--- title: "Meaning & Key Takeaway of: I think, particularly in our tech…" description: "\"I think, particularly in our tech industry, this is an industry that has violent innovation and then commoditization, and it's a cycle of innovation/co..." image: "https://sms4smile.com/quotes/i/0f1/ginni-rometty-4640_cycle_i-think-particularly-in-our-tech-industr_2081747.png" --- # I think, particularly in our tech industry, this is an… ![“I think, particularly in our tech industry, this is an industry that has violent innovation and then commoditization, and it's a cycle of innovation/commoditization.” quote by Ginni Rometty](https://sms4smile.com/quotes/i/0f1/ginni-rometty-4640_cycle_i-think-particularly-in-our-tech-industr_2081747.png) [Download](https://sms4smile.com/quotes/i/0f1/ginni-rometty-4640_cycle_i-think-particularly-in-our-tech-industr_2081747.png) [Open image](https://sms4smile.com/quotes/i/0f1/ginni-rometty-4640_cycle_i-think-particularly-in-our-tech-industr_2081747.png) > “I think, particularly in our tech industry, this is an industry that has violent innovation and then commoditization, and it's a cycle of innovation/commoditization.” [Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Innovation cycles involve breakthrough advances followed by widespread adoption and price reduction, repeating over time. **In simple terms:** New tech first disrupts, then becomes common. Key Takeaway Embrace change and anticipate commoditization. Themes innovation commoditization technology economics Mood optimistic analytical Type business strategic When to use this quote - startup launches - enterprise adoption - investment strategy - policy making Key Concepts disruptive innovation market diffusion product lifecycle Questions to Reflect On - How can firms sustain advantage after commoditization? - What policies support continual innovation? A Different Perspective Rapid commoditization can stifle further R. ★ ★ ★ ★ ★ No ratings yet [Commoditization Cycle](https://sms4smile.com/quotes/about/commoditization-cycle-4069171/) [Cycle](https://sms4smile.com/quotes/about/cycle/) [I think](https://sms4smile.com/quotes/about/i-think/) [Industry](https://sms4smile.com/quotes/about/industry/) [Industry Violent](https://sms4smile.com/quotes/about/industry-violent-4069170/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Innovation Commoditization](https://sms4smile.com/quotes/about/innovation-commoditization-4069169/) [Our](https://sms4smile.com/quotes/about/our/) [Particularly](https://sms4smile.com/quotes/about/particularly/) [Tech](https://sms4smile.com/quotes/about/tech/) [Tech Industry](https://sms4smile.com/quotes/about/tech-industry-453509/) [Technology](https://sms4smile.com/quotes/about/technology/) [Then](https://sms4smile.com/quotes/about/then/) [Think](https://sms4smile.com/quotes/about/think/) [Violent](https://sms4smile.com/quotes/about/violent/) [Violent Innovation](https://sms4smile.com/quotes/about/violent-innovation-4069168/) ## Related quotes > [You know, my degrees are in computer engineering. 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Elahi](https://sms4smile.com/quotes/author/hasan-m-elahi/) > [If we really wanted to have a reorientation of the tech industry toward what's best for people, then we would ask the second question,…](https://sms4smile.com/quotes/tristan-harris/if-we-really-wanted-to-have-a-reorientation-of-the-tech-industry/) [Tristan Harris](https://sms4smile.com/quotes/author/tristan-harris/) > [The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and…](https://sms4smile.com/quotes/troy-carter/the-music-industry-really-has-to-learn-a-lesson-from-the-tech/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [The fact that women represent such a small portion of the tech workforce shouldn't just be a wake-up call - it should be a…](https://sms4smile.com/quotes/susan-wojcicki/the-fact-that-women-represent-such-a-small-portion-of-the-tech/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [The tech industry used to be home to a disproportionate number of misfits and weirdos. Geeks. Nerds. People who needed to know how machines…](https://sms4smile.com/quotes/jon-evans/the-tech-industry-used-to-be-home-to-a-disproportionate-number-of/) [Jon Evans](https://sms4smile.com/quotes/author/jon-evans/) > [Securing and attracting the best talent is an obsession in the tech industry for good reason. It's your main asset; it's your edge.](https://sms4smile.com/quotes/taavet-hinrikus/securing-and-attracting-the-best-talent-is-an-obsession-in-the-tech/) [Taavet Hinrikus](https://sms4smile.com/quotes/author/taavet-hinrikus/) > [What the tech industry often forgets is that with age comes wisdom. Older workers are usually better at following direction, mentoring, and leading.](https://sms4smile.com/quotes/vivek-wadhwa/what-the-tech-industry-often-forgets-is-that-with-age-comes-wisdom/) [Vivek Wadhwa](https://sms4smile.com/quotes/author/vivek-wadhwa/) > [For a long time I think journalists and society at large really did drink that Kool-Aid. They bought the message that the tech industry…](https://sms4smile.com/quotes/christopher-wylie/for-a-long-time-i-think-journalists-and-society-at-large-really-did/) [Christopher Wylie](https://sms4smile.com/quotes/author/christopher-wylie/) > [Haredi youth are smart, and they are going to bring a big benefit to the high-tech industry.](https://sms4smile.com/quotes/naftali-bennett/haredi-youth-are-smart-and-they-are-going-to-bring-a-big-benefit-to/) [Naftali Bennett](https://sms4smile.com/quotes/author/naftali-bennett/) ## More by Ginni Rometty > [I make time to exercise. It's not being indulgent. I think it's got a lot to do with your ability to manage properly and…](https://sms4smile.com/quotes/ginni-rometty/i-make-time-to-exercise-it-s-not-being-indulgent-i-think-it-s-got-a/) [Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/) > [You need to have a great support around you, people that empathise, understand and yet support, because these CEO jobs are all-consuming.](https://sms4smile.com/quotes/ginni-rometty/you-need-to-have-a-great-support-around-you-people-that-empathise/) [Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/) > [I was always surrounded by people that wanted to mentor you.](https://sms4smile.com/quotes/ginni-rometty/i-was-always-surrounded-by-people-that-wanted-to-mentor-you/) [Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/) > [Never love something so much that you can't let go of it.](https://sms4smile.com/quotes/ginni-rometty/never-love-something-so-much-that-you-can-t-let-go-of-it/) [Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/) > [It will not be a world of man versus machine. 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Every one of my predecessors has steered through a technological shift, and every one left the company in…](https://sms4smile.com/quotes/ginni-rometty/i-m-the-ninth-ceo-of-ibm-every-one-of-my-predecessors-has-steered/) [Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/) > [Every part of your business will change based on what I consider predictive analytics of the future.](https://sms4smile.com/quotes/ginni-rometty/every-part-of-your-business-will-change-based-on-what-i-consider/) [Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/) > [If you ask me, 'So what is your business model?' Our business model's always about shifting to higher value opportunities.](https://sms4smile.com/quotes/ginni-rometty/if-you-ask-me-so-what-is-your-business-model-our-business-model-s/) [Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/) > [And so when I moved to IBM, I moved because I thought I could apply technology. 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There is also machine learning, text-to-speech, speech-to-text, and different analytical engines - they're like…](https://sms4smile.com/quotes/ginni-rometty/artificial-intelligence-is-one-of-50-things-that-watson-does-there-is/) [Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/) [Explore all 108 Ginni Rometty quotes ](https://sms4smile.com/quotes/author/ginni-rometty/) ## More Cycle quotes > [Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands…](https://sms4smile.com/quotes/joseph-prince/television-radio-social-media-the-24-7-news-cycle-plows-forward/) [Joseph Prince](https://sms4smile.com/quotes/author/joseph-prince/) > [What's different now is that while political leaders used to give talking points to talk radio, now talk-radio hosts are giving talking points to…](https://sms4smile.com/quotes/john-avlon/what-s-different-now-is-that-while-political-leaders-used-to-give/) [John Avlon](https://sms4smile.com/quotes/author/john-avlon/) > [I'm born into the cycle of giving that we're all born into, and I recognize it. So just because something is a good business,…](https://sms4smile.com/quotes/russell-simmons/i-m-born-into-the-cycle-of-giving-that-we-re-all-born-into-and-i/) [Russell Simmons](https://sms4smile.com/quotes/author/russell-simmons/) > [“Without death there is little innovation. Extinction - death of a species - is part and parcel of evolutionary change. In the absence of…](https://sms4smile.com/quotes/richard-fortey/without-death-there-is-little-innovation-extinction-death-of-a/) [Richard Fortey](https://sms4smile.com/quotes/author/richard-fortey/) > [What we did ten years ago with the Playstation was a phenomenal success story for the company. That product had a ten year life…](https://sms4smile.com/quotes/ian-jackson/what-we-did-ten-years-ago-with-the-playstation-was-a-phenomenal/) [Ian Jackson](https://sms4smile.com/quotes/author/ian-jackson/) > [Concentration of wealth yields concentration of political power. And concentration of political power gives rise to legislation that increases and accelerates the cycle.](https://sms4smile.com/quotes/noam-chomsky/concentration-of-wealth-yields-concentration-of-political-power-and/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [“When I prepare, then I become pregnant... and then I produce. When I produce, then I praise the Lord... and then I become prosperous…](https://sms4smile.com/quotes/israelmore-ayivor/when-i-prepare-then-i-become-pregnant-and-then-i-produce-when-i/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [As any opera fan knows, lawyers and judges do not fare well in most operas. Just consider the productions of 'Andrea Chenier,' 'Aida, Norma,'…](https://sms4smile.com/quotes/karen-decrow/as-any-opera-fan-knows-lawyers-and-judges-do-not-fare-well-in-most/) [Karen DeCrow](https://sms4smile.com/quotes/author/karen-decrow/) > [Well, we promised our fans that we'd put out records faster, and that's what we're doing. We figured out a way to condense our…](https://sms4smile.com/quotes/chester-bennington/well-we-promised-our-fans-that-we-d-put-out-records-faster-and-that-s/) [Chester Bennington](https://sms4smile.com/quotes/author/chester-bennington/) > [I was in an unhealthy cycle. I was drinking too much. I wasn't eating well. And everything I thought I was doing right wasn't…](https://sms4smile.com/quotes/guy-sebastian/i-was-in-an-unhealthy-cycle-i-was-drinking-too-much-i-wasn-t-eating/) [Guy Sebastian](https://sms4smile.com/quotes/author/guy-sebastian/) > [The cycle of life never stops just keeps going there is no death to fear but you yourself because in the end your the…](https://sms4smile.com/quotes/anonymous/the-cycle-of-life-never-stops-just-keeps-going-there-is-no-death-to/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [And you cycle throughout so that you do about five to six cycles throughout the night. And we spend more time in REM later…](https://sms4smile.com/quotes/shelby-harris/and-you-cycle-throughout-so-that-you-do-about-five-to-six-cycles/) [Shelby Harris](https://sms4smile.com/quotes/author/shelby-harris/) > [I cycle, which is a healthy thing for an 80-year-old to do. 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