--- title: "Meaning & Key Takeaway of: To achieve market orientation, we won’t…" description: "\"“To achieve market orientation, we won’t do a large, top-down reorganization, which often creates large amounts of disruption, fear, and paralysis. Ins..." image: "https://sms4smile.com/quotes/i/0ab/gene-kim-2268_fear_to-achieve-market-orientation-we-won-t-d_965700.jpg" --- # To achieve market orientation, we won’t do a large… ![“To achieve market orientation, we won’t do a large, top-down reorganization, which often creates large amounts of disruption, fear, and paralysis. Instead, we will embed the functional engineers and skills (e.g., Ops, QA, Infosec) into each service team, or provide their capabilities to teams…” quote by Gene Kim](https://sms4smile.com/quotes/i/0ab/gene-kim-2268_fear_to-achieve-market-orientation-we-won-t-d_965700.jpg) [Download](https://sms4smile.com/quotes/i/0ab/gene-kim-2268_fear_to-achieve-market-orientation-we-won-t-d_965700.jpg) [Open image](https://sms4smile.com/quotes/i/0ab/gene-kim-2268_fear_to-achieve-market-orientation-we-won-t-d_965700.jpg) > ““To achieve market orientation, we won’t do a large, top-down reorganization, which often creates large amounts of disruption, fear, and paralysis. Instead, we will embed the functional engineers and skills (e.g., Ops, QA, Infosec) into each service team, or provide their capabilities to teams through automated self-service platforms that provide production-like environments, initiate automated tests, or perform deployments.”” [Gene Kim](https://sms4smile.com/quotes/author/gene-kim/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Embedding specialized engineers into service teams and using self‑service platforms reduces disruption and fear compared to large top‑down reorganizations. **In simple terms:** Put expertise where it’s needed, automate support to avoid chaos. Key Takeaway Adopt decentralized, automated support structures. Themes organizational design devops automation change management Mood optimistic pragmatic Type strategic operational When to use this quote - software development teams - IT operations - cloud deployments - continuous testing - service delivery Key Concepts functional embedding self‑service platforms production‑like environments Questions to Reflect On - How can you measure the impact of embedded engineers on delivery speed? - What safeguards prevent self‑service tools from becoming bottlenecks? A Different Perspective Large reorganizations can still cause hidden silos and coordination overhead. ★ ★ ★ ★ ★ No ratings yet [Fear](https://sms4smile.com/quotes/about/fear/) [Investing](https://sms4smile.com/quotes/about/investing/) ## Related quotes > [There's a small movement of teacher-led schools across the country. 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