---
title: "Meaning & Key Takeaway of: We have new tools that can give the…"
description: "\"We have new tools that can give the audience a sense of not only being there, which is the key element in an IMAX film, but also seeing things in a way..."
image: "https://sms4smile.com/quotes/i/e83/greg-macgillivray-28306_also_we-have-new-tools-that-can-give-the-audi_1166010.jpg"
---

#  We have new tools that can give the audience a sense of…

![“We have new tools that can give the audience a sense of not only being there, which is the key element in an IMAX film, but also seeing things in a way that they won't see on television or in feature films.” quote by Greg MacGillivray](https://sms4smile.com/quotes/i/e83/greg-macgillivray-28306_also_we-have-new-tools-that-can-give-the-audi_1166010.jpg)   [Download](https://sms4smile.com/quotes/i/e83/greg-macgillivray-28306_also_we-have-new-tools-that-can-give-the-audi_1166010.jpg) [Open image](https://sms4smile.com/quotes/i/e83/greg-macgillivray-28306_also_we-have-new-tools-that-can-give-the-audi_1166010.jpg)

> “We have new tools that can give the audience a sense of not only being there, which is the key element in an IMAX film, but also seeing things in a way that they won't see on television or in feature films.”

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Advanced visual tech lets viewers feel present and see scenes impossible on TV or regular movies.

**In simple terms:** New tech creates immersive, unique viewing experiences.

Key Takeaway

Use immersive tech to deepen audience engagement.

Themes

immersion technology cinema

Mood

excited creative

Type

educational inspirational

When to use this quote

- theme screenings
- educational exhibits
- virtual reality demos

Key Concepts

visual perception sensory experience

Questions to Reflect On

- How can smaller venues adopt similar tech?
- What stories benefit most from immersion?

A Different Perspective

High cost may limit widespread adoption.

★ ★ ★ ★ ★   No ratings yet

[Audience](https://sms4smile.com/quotes/about/audience/) [Being](https://sms4smile.com/quotes/about/being/) [Cinema](https://sms4smile.com/quotes/about/cinema/) [Film](https://sms4smile.com/quotes/about/film/) [Films](https://sms4smile.com/quotes/about/films/) [Television](https://sms4smile.com/quotes/about/television/) [Tools](https://sms4smile.com/quotes/about/tools/)

## Related quotes

> [I wish I could create an IMAX film that would make my work accessible to a broader audience.](https://sms4smile.com/quotes/edward-burtynsky/i-wish-i-could-create-an-imax-film-that-would-make-my-work-accessible/)

[Edward Burtynsky](https://sms4smile.com/quotes/author/edward-burtynsky/)

> [I would love to explore film seeing as I have prominently been on television. It would be nice to change it up and focus…](https://sms4smile.com/quotes/yvonne-strahovski/i-would-love-to-explore-film-seeing-as-i-have-prominently-been-on/)

[Yvonne Strahovski](https://sms4smile.com/quotes/author/yvonne-strahovski/)

> [My father's first seven films were flops but he continued to work hard and was persistent and see where he is today. He did…](https://sms4smile.com/quotes/akshara-haasan/my-father-s-first-seven-films-were-flops-but-he-continued-to-work/)

[Akshara Haasan](https://sms4smile.com/quotes/author/akshara-haasan/)

> [The communal experience of sharing something, and being part of it, and watching something visually striking, that's what film is all about. Seeing everything…](https://sms4smile.com/quotes/ruth-wilson/the-communal-experience-of-sharing-something-and-being-part-of-it-and/)

[Ruth Wilson](https://sms4smile.com/quotes/author/ruth-wilson/)

> [I never take on anything that is just for the money or just for, you know. I always have to connect with it in…](https://sms4smile.com/quotes/deborah-cox/i-never-take-on-anything-that-is-just-for-the-money-or-just-for-you/)

[Deborah Cox](https://sms4smile.com/quotes/author/deborah-cox/)

> [“Mac Rebennack, better known as Dr. John, once told me that when a brass band plays at a small club back up in one…](https://sms4smile.com/quotes/tom-piazza/mac-rebennack-better-known-as-dr-john-once-told-me-that-when-a-brass-2/)

[Tom Piazza](https://sms4smile.com/quotes/author/tom-piazza/)

> [On the stage, you enter into a bond with the audience, and you can sense they are moved by what you're doing. It's a…](https://sms4smile.com/quotes/everett-mcgill/on-the-stage-you-enter-into-a-bond-with-the-audience-and-you-can/)

[Everett McGill](https://sms4smile.com/quotes/author/everett-mcgill/)

> [I think about the audience in the sense that I serve as my own audience. I have to please myself the way, if I…](https://sms4smile.com/quotes/shane-black/i-think-about-the-audience-in-the-sense-that-i-serve-as-my-own/)

[Shane Black](https://sms4smile.com/quotes/author/shane-black/)

> [I think my primary audience is in some sense an adult audience, because I think that will then have a knock-on effect for children.](https://sms4smile.com/quotes/marcus-du-sautoy/i-think-my-primary-audience-is-in-some-sense-an-adult-audience/)

[Marcus du Sautoy](https://sms4smile.com/quotes/author/marcus-du-sautoy/)

> [When our emotions are engaged, we often have trouble seeing things as they are.](https://sms4smile.com/quotes/robert-greene/when-our-emotions-are-engaged-we-often-have-trouble-seeing-things-as/)

[Robert Greene](https://sms4smile.com/quotes/author/robert-greene/)

> [Frank Lampard has a vision for seeing things.](https://sms4smile.com/quotes/jamie-redknapp/frank-lampard-has-a-vision-for-seeing-things/)

[Jamie Redknapp](https://sms4smile.com/quotes/author/jamie-redknapp/)

> [“You don't know what it's been like all these years, seeing things that are invisible to everybody else. I knew I wasn't crazy, I…](https://sms4smile.com/quotes/c-a-gray/you-don-t-know-what-it-s-been-like-all-these-years-seeing-things-that/)

[C.A. Gray](https://sms4smile.com/quotes/author/c-a-gray/)

> [Sometimes not seeing things can be a blessing.](https://sms4smile.com/quotes/august-strindberg/sometimes-not-seeing-things-can-be-a-blessing/)

[August Strindberg](https://sms4smile.com/quotes/author/august-strindberg/)

> [She runs up into the light surprised Her arms are opened Her mind's eye is Seeing things from a better side than most can…](https://sms4smile.com/quotes/dave-matthews/she-runs-up-into-the-light-surprised-her-arms-are-opened-her-mind-s/)

[Dave Matthews](https://sms4smile.com/quotes/author/dave-matthews/)

> [Common sense is seeing things as they are; and doing things as they ought to be.](https://sms4smile.com/quotes/harriet-beecher-stowe/common-sense-is-seeing-things-as-they-are-and-doing-things-as-they/)

[Harriet Beecher Stowe](https://sms4smile.com/quotes/author/harriet-beecher-stowe/)

## More by Greg MacGillivray

> [I love the ocean; growing up around Laguna Beach, I spent my summers surfing, diving, and snorkeling.](https://sms4smile.com/quotes/greg-macgillivray/i-love-the-ocean-growing-up-around-laguna-beach-i-spent-my-summers/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [My job is to find the stories, find where to go, do the research, do the logistics, be there on location, and do as…](https://sms4smile.com/quotes/greg-macgillivray/my-job-is-to-find-the-stories-find-where-to-go-do-the-research-do-the/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [Film has far more color shades. It's called 'bit depth' in digital terms. And most bit depth in digital is about twelve, but film…](https://sms4smile.com/quotes/greg-macgillivray/film-has-far-more-color-shades-it-s-called-bit-depth-in-digital-terms/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [Marine scientists predict that by 2050 there will be no more large fish left in the ocean if we don't change our relationship with…](https://sms4smile.com/quotes/greg-macgillivray/marine-scientists-predict-that-by-2050-there-will-be-no-more-large/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [Grain isn't structured like a screen door that you're looking through, but pixels are. Film-based grain is just all over the place, one frame…](https://sms4smile.com/quotes/greg-macgillivray/grain-isn-t-structured-like-a-screen-door-that-you-re-looking-through/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [Not only have I made films about the subject, but I've largely funded them on my own, so I'm fully committed to doing whatever…](https://sms4smile.com/quotes/greg-macgillivray/not-only-have-i-made-films-about-the-subject-but-i-ve-largely-funded/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [At first, the tornado is nearly invisible. Against the sky, it's white on white.](https://sms4smile.com/quotes/greg-macgillivray/at-first-the-tornado-is-nearly-invisible-against-the-sky-it-s-white/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [What's happening on the Colorado River is happening all over the world. The water is overused, overdammed, and it's polluted in some places.](https://sms4smile.com/quotes/greg-macgillivray/what-s-happening-on-the-colorado-river-is-happening-all-over-the/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [With digital, you do have the advantage of having an absolutely rock steady image because there's no projector gate, no perforations, no film weaving…](https://sms4smile.com/quotes/greg-macgillivray/with-digital-you-do-have-the-advantage-of-having-an-absolutely-rock/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [What I love about IMAX is that, when you're in an IMAX theater, in a museum, science center or aquarium, it's eight stories tall…](https://sms4smile.com/quotes/greg-macgillivray/what-i-love-about-imax-is-that-when-you-re-in-an-imax-theater-in-a/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [I've been using the power of the IMAX medium, with its gigantic screens and supervivid pictures, to get people to fall in love with…](https://sms4smile.com/quotes/greg-macgillivray/i-ve-been-using-the-power-of-the-imax-medium-with-its-gigantic/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [In a normal movie, the director controls what you look at. The shots don't last very long because you're getting the audience to look…](https://sms4smile.com/quotes/greg-macgillivray/in-a-normal-movie-the-director-controls-what-you-look-at-the-shots/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [There are major challenges, when it comes to making a film in the Arctic. When you're filming wildlife and that wildlife doesn't necessarily take…](https://sms4smile.com/quotes/greg-macgillivray/there-are-major-challenges-when-it-comes-to-making-a-film-in-the/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [The ocean is our planet's life support system, yet in my travels and at home, I've seen its degradation firsthand.](https://sms4smile.com/quotes/greg-macgillivray/the-ocean-is-our-planet-s-life-support-system-yet-in-my-travels-and/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

> [My goal is that after seeing 'Grand Canyon,' every person in the audience will go home knowing they have to conserve water: even something…](https://sms4smile.com/quotes/greg-macgillivray/my-goal-is-that-after-seeing-grand-canyon-every-person-in-the/)

[Greg MacGillivray](https://sms4smile.com/quotes/author/greg-macgillivray/)

[Explore all 19 Greg MacGillivray quotes ](https://sms4smile.com/quotes/author/greg-macgillivray/)

## More Also quotes

> [I'm a workaholic, but I also like to vacation.](https://sms4smile.com/quotes/karrueche-tran/i-m-a-workaholic-but-i-also-like-to-vacation/)

[Karrueche Tran](https://sms4smile.com/quotes/author/karrueche-tran/)

> [I've also directed, shot, and edited several music videos.](https://sms4smile.com/quotes/richard-king/i-ve-also-directed-shot-and-edited-several-music-videos/)

[Richard King](https://sms4smile.com/quotes/author/richard-king/)

> [Movies have power. Power to impact society and the choices we make. I want to entertain, but I also want to say something to…](https://sms4smile.com/quotes/gina-prince-bythewood/movies-have-power-power-to-impact-society-and-the-choices-we-make-i/)

[Gina Prince-Bythewood](https://sms4smile.com/quotes/author/gina-prince-bythewood/)

> [I'm not against gay people. I have a relative who is also gay. We can't help it if they were born that way.](https://sms4smile.com/quotes/manny-pacquiao/i-m-not-against-gay-people-i-have-a-relative-who-is-also-gay-we-can-t/)

[Manny Pacquiao](https://sms4smile.com/quotes/author/manny-pacquiao/)

> [I want to make myself and the crowd happy by way of something different, and that makes things difficult. I'm never playing something that…](https://sms4smile.com/quotes/tiesto/i-want-to-make-myself-and-the-crowd-happy-by-way-of-something/)

[Tiesto](https://sms4smile.com/quotes/author/tiesto/)

> [My parents are divorced, and seeing that was really painful for me. Really painful for me. But that's also a big part of why…](https://sms4smile.com/quotes/banks/my-parents-are-divorced-and-seeing-that-was-really-painful-for-me/)

[Banks](https://sms4smile.com/quotes/author/banks/)

> [With all the technology we're inventing and what they're coming up with scientifically, people are having longer lifetimes. It's scary, but in the same…](https://sms4smile.com/quotes/brittany-murphy/with-all-the-technology-we-re-inventing-and-what-they-re-coming-up/)

[Brittany Murphy](https://sms4smile.com/quotes/author/brittany-murphy/)

> [I like 'The Usual Suspects'. Great film. I also like 'Scarface', films like that. Lots of gangster films. I really like watching all kinds…](https://sms4smile.com/quotes/barkhad-abdi/i-like-the-usual-suspects-great-film-i-also-like-scarface-films-like/)

[Barkhad Abdi](https://sms4smile.com/quotes/author/barkhad-abdi/)

> [I'm in 'Madagascar 2.' I'm Testy the Lion. The franchise moves to Africa, and Bernie Mac is also in the film. I loved working…](https://sms4smile.com/quotes/tom-lister-jr/i-m-in-madagascar-2-i-m-testy-the-lion-the-franchise-moves-to-africa/)

[Tom Lister, Jr](https://sms4smile.com/quotes/author/tom-lister-jr/)

> [I was born with a silver microphone in my mouth, and that was an advantage. My father wrote books and was also a great…](https://sms4smile.com/quotes/jonathan-dimbleby/i-was-born-with-a-silver-microphone-in-my-mouth-and-that-was-an/)

[Jonathan Dimbleby](https://sms4smile.com/quotes/author/jonathan-dimbleby/)

> [I always like to look for adventure when I go away. I have gone on several horse adventures with my wife - from Guangxi…](https://sms4smile.com/quotes/antony-gormley/i-always-like-to-look-for-adventure-when-i-go-away-i-have-gone-on/)

[Antony Gormley](https://sms4smile.com/quotes/author/antony-gormley/)

> [It's important for American soldiers to be culturally sensitive when deployed in foreign countries. But it's just as important for the U.S. never to…](https://sms4smile.com/quotes/gary-bauer/it-s-important-for-american-soldiers-to-be-culturally-sensitive-when/)

[Gary Bauer](https://sms4smile.com/quotes/author/gary-bauer/)

> [It is true that from a behavioral economics perspective we are fallible, easily confused, not that smart, and often irrational. We are more like…](https://sms4smile.com/quotes/dan-ariely/it-is-true-that-from-a-behavioral-economics-perspective-we-are/)

[Dan Ariely](https://sms4smile.com/quotes/author/dan-ariely/)

> [Especially for those of us who lived in single cells, you had the time to sit down and think, and we discovered that sitting…](https://sms4smile.com/quotes/nelson-mandela/especially-for-those-of-us-who-lived-in-single-cells-you-had-the-time/)

[Nelson Mandela](https://sms4smile.com/quotes/author/nelson-mandela/)

> [I like men who are very cool but who are also so brilliant that they are almost insane. Sean Penn, Gary Oldman, Bob Dylan,…](https://sms4smile.com/quotes/jolene-blalock/i-like-men-who-are-very-cool-but-who-are-also-so-brilliant-that-they/)

[Jolene Blalock](https://sms4smile.com/quotes/author/jolene-blalock/)

Browse all 3,822 Also quotes

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "We have new tools that can give the audience a sense of not only being there, which is the key element in an IMAX film, but also seeing things in a way that they won't see on television or in feature films.",
            "creator": {
                "@type": "Person",
                "name": "Greg MacGillivray"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/greg-macgillivray/we-have-new-tools-that-can-give-the-audience-a-sense-of-not-only/",
            "about": {
                "@type": "Thing",
                "name": "Also"
            },
            "@id": "https://sms4smile.com/quotes/greg-macgillivray/we-have-new-tools-that-can-give-the-audience-a-sense-of-not-only/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/e83/greg-macgillivray-28306_also_we-have-new-tools-that-can-give-the-audi_1166010.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/e83/greg-macgillivray-28306_also_we-have-new-tools-that-can-give-the-audi_1166010.jpg",
                "url": "https://sms4smile.com/quotes/i/e83/greg-macgillivray-28306_also_we-have-new-tools-that-can-give-the-audi_1166010.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“We have new tools that can give the audience a sense of not only being there, which is the key element in an…” — Greg MacGillivray",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Greg MacGillivray",
                    "item": "https://sms4smile.com/quotes/author/greg-macgillivray/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "We have new tools that can...",
                    "item": "https://sms4smile.com/quotes/greg-macgillivray/we-have-new-tools-that-can-give-the-audience-a-sense-of-not-only/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/greg-macgillivray/we-have-new-tools-that-can-give-the-audience-a-sense-of-not-only/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
