--- title: "Meaning & Key Takeaway of: even if shopping trips are not planned…" description: "\"“even if shopping trips are not planned, most consumers will shop in a habitual fashion. They will predominantly follow a regular route through the sto..." image: "https://sms4smile.com/quotes/i/8e2/greg-thain-1820_quote_even-if-shopping-trips-are-not-planned-m_1291124.jpg" --- # even if shopping trips are not planned, most consumers… ![“even if shopping trips are not planned, most consumers will shop in a habitual fashion. They will predominantly follow a regular route through the store, either diligently travelling every aisle or equally diligently never going down certain aisles. As they meander through the store, key brands in…” quote by Greg Thain](https://sms4smile.com/quotes/i/8e2/greg-thain-1820_quote_even-if-shopping-trips-are-not-planned-m_1291124.jpg) [Download](https://sms4smile.com/quotes/i/8e2/greg-thain-1820_quote_even-if-shopping-trips-are-not-planned-m_1291124.jpg) [Open image](https://sms4smile.com/quotes/i/8e2/greg-thain-1820_quote_even-if-shopping-trips-are-not-planned-m_1291124.jpg) > ““even if shopping trips are not planned, most consumers will shop in a habitual fashion. They will predominantly follow a regular route through the store, either diligently travelling every aisle or equally diligently never going down certain aisles. As they meander through the store, key brands in each sector will catch their eye, and, in a microsecond, a decision is made on whether there is need for more shampoo. It”” [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Shoppers follow habitual routes, making quick brand decisions without planning. **In simple terms:** People shop out of habit, noticing brands instantly. Key Takeaway Design store layouts to guide habits. Themes habit consumer behavior impulse buying Mood analytical observational Type research insight When to use this quote - retail marketing - store design - brand placement Key Concepts behavioral economics store navigation Questions to Reflect On - How can brands break habitual patterns? - What triggers spontaneous purchases? A Different Perspective Habit can limit exploration of new products. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [Our primary identity has become that of being consumers – not mothers, teachers, or farmers, but of consumers. We shop and shop and shop.](https://sms4smile.com/quotes/annie-leonard/our-primary-identity-has-become-that-of-being-consumers-not-mothers/) [Annie Leonard](https://sms4smile.com/quotes/author/annie-leonard/) > [My mother likes to say that I was conceived to shop - not just born to shop. My whole life as a child was…](https://sms4smile.com/quotes/kevin-kwan/my-mother-likes-to-say-that-i-was-conceived-to-shop-not-just-born-to/) [Kevin Kwan](https://sms4smile.com/quotes/author/kevin-kwan/) > [“1. Focus on the short trip. For supermarkets around the world (the same principle applies to all classes of trade), half of all shopping…](https://sms4smile.com/quotes/herb-sorensen/1-focus-on-the-short-trip-for-supermarkets-around-the-world-the-same/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) ## More by Greg Thain > [“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…](https://sms4smile.com/quotes/greg-thain/marketing-aims-image-a-retailer-that-has-positioning-aims-e-g-trying/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Every dominant brand (such as those listed in Table 5.1) has had to reinvest in mindspace every year to keep its position. However, things…](https://sms4smile.com/quotes/greg-thain/every-dominant-brand-such-as-those-listed-in-table-5-1-has-had-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on…](https://sms4smile.com/quotes/greg-thain/consolidation-coupled-with-a-desire-among-the-survivors-to-restore/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“If the manufacturer can convince the retailer that delisting will hurt consumer satisfaction and possibly lead to store switching, then that will be second…](https://sms4smile.com/quotes/greg-thain/if-the-manufacturer-can-convince-the-retailer-that-delisting-will/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…](https://sms4smile.com/quotes/greg-thain/as-retailers-have-become-competitors-of-manufacturers-in-many-product/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“High fixed costs mean that high volumes are an ever-essential objective. 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In 2006, Myer, one of Australia’s largest retailers, launched a…](https://sms4smile.com/quotes/greg-thain/hoping-to-create-a-little-prestige-some-retailers-develop-and/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“The shift of power to retailers is not an inevitable phenomenon: technological changes and associated innovative ideas have been instrumental in moving power and…](https://sms4smile.com/quotes/greg-thain/the-shift-of-power-to-retailers-is-not-an-inevitable-phenomenon/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much higher awareness…](https://sms4smile.com/quotes/greg-thain/because-retail-brands-are-barely-differentiated-they-are-relatively/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“There are some FMCG categories where retailers are destined to control mindspace. These are the low-technology, low-image, low-novelty areas. Retailers are likely to be…](https://sms4smile.com/quotes/greg-thain/there-are-some-fmcg-categories-where-retailers-are-destined-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“In markets where consumers are sensitive to quality differences (e.g. washing powder, instant coffee, sanitary protection) the share for generics and copycats usually plateaus…](https://sms4smile.com/quotes/greg-thain/in-markets-where-consumers-are-sensitive-to-quality-differences-e-g/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Direct consumer contact is an advantage for retailers, as 70% of shoppers make purchase decisions in stores and are thus open to last-minute persuasion. The”](https://sms4smile.com/quotes/greg-thain/direct-consumer-contact-is-an-advantage-for-retailers-as-70-of/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Fresh produce and other ‘destination’ products can create a sustainable differential advantage, as they have the potential for deciding the destination of the shopper.…](https://sms4smile.com/quotes/greg-thain/fresh-produce-and-other-destination-products-can-create-a-sustainable/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth…](https://sms4smile.com/quotes/greg-thain/private-label-is-booming-in-europe-and-the-united-states-during-the/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Explore all 206 Greg Thain quotes ](https://sms4smile.com/quotes/author/greg-thain/) ## More Shopping Trips quotes > [My mother likes to say that I was conceived to shop - not just born to shop. My whole life as a child was…](https://sms4smile.com/quotes/kevin-kwan/my-mother-likes-to-say-that-i-was-conceived-to-shop-not-just-born-to/) [Kevin Kwan](https://sms4smile.com/quotes/author/kevin-kwan/) > [“1. Focus on the short trip. For supermarkets around the world (the same principle applies to all classes of trade), half of all shopping…](https://sms4smile.com/quotes/herb-sorensen/1-focus-on-the-short-trip-for-supermarkets-around-the-world-the-same/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) Browse all 3 Shopping Trips quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“even if shopping trips are not planned, most consumers will shop in a habitual fashion. They will predominantly follow a regular route through the store, either diligently travelling every aisle or equally diligently never going down certain aisles. As they meander through the store, key brands in each sector will catch their eye, and, in a microsecond, a decision is made on whether there is need for more shampoo. 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