--- title: "Meaning & Key Takeaway of: The character and personality should come…" description: "\"“The character and personality should come from the medium you’re using, the brand you’re representing, and the task that users are undertaking.”\" — Gi..." image: "https://sms4smile.com/quotes/i/613/giles-colborne-23036_marketing_the-character-and-personality-should-com_2072123.jpg" --- # The character and personality should come from the medium… ![“The character and personality should come from the medium you’re using, the brand you’re representing, and the task that users are undertaking.” quote by Giles Colborne](https://sms4smile.com/quotes/i/613/giles-colborne-23036_marketing_the-character-and-personality-should-com_2072123.jpg) [Download](https://sms4smile.com/quotes/i/613/giles-colborne-23036_marketing_the-character-and-personality-should-com_2072123.jpg) [Open image](https://sms4smile.com/quotes/i/613/giles-colborne-23036_marketing_the-character-and-personality-should-com_2072123.jpg) > ““The character and personality should come from the medium you’re using, the brand you’re representing, and the task that users are undertaking.”” [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A brand’s character should align with its medium, representation, and user tasks for cohesive identity. **In simple terms:** Brand personality matches medium and purpose. Key Takeaway Align brand with platform. Themes branding design user experience identity Mood analytical strategic Type advisory insightful When to use this quote - product launch - website redesign - app development - marketing campaigns Key Concepts Brand consistency medium adaptation Questions to Reflect On - How can brands stay authentic across platforms? - What risks arise from misaligned brand personality? A Different Perspective Overemphasis on brand may ignore user diversity. ★ ★ ★ ★ ★ No ratings yet [Brand Representing](https://sms4smile.com/quotes/about/brand-representing-4006132/) [Character](https://sms4smile.com/quotes/about/character/) [Character Personality](https://sms4smile.com/quotes/about/character-personality-961425/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Medium Using](https://sms4smile.com/quotes/about/medium-using-4006133/) [Personality Come](https://sms4smile.com/quotes/about/personality-come-677565/) ## Related quotes > [When I was going to school and under the influence of Abstract Expressionism, I believed that if you had a give-and-take rapport with your…](https://sms4smile.com/quotes/roy-lichtenstein/when-i-was-going-to-school-and-under-the-influence-of-abstract/) [Roy Lichtenstein](https://sms4smile.com/quotes/author/roy-lichtenstein/) > [Knowingly or unknowingly, every person has a particular role to play in their lives. When you are with your friends you are something else.…](https://sms4smile.com/quotes/koel-mallick/knowingly-or-unknowingly-every-person-has-a-particular-role-to-play/) [Koel Mallick](https://sms4smile.com/quotes/author/koel-mallick/) > [“She had shown me how to behave when applying for a job, how to show the proper amount of respect, submission, eagerness to please,…](https://sms4smile.com/quotes/jamaica-kincaid/she-had-shown-me-how-to-behave-when-applying-for-a-job-how-to-show/) [Jamaica Kincaid](https://sms4smile.com/quotes/author/jamaica-kincaid/) > [As an introvert, you have to spend a lot of time with me and then little bits of my personality will come out over…](https://sms4smile.com/quotes/nina-nesbitt/as-an-introvert-you-have-to-spend-a-lot-of-time-with-me-and-then/) [Nina Nesbitt](https://sms4smile.com/quotes/author/nina-nesbitt/) > [I look at each one of my restaurants, and I want my personality to come out. Some are serious, some are intense when it…](https://sms4smile.com/quotes/michael-mina/i-look-at-each-one-of-my-restaurants-and-i-want-my-personality-to/) [Michael Mina](https://sms4smile.com/quotes/author/michael-mina/) > [When people see your personality come out, they feel so good, like they actually know who you are.](https://sms4smile.com/quotes/usain-bolt/when-people-see-your-personality-come-out-they-feel-so-good-like-they/) [Usain Bolt](https://sms4smile.com/quotes/author/usain-bolt/) > [The desire to know and to understand are themselves connotative, i.e. have a striving character, and are as much personality needs as the 'basic…](https://sms4smile.com/quotes/abraham-maslow/the-desire-to-know-and-to-understand-are-themselves-connotative-i-e/) [Abraham Maslow](https://sms4smile.com/quotes/author/abraham-maslow/) > [To be able to let you know who someone is in just a couple of words, I'd have to pick the most pronounced features…](https://sms4smile.com/quotes/lisa-kudrow/to-be-able-to-let-you-know-who-someone-is-in-just-a-couple-of-words-i/) [Lisa Kudrow](https://sms4smile.com/quotes/author/lisa-kudrow/) > [“Don't love the person by seeing their success, instead of love the person by observing their good behavior, character, personality, nature, disposition, temperament, mentality,…](https://sms4smile.com/quotes/z-h-choudhury/don-t-love-the-person-by-seeing-their-success-instead-of-love-the/) [Z.H.Choudhury](https://sms4smile.com/quotes/author/z-h-choudhury/) > [You can't wake up one morning and say, 'Right, now I'm going to be a leader.' I think it is something that's in you,…](https://sms4smile.com/quotes/didier-deschamps/you-can-t-wake-up-one-morning-and-say-right-now-i-m-going-to-be-a/) [Didier Deschamps](https://sms4smile.com/quotes/author/didier-deschamps/) > [I believe in doing the right things; that is my character and personality.](https://sms4smile.com/quotes/gianluigi-buffon/i-believe-in-doing-the-right-things-that-is-my-character-and/) [Gianluigi Buffon](https://sms4smile.com/quotes/author/gianluigi-buffon/) > [“Stocks, like individuals, have character and personality. Some are high- strung, nervous, and jumpy: others are forthright, direct, logical. One comes to know and…](https://sms4smile.com/quotes/anonymous/stocks-like-individuals-have-character-and-personality-some-are-high/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Your looks will introduce you, but your character and personality will make them to like you,love you and they would want to keep you.”](https://sms4smile.com/quotes/de-philosopher-dj-kyos/your-looks-will-introduce-you-but-your-character-and-personality-will/) [De philosopher DJ kyos](https://sms4smile.com/quotes/author/de-philosopher-dj-kyos/) > [You have a good side and bad side, real side. Then I put that on in the ring. My character, my personality in the…](https://sms4smile.com/quotes/shinsuke-nakamura/you-have-a-good-side-and-bad-side-real-side-then-i-put-that-on-in-the/) [Shinsuke Nakamura](https://sms4smile.com/quotes/author/shinsuke-nakamura/) > [All characters have a voice but not all voices have character. And it's all about character and personality.](https://sms4smile.com/quotes/bob-bergen/all-characters-have-a-voice-but-not-all-voices-have-character-and-it/) [Bob Bergen](https://sms4smile.com/quotes/author/bob-bergen/) ## More by Giles Colborne > [“Simplicity does not mean want or poverty. It does not mean the absence of any decor, or absolute nudity. It only means that the…](https://sms4smile.com/quotes/giles-colborne/simplicity-does-not-mean-want-or-poverty-it-does-not-mean-the-absence/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“It’s been pointed out that products that start out simple often end up getting so complex they cease to be useful. But if you…](https://sms4smile.com/quotes/giles-colborne/it-s-been-pointed-out-that-products-that-start-out-simple-often-end/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“Continually adding features to software turns out to be equally unsustainable.”](https://sms4smile.com/quotes/giles-colborne/continually-adding-features-to-software-turns-out-to-be-equally/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“At home, at work, and outdoors, you must design for constant interruptions.”](https://sms4smile.com/quotes/giles-colborne/at-home-at-work-and-outdoors-you-must-design-for-constant/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“Begin with that need—the user’s need to feel in control of some part of his life—then try to dig deeper by asking, “So what?”](https://sms4smile.com/quotes/giles-colborne/begin-with-that-need-the-user-s-need-to-feel-in-control-of-some-part/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“Mainstreamers are interested in getting the job done now; experts are interested in customizing their settings first. • Mainstreamers value ease of control; experts…](https://sms4smile.com/quotes/giles-colborne/mainstreamers-are-interested-in-getting-the-job-done-now-experts-are/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“Simple user experiences need to work for a novice, or a mainstreamer who’s under pressure.”](https://sms4smile.com/quotes/giles-colborne/simple-user-experiences-need-to-work-for-a-novice-or-a-mainstreamer/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“Visiting users in their workplaces was vital—if we’d simply imagined the manager at his desk we would have missed the crucial aspects. Watching people…](https://sms4smile.com/quotes/giles-colborne/visiting-users-in-their-workplaces-was-vital-if-we-d-simply-imagined/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“Increasing complexity is unsustainable”](https://sms4smile.com/quotes/giles-colborne/increasing-complexity-is-unsustainable/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“Wizards promise to make things simple by breaking them down into steps. The problem is they take control away from the user. Because of…](https://sms4smile.com/quotes/giles-colborne/wizards-promise-to-make-things-simple-by-breaking-them-down-into/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“The quick and dirty way is to write down a one-line description, in the simplest terms possible, of what I’m creating, along with a…](https://sms4smile.com/quotes/giles-colborne/the-quick-and-dirty-way-is-to-write-down-a-one-line-description-in/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“The thing to do, then, is to describe what the user does from the beginning to the end of their experience, remembering that it’s…](https://sms4smile.com/quotes/giles-colborne/the-thing-to-do-then-is-to-describe-what-the-user-does-from-the/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“Your design shouldn’t interfere with this sense of control. It should extend it. Simple experiences make users confident that they’re making good choices. Simple…](https://sms4smile.com/quotes/giles-colborne/your-design-shouldn-t-interfere-with-this-sense-of-control-it-should/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“The better and longer way is to describe the experience I want the users to have. That means describing the users’ world and how…](https://sms4smile.com/quotes/giles-colborne/the-better-and-longer-way-is-to-describe-the-experience-i-want-the/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) > [“People love simple, dependable, adaptable products.”](https://sms4smile.com/quotes/giles-colborne/people-love-simple-dependable-adaptable-products/) [Giles Colborne](https://sms4smile.com/quotes/author/giles-colborne/) [Explore all 26 Giles Colborne quotes ](https://sms4smile.com/quotes/author/giles-colborne/) ## More Character quotes > [This may sound strange, but although I feel like I know everything about my characters, the brand of shampoo they use, how many cavities…](https://sms4smile.com/quotes/gail-honeyman/this-may-sound-strange-but-although-i-feel-like-i-know-everything/) [Gail Honeyman](https://sms4smile.com/quotes/author/gail-honeyman/) > [I always like a character who makes me laugh.](https://sms4smile.com/quotes/rachael-stirling/i-always-like-a-character-who-makes-me-laugh/) [Rachael Stirling](https://sms4smile.com/quotes/author/rachael-stirling/) > [Social responsibility above the level of family, or at most of tribe, requires imagination-- devotion, loyalty, all the higher virtues -- which a man…](https://sms4smile.com/quotes/robert-a-heinlein/social-responsibility-above-the-level-of-family-or-at-most-of-tribe/) [Robert A. Heinlein](https://sms4smile.com/quotes/author/robert-a-heinlein/) > [Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit.](https://sms4smile.com/quotes/charles-lamb/reader-if-you-are-gifted-with-nerves-like-mine-aspire-to-any/) [Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/) > [I'm often moved by the circumstances around some of my characters, but I don't think I've actually cried watching myself.](https://sms4smile.com/quotes/kate-winslet/i-m-often-moved-by-the-circumstances-around-some-of-my-characters-but/) [Kate Winslet](https://sms4smile.com/quotes/author/kate-winslet/) > [When you're on a daytime drama you get one page, you better damn well know your character. You better know what she would do…](https://sms4smile.com/quotes/david-hudgins/when-you-re-on-a-daytime-drama-you-get-one-page-you-better-damn-well/) [David Hudgins](https://sms4smile.com/quotes/author/david-hudgins/) > [It can sometimes make people fold into themselves and kind of run away, but I think in this case these characters are being forced…](https://sms4smile.com/quotes/emily-deschanel/it-can-sometimes-make-people-fold-into-themselves-and-kind-of-run/) [Emily Deschanel](https://sms4smile.com/quotes/author/emily-deschanel/) > [If you are well-mannered towards those whose views are similar to yours, you may be said to exhibit a fairly good character. But, if…](https://sms4smile.com/quotes/anonymous/if-you-are-well-mannered-towards-those-whose-views-are-similar-to/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Democracy is based on the conviction that man has the moral and intellectual capacity, as well as the inalienable right, to govern himself with…](https://sms4smile.com/quotes/harry-s-truman/democracy-is-based-on-the-conviction-that-man-has-the-moral-and/) [Harry S. Truman](https://sms4smile.com/quotes/author/harry-s-truman/) > [In the fight between biology and morality, biology has commonly won in the end.](https://sms4smile.com/quotes/semir-zeki/in-the-fight-between-biology-and-morality-biology-has-commonly-won-in/) [Semir Zeki](https://sms4smile.com/quotes/author/semir-zeki/) > [Your looks don't make you pretty, it's the person inside who makes you pretty!](https://sms4smile.com/quotes/aaron-chan/your-looks-don-t-make-you-pretty-it-s-the-person-inside-who-makes-you/) [Aaron Chan](https://sms4smile.com/quotes/author/aaron-chan/) > [I'm not a huge social media kind of guy, so I don't really know, I don't really ever get... at least in real life,…](https://sms4smile.com/quotes/freddie-stroma/i-m-not-a-huge-social-media-kind-of-guy-so-i-don-t-really-know-i-don/) [Freddie Stroma](https://sms4smile.com/quotes/author/freddie-stroma/) > [If you stood me in a costume next to a computer graphic of the same-looking character, I think there would be a difference. And…](https://sms4smile.com/quotes/warwick-davis/if-you-stood-me-in-a-costume-next-to-a-computer-graphic-of-the-same/) [Warwick Davis](https://sms4smile.com/quotes/author/warwick-davis/) > [Courage: the most important of all the virtues because without courage, you can't practice any other virtue consistently](https://sms4smile.com/quotes/maya-angelou/courage-the-most-important-of-all-the-virtues-because-without-courage/) [Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/) > [I'm a character actor - always have been, always will be - and historically, character actors don't come into their own until later in…](https://sms4smile.com/quotes/annie-potts/i-m-a-character-actor-always-have-been-always-will-be-and/) [Annie Potts](https://sms4smile.com/quotes/author/annie-potts/) [Browse all 32,707 Character quotes ](https://sms4smile.com/quotes/about/character/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“The character and personality should come from the medium you’re using, the brand you’re representing, and the task that users are undertaking.”", "creator": { "@type": "Person", "name": "Giles Colborne" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/giles-colborne/the-character-and-personality-should-come-from-the-medium-you-re/", "about": { "@type": "Thing", "name": "Character" }, "@id": "https://sms4smile.com/quotes/giles-colborne/the-character-and-personality-should-come-from-the-medium-you-re/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/613/giles-colborne-23036_marketing_the-character-and-personality-should-com_2072123.jpg", "contentUrl": "https://sms4smile.com/quotes/i/613/giles-colborne-23036_marketing_the-character-and-personality-should-com_2072123.jpg", "url": "https://sms4smile.com/quotes/i/613/giles-colborne-23036_marketing_the-character-and-personality-should-com_2072123.jpg", "width": 1080, "height": 1080, "caption": "“The character and personality should come from the medium you’re using, the brand you’re representing, and…” — Giles Colborne", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Giles Colborne", "item": "https://sms4smile.com/quotes/author/giles-colborne/" }, { "@type": "ListItem", "position": 4, "name": "“The character and personality should come...", "item": "https://sms4smile.com/quotes/giles-colborne/the-character-and-personality-should-come-from-the-medium-you-re/" } ], "@id": "https://sms4smile.com/quotes/giles-colborne/the-character-and-personality-should-come-from-the-medium-you-re/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```