--- title: "Meaning & Key Takeaway of: With couture, you're going right to the…" description: "\"With couture, you're going right to the consumer, and that's something we learned from doing trunk shows. You're meeting the client; you're finding out..." image: "https://sms4smile.com/quotes/i/cf9/giles-deacon-4411_finding_with-couture-you-re-going-right-to-the-c_1954900.jpg" --- # With couture, you're going right to the consumer, and… ![“With couture, you're going right to the consumer, and that's something we learned from doing trunk shows. You're meeting the client; you're finding out what they like and what they don't like. You've really got your customer there in front of you, so you know what works and what doesn't.” quote by Giles Deacon](https://sms4smile.com/quotes/i/cf9/giles-deacon-4411_finding_with-couture-you-re-going-right-to-the-c_1954900.jpg) [Download](https://sms4smile.com/quotes/i/cf9/giles-deacon-4411_finding_with-couture-you-re-going-right-to-the-c_1954900.jpg) [Open image](https://sms4smile.com/quotes/i/cf9/giles-deacon-4411_finding_with-couture-you-re-going-right-to-the-c_1954900.jpg) > “With couture, you're going right to the consumer, and that's something we learned from doing trunk shows. You're meeting the client; you're finding out what they like and what they don't like. You've really got your customer there in front of you, so you know what works and what doesn't.” [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote emphasizes direct consumer interaction through trunk shows, allowing designers to learn preferences and improve products. **In simple terms:** Direct feedback guides design decisions. Key Takeaway Engage customers directly for better products. Themes fashion design consumer insight trunk shows Mood pragmatic inspirational Type strategic practical When to use this quote - fashion shows - client meetings - surveys - prototype testing Key Concepts feedback loops market research product development Questions to Reflect On - How can designers gather feedback efficiently? - What balance between intuition and data? A Different Perspective May be costly for small brands. ★ ★ ★ ★ ★ No ratings yet [Couture](https://sms4smile.com/quotes/about/couture/) [Fashion](https://sms4smile.com/quotes/about/fashion/) ## Related quotes > [When I was young, especially when I was at school, I thought couture was about big gowns, big hats (that is couture as well,…](https://sms4smile.com/quotes/riccardo-tisci/when-i-was-young-especially-when-i-was-at-school-i-thought-couture/) [Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/) > [I love fashion. I love couture. I'm going to erect a shelf in my bedroom with an art light to be the spot for…](https://sms4smile.com/quotes/sandra-bullock/i-love-fashion-i-love-couture-i-m-going-to-erect-a-shelf-in-my-2/) [Sandra Bullock](https://sms4smile.com/quotes/author/sandra-bullock/) > [I love fashion. I love couture. I'm going to erect a shelf in my bedroom with an art light to be the spot for…](https://sms4smile.com/quotes/sandra-bullock/i-love-fashion-i-love-couture-i-m-going-to-erect-a-shelf-in-my/) [Sandra Bullock](https://sms4smile.com/quotes/author/sandra-bullock/) > [We sell in Moda Operandi, which, if you don't know what it is, it's a beautiful luxury site that does pre-trunk shows for designer…](https://sms4smile.com/quotes/christian-siriano/we-sell-in-moda-operandi-which-if-you-don-t-know-what-it-is-it-s-a/) [Christian Siriano](https://sms4smile.com/quotes/author/christian-siriano/) > [If we do not know who the customer is, we do not know what quality is.](https://sms4smile.com/quotes/eric-ries/if-we-do-not-know-who-the-customer-is-we-do-not-know-what-quality-is/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [With couture, the great thing is that each piece has its own character, and you have space to explore and continue themes season after…](https://sms4smile.com/quotes/giles-deacon/with-couture-the-great-thing-is-that-each-piece-has-its-own-character/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [If a piece is individually made to measure, then it's couture.](https://sms4smile.com/quotes/giles-deacon/if-a-piece-is-individually-made-to-measure-then-it-s-couture/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [With couture, it means I get to show fall in July with delivery in September. My clients will be getting their pieces in season.](https://sms4smile.com/quotes/giles-deacon/with-couture-it-means-i-get-to-show-fall-in-july-with-delivery-in/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [My Chevrolet shines like a marble floor. Baby keep it raw, have you modeled before? Fontaine Bleau, Club Liv, gold bottles galore. We can…](https://sms4smile.com/quotes/rick-ross/my-chevrolet-shines-like-a-marble-floor-baby-keep-it-raw-have-you/) [Rick Ross](https://sms4smile.com/quotes/author/rick-ross/) > [Today couture has to be expensive, but it shouldn’t look expensive.](https://sms4smile.com/quotes/karl-lagerfeld/today-couture-has-to-be-expensive-but-it-shouldn-t-look-expensive/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [I saw a lot of haute couture all my childhood, and without knowing it I've learned from when I was a child to recognise…](https://sms4smile.com/quotes/ines-de-la-fressange/i-saw-a-lot-of-haute-couture-all-my-childhood-and-without-knowing-it/) [Ines de La Fressange](https://sms4smile.com/quotes/author/ines-de-la-fressange/) > [Couture has copied my things for years, in addition to countless other costume designers, claiming theirs were the original ideas. It's all part of…](https://sms4smile.com/quotes/edith-head/couture-has-copied-my-things-for-years-in-addition-to-countless-other/) [Edith Head](https://sms4smile.com/quotes/author/edith-head/) > [Yeah, that's what I'm working for. The couture house of the future](https://sms4smile.com/quotes/john-galliano/yeah-that-s-what-i-m-working-for-the-couture-house-of-the-future/) [John Galliano](https://sms4smile.com/quotes/author/john-galliano/) > [I started collecting couture when I was about 10 or 11 years old, and the very first piece I bought was a Balenciaga suit from 1962.](https://sms4smile.com/quotes/hamish-bowles/i-started-collecting-couture-when-i-was-about-10-or-11-years-old-and/) [Hamish Bowles](https://sms4smile.com/quotes/author/hamish-bowles/) > [Fashion is it's own currency, some pieces of fashion you can never put a price on](https://sms4smile.com/quotes/melody-minagar/fashion-is-it-s-own-currency-some-pieces-of-fashion-you-can-never-put/) [Melody Minagar](https://sms4smile.com/quotes/author/melody-minagar/) ## More by Giles Deacon > [Single-sex private schools, especially in the middle of nowhere on a bleak hill in County Durham - I don't think they make sense.](https://sms4smile.com/quotes/giles-deacon/single-sex-private-schools-especially-in-the-middle-of-nowhere-on-a/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [I don't really have a mentor.](https://sms4smile.com/quotes/giles-deacon/i-don-t-really-have-a-mentor/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [One day I'll do a Dorian Gray, and there will be a picture in the attic. I'll look like Helen Daniels from 'Neighbours' after…](https://sms4smile.com/quotes/giles-deacon/one-day-i-ll-do-a-dorian-gray-and-there-will-be-a-picture-in-the/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [DAKS is a much more restrained silhouette, and there's a real emphasis on daywear, outerwear, and tailoring. It's more stripped-down.](https://sms4smile.com/quotes/giles-deacon/daks-is-a-much-more-restrained-silhouette-and-there-s-a-real-emphasis/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [I like to have a swim in the morning, a great way to start the day.](https://sms4smile.com/quotes/giles-deacon/i-like-to-have-a-swim-in-the-morning-a-great-way-to-start-the-day/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [Anyone looking for a black cashmere sweater isn't going to come to me.](https://sms4smile.com/quotes/giles-deacon/anyone-looking-for-a-black-cashmere-sweater-isn-t-going-to-come-to-me/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [I liked natural history. I liked the outdoors. And I found the sea quite interesting.](https://sms4smile.com/quotes/giles-deacon/i-liked-natural-history-i-liked-the-outdoors-and-i-found-the-sea/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [Everybody's got a lot to their personalities. You're not just one element. There are some days you want something that can be a bit…](https://sms4smile.com/quotes/giles-deacon/everybody-s-got-a-lot-to-their-personalities-you-re-not-just-one/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [I had a great teacher who was really encouraging and said I should go to Central Saint Martins. So I worked my socks off,…](https://sms4smile.com/quotes/giles-deacon/i-had-a-great-teacher-who-was-really-encouraging-and-said-i-should-go/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [I didn't set out wanting to be a fashion designer from the age of 3. It wasn't that kind of dream.](https://sms4smile.com/quotes/giles-deacon/i-didn-t-set-out-wanting-to-be-a-fashion-designer-from-the-age-of-3/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [Testosterone is a great equalizer, it turns all men into morons.](https://sms4smile.com/quotes/giles-deacon/testosterone-is-a-great-equalizer-it-turns-all-men-into-morons/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [Rooney Mara is someone I'd like to dress; we've not worked with her before and she certainly has very interesting personal style.](https://sms4smile.com/quotes/giles-deacon/rooney-mara-is-someone-i-d-like-to-dress-we-ve-not-worked-with-her/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [I go to L.A. three or four times a year. It's great for research.](https://sms4smile.com/quotes/giles-deacon/i-go-to-l-a-three-or-four-times-a-year-it-s-great-for-research/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [I love London. Wherever I've lived, I've always had my flat here.](https://sms4smile.com/quotes/giles-deacon/i-love-london-wherever-i-ve-lived-i-ve-always-had-my-flat-here/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) > [I do like designing clothes that are - not exactly lofty but intellectual in their sexiness.](https://sms4smile.com/quotes/giles-deacon/i-do-like-designing-clothes-that-are-not-exactly-lofty-but/) [Giles Deacon](https://sms4smile.com/quotes/author/giles-deacon/) [Explore all 111 Giles Deacon quotes ](https://sms4smile.com/quotes/author/giles-deacon/) ## More Couture quotes > [Fashion is it's own currency, some pieces of fashion you can never put a price on](https://sms4smile.com/quotes/melody-minagar/fashion-is-it-s-own-currency-some-pieces-of-fashion-you-can-never-put/) [Melody Minagar](https://sms4smile.com/quotes/author/melody-minagar/) > [I started collecting couture when I was about 10 or 11 years old, and the very first piece I bought was a Balenciaga suit from 1962.](https://sms4smile.com/quotes/hamish-bowles/i-started-collecting-couture-when-i-was-about-10-or-11-years-old-and/) [Hamish Bowles](https://sms4smile.com/quotes/author/hamish-bowles/) > [Yeah, that's what I'm working for. The couture house of the future](https://sms4smile.com/quotes/john-galliano/yeah-that-s-what-i-m-working-for-the-couture-house-of-the-future/) [John Galliano](https://sms4smile.com/quotes/author/john-galliano/) > [Couture has copied my things for years, in addition to countless other costume designers, claiming theirs were the original ideas. It's all part of…](https://sms4smile.com/quotes/edith-head/couture-has-copied-my-things-for-years-in-addition-to-countless-other/) [Edith Head](https://sms4smile.com/quotes/author/edith-head/) > [I saw a lot of haute couture all my childhood, and without knowing it I've learned from when I was a child to recognise…](https://sms4smile.com/quotes/ines-de-la-fressange/i-saw-a-lot-of-haute-couture-all-my-childhood-and-without-knowing-it/) [Ines de La Fressange](https://sms4smile.com/quotes/author/ines-de-la-fressange/) > [Today couture has to be expensive, but it shouldn’t look expensive.](https://sms4smile.com/quotes/karl-lagerfeld/today-couture-has-to-be-expensive-but-it-shouldn-t-look-expensive/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [My Chevrolet shines like a marble floor. Baby keep it raw, have you modeled before? Fontaine Bleau, Club Liv, gold bottles galore. We can…](https://sms4smile.com/quotes/rick-ross/my-chevrolet-shines-like-a-marble-floor-baby-keep-it-raw-have-you/) [Rick Ross](https://sms4smile.com/quotes/author/rick-ross/) > [ \[Riccardo Tisci \] has an interesting approach to weaving the contemporary with the couture, and blending tribes and collections. It always seems to work. ](https://sms4smile.com/quotes/erykah-badu/riccardo-tisci-has-an-interesting-approach-to-weaving-the/) [Erykah Badu](https://sms4smile.com/quotes/author/erykah-badu/) > [I am still in love with couture because it is just two months from drawing pad to runway so everything on the catwalk is…](https://sms4smile.com/quotes/christian-lacroix/i-am-still-in-love-with-couture-because-it-is-just-two-months-from/) [Christian Lacroix](https://sms4smile.com/quotes/author/christian-lacroix/) > [Look, I'm the best fighter Randy Couture has ever fought in his life.](https://sms4smile.com/quotes/james-toney/look-i-m-the-best-fighter-randy-couture-has-ever-fought-in-his-life/) [James Toney](https://sms4smile.com/quotes/author/james-toney/) > [Talking about a fight with Randy Couture is a jinx for me.](https://sms4smile.com/quotes/mirko-cro-cop/talking-about-a-fight-with-randy-couture-is-a-jinx-for-me/) [Mirko Cro Cop](https://sms4smile.com/quotes/author/mirko-cro-cop/) > [Working for incredible talents like Balenciaga and Antonio Castillo, I learned about the immense skill and creativity involved in couture work.](https://sms4smile.com/quotes/oscar-de-la-renta/working-for-incredible-talents-like-balenciaga-and-antonio-castillo-i/) [Oscar de la Renta](https://sms4smile.com/quotes/author/oscar-de-la-renta/) > [I don't really buy designer stuff. I have a few nice things, but I don't really have the occasion to wear couture too often.](https://sms4smile.com/quotes/emma-watson/i-don-t-really-buy-designer-stuff-i-have-a-few-nice-things-but-i-don/) [Emma Watson](https://sms4smile.com/quotes/author/emma-watson/) > [I've worn dresses from all different price ranges, and the thing that couture dresses have in common is that the fit is amazing.](https://sms4smile.com/quotes/beyonce-knowles/i-ve-worn-dresses-from-all-different-price-ranges-and-the-thing-that/) [Beyonce Knowles](https://sms4smile.com/quotes/author/beyonce-knowles/) > [The big difference between couture and ready-to-wear is not design. It is the fabrics, the handwork, and the fittings. The act of creation is…](https://sms4smile.com/quotes/yves-saint-laurent/the-big-difference-between-couture-and-ready-to-wear-is-not-design-it/) [Yves Saint Laurent](https://sms4smile.com/quotes/author/yves-saint-laurent/) [Browse all 140 Couture quotes ](https://sms4smile.com/quotes/about/couture/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "With couture, you're going right to the consumer, and that's something we learned from doing trunk shows. You're meeting the client; you're finding out what they like and what they don't like. 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