--- title: "Meaning & Key Takeaway of: Think about when a digital business…" description: "\"Think about when a digital business marries up with what I'll call 'digital intelligence.' It is the dawn of a new era about being a 'cognitive' busine..." image: "https://sms4smile.com/quotes/i/3cb/ginni-rometty-4640_business_think-about-when-a-digital-business-marr_3182707.jpg" --- # Think about when a digital business marries up with what… ![“Think about when a digital business marries up with what I'll call 'digital intelligence.' It is the dawn of a new era about being a 'cognitive' business. When every product, every service, how you run your company can actually have a piece that learns and thinks as part of it, you will be a…” quote by Ginni Rometty](https://sms4smile.com/quotes/i/3cb/ginni-rometty-4640_business_think-about-when-a-digital-business-marr_3182707.jpg) [Download](https://sms4smile.com/quotes/i/3cb/ginni-rometty-4640_business_think-about-when-a-digital-business-marr_3182707.jpg) [Open image](https://sms4smile.com/quotes/i/3cb/ginni-rometty-4640_business_think-about-when-a-digital-business-marr_3182707.jpg) > “Think about when a digital business marries up with what I'll call 'digital intelligence.' It is the dawn of a new era about being a 'cognitive' business. When every product, every service, how you run your company can actually have a piece that learns and thinks as part of it, you will be a cognitive business.” [Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Integrating AI into all business functions creates a “cognitive” enterprise that learns, adapts, and makes smarter decisions. **In simple terms:** AI makes businesses think. Key Takeaway Adopt AI across operations. Themes technology innovation business strategy Mood optimistic strategic Type visionary informative When to use this quote - product development - customer service - supply chain - marketing Key Concepts artificial intelligence digital transformation Questions to Reflect On - How will AI change your role? - What safeguards are needed for AI decisions? A Different Perspective Implementation costs and data privacy are challenges. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Dawn](https://sms4smile.com/quotes/about/dawn/) [Intelligence](https://sms4smile.com/quotes/about/intelligence/) [Service](https://sms4smile.com/quotes/about/service/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [We do not believe in keeping 100 people, instead, we have a team of 20 running our digital business. 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The top line has become the bottom line.](https://sms4smile.com/quotes/yuri-milner/it-s-not-about-revenues-the-fundamental-economics-in-digital-business/) [Yuri Milner](https://sms4smile.com/quotes/author/yuri-milner/) > [The digital business is a fantastic business to be in. The only thing you have to do is build a cost structure for a…](https://sms4smile.com/quotes/antonio-perez/the-digital-business-is-a-fantastic-business-to-be-in-the-only-thing/) [Antonio Perez](https://sms4smile.com/quotes/author/antonio-perez/) > [I think the digital revolution and the opportunity for smaller brands to get big platforms now is fantastic for professional wrestlers and professional wrestling…](https://sms4smile.com/quotes/wade-barrett/i-think-the-digital-revolution-and-the-opportunity-for-smaller-brands/) [Wade Barrett](https://sms4smile.com/quotes/author/wade-barrett/) > [I do think that in a digital future, consumers will increasingly turn to brands that they trust. 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If anything, it broadens the…](https://sms4smile.com/quotes/george-lucas/everyone-seems-to-think-that-digital-technology-devoids-the-medium-of/) [George Lucas](https://sms4smile.com/quotes/author/george-lucas/) > [The average person may, at a high level, think of us as a digital currency bank, but we're not a bank.](https://sms4smile.com/quotes/brian-armstrong/the-average-person-may-at-a-high-level-think-of-us-as-a-digital/) [Brian Armstrong](https://sms4smile.com/quotes/author/brian-armstrong/) > [So we should preserve it. I don't think that digital storage is necessarily a good thing, but I definitely think that digital manipulation is…](https://sms4smile.com/quotes/sean-booth/so-we-should-preserve-it-i-don-t-think-that-digital-storage-is/) [Sean Booth](https://sms4smile.com/quotes/author/sean-booth/) ## More by Ginni Rometty > [I make time to exercise. It's not being indulgent. 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