--- title: "Meaning & Key Takeaway of: E-commerce businesses, even e-commerce…" description: "\"E-commerce businesses, even e-commerce specialists, have yet to realize that the WWW is first and foremost an emotional experience. Few websites reflec..." image: "https://sms4smile.com/quotes/i/e76/grant-fairley-42283_business_e-commerce-businesses-even-e-commerce-sp_2913413.jpg" --- # E-commerce businesses, even e-commerce specialists, have… ![“E-commerce businesses, even e-commerce specialists, have yet to realize that the WWW is first and foremost an emotional experience. Few websites reflect this important priority.” quote by Grant Fairley](https://sms4smile.com/quotes/i/e76/grant-fairley-42283_business_e-commerce-businesses-even-e-commerce-sp_2913413.jpg) [Download](https://sms4smile.com/quotes/i/e76/grant-fairley-42283_business_e-commerce-businesses-even-e-commerce-sp_2913413.jpg) [Open image](https://sms4smile.com/quotes/i/e76/grant-fairley-42283_business_e-commerce-businesses-even-e-commerce-sp_2913413.jpg) > “E-commerce businesses, even e-commerce specialists, have yet to realize that the WWW is first and foremost an emotional experience. Few websites reflect this important priority.” [Grant Fairley](https://sms4smile.com/quotes/author/grant-fairley/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. E‑commerce should prioritize emotional experience; many sites neglect this. **In simple terms:** Online shops need emotion. Key Takeaway Design for emotional impact. Themes e‑commerce emotion design Mood analytical insightful Type marketing design When to use this quote - Website design - branding - customer journey - marketing strategy Key Concepts User experience psychology Questions to Reflect On - How can emotion be measured online? - What balance between function and feeling? A Different Perspective Emotion alone may not drive sales. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Commerce](https://sms4smile.com/quotes/about/commerce/) [Computers](https://sms4smile.com/quotes/about/computers/) [Emotional Experience](https://sms4smile.com/quotes/about/emotional-experience/) [Experience Websites](https://sms4smile.com/quotes/about/experience-websites-4206992/) [Internet](https://sms4smile.com/quotes/about/internet/) [Realize Www](https://sms4smile.com/quotes/about/realize-www-4206993/) [Websites Reflect](https://sms4smile.com/quotes/about/websites-reflect-4206991/) [Www Foremost](https://sms4smile.com/quotes/about/www-foremost-4206994/) ## Related quotes > ['Heirs' became an emotional experience for me. I had a hard time bringing out my emotions in the series. I used all my physical…](https://sms4smile.com/quotes/lee-min-ho/heirs-became-an-emotional-experience-for-me-i-had-a-hard-time/) [Lee Min-ho](https://sms4smile.com/quotes/author/lee-min-ho/) > [I've always found that it's such an emotional experience, trying to find the good parts of a bad character or the bad parts of…](https://sms4smile.com/quotes/milla-jovovich/i-ve-always-found-that-it-s-such-an-emotional-experience-trying-to/) [Milla Jovovich](https://sms4smile.com/quotes/author/milla-jovovich/) > [I think flying is kind of an emotional experience.](https://sms4smile.com/quotes/herb-kelleher/i-think-flying-is-kind-of-an-emotional-experience/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > ['I Am Legend' was a rich, emotional experience where you could be scared and cry, and there's some wish fulfilment.](https://sms4smile.com/quotes/francis-lawrence/i-am-legend-was-a-rich-emotional-experience-where-you-could-be-scared/) [Francis Lawrence](https://sms4smile.com/quotes/author/francis-lawrence/) > [I write the big scenes first, that is, the scenes that carry the meaning of the book, the emotional experience.](https://sms4smile.com/quotes/joyce-cary/i-write-the-big-scenes-first-that-is-the-scenes-that-carry-the/) [Joyce Cary](https://sms4smile.com/quotes/author/joyce-cary/) > [Game designers are obsessed with emotion. How do we create the emotions that we want gamers to feel, and how can we really make…](https://sms4smile.com/quotes/jane-mcgonigal/game-designers-are-obsessed-with-emotion-how-do-we-create-the/) [Jane McGonigal](https://sms4smile.com/quotes/author/jane-mcgonigal/) > [“You can’t share an emotional experience you don’t understand. Accessing feelings brings you a step closer to using emotions more effectively in your relationship.”](https://sms4smile.com/quotes/brent-a-bradley/you-can-t-share-an-emotional-experience-you-don-t-understand/) [Brent A. Bradley](https://sms4smile.com/quotes/author/brent-a-bradley/) > ['Papo & Yo' is an incredibly emotional experience. It shows that video games can talk about anything, even the most personal and sensitive matters.](https://sms4smile.com/quotes/david-cage/papo-yo-is-an-incredibly-emotional-experience-it-shows-that-video/) [David Cage](https://sms4smile.com/quotes/author/david-cage/) > [I love talking, and I love communicating with people and hearing new ideas, but I do get very self-conscious about how I form my…](https://sms4smile.com/quotes/amy-adams/i-love-talking-and-i-love-communicating-with-people-and-hearing-new/) [Amy Adams](https://sms4smile.com/quotes/author/amy-adams/) > [“Material goods rarely alter our levels of happiness, unlike emotional experience. Having can never replace being. -Ilsa Crawford”](https://sms4smile.com/quotes/louisa-thomsen-brits/material-goods-rarely-alter-our-levels-of-happiness-unlike-emotional/) [Louisa Thomsen Brits](https://sms4smile.com/quotes/author/louisa-thomsen-brits/) > [I have always wanted to do a book about actors because I think that the death of a character is a tremendously emotional experience.](https://sms4smile.com/quotes/scott-cohen/i-have-always-wanted-to-do-a-book-about-actors-because-i-think-that/) [Scott Cohen](https://sms4smile.com/quotes/author/scott-cohen/) > [“encourages higher levels of conversion by offering a more emotional experience.”](https://sms4smile.com/quotes/herb-sorensen/encourages-higher-levels-of-conversion-by-offering-a-more-emotional/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [I think maybe what happened was the convenience of technology overshadowed the experience of holding an album in your hands, and sitting on your…](https://sms4smile.com/quotes/dave-grohl/i-think-maybe-what-happened-was-the-convenience-of-technology/) [Dave Grohl](https://sms4smile.com/quotes/author/dave-grohl/) > [Music is an emotional experience, and that is what imprints itself on the soul. And I think for me, any great art is art…](https://sms4smile.com/quotes/greg-lake/music-is-an-emotional-experience-and-that-is-what-imprints-itself-on/) [Greg Lake](https://sms4smile.com/quotes/author/greg-lake/) > [What I am most proud of with the book On to the Next Dream is how I turned an intensely emotional experience into art.…](https://sms4smile.com/quotes/paul-madonna/what-i-am-most-proud-of-with-the-book-on-to-the-next-dream-is-how-i/) [Paul Madonna](https://sms4smile.com/quotes/author/paul-madonna/) ## More by Grant Fairley > [To love is to throw yourself into the fires of life for another with the hope that your sacrifice will bring them warmth and…](https://sms4smile.com/quotes/grant-fairley/to-love-is-to-throw-yourself-into-the-fires-of-life-for-another-with/) [Grant Fairley](https://sms4smile.com/quotes/author/grant-fairley/) > [People who have lost relationships often wonder why they can't just let it be water under the bridge. It is water under the bridge…](https://sms4smile.com/quotes/grant-fairley/people-who-have-lost-relationships-often-wonder-why-they-can-t-just/) [Grant Fairley](https://sms4smile.com/quotes/author/grant-fairley/) > [One of the greatest titles we can have is old friend. Today is the day to invest in those people we hope will call…](https://sms4smile.com/quotes/grant-fairley/one-of-the-greatest-titles-we-can-have-is-old-friend-today-is-the-day/) [Grant Fairley](https://sms4smile.com/quotes/author/grant-fairley/) > [True love can enjoy all the seasons of life from the wonder of our youth to the understanding of our middle age to the…](https://sms4smile.com/quotes/grant-fairley/true-love-can-enjoy-all-the-seasons-of-life-from-the-wonder-of-our/) [Grant Fairley](https://sms4smile.com/quotes/author/grant-fairley/) > [A positive attitude may not solve every problem but it makes solving any problem a more pleasant experience.](https://sms4smile.com/quotes/grant-fairley/a-positive-attitude-may-not-solve-every-problem-but-it-makes-solving/) [Grant Fairley](https://sms4smile.com/quotes/author/grant-fairley/) > [We often hear of important gatherings of the great and the good. Sadly the great have not often been good. But the good have…](https://sms4smile.com/quotes/grant-fairley/we-often-hear-of-important-gatherings-of-the-great-and-the-good-sadly/) [Grant Fairley](https://sms4smile.com/quotes/author/grant-fairley/) > [When dealing with a legal matter - always remember that you are your own best advocate. No one will care as much about the…](https://sms4smile.com/quotes/grant-fairley/when-dealing-with-a-legal-matter-always-remember-that-you-are-your/) [Grant Fairley](https://sms4smile.com/quotes/author/grant-fairley/) > [A positive attitude will kindle the hearts of good people to do great things.](https://sms4smile.com/quotes/grant-fairley/a-positive-attitude-will-kindle-the-hearts-of-good-people-to-do-great/) [Grant Fairley](https://sms4smile.com/quotes/author/grant-fairley/) > [One of the greatest titles we can have is old friend. We never appreciate how important old friends are until we are older. The…](https://sms4smile.com/quotes/grant-fairley/one-of-the-greatest-titles-we-can-have-is-old-friend-we-never/) [Grant Fairley](https://sms4smile.com/quotes/author/grant-fairley/) [Explore all 10 Grant Fairley quotes ](https://sms4smile.com/quotes/author/grant-fairley/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/) > [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/) [Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/) > [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/) [Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) [Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "E-commerce businesses, even e-commerce specialists, have yet to realize that the WWW is first and foremost an emotional experience. Few websites reflect this important priority.", "creator": { "@type": "Person", "name": "Grant Fairley" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/grant-fairley/e-commerce-businesses-even-e-commerce-specialists-have-yet-to-realize/", "about": { "@type": "Thing", "name": "Business" }, "@id": "https://sms4smile.com/quotes/grant-fairley/e-commerce-businesses-even-e-commerce-specialists-have-yet-to-realize/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e76/grant-fairley-42283_business_e-commerce-businesses-even-e-commerce-sp_2913413.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e76/grant-fairley-42283_business_e-commerce-businesses-even-e-commerce-sp_2913413.jpg", "url": "https://sms4smile.com/quotes/i/e76/grant-fairley-42283_business_e-commerce-businesses-even-e-commerce-sp_2913413.jpg", "width": 1080, "height": 1080, "caption": "“E-commerce businesses, even e-commerce specialists, have yet to realize that the WWW is first and foremost…” — Grant Fairley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Grant Fairley", "item": "https://sms4smile.com/quotes/author/grant-fairley/" }, { "@type": "ListItem", "position": 4, "name": "E-commerce businesses, even e-commerce specialists, have...", "item": "https://sms4smile.com/quotes/grant-fairley/e-commerce-businesses-even-e-commerce-specialists-have-yet-to-realize/" } ], "@id": "https://sms4smile.com/quotes/grant-fairley/e-commerce-businesses-even-e-commerce-specialists-have-yet-to-realize/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```