---
title: "Meaning & Key Takeaway of: consolidation, coupled with a desire…"
description: "\"“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on ser..."
image: "https://sms4smile.com/quotes/i/7c6/greg-thain-1820_market-share_consolidation-coupled-with-a-desire-amon_45649.jpg"
---

#  consolidation, coupled with a desire among the survivors…

![“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on serving the variety of wants. In 1975, Carrefour became the first foreign retailer in Brazil. Through a period of aggressive mergers and acquisitions…” quote by Greg Thain](https://sms4smile.com/quotes/i/7c6/greg-thain-1820_market-share_consolidation-coupled-with-a-desire-amon_45649.jpg)   [Download](https://sms4smile.com/quotes/i/7c6/greg-thain-1820_market-share_consolidation-coupled-with-a-desire-amon_45649.jpg) [Open image](https://sms4smile.com/quotes/i/7c6/greg-thain-1820_market-share_consolidation-coupled-with-a-desire-amon_45649.jpg)

> ““consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on serving the variety of wants. In 1975, Carrefour became the first foreign retailer in Brazil. Through a period of aggressive mergers and acquisitions, they increased their market share and forced smaller competitors to leave or consolidate. In 1999, the largest national retailer, Companhia Brasileira de Distribuicao, merged with Casino Guichard Perrachon &amp; Cie, to compete against the growing foreign chains, which now hold 40% of the market. The outcome has been a more orderly market where each is large and successful enough not to have to resort to permanent cut-throat price competition.””

[Greg Thain](https://sms4smile.com/quotes/author/greg-thain/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Consolidation and profit normalization foster orderly competition, reducing cut‑throat pricing as large retailers dominate market share.

**In simple terms:** Mergers create stable, less aggressive markets.

Key Takeaway

Scale can curb price wars.

Themes

market dynamics competition consolidation profit strategy retail industry

Mood

analytical cautious

Type

analytical explanatory

When to use this quote

- entering a new market
- facing foreign competition
- dealing with price wars
- strategic expansion
- industry regulation

Key Concepts

economies of scale strategic mergers market entry barriers

Practical Applications

- strategic planning for M&amp;A
- policy analysis of retail markets

Questions to Reflect On

- How does market concentration affect consumer prices?
- What safeguards can prevent anti‑competitive behavior?

A Different Perspective

Large consolidations can also reduce consumer choice and increase prices, potentially harming welfare.

★ ★ ★ ★ ★   No ratings yet

[Carrefour Foreign](https://sms4smile.com/quotes/about/carrefour-foreign-670319/) [Consolidation](https://sms4smile.com/quotes/about/consolidation/) [Foreign Retailer](https://sms4smile.com/quotes/about/foreign-retailer-670320/) [Market share](https://sms4smile.com/quotes/about/market-share/) [Mergers and acquisitions](https://sms4smile.com/quotes/about/mergers-and-acquisitions/) [Retailer Brazil](https://sms4smile.com/quotes/about/retailer-brazil-670318/) [Retailer Companhia](https://sms4smile.com/quotes/about/retailer-companhia-670321/)

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