---
title: "Meaning & Key Takeaway of: It’s not the upfront capital that kills…"
description: "\"It’s not the upfront capital that kills you, it’s the operations and maintenance on the back end.\" — Gene Kim"
image: "https://sms4smile.com/quotes/i/7f4/gene-kim-2268_capital_it-s-not-the-upfront-capital-that-kills_440392.jpg"
---

#  It’s not the upfront capital that kills you, it’s the…

![“It’s not the upfront capital that kills you, it’s the operations and maintenance on the back end.” quote by Gene Kim](https://sms4smile.com/quotes/i/7f4/gene-kim-2268_capital_it-s-not-the-upfront-capital-that-kills_440392.jpg)   [Download](https://sms4smile.com/quotes/i/7f4/gene-kim-2268_capital_it-s-not-the-upfront-capital-that-kills_440392.jpg) [Open image](https://sms4smile.com/quotes/i/7f4/gene-kim-2268_capital_it-s-not-the-upfront-capital-that-kills_440392.jpg)

> “It’s not the upfront capital that kills you, it’s the operations and maintenance on the back end.”

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Operational costs and ongoing maintenance often cause failure more than initial investment.

**In simple terms:** Running costs can be more deadly than startup money.

Key Takeaway

Focus on sustainable operations.

Themes

operations maintenance cost management risk business sustainability

Mood

cautious pragmatic

Type

business advisory

When to use this quote

- startup planning
- IT budgeting
- maintenance scheduling
- risk assessment

Key Concepts

Total cost of ownership lean management process optimization

Questions to Reflect On

- How can you monitor and reduce ongoing costs?
- What processes need regular review?

A Different Perspective

Neglecting operational efficiency can still lead to collapse.

★ ★ ★ ★ ★   No ratings yet

[Capital](https://sms4smile.com/quotes/about/capital/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/)

## Related quotes

> [Capital can seldom be made productive, without undergoing several changes both of form and of place, the risk of which is always more or…](https://sms4smile.com/quotes/jean-baptiste-say/capital-can-seldom-be-made-productive-without-undergoing-several/)

[Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/)

> [“If you think IT Operations has nothing to learn from Plant Operations, you’re wrong. Dead wrong,” he says. “Your job as VP of IT…](https://sms4smile.com/quotes/gene-kim/if-you-think-it-operations-has-nothing-to-learn-from-plant-operations/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [The real challenge in doing a TV show is in what I would call the maintenance energy. You take that creative energy and you…](https://sms4smile.com/quotes/chris-carter/the-real-challenge-in-doing-a-tv-show-is-in-what-i-would-call-the/)

[Chris Carter](https://sms4smile.com/quotes/author/chris-carter/)

> [Back in 2011, when the weekend maintenance disruptions got more aggressive, we were told that the work on weekends and at night and midday…](https://sms4smile.com/quotes/robert-james-thomson/back-in-2011-when-the-weekend-maintenance-disruptions-got-more/)

[Robert James Thomson](https://sms4smile.com/quotes/author/robert-james-thomson/)

> [One of the primary necessities of the world for the maintenance of peace is the elimination of the frictions which arise from competitive armament.](https://sms4smile.com/quotes/herbert-hoover/one-of-the-primary-necessities-of-the-world-for-the-maintenance-of/)

[Herbert Hoover](https://sms4smile.com/quotes/author/herbert-hoover/)

> [What modernity requires is not that you cease living according to your faith, but that you accept that others may differ and that therefore…](https://sms4smile.com/quotes/andrew-sullivan/what-modernity-requires-is-not-that-you-cease-living-according-to/)

[Andrew Sullivan](https://sms4smile.com/quotes/author/andrew-sullivan/)

> [The cancer is in remission, and I will shortly go on a drug maintenance regimen to keep it there.](https://sms4smile.com/quotes/tom-brokaw/the-cancer-is-in-remission-and-i-will-shortly-go-on-a-drug/)

[Tom Brokaw](https://sms4smile.com/quotes/author/tom-brokaw/)

> [The rich are different. Their wants are very high maintenance. They'll pick eye color and hair color, all the way down to what she…](https://sms4smile.com/quotes/patti-stanger/the-rich-are-different-their-wants-are-very-high-maintenance-they-ll/)

[Patti Stanger](https://sms4smile.com/quotes/author/patti-stanger/)

> [The new experience that has replaced dignified suffering is artificially prolonged, opaque, depersonalized maintenance.](https://sms4smile.com/quotes/ivan-illich/the-new-experience-that-has-replaced-dignified-suffering-is/)

[Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/)

> [Systems program building is an entropy-decreasing process, hence inherently metastable. Program maintenance is an entropy-increasing process, and even its most skillful execution only delays…](https://sms4smile.com/quotes/anonymous/systems-program-building-is-an-entropy-decreasing-process-hence/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Those who accept freedom of religion as a right are obligated by this acceptance to take the maintenance of freedom of religion as a…](https://sms4smile.com/quotes/joseph-leon-blau/those-who-accept-freedom-of-religion-as-a-right-are-obligated-by-this/)

Joseph Leon Blau

> [“Existence, it seems, is chiefly maintenance.”](https://sms4smile.com/quotes/kevin-kelly/existence-it-seems-is-chiefly-maintenance/)

[Kevin Kelly](https://sms4smile.com/quotes/author/kevin-kelly/)

> [Im very easy going and low maintenance when it comes to my hair.](https://sms4smile.com/quotes/wendy-raquel-robinson/im-very-easy-going-and-low-maintenance-when-it-comes-to-my-hair/)

[Wendy Raquel Robinson](https://sms4smile.com/quotes/author/wendy-raquel-robinson/)

> [My mom said the only reason men are alive is for lawn care and vehicle maintenance.](https://sms4smile.com/quotes/tim-allen/my-mom-said-the-only-reason-men-are-alive-is-for-lawn-care-and/)

[Tim Allen](https://sms4smile.com/quotes/author/tim-allen/)

> [A flourishing, morally credible media is a vital component in the maintenance of genuinely public talk, argument about common good.](https://sms4smile.com/quotes/rowan-williams/a-flourishing-morally-credible-media-is-a-vital-component-in-the/)

[Rowan Williams](https://sms4smile.com/quotes/author/rowan-williams/)

## More by Gene Kim

> [“for those organizations that provided a stock ticker symbol, we found that high performers had 50% higher market capitalization growth over three years. They…](https://sms4smile.com/quotes/gene-kim/for-those-organizations-that-provided-a-stock-ticker-symbol-we-found/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [“A critical part of the Second Way is making wait times visible, so you know when your work spends days sitting in someone’s queue—or…](https://sms4smile.com/quotes/gene-kim/a-critical-part-of-the-second-way-is-making-wait-times-visible-so-you/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [“when something does go wrong, we conduct blameless post-mortems, not to punish anyone, but to better understand what caused the accident and how to…](https://sms4smile.com/quotes/gene-kim/when-something-does-go-wrong-we-conduct-blameless-post-mortems-not-to/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [“Bill Baker, a distinguished engineer at Microsoft, quipped that we used to treat servers like pets: “You name them and when they get sick,…](https://sms4smile.com/quotes/gene-kim/bill-baker-a-distinguished-engineer-at-microsoft-quipped-that-we-used/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [“To even get feedback from our integration process would require twenty-four to thirty-six hours.”](https://sms4smile.com/quotes/gene-kim/to-even-get-feedback-from-our-integration-process-would-require/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [“work can bounce between teams endlessly due to incomplete information, or work can be passed onto downstream work centers with problems that remain completely…](https://sms4smile.com/quotes/gene-kim/work-can-bounce-between-teams-endlessly-due-to-incomplete-information/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [“practicing five minutes daily is better than practicing once a week for three hours. And if you want to create a genuine culture of…](https://sms4smile.com/quotes/gene-kim/practicing-five-minutes-daily-is-better-than-practicing-once-a-week/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [“habits are what enable mastery.”](https://sms4smile.com/quotes/gene-kim/habits-are-what-enable-mastery/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [“20% on detailed planning (Their poor throughput and high lead times were misattributed to faulty estimation, and so, hoping to get a better answer,…](https://sms4smile.com/quotes/gene-kim/20-on-detailed-planning-their-poor-throughput-and-high-lead-times/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [“Features are always a gamble. If you’re lucky, ten percent will get the desired benefits.”](https://sms4smile.com/quotes/gene-kim/features-are-always-a-gamble-if-you-re-lucky-ten-percent-will-get-the/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [“I listen to Wes and Patty brainstorm ideas to reduce yet another dependency on Brent when something starts to bother me. Erik called WIP,…](https://sms4smile.com/quotes/gene-kim/i-listen-to-wes-and-patty-brainstorm-ideas-to-reduce-yet-another/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [The status quo (of development) pre-ordains failure from the very beginning.](https://sms4smile.com/quotes/gene-kim/the-status-quo-of-development-pre-ordains-failure-from-the-very/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [“high performers were twice as likely to exceed profitability, market share, and productivity goals. And,”](https://sms4smile.com/quotes/gene-kim/high-performers-were-twice-as-likely-to-exceed-profitability-market/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [“we value improvement of our daily work more than daily work itself.”](https://sms4smile.com/quotes/gene-kim/we-value-improvement-of-our-daily-work-more-than-daily-work-itself/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

> [“Alert fatigue is the single biggest problem we have right now…We need to be more intelligent about our alerts or we’ll all go insane.”](https://sms4smile.com/quotes/gene-kim/alert-fatigue-is-the-single-biggest-problem-we-have-right-now-we-need/)

[Gene Kim](https://sms4smile.com/quotes/author/gene-kim/)

[Explore all 175 Gene Kim quotes ](https://sms4smile.com/quotes/author/gene-kim/)

## More Capital quotes

> [Capital goes where it is welcome and stays where it is well treated.](https://sms4smile.com/quotes/walter-wriston/capital-goes-where-it-is-welcome-and-stays-where-it-is-well-treated/)

[Walter Wriston](https://sms4smile.com/quotes/author/walter-wriston/)

> [What we prefer to do is operate our investment bank in a way that is like what investment banks used to be, which is…](https://sms4smile.com/quotes/warren-stephens/what-we-prefer-to-do-is-operate-our-investment-bank-in-a-way-that-is/)

[Warren Stephens](https://sms4smile.com/quotes/author/warren-stephens/)

> [Like every other sovereign nation, Israel has the right to determine its own capital.](https://sms4smile.com/quotes/brian-mast/like-every-other-sovereign-nation-israel-has-the-right-to-determine/)

[Brian Mast](https://sms4smile.com/quotes/author/brian-mast/)

> [Unfortunately, 'climate' has become a dirty word - obviously in politics, but even to some degree in my world, in venture capital. People hesitate…](https://sms4smile.com/quotes/evan-williams/unfortunately-climate-has-become-a-dirty-word-obviously-in-politics/)

[Evan Williams](https://sms4smile.com/quotes/author/evan-williams/)

> [“That was what I loved most about the capital; as terrifying and vast as it was, the opportunity for wonder existed. People could meet…](https://sms4smile.com/quotes/nina-antonia/that-was-what-i-loved-most-about-the-capital-as-terrifying-and-vast/)

Nina Antonia

> [“What really lies beneath our feet at each moment is not a usefulness, but an inaccessible netherworld that we can use because it is…](https://sms4smile.com/quotes/graham-harman/what-really-lies-beneath-our-feet-at-each-moment-is-not-a-usefulness/)

[Graham Harman](https://sms4smile.com/quotes/author/graham-harman/)

> [Capital never builds great products.](https://sms4smile.com/quotes/naveen-tewari/capital-never-builds-great-products/)

[Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/)

> [The senior officer who met with reporters in Baghdad said there had been 21 car bombings in the capital in May, and 126 in…](https://sms4smile.com/quotes/rich-lowry/the-senior-officer-who-met-with-reporters-in-baghdad-said-there-had/)

[Rich Lowry](https://sms4smile.com/quotes/author/rich-lowry/)

> [No arbitrary regulation, no act of the legislature, can add anything to the capital of the country; it can only force it into artificial…](https://sms4smile.com/quotes/john-ramsay-mcculloch/no-arbitrary-regulation-no-act-of-the-legislature-can-add-anything-to/)

John Ramsay McCulloch

> [Content that's generated out of America, whether it be film or music, has, in my opinion, much greater impact in sustaining our credibility and…](https://sms4smile.com/quotes/lyor-cohen/content-that-s-generated-out-of-america-whether-it-be-film-or-music/)

[Lyor Cohen](https://sms4smile.com/quotes/author/lyor-cohen/)

> [Democrats who see virtue in the estate tax are doing the equivalent of aborting future enterprises. They deprive businesses of oxygen with their support…](https://sms4smile.com/quotes/amity-shlaes/democrats-who-see-virtue-in-the-estate-tax-are-doing-the-equivalent/)

[Amity Shlaes](https://sms4smile.com/quotes/author/amity-shlaes/)

> [People in private equity complain that they have so much capital and so few places to invest. But you have lots of entrepreneurs trying…](https://sms4smile.com/quotes/clayton-christensen/people-in-private-equity-complain-that-they-have-so-much-capital-and/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [I still put punctuation in my texts. If it's an 'I', I make sure it's a capital.](https://sms4smile.com/quotes/simon-cowell/i-still-put-punctuation-in-my-texts-if-it-s-an-i-i-make-sure-it-s-a/)

[Simon Cowell](https://sms4smile.com/quotes/author/simon-cowell/)

> [Mumbai and Gujarat are the two places that can be termed as the capital of theatre.](https://sms4smile.com/quotes/paresh-rawal/mumbai-and-gujarat-are-the-two-places-that-can-be-termed-as-the/)

[Paresh Rawal](https://sms4smile.com/quotes/author/paresh-rawal/)

> [Delhi is where I began practising theatre, it is always special to perform in the capital.](https://sms4smile.com/quotes/pankaj-kapur/delhi-is-where-i-began-practising-theatre-it-is-always-special-to/)

[Pankaj Kapur](https://sms4smile.com/quotes/author/pankaj-kapur/)

[Browse all 438 Capital quotes ](https://sms4smile.com/quotes/about/capital/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "It’s not the upfront capital that kills you, it’s the operations and maintenance on the back end.",
            "creator": {
                "@type": "Person",
                "name": "Gene Kim"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/gene-kim/it-s-not-the-upfront-capital-that-kills-you-it-s-the-operations-and/",
            "about": {
                "@type": "Thing",
                "name": "Capital"
            },
            "@id": "https://sms4smile.com/quotes/gene-kim/it-s-not-the-upfront-capital-that-kills-you-it-s-the-operations-and/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/7f4/gene-kim-2268_capital_it-s-not-the-upfront-capital-that-kills_440392.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/7f4/gene-kim-2268_capital_it-s-not-the-upfront-capital-that-kills_440392.jpg",
                "url": "https://sms4smile.com/quotes/i/7f4/gene-kim-2268_capital_it-s-not-the-upfront-capital-that-kills_440392.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“It’s not the upfront capital that kills you, it’s the operations and maintenance on the back end.” — Gene Kim",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Gene Kim",
                    "item": "https://sms4smile.com/quotes/author/gene-kim/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "It’s not the upfront capital that...",
                    "item": "https://sms4smile.com/quotes/gene-kim/it-s-not-the-upfront-capital-that-kills-you-it-s-the-operations-and/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/gene-kim/it-s-not-the-upfront-capital-that-kills-you-it-s-the-operations-and/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
