--- title: "Meaning & Key Takeaway of: When I started Giorgio Armani in the…" description: "\"When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would gi..." image: "https://sms4smile.com/quotes/i/fde/giorgio-armani-2730_attitude_when-i-started-giorgio-armani-in-the-mid_2930044.jpg" --- # When I started Giorgio Armani in the mid-'70s, I realized… ![“When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life.” quote by Giorgio Armani](https://sms4smile.com/quotes/i/fde/giorgio-armani-2730_attitude_when-i-started-giorgio-armani-in-the-mid_2930044.jpg) [Download](https://sms4smile.com/quotes/i/fde/giorgio-armani-2730_attitude_when-i-started-giorgio-armani-in-the-mid_2930044.jpg) [Open image](https://sms4smile.com/quotes/i/fde/giorgio-armani-2730_attitude_when-i-started-giorgio-armani-in-the-mid_2930044.jpg) > “When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life.” [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Armani observed that women required professional attire that matched men’s in dignity and practicality, leading to designs that empower women in the workplace. **In simple terms:** Women need clothing that conveys dignity and professionalism. Key Takeaway Design workwear that balances style and function for women. Themes fashion gender equality workplace empowerment Mood inspirational pragmatic Type designer thought‑leadership When to use this quote - corporate environments - fashion shows - product development Key Concepts design theory gender studies professional attire Questions to Reflect On - How can fashion reconcile style with functional workplace needs? - What role does clothing play in gender perception at work? A Different Perspective The claim may overlook diverse cultural dress norms. ★ ★ ★ ★ ★ No ratings yet [Attitude](https://sms4smile.com/quotes/about/attitude/) [Life](https://sms4smile.com/quotes/about/life/) [Men](https://sms4smile.com/quotes/about/men/) [Respect](https://sms4smile.com/quotes/about/respect/) [Women](https://sms4smile.com/quotes/about/women/) [Work](https://sms4smile.com/quotes/about/work/) [Work Life](https://sms4smile.com/quotes/about/work-life/) ## Related quotes > [“Your life is worth as much as the value you placed on your dignity and your attitude.”](https://sms4smile.com/quotes/agboola-joseph-olawale/your-life-is-worth-as-much-as-the-value-you-placed-on-your-dignity/) Agboola Joseph Olawale > [In the beginning, I thought that women needed protection, on a style level, to have the right impact to let them realize their desire…](https://sms4smile.com/quotes/giorgio-armani/in-the-beginning-i-thought-that-women-needed-protection-on-a-style/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [Death strips all men of dignity.](https://sms4smile.com/quotes/tobsha-learner/death-strips-all-men-of-dignity/) [Tobsha Learner](https://sms4smile.com/quotes/author/tobsha-learner/) > [Men without dignity are like clowns without an audience, pathetic and lost](https://sms4smile.com/quotes/anonymous/men-without-dignity-are-like-clowns-without-an-audience-pathetic-and/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [At 17, I joined Olimpia Milano, the club my dad played for. Giorgio Armani was the sponsor. Everyone wanted to play for Milano because…](https://sms4smile.com/quotes/danilo-gallinari/at-17-i-joined-olimpia-milano-the-club-my-dad-played-for-giorgio/) [Danilo Gallinari](https://sms4smile.com/quotes/author/danilo-gallinari/) > [ I have several \[favorite clothes designers\], but I like to wear Akris, Oscar De La Renta and Giorgio Armani. ](https://sms4smile.com/quotes/condoleezza-rice/i-have-several-favorite-clothes-designers-but-i-like-to-wear-akris/) [Condoleezza Rice](https://sms4smile.com/quotes/author/condoleezza-rice/) > [I was literally 3 years old when I started drawing. I did it all my life, through primary school, secondary school, all my life.…](https://sms4smile.com/quotes/alexander-mcqueen/i-was-literally-3-years-old-when-i-started-drawing-i-did-it-all-my/) [Alexander McQueen](https://sms4smile.com/quotes/author/alexander-mcqueen/) > [It's as if you were interested in fashion and your neighbor when you were growing up happened to be Giorgio Armani.](https://sms4smile.com/quotes/malcolm-gladwell/it-s-as-if-you-were-interested-in-fashion-and-your-neighbor-when-you/) [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) > [I had worked in PR for Giorgio Armani and Ralph Lauren and I always wanted to do something in design - and I really…](https://sms4smile.com/quotes/jennifer-meyer/i-had-worked-in-pr-for-giorgio-armani-and-ralph-lauren-and-i-always/) [Jennifer Meyer](https://sms4smile.com/quotes/author/jennifer-meyer/) > [The first year I had money, I really went shopping. I got really caught up in it. I bought all my brothers sets of…](https://sms4smile.com/quotes/bill-murray/the-first-year-i-had-money-i-really-went-shopping-i-got-really-caught/) [Bill Murray](https://sms4smile.com/quotes/author/bill-murray/) > [We simply can no longer afford to deny the full potential of one half of the population. The world needs to tap into the…](https://sms4smile.com/quotes/michelle-bachelet/we-simply-can-no-longer-afford-to-deny-the-full-potential-of-one-half/) [Michelle Bachelet](https://sms4smile.com/quotes/author/michelle-bachelet/) > [Women have to make a living. We don't live in a wealthy world where we even have a choice. We're losing our choice of…](https://sms4smile.com/quotes/marlo-thomas/women-have-to-make-a-living-we-don-t-live-in-a-wealthy-world-where-we/) [Marlo Thomas](https://sms4smile.com/quotes/author/marlo-thomas/) > [“That was what men wanted, wasn’t it? Soft helpless women that they needed to protect?”](https://sms4smile.com/quotes/george-r-r-martin/that-was-what-men-wanted-wasn-t-it-soft-helpless-women-that-they/) [George R.R. Martin](https://sms4smile.com/quotes/author/george-r-r-martin/) > [Men tuned into women but not tuned into their own hurts usually retained the attitude that women needed special protection.](https://sms4smile.com/quotes/warren-farrell/men-tuned-into-women-but-not-tuned-into-their-own-hurts-usually/) [Warren Farrell](https://sms4smile.com/quotes/author/warren-farrell/) > [In the women's movement, women needed men to stand up and say, 'This isn't right.' In the civil rights of the '60s, it took…](https://sms4smile.com/quotes/pauley-perrette/in-the-women-s-movement-women-needed-men-to-stand-up-and-say-this-isn/) [Pauley Perrette](https://sms4smile.com/quotes/author/pauley-perrette/) ## More by Giorgio Armani > [I've always had a great interest in sports that embody the values of commitment, hard work and teamwork - all values I strongly believe…](https://sms4smile.com/quotes/giorgio-armani/i-ve-always-had-a-great-interest-in-sports-that-embody-the-values-of/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [I get really frustrated when people say that a collection is not very 'Armani.' Iconic status can be like a pair of handcuffs, especially…](https://sms4smile.com/quotes/giorgio-armani/i-get-really-frustrated-when-people-say-that-a-collection-is-not-very/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [My philosophy has always been to help women and men feel comfortable and confident through the clothes they wear.](https://sms4smile.com/quotes/giorgio-armani/my-philosophy-has-always-been-to-help-women-and-men-feel-comfortable/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [I've always thought of the T-shirt as the Alpha and Omega of the fashion alphabet, ... The White T.](https://sms4smile.com/quotes/giorgio-armani/i-ve-always-thought-of-the-t-shirt-as-the-alpha-and-omega-of-the/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [Clean lines have always been important to me, both in terms of interiors as well as fashion. For interiors, I am more interested in…](https://sms4smile.com/quotes/giorgio-armani/clean-lines-have-always-been-important-to-me-both-in-terms-of/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [There are so many things to take into account - your ambition, your ego, the press, the consumers. You can never be sure that…](https://sms4smile.com/quotes/giorgio-armani/there-are-so-many-things-to-take-into-account-your-ambition-your-ego/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [Sì is my tribute to modern femininity, an irresistible combination of grace, strength and independent spirit.](https://sms4smile.com/quotes/giorgio-armani/s-is-my-tribute-to-modern-femininity-an-irresistible-combination-of/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [I like to think that when an athlete wears Armani, it makes him or her feel confident, and as we all know, confidence is…](https://sms4smile.com/quotes/giorgio-armani/i-like-to-think-that-when-an-athlete-wears-armani-it-makes-him-or-her/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [I love things that age well - things that don't date, that stand the test of time and that become living examples of the…](https://sms4smile.com/quotes/giorgio-armani/i-love-things-that-age-well-things-that-don-t-date-that-stand-the/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [I don't like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure,…](https://sms4smile.com/quotes/giorgio-armani/i-don-t-like-women-who-follow-fashion-in-the-sense-of-becoming/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [A well-maintained physique is a great business card. Ideas and intelligence are what matters, but if you have a well-maintained physique, it's better.](https://sms4smile.com/quotes/giorgio-armani/a-well-maintained-physique-is-a-great-business-card-ideas-and/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [My strong sense of discipline has always been with me, and it also gave me the need for deep affection. I have never been…](https://sms4smile.com/quotes/giorgio-armani/my-strong-sense-of-discipline-has-always-been-with-me-and-it-also/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [It's not a good idea to match your shoes with a bag too stringently. Go for subtle similarity.](https://sms4smile.com/quotes/giorgio-armani/it-s-not-a-good-idea-to-match-your-shoes-with-a-bag-too-stringently/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient…](https://sms4smile.com/quotes/giorgio-armani/anyone-who-is-passionate-about-what-they-do-will-have-a-better-chance/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [I know that people who have been closely involved with my work for many years are terrified of having to answer to someone else,…](https://sms4smile.com/quotes/giorgio-armani/i-know-that-people-who-have-been-closely-involved-with-my-work-for/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) [Explore all 149 Giorgio Armani quotes ](https://sms4smile.com/quotes/author/giorgio-armani/) ## More Attitude quotes > [“WE CAN'T ALWAYS CONTROL OUR CIRCUMSTANCES BUT WE CAN CONTROL OUR ATTITUDE. WE MUST BE MORE CONCERNED WITH WHAT WE DO WITH WHAT HAPPENS…](https://sms4smile.com/quotes/marvin-j-ashton/we-can-t-always-control-our-circumstances-but-we-can-control-our/) [MARVIN J. ASHTON](https://sms4smile.com/quotes/author/marvin-j-ashton/) > [It's not the method, it's the mindset.](https://sms4smile.com/quotes/andy-gilbert/it-s-not-the-method-it-s-the-mindset/) [Andy Gilbert](https://sms4smile.com/quotes/author/andy-gilbert/) > [The vision of the left, full of envy and resentment, takes its worst toll on those at the bottom - whether black or white…](https://sms4smile.com/quotes/thomas-sowell/the-vision-of-the-left-full-of-envy-and-resentment-takes-its-worst/) [Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/) > [Changes before your eyes, things you can do and things you can't. My attitude is always let it keep rolling.](https://sms4smile.com/quotes/terrence-malick/changes-before-your-eyes-things-you-can-do-and-things-you-can-t-my/) [Terrence Malick](https://sms4smile.com/quotes/author/terrence-malick/) > [Vow to be valiant. Resolve to be radiant. Determine to be dynamic. Strive to be sincere. Aspire to be attuned.](https://sms4smile.com/quotes/william-arthur-ward/vow-to-be-valiant-resolve-to-be-radiant-determine-to-be-dynamic/) [William Arthur Ward](https://sms4smile.com/quotes/author/william-arthur-ward/) > [Don't judge me because I'm stupid. Don't judge me because I'm, mean. Don't judge me because I'm weird. Don't judge me for mistakes. Because…](https://sms4smile.com/quotes/isaiah-harden-me/don-t-judge-me-because-i-m-stupid-don-t-judge-me-because-i-m-mean-don/) Isaiah Harden (Me > [Your feelings (mood) dictate your thought, your thought determines your attitude (reactions) and your attitude describes your lifestyle, so: be careful how you feel](https://sms4smile.com/quotes/sheye-hassan/your-feelings-mood-dictate-your-thought-your-thought-determines-your/) Sheye Hassan > [Success will come when the societal attitude changes and not a single woman in America asks herself the question 'What did I do?'.](https://sms4smile.com/quotes/joe-biden/success-will-come-when-the-societal-attitude-changes-and-not-a-single/) [Joe Biden](https://sms4smile.com/quotes/author/joe-biden/) > [“Good Seeds! Gratitude is the Greatest Attitude that has no Substitute.”](https://sms4smile.com/quotes/bernard-kelvin-clive/good-seeds-gratitude-is-the-greatest-attitude-that-has-no-substitute/) [Bernard Kelvin Clive](https://sms4smile.com/quotes/author/bernard-kelvin-clive/) > [Jeff Chu's pilgrimage across America to discover his own place as a gay man in the Christian church as well as attitudes about being…](https://sms4smile.com/quotes/donna-freitas/jeff-chu-s-pilgrimage-across-america-to-discover-his-own-place-as-a/) [Donna Freitas](https://sms4smile.com/quotes/author/donna-freitas/) > [One genuine reason to feel jealous of my parents:-) I will never ever have a kid as awesome as their's...](https://sms4smile.com/quotes/anonymous/one-genuine-reason-to-feel-jealous-of-my-parents-i-will-never-ever/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I'm optimistic Hong Kong will achieve universal suffrage - no matter the attitude of Beijing.](https://sms4smile.com/quotes/joshua-wong/i-m-optimistic-hong-kong-will-achieve-universal-suffrage-no-matter/) [Joshua Wong](https://sms4smile.com/quotes/author/joshua-wong/) > [My attitude it that you don't give in.](https://sms4smile.com/quotes/phil-taylor/my-attitude-it-that-you-don-t-give-in/) [Phil Taylor](https://sms4smile.com/quotes/author/phil-taylor/) > [Transparency pertains to impartial behavior, implies openness, communication, and accountability. Inculcate transparency in attitude and experience a life free of controversy and blame](https://sms4smile.com/quotes/dr-anil-kr-sinha/transparency-pertains-to-impartial-behavior-implies-openness/) [Dr Anil Kr Sinha](https://sms4smile.com/quotes/author/dr-anil-kr-sinha/) > [And if the mind thinks with a believing attitude one can do amazing things.](https://sms4smile.com/quotes/norman-vincent-peale/and-if-the-mind-thinks-with-a-believing-attitude-one-can-do-amazing/) [Norman Vincent Peale](https://sms4smile.com/quotes/author/norman-vincent-peale/) [Browse all 9,543 Attitude quotes ](https://sms4smile.com/quotes/about/attitude/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life.", "creator": { "@type": "Person", "name": "Giorgio Armani" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/giorgio-armani/when-i-started-giorgio-armani-in-the-mid-70s-i-realized-that-women/", "about": { "@type": "Thing", "name": "Attitude" }, "@id": "https://sms4smile.com/quotes/giorgio-armani/when-i-started-giorgio-armani-in-the-mid-70s-i-realized-that-women/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fde/giorgio-armani-2730_attitude_when-i-started-giorgio-armani-in-the-mid_2930044.jpg", "contentUrl": "https://sms4smile.com/quotes/i/fde/giorgio-armani-2730_attitude_when-i-started-giorgio-armani-in-the-mid_2930044.jpg", "url": "https://sms4smile.com/quotes/i/fde/giorgio-armani-2730_attitude_when-i-started-giorgio-armani-in-the-mid_2930044.jpg", "width": 1080, "height": 1080, "caption": "“When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was…” — Giorgio Armani", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Giorgio Armani", "item": "https://sms4smile.com/quotes/author/giorgio-armani/" }, { "@type": "ListItem", "position": 4, "name": "When I started Giorgio Armani in...", "item": "https://sms4smile.com/quotes/giorgio-armani/when-i-started-giorgio-armani-in-the-mid-70s-i-realized-that-women/" } ], "@id": "https://sms4smile.com/quotes/giorgio-armani/when-i-started-giorgio-armani-in-the-mid-70s-i-realized-that-women/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```