4smile.com/quotes/about/facebook-page/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“In October 2011, Heinz UK launched a Facebook promotion where, when someone complained of being ill on their Facebook page, friends could have them sent a tin of either Cream of Chicken or Cream of Tomato soup with a personalised ‘get well’ message on the label. 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