---
title: "Meaning & Key Takeaway of: I'm not a big believer in slavishly…"
description: "\"I'm not a big believer in slavishly following research. It's one of the things that's wrong with television is that if you throw the whole - the decisi..."
image: "https://sms4smile.com/quotes/i/953/grant-tinker-59257_believer_i-m-not-a-big-believer-in-slavishly-foll_2480115.jpg"
---

#  I'm not a big believer in slavishly following research…

![“I'm not a big believer in slavishly following research. It's one of the things that's wrong with television is that if you throw the whole - the decision-making process to the research department, you're not making any instinctive, visceral judgments about programs, which are show business.” quote by Grant Tinker](https://sms4smile.com/quotes/i/953/grant-tinker-59257_believer_i-m-not-a-big-believer-in-slavishly-foll_2480115.jpg)   [Download](https://sms4smile.com/quotes/i/953/grant-tinker-59257_believer_i-m-not-a-big-believer-in-slavishly-foll_2480115.jpg) [Open image](https://sms4smile.com/quotes/i/953/grant-tinker-59257_believer_i-m-not-a-big-believer-in-slavishly-foll_2480115.jpg)

> “I'm not a big believer in slavishly following research. It's one of the things that's wrong with television is that if you throw the whole - the decision-making process to the research department, you're not making any instinctive, visceral judgments about programs, which are show business.”

[Grant Tinker](https://sms4smile.com/quotes/author/grant-tinker/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He warned that over-reliance on research removes instinctive judgment crucial for creative media.

**In simple terms:** Too much data can stifle intuition.

Key Takeaway

Balance data with gut feeling.

Themes

media creativity decision-making

Mood

critical reflective

Type

advice philosophical

When to use this quote

- program development
- content strategy
- audience analysis

Key Concepts

research bias intuition show business

Questions to Reflect On

- How do you integrate intuition with analytics?
- When should you trust gut over data?

A Different Perspective

Data alone cannot capture audience emotions.

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