---
title: "Meaning & Key Takeaway of: Innovation got hip. It got cool. I prefer…"
description: "\"Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of play.\" — Grant Da..."
image: "https://sms4smile.com/quotes/i/c67/grant-david-mccracken-34426_curiosity_innovation-got-hip-it-got-cool-i-prefer_1822464.jpg"
---

#  Innovation got hip. It got cool. I prefer the people who…

![“Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of play.” quote by Grant David McCracken](https://sms4smile.com/quotes/i/c67/grant-david-mccracken-34426_curiosity_innovation-got-hip-it-got-cool-i-prefer_1822464.jpg)   [Download](https://sms4smile.com/quotes/i/c67/grant-david-mccracken-34426_curiosity_innovation-got-hip-it-got-cool-i-prefer_1822464.jpg) [Open image](https://sms4smile.com/quotes/i/c67/grant-david-mccracken-34426_curiosity_innovation-got-hip-it-got-cool-i-prefer_1822464.jpg)

> “Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of play.”

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Innovation thrives when curiosity and playfulness replace brute force, fostering genuine exploration.

**In simple terms:** Curiosity and play drive true innovation.

Key Takeaway

Embrace playful curiosity.

Themes

creativity curiosity play innovation

Mood

inspired reflective

Type

philosophical motivational

When to use this quote

- product design
- research labs
- education
- team brainstorming

Key Concepts

Intrinsic motivation exploratory mindset playful learning

Questions to Reflect On

- How can you cultivate play in your work?
- What barriers exist to curiosity?

A Different Perspective

Play may be dismissed as frivolous in high‑stakes environments.

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[Curiosity](https://sms4smile.com/quotes/about/curiosity/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Innovation Got](https://sms4smile.com/quotes/about/innovation-got-2205124/) [Investigate World](https://sms4smile.com/quotes/about/investigate-world-2205125/) [People](https://sms4smile.com/quotes/about/people/) [Sense Curiosity](https://sms4smile.com/quotes/about/sense-curiosity-258680/) [Technology](https://sms4smile.com/quotes/about/technology/) [World](https://sms4smile.com/quotes/about/world/)

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