---
title: "Meaning & Key Takeaway of: The 'medium' is unaware of its…"
description: "\"The 'medium' is unaware of its attractiveness, that's all. Everyone loves comics. I've proven this to my own satisfaction by handing them out to acount..."
image: "https://sms4smile.com/quotes/i/26c/grant-morrison-2360_attractiveness_the-medium-is-unaware-of-its-attractiven_2199674.jpg"
---

#  The 'medium' is unaware of its attractiveness, that's all…

![“The 'medium' is unaware of its attractiveness, that's all. Everyone loves comics. I've proven this to my own satisfaction by handing them out to acountants, insurance brokers, hairdressers, mothers of children, black belts, pop stars, taxi drivers, painters, lesbians, doctors etc. etc. The…” quote by Grant Morrison](https://sms4smile.com/quotes/i/26c/grant-morrison-2360_attractiveness_the-medium-is-unaware-of-its-attractiven_2199674.jpg)   [Download](https://sms4smile.com/quotes/i/26c/grant-morrison-2360_attractiveness_the-medium-is-unaware-of-its-attractiven_2199674.jpg) [Open image](https://sms4smile.com/quotes/i/26c/grant-morrison-2360_attractiveness_the-medium-is-unaware-of-its-attractiven_2199674.jpg)

> “The 'medium' is unaware of its attractiveness, that's all. Everyone loves comics. I've proven this to my own satisfaction by handing them out to acountants, insurance brokers, hairdressers, mothers of children, black belts, pop stars, taxi drivers, painters, lesbians, doctors etc. etc. The X-Files, Buffy, the Matrix, X-Men - mainstream culture is not what it once was when science fiction and comics fans huddled in cellars like Gnostic Christians dodging the Romans. We should come up into the light soon before we suffocate.”

[Grant Morrison](https://sms4smile.com/quotes/author/grant-morrison/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Comics have become mainstream and appeal to diverse audiences, losing their niche status.

**In simple terms:** Comics are now popular everywhere.

Key Takeaway

Recognize the broad appeal of comics.

Themes

culture media mainstream diversity

Mood

enthusiastic reflective

Type

observational analytical

When to use this quote

- marketing
- education
- community events
- cross‑genre collaborations

Key Concepts

pop culture social diffusion media evolution

Questions to Reflect On

- How can creators maintain artistic integrity while reaching mass audiences?
- What does mainstream acceptance mean for niche subcultures?

A Different Perspective

Potential backlash from traditionalists who view comics as lowbrow.

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> [Noise has taken the place of punk rock. People who play noise have no real aspirations to being part of the mainstream culture. Punk…](https://sms4smile.com/quotes/thurston-moore/noise-has-taken-the-place-of-punk-rock-people-who-play-noise-have-no/)

[Thurston Moore](https://sms4smile.com/quotes/author/thurston-moore/)

## More by Grant Morrison

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> [“Once you tell a man he's pretty, there's no taking it back. They think they're pretty all the time, and I suppose, in a…](https://sms4smile.com/quotes/sandra-cisneros-author/once-you-tell-a-man-he-s-pretty-there-s-no-taking-it-back-they-think/)

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