--- title: "Meaning & Key Takeaway of: Advertising, an art, is constantly…" description: "\"Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main poi..." image: "https://sms4smile.com/quotes/i/0c0/george-lois-21482_advertising_advertising-an-art-is-constantly-besiege_708436.png" --- # Advertising, an art, is constantly besieged and… ![“Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…” quote by George Lois](https://sms4smile.com/quotes/i/0c0/george-lois-21482_advertising_advertising-an-art-is-constantly-besiege_708436.png) [Download](https://sms4smile.com/quotes/i/0c0/george-lois-21482_advertising_advertising-an-art-is-constantly-besiege_708436.png) [Open image](https://sms4smile.com/quotes/i/0c0/george-lois-21482_advertising_advertising-an-art-is-constantly-besiege_708436.png) > “Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…” [George Lois](https://sms4smile.com/quotes/author/george-lois/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker claims that logical and technical experts often miss the core emotional purpose of advertising. **In simple terms:** Logicians overlook the heart of advertising. Key Takeaway Balance data with emotional insight. Themes advertising creativity logic emotion Mood inspirational thought‑provoking Type marketing creative. When to use this quote - campaign design - brand storytelling - client pitches Key Concepts marketing theory psychology Questions to Reflect On - How can we integrate analytics without losing soul? - What emotional truths should guide a campaign? A Different Perspective Overemphasis on data can stifle creativity. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Art](https://sms4smile.com/quotes/about/art/) [Logicians](https://sms4smile.com/quotes/about/logicians/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Profession](https://sms4smile.com/quotes/about/profession/) [Science](https://sms4smile.com/quotes/about/science/) [Scientist](https://sms4smile.com/quotes/about/scientist/) ## Related quotes > [Where do you get the gall to call the people who died in 9/11 technocrats when you sit around and get a $90,000 paycheck…](https://sms4smile.com/quotes/ward-churchill/where-do-you-get-the-gall-to-call-the-people-who-died-in-9-11/) [Ward Churchill](https://sms4smile.com/quotes/author/ward-churchill/) > [After a period in which technocrats attempted to become stars and stars to become politicians, the political void has been occupied by the force…](https://sms4smile.com/quotes/john-ralston-saul/after-a-period-in-which-technocrats-attempted-to-become-stars-and/) [John Ralston Saul](https://sms4smile.com/quotes/author/john-ralston-saul/) > [“Technocrats evidently believe that to build competitive enterprises they must first eliminate competition.”](https://sms4smile.com/quotes/gordon-g-chang/technocrats-evidently-believe-that-to-build-competitive-enterprises/) [Gordon G. 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