--- title: "Meaning & Key Takeaway of: Whether you're an entrepreneur, a small…" description: "\"Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compe..." image: "https://sms4smile.com/quotes/i/15d/gary-vaynerchuk-1297_business_whether-you-re-an-entrepreneur-a-small-b_504186.jpg" --- # Whether you're an entrepreneur, a small business, or a… ![“Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where…” quote by Gary Vaynerchuk](https://sms4smile.com/quotes/i/15d/gary-vaynerchuk-1297_business_whether-you-re-an-entrepreneur-a-small-b_504186.jpg) [Download](https://sms4smile.com/quotes/i/15d/gary-vaynerchuk-1297_business_whether-you-re-an-entrepreneur-a-small-b_504186.jpg) [Open image](https://sms4smile.com/quotes/i/15d/gary-vaynerchuk-1297_business_whether-you-re-an-entrepreneur-a-small-b_504186.jpg) > “Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.” [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective marketing tells a compelling story that drives purchasing decisions, adapting to changing channels and audiences. **In simple terms:** Good marketing is storytelling that sells. Key Takeaway Craft adaptable narratives for each platform. Themes marketing storytelling adaptation consumer behavior Mood inspirational strategic Type business marketing When to use this quote - product launches - social media campaigns - brand repositions - customer acquisition Key Concepts Brand identity emotional resonance channel strategy Questions to Reflect On - How can you keep core story intact while tailoring it? - Which channel best fits your audience? A Different Perspective Message consistency can be hard across many platforms. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Entrepreneur](https://sms4smile.com/quotes/about/entrepreneur/) [Fortune](https://sms4smile.com/quotes/about/fortune/) [Great marketing](https://sms4smile.com/quotes/about/great-marketing/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [People](https://sms4smile.com/quotes/about/people/) [Selling](https://sms4smile.com/quotes/about/selling/) [Small business](https://sms4smile.com/quotes/about/small-business/) [Stories](https://sms4smile.com/quotes/about/stories/) [Telling your story](https://sms4smile.com/quotes/about/telling-your-story/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [“great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a…](https://sms4smile.com/quotes/gary-vaynerchuk/great-marketing-is-all-about-telling-your-story-in-such-a-way-that-it/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.](https://sms4smile.com/quotes/gary-vaynerchuk/great-marketing-is-all-about-telling-your-story-in-such-a-way-that-it-2/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Authenticy in marketing is telling a story people want to hear.](https://sms4smile.com/quotes/seth-godin/authenticy-in-marketing-is-telling-a-story-people-want-to-hear/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Never let words get in the way of telling your story.”](https://sms4smile.com/quotes/bea-cannon/never-let-words-get-in-the-way-of-telling-your-story/) [Bea Cannon](https://sms4smile.com/quotes/author/bea-cannon/) > [Staying relevant is key. When you're telling your story, you better have a modern story to tell. If I was still saying the same…](https://sms4smile.com/quotes/marc-benioff/staying-relevant-is-key-when-you-re-telling-your-story-you-better/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [Even if you need, and want, a second opinion, it can be dangerous to have people telling you what they think you ought to…](https://sms4smile.com/quotes/donna-tartt/even-if-you-need-and-want-a-second-opinion-it-can-be-dangerous-to/) [Donna Tartt](https://sms4smile.com/quotes/author/donna-tartt/) > [You've got to trust the ground you're standing on and the work you've done in telling your story. The goal should be to bring…](https://sms4smile.com/quotes/kevin-spacey/you-ve-got-to-trust-the-ground-you-re-standing-on-and-the-work-you-ve/) [Kevin Spacey](https://sms4smile.com/quotes/author/kevin-spacey/) > [Telling your story is transformative. For both the storyteller and their audience, a new bridge to understanding is created.](https://sms4smile.com/quotes/susan-burton/telling-your-story-is-transformative-for-both-the-storyteller-and/) [Susan Burton](https://sms4smile.com/quotes/author/susan-burton/) > [“Like JJ Abrams,  creators just want to tell a story and entertain people. So why only focus in one way of telling it?Give readers…](https://sms4smile.com/quotes/anne-rae-vasquez/like-jj-abrams-creators-just-want-to-tell-a-story-and-entertain/) [Anne-Rae Vasquez](https://sms4smile.com/quotes/author/anne-rae-vasquez/) > [Telling your story out loud is the way human beings communicate. We don't normally think up words, translate how to spell them and then…](https://sms4smile.com/quotes/kevin-j-anderson/telling-your-story-out-loud-is-the-way-human-beings-communicate-we/) [Kevin J. Anderson](https://sms4smile.com/quotes/author/kevin-j-anderson/) > [Too often, women are waiting for someone to recognise their great work and tap them on the shoulder and say, 'Here - this is…](https://sms4smile.com/quotes/lynne-doughtie/too-often-women-are-waiting-for-someone-to-recognise-their-great-work/) [Lynne Doughtie](https://sms4smile.com/quotes/author/lynne-doughtie/) > [There are definitely some stories worth telling and I think there's something to be said for telling your story.](https://sms4smile.com/quotes/susanna-hoffs/there-are-definitely-some-stories-worth-telling-and-i-think-there-s/) [Susanna Hoffs](https://sms4smile.com/quotes/author/susanna-hoffs/) > [When you are telling your story, hold your own ink pen. Don't let anybody else tell your story.](https://sms4smile.com/quotes/tracy-martin/when-you-are-telling-your-story-hold-your-own-ink-pen-don-t-let/) [Tracy Martin](https://sms4smile.com/quotes/author/tracy-martin/) > [When you're a storyteller, part of the process of storytelling is the kind of communion you form with the audience to whom you're telling…](https://sms4smile.com/quotes/carlton-cuse/when-you-re-a-storyteller-part-of-the-process-of-storytelling-is-the/) [Carlton Cuse](https://sms4smile.com/quotes/author/carlton-cuse/) > [True success - financial, personal, and professional - lies above all in loving your family, working hard, and living your passion. In telling your…](https://sms4smile.com/quotes/gary-vaynerchuk/true-success-financial-personal-and-professional-lies-above-all-in/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## More by Gary Vaynerchuk > [I'm just always looking forwards. I spend very little time, looking backwards.](https://sms4smile.com/quotes/gary-vaynerchuk/i-m-just-always-looking-forwards-i-spend-very-little-time-looking/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I spent all my time in the clouds or the dirt and that is why I think I’m successful](https://sms4smile.com/quotes/gary-vaynerchuk/i-spent-all-my-time-in-the-clouds-or-the-dirt-and-that-is-why-i-think/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking…](https://sms4smile.com/quotes/gary-vaynerchuk/i-always-say-that-the-real-success-of-wine-library-wasn-t-due-to-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We only get to play this game one time, one life.](https://sms4smile.com/quotes/gary-vaynerchuk/we-only-get-to-play-this-game-one-time-one-life/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.](https://sms4smile.com/quotes/gary-vaynerchuk/2006-i-started-winelibrary-tv-to-build-winelibrary-tv-i-started-using/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful…](https://sms4smile.com/quotes/gary-vaynerchuk/okay-let-s-talk-about-cartoon-labels-for-half-a-second-some-people/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape;…](https://sms4smile.com/quotes/gary-vaynerchuk/jabs-are-the-lightweight-pieces-of-content-that-benefit-your/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I love people, and the hustle.](https://sms4smile.com/quotes/gary-vaynerchuk/i-love-people-and-the-hustle/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put…](https://sms4smile.com/quotes/gary-vaynerchuk/ignoring-platforms-that-have-gained-critical-mass-is-a-great-way-to/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“I failed all my classes and that's why I'm winning. In hindsight, the fact that I was considered a failure for the first 18…](https://sms4smile.com/quotes/gary-vaynerchuk/i-failed-all-my-classes-and-that-s-why-i-m-winning-in-hindsight-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Company culture is the backbone of any successful organization.](https://sms4smile.com/quotes/gary-vaynerchuk/company-culture-is-the-backbone-of-any-successful-organization/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would…](https://sms4smile.com/quotes/gary-vaynerchuk/i-never-thought-i-d-be-a-person-who-would-want-to-write-books-i/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“Because when it comes down to it, the only thing that will never change is human nature. When given the choice, people will always…](https://sms4smile.com/quotes/gary-vaynerchuk/because-when-it-comes-down-to-it-the-only-thing-that-will-never/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [No one makes a million dollars with minimal effort unless they win the lottery.](https://sms4smile.com/quotes/gary-vaynerchuk/no-one-makes-a-million-dollars-with-minimal-effort-unless-they-win/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their…](https://sms4smile.com/quotes/gary-vaynerchuk/we-re-living-in-what-i-like-to-call-the-thank-you-economy-because/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) [Explore all 259 Gary Vaynerchuk quotes ](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. 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