--- title: "Meaning & Key Takeaway of: Xbox's challenge, I think, is that Game…" description: "\"Xbox's challenge, I think, is that Game Pass is great, but it's gotta have the really great flagship games in it.\" — Geoff Keighley" image: "https://sms4smile.com/quotes/i/003/geoff-keighley-34306_game_xbox-s-challenge-i-think-is-that-game-pa_1449963.jpg" --- # Xbox's challenge, I think, is that Game Pass is great, but… ![“Xbox's challenge, I think, is that Game Pass is great, but it's gotta have the really great flagship games in it.” quote by Geoff Keighley](https://sms4smile.com/quotes/i/003/geoff-keighley-34306_game_xbox-s-challenge-i-think-is-that-game-pa_1449963.jpg) [Download](https://sms4smile.com/quotes/i/003/geoff-keighley-34306_game_xbox-s-challenge-i-think-is-that-game-pa_1449963.jpg) [Open image](https://sms4smile.com/quotes/i/003/geoff-keighley-34306_game_xbox-s-challenge-i-think-is-that-game-pa_1449963.jpg) > “Xbox's challenge, I think, is that Game Pass is great, but it's gotta have the really great flagship games in it.” [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success of a subscription service depends on having standout exclusive titles to attract users. **In simple terms:** Great games are needed for a good game pass. Key Takeaway Invest in flagship games. Themes gaming business strategy Mood optimistic strategic Type industry marketing When to use this quote - launching new consoles - marketing campaigns - budget allocation - user retention Key Concepts subscription models network effects Questions to Reflect On - What titles could become the next flagship? - How do you balance exclusivity with broad appeal? A Different Perspective Even flagship games may not guarantee subscriber growth if pricing is off. ★ ★ ★ ★ ★ No ratings yet [Flagship Games](https://sms4smile.com/quotes/about/flagship-games-5212362/) [Game](https://sms4smile.com/quotes/about/game/) [Game Pass](https://sms4smile.com/quotes/about/game-pass-5212361/) [Games](https://sms4smile.com/quotes/about/games/) [Great](https://sms4smile.com/quotes/about/great/) [Great Flagship](https://sms4smile.com/quotes/about/great-flagship-5212364/) [I think](https://sms4smile.com/quotes/about/i-think/) [Pass](https://sms4smile.com/quotes/about/pass/) [Think](https://sms4smile.com/quotes/about/think/) [Video](https://sms4smile.com/quotes/about/video/) [Xbox Challenge](https://sms4smile.com/quotes/about/xbox-challenge-5212363/) ## Related quotes > [Xbox is playing a different game. I think the Game Pass stuff is a really compelling story for them.](https://sms4smile.com/quotes/geoff-keighley/xbox-is-playing-a-different-game-i-think-the-game-pass-stuff-is-a/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) > [(The Other side of the Story)"The best anyone can do is breathe in, breathe out and wait for it to pass".](https://sms4smile.com/quotes/anonymous/the-other-side-of-the-story-the-best-anyone-can-do-is-breathe-in/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I have a large watch collection, and classic watches are especially important to me. I had a silver Rolex, and I actually gave it…](https://sms4smile.com/quotes/nate-berkus/i-have-a-large-watch-collection-and-classic-watches-are-especially/) [Nate Berkus](https://sms4smile.com/quotes/author/nate-berkus/) > [All things must pass.](https://sms4smile.com/quotes/george-harrison/all-things-must-pass/) [George Harrison](https://sms4smile.com/quotes/author/george-harrison/) > [The only way to pass a test is to take the test](https://sms4smile.com/quotes/marlo-morgan/the-only-way-to-pass-a-test-is-to-take-the-test/) [Marlo Morgan](https://sms4smile.com/quotes/author/marlo-morgan/) > [Why don't you pass the gun around and give everyone a shot.](https://sms4smile.com/quotes/alice-cooper/why-don-t-you-pass-the-gun-around-and-give-everyone-a-shot/) [Alice Cooper](https://sms4smile.com/quotes/author/alice-cooper/) > [I didn't pass my driving test till I was 38!](https://sms4smile.com/quotes/rob-halford/i-didn-t-pass-my-driving-test-till-i-was-38/) [Rob Halford](https://sms4smile.com/quotes/author/rob-halford/) > [The only reason why I tend to pass on a movie is either I don't think I'm right for the material and can't play…](https://sms4smile.com/quotes/nicolas-cage/the-only-reason-why-i-tend-to-pass-on-a-movie-is-either-i-don-t-think/) [Nicolas Cage](https://sms4smile.com/quotes/author/nicolas-cage/) > [What do folk always say about Arsenal? They can pass you to death.](https://sms4smile.com/quotes/charlie-adam/what-do-folk-always-say-about-arsenal-they-can-pass-you-to-death/) [Charlie Adam](https://sms4smile.com/quotes/author/charlie-adam/) > [You always pass failure on your way to success.](https://sms4smile.com/quotes/mickey-rooney/you-always-pass-failure-on-your-way-to-success/) [Mickey Rooney](https://sms4smile.com/quotes/author/mickey-rooney/) > [I'm an emotional eater. If something's worth celebrating, we're going to grab pizza. If it's going bad, girl, pass me the chocolate. Gotta keep…](https://sms4smile.com/quotes/laurieann-gibson/i-m-an-emotional-eater-if-something-s-worth-celebrating-we-re-going/) [Laurieann Gibson](https://sms4smile.com/quotes/author/laurieann-gibson/) > [In college we didn't pass block the way they do in the pros - they played the I-formation at Wisconsin.](https://sms4smile.com/quotes/mike-webster/in-college-we-didn-t-pass-block-the-way-they-do-in-the-pros-they/) [Mike Webster](https://sms4smile.com/quotes/author/mike-webster/) > [Apologies are not pass/fail.](https://sms4smile.com/quotes/randy-pausch/apologies-are-not-pass-fail/) [Randy Pausch](https://sms4smile.com/quotes/author/randy-pausch/) > [I am confident when I take the penalty otherwise I would pass for somebody else.](https://sms4smile.com/quotes/bruno-fernandes/i-am-confident-when-i-take-the-penalty-otherwise-i-would-pass-for/) [Bruno Fernandes](https://sms4smile.com/quotes/author/bruno-fernandes/) > [I think I've had the longest career of strength, focus, and still being able to sell records. I think I'm that guy. I'm still…](https://sms4smile.com/quotes/nas/i-think-i-ve-had-the-longest-career-of-strength-focus-and-still-being/) [Nas](https://sms4smile.com/quotes/author/nas/) ## More by Geoff Keighley > [Our awards are selected by a jury of media and fans. It's a blended vote, which is a very unique process. That's what we've…](https://sms4smile.com/quotes/geoff-keighley/our-awards-are-selected-by-a-jury-of-media-and-fans-it-s-a-blended/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) > [As the streaming wars escalate in 2020 with all these services, we have one of the largest live audiences of millennials who are watching…](https://sms4smile.com/quotes/geoff-keighley/as-the-streaming-wars-escalate-in-2020-with-all-these-services-we/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) > [The Oscars has its own struggles with the way the Academy is set up.](https://sms4smile.com/quotes/geoff-keighley/the-oscars-has-its-own-struggles-with-the-way-the-academy-is-set-up/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) > [I'm really proud that we have so many companies on the same stage, putting competition aside to share a first look at where games…](https://sms4smile.com/quotes/geoff-keighley/i-m-really-proud-that-we-have-so-many-companies-on-the-same-stage/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) > [The E3 Coliseum will only make E3 more exciting to fans, as it create an opportunity to see the world's top game creators and…](https://sms4smile.com/quotes/geoff-keighley/the-e3-coliseum-will-only-make-e3-more-exciting-to-fans-as-it-create/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) > [I think Xbox has a really good story about value for gamers, around a lot of diversity of choice.](https://sms4smile.com/quotes/geoff-keighley/i-think-xbox-has-a-really-good-story-about-value-for-gamers-around-a/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) > [I think sometimes we get focused, especially in America, on the traditional broadcast networks as establishing something as being sort of mainstream, and I…](https://sms4smile.com/quotes/geoff-keighley/i-think-sometimes-we-get-focused-especially-in-america-on-the/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) > [The film industry is incredible, and it's inspired a lot of people in the game industry.](https://sms4smile.com/quotes/geoff-keighley/the-film-industry-is-incredible-and-it-s-inspired-a-lot-of-people-in/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) > [Xbox is playing a different game. I think the Game Pass stuff is a really compelling story for them.](https://sms4smile.com/quotes/geoff-keighley/xbox-is-playing-a-different-game-i-think-the-game-pass-stuff-is-a/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) > [Over the years I've been honored to anchor live coverage of E3 for TV networks like G4 and Spike.](https://sms4smile.com/quotes/geoff-keighley/over-the-years-i-ve-been-honored-to-anchor-live-coverage-of-e3-for-tv/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) > [Covering, hosting, and sharing E3 has been a highlight of my year, not to mention a defining part of my career.](https://sms4smile.com/quotes/geoff-keighley/covering-hosting-and-sharing-e3-has-been-a-highlight-of-my-year-not/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) > [22 years ago, I walked into the first E3 as a wide-eyed 15-year-old kid who didn't quite know his place in the world. E3…](https://sms4smile.com/quotes/geoff-keighley/22-years-ago-i-walked-into-the-first-e3-as-a-wide-eyed-15-year-old/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) > [YouTube Live @ E3 is going to be different than the kind of show I would make for TV. In fact, one of the…](https://sms4smile.com/quotes/geoff-keighley/youtube-live-e3-is-going-to-be-different-than-the-kind-of-show-i/) [Geoff Keighley](https://sms4smile.com/quotes/author/geoff-keighley/) [Explore all 14 Geoff Keighley quotes ](https://sms4smile.com/quotes/author/geoff-keighley/) ## More Game quotes > [Raised by game where niggas ain't phased by fame. Come to the crib, get banged, they take your chain.](https://sms4smile.com/quotes/common/raised-by-game-where-niggas-ain-t-phased-by-fame-come-to-the-crib-get/) [Common](https://sms4smile.com/quotes/author/common/) > [If you take your eye off the ball or lose focus for even a minute you can lose a game against any team.](https://sms4smile.com/quotes/felipe-anderson/if-you-take-your-eye-off-the-ball-or-lose-focus-for-even-a-minute-you/) [Felipe Anderson](https://sms4smile.com/quotes/author/felipe-anderson/) > [I've been lucky enough to, for the most part, surround myself with a lot of people who are more talented than me and who…](https://sms4smile.com/quotes/dave-franco/i-ve-been-lucky-enough-to-for-the-most-part-surround-myself-with-a/) [Dave Franco](https://sms4smile.com/quotes/author/dave-franco/) > [It's no wonder Pep is one of the best coaches in the world. When I knew I could work with him I was very…](https://sms4smile.com/quotes/ederson/it-s-no-wonder-pep-is-one-of-the-best-coaches-in-the-world-when-i/) [Ederson](https://sms4smile.com/quotes/author/ederson/) > [I loved the game so much that even though our playing field was muddy and we had many trees on it, I used to…](https://sms4smile.com/quotes/roberto-clemente/i-loved-the-game-so-much-that-even-though-our-playing-field-was-muddy/) [Roberto Clemente](https://sms4smile.com/quotes/author/roberto-clemente/) > [I've always been very hard on myself, and I never want to get to a point where I'm like, 'Alright, I'm kicking butt,' but…](https://sms4smile.com/quotes/becky-sauerbrunn/i-ve-always-been-very-hard-on-myself-and-i-never-want-to-get-to-a/) [Becky Sauerbrunn](https://sms4smile.com/quotes/author/becky-sauerbrunn/) > [The human element should be the two players on the court, not the officials. The best officials are the ones you never notice. The…](https://sms4smile.com/quotes/gene-scott/the-human-element-should-be-the-two-players-on-the-court-not-the/) [Gene Scott](https://sms4smile.com/quotes/author/gene-scott/) > [Windmills and solar cells are carbon-free sources of electricity. But they are costly. If you've been investing in those, give it up. That game…](https://sms4smile.com/quotes/kenneth-fisher/windmills-and-solar-cells-are-carbon-free-sources-of-electricity-but/) [Kenneth Fisher](https://sms4smile.com/quotes/author/kenneth-fisher/) > [Often in my game as an actor, someone else pays for your travel and there's nothing like being able to lie flat on a…](https://sms4smile.com/quotes/ioan-gruffudd/often-in-my-game-as-an-actor-someone-else-pays-for-your-travel-and/) [Ioan Gruffudd](https://sms4smile.com/quotes/author/ioan-gruffudd/) > [Look at music for what it's worth around the world and not just America. In other countries, people are still buying CDs and going…](https://sms4smile.com/quotes/snoop-dogg/look-at-music-for-what-it-s-worth-around-the-world-and-not-just/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [With the Capital One Bowl, the average fan might think whoopty do. But if you are a team member, you win that game and…](https://sms4smile.com/quotes/kirk-herbstreit/with-the-capital-one-bowl-the-average-fan-might-think-whoopty-do-but/) [Kirk Herbstreit](https://sms4smile.com/quotes/author/kirk-herbstreit/) > [I remember throughout middle school and high school how excited my mom, sister and I would be when a UNC game was on TV.…](https://sms4smile.com/quotes/harrison-barnes/i-remember-throughout-middle-school-and-high-school-how-excited-my/) [Harrison Barnes](https://sms4smile.com/quotes/author/harrison-barnes/) > [Obviously, I want to win, but at the same time, at the end of the day, it's a game and that's what I'm going…](https://sms4smile.com/quotes/anthony-rendon/obviously-i-want-to-win-but-at-the-same-time-at-the-end-of-the-day-it/) [Anthony Rendon](https://sms4smile.com/quotes/author/anthony-rendon/) > [It's more than a game. It's an institution.](https://sms4smile.com/quotes/thomas-hughes/it-s-more-than-a-game-it-s-an-institution/) [Thomas Hughes](https://sms4smile.com/quotes/author/thomas-hughes/) > [There are things you can do in training like learn from the manager and talk with team-mates, but it's the game that tests you.](https://sms4smile.com/quotes/oliver-burke/there-are-things-you-can-do-in-training-like-learn-from-the-manager/) [Oliver Burke](https://sms4smile.com/quotes/author/oliver-burke/) [Browse all 13,309 Game quotes ](https://sms4smile.com/quotes/about/game/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Xbox's challenge, I think, is that Game Pass is great, but it's gotta have the really great flagship games in it.", "creator": { "@type": "Person", "name": "Geoff Keighley" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/geoff-keighley/xbox-s-challenge-i-think-is-that-game-pass-is-great-but-it-s-gotta/", "about": { "@type": "Thing", "name": "Game" }, "@id": "https://sms4smile.com/quotes/geoff-keighley/xbox-s-challenge-i-think-is-that-game-pass-is-great-but-it-s-gotta/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/003/geoff-keighley-34306_game_xbox-s-challenge-i-think-is-that-game-pa_1449963.jpg", "contentUrl": "https://sms4smile.com/quotes/i/003/geoff-keighley-34306_game_xbox-s-challenge-i-think-is-that-game-pa_1449963.jpg", "url": "https://sms4smile.com/quotes/i/003/geoff-keighley-34306_game_xbox-s-challenge-i-think-is-that-game-pa_1449963.jpg", "width": 1080, "height": 1080, "caption": "“Xbox's challenge, I think, is that Game Pass is great, but it's gotta have the really great flagship games…” — Geoff Keighley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Geoff Keighley", "item": "https://sms4smile.com/quotes/author/geoff-keighley/" }, { "@type": "ListItem", "position": 4, "name": "Xbox's challenge, I think, is that...", "item": "https://sms4smile.com/quotes/geoff-keighley/xbox-s-challenge-i-think-is-that-game-pass-is-great-but-it-s-gotta/" } ], "@id": "https://sms4smile.com/quotes/geoff-keighley/xbox-s-challenge-i-think-is-that-game-pass-is-great-but-it-s-gotta/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```