--- title: "Meaning & Key Takeaway of: When I hear people debate the ROI of…" description: "\"When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They'r..." image: "https://sms4smile.com/quotes/i/a14/gary-vaynerchuk-1297_debate_when-i-hear-people-debate-the-roi-of-soc_3064329.png" --- # When I hear people debate the ROI of social media? It… ![“When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.” quote by Gary Vaynerchuk](https://sms4smile.com/quotes/i/a14/gary-vaynerchuk-1297_debate_when-i-hear-people-debate-the-roi-of-soc_3064329.png) [Download](https://sms4smile.com/quotes/i/a14/gary-vaynerchuk-1297_debate_when-i-hear-people-debate-the-roi-of-soc_3064329.png) [Open image](https://sms4smile.com/quotes/i/a14/gary-vaynerchuk-1297_debate_when-i-hear-people-debate-the-roi-of-soc_3064329.png) > “When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.” [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Focusing on short‑term gains in social media leads to neglecting long‑term customer value and retention, causing many businesses to fail. **In simple terms:** Short‑term focus hurts long‑term success. Key Takeaway Prioritize lifetime value over quick wins. Themes business strategy marketing customer retention long‑term planning Mood cautious analytical Type advisory strategic When to use this quote - startup founders - marketing teams - social media managers - entrepreneurs - investors Key Concepts ROI marathon vs sprint mindset customer lifetime value Questions to Reflect On - How can you balance quick wins with long‑term growth? - What metrics should you track for customer lifetime value? A Different Perspective Neglecting short‑term metrics can miss early warning signs of failure. ★ ★ ★ ★ ★ No ratings yet [Debate](https://sms4smile.com/quotes/about/debate/) [Fail Businesses](https://sms4smile.com/quotes/about/fail-businesses-3398848/) [Failing](https://sms4smile.com/quotes/about/failing/) [Goal](https://sms4smile.com/quotes/about/goal/) [Lifetime](https://sms4smile.com/quotes/about/lifetime/) [Lifetime Value](https://sms4smile.com/quotes/about/lifetime-value-2045660/) [Marathon](https://sms4smile.com/quotes/about/marathon/) [Media](https://sms4smile.com/quotes/about/media/) [People](https://sms4smile.com/quotes/about/people/) [Remember](https://sms4smile.com/quotes/about/remember/) [Remember Business](https://sms4smile.com/quotes/about/remember-business-1097579/) [Retention](https://sms4smile.com/quotes/about/retention/) [Roi](https://sms4smile.com/quotes/about/roi/) [Roi Social](https://sms4smile.com/quotes/about/roi-social-1618700/) [Setting goals](https://sms4smile.com/quotes/about/setting-goals/) [Short term](https://sms4smile.com/quotes/about/short-term/) [Social](https://sms4smile.com/quotes/about/social/) [Social media](https://sms4smile.com/quotes/about/social-media/) [Sprint](https://sms4smile.com/quotes/about/sprint/) [Term](https://sms4smile.com/quotes/about/term/) [Term Goals](https://sms4smile.com/quotes/about/term-goals/) [Value Retention](https://sms4smile.com/quotes/about/value-retention-5154074/) [Values](https://sms4smile.com/quotes/about/values/) [Worried](https://sms4smile.com/quotes/about/worried/) ## Related quotes > [The ROI of social media is that your business will still exist in 5 years.](https://sms4smile.com/quotes/erik-qualman/the-roi-of-social-media-is-that-your-business-will-still-exist-in-5/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [There have been many reality stars since I was on 'RHONY' start and fail at businesses because being on a TV show does not…](https://sms4smile.com/quotes/jill-zarin/there-have-been-many-reality-stars-since-i-was-on-rhony-start-and/) [Jill Zarin](https://sms4smile.com/quotes/author/jill-zarin/) > [Saying hello doesn't have an ROI. It's about building relationships.](https://sms4smile.com/quotes/gary-vaynerchuk/saying-hello-doesn-t-have-an-roi-it-s-about-building-relationships/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [What's the ROI of your Mom?](https://sms4smile.com/quotes/gary-vaynerchuk/what-s-the-roi-of-your-mom/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [What's the ROI of your mum? You can't put a value on a relationship.](https://sms4smile.com/quotes/gary-vaynerchuk/what-s-the-roi-of-your-mum-you-can-t-put-a-value-on-a-relationship/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The…](https://sms4smile.com/quotes/gary-vaynerchuk/it-s-very-logical-there-is-proven-roi-in-doing-whatever-you-can-to/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“Customer lifetime value and customer acquisition cost drive your growth, and you’ll run experiments to try to capture more loyal users for less, tweaking…](https://sms4smile.com/quotes/alistair-croll/customer-lifetime-value-and-customer-acquisition-cost-drive-your/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the…](https://sms4smile.com/quotes/seth/if-you-re-considering-word-of-mouth-stability-and-lifetime-value-it-s/) [Seth](https://sms4smile.com/quotes/author/seth/) > [“Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.”](https://sms4smile.com/quotes/allan-dib/lifetime-value-and-customer-acquisition-cost-are-two-of-the-key/) [Allan Dib](https://sms4smile.com/quotes/author/allan-dib/) > [Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is…](https://sms4smile.com/quotes/bill-gurley/many-consumer-internet-business-executives-are-loyalists-of-the/) [Bill Gurley](https://sms4smile.com/quotes/author/bill-gurley/) > [We, as wrestlers, need to remember that this is a business. We started because we love the business, and we stay in it because…](https://sms4smile.com/quotes/alberto-del-rio/we-as-wrestlers-need-to-remember-that-this-is-a-business-we-started/) [Alberto Del Rio](https://sms4smile.com/quotes/author/alberto-del-rio/) > [Remember, if your business isn't making money, then you and your employees aren't, either.](https://sms4smile.com/quotes/michael-gerber/remember-if-your-business-isn-t-making-money-then-you-and-your/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [The two most important things to remember in business are: to be aware of the consequential impact on ecology, and a caring relationship between…](https://sms4smile.com/quotes/dalai-lama/the-two-most-important-things-to-remember-in-business-are-to-be-aware/) [Dalai Lama](https://sms4smile.com/quotes/author/dalai-lama/) > [“Always remember: Business is War. At the end of the day, the one with access to the best intel wins. This applies as much…](https://sms4smile.com/quotes/ziad-k-abdelnour/always-remember-business-is-war-at-the-end-of-the-day-the-one-with/) [Ziad K. Abdelnour](https://sms4smile.com/quotes/author/ziad-k-abdelnour/) > [It is important to remember that all business has an impact on the lives of real people.](https://sms4smile.com/quotes/lee-r-raymond/it-is-important-to-remember-that-all-business-has-an-impact-on-the/) [Lee R. Raymond](https://sms4smile.com/quotes/author/lee-r-raymond/) ## More by Gary Vaynerchuk > [I'm just always looking forwards. I spend very little time, looking backwards.](https://sms4smile.com/quotes/gary-vaynerchuk/i-m-just-always-looking-forwards-i-spend-very-little-time-looking/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I spent all my time in the clouds or the dirt and that is why I think I’m successful](https://sms4smile.com/quotes/gary-vaynerchuk/i-spent-all-my-time-in-the-clouds-or-the-dirt-and-that-is-why-i-think/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking…](https://sms4smile.com/quotes/gary-vaynerchuk/i-always-say-that-the-real-success-of-wine-library-wasn-t-due-to-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We only get to play this game one time, one life.](https://sms4smile.com/quotes/gary-vaynerchuk/we-only-get-to-play-this-game-one-time-one-life/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.](https://sms4smile.com/quotes/gary-vaynerchuk/2006-i-started-winelibrary-tv-to-build-winelibrary-tv-i-started-using/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful…](https://sms4smile.com/quotes/gary-vaynerchuk/okay-let-s-talk-about-cartoon-labels-for-half-a-second-some-people/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape;…](https://sms4smile.com/quotes/gary-vaynerchuk/jabs-are-the-lightweight-pieces-of-content-that-benefit-your/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I love people, and the hustle.](https://sms4smile.com/quotes/gary-vaynerchuk/i-love-people-and-the-hustle/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put…](https://sms4smile.com/quotes/gary-vaynerchuk/ignoring-platforms-that-have-gained-critical-mass-is-a-great-way-to/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“I failed all my classes and that's why I'm winning. In hindsight, the fact that I was considered a failure for the first 18…](https://sms4smile.com/quotes/gary-vaynerchuk/i-failed-all-my-classes-and-that-s-why-i-m-winning-in-hindsight-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Company culture is the backbone of any successful organization.](https://sms4smile.com/quotes/gary-vaynerchuk/company-culture-is-the-backbone-of-any-successful-organization/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would…](https://sms4smile.com/quotes/gary-vaynerchuk/i-never-thought-i-d-be-a-person-who-would-want-to-write-books-i/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“Because when it comes down to it, the only thing that will never change is human nature. When given the choice, people will always…](https://sms4smile.com/quotes/gary-vaynerchuk/because-when-it-comes-down-to-it-the-only-thing-that-will-never/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [No one makes a million dollars with minimal effort unless they win the lottery.](https://sms4smile.com/quotes/gary-vaynerchuk/no-one-makes-a-million-dollars-with-minimal-effort-unless-they-win/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their…](https://sms4smile.com/quotes/gary-vaynerchuk/we-re-living-in-what-i-like-to-call-the-thank-you-economy-because/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) [Explore all 259 Gary Vaynerchuk quotes ](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## More Debate quotes > [If my campaign is not in the debate, we will not be talking about how we really fix this problem of endless and expanding…](https://sms4smile.com/quotes/jill-stein/if-my-campaign-is-not-in-the-debate-we-will-not-be-talking-about-how/) [Jill Stein](https://sms4smile.com/quotes/author/jill-stein/) > [One of the undervalued contributors to Trump's stunning 2016 victory was the masterful performance Pence had in his debate against Hillary Clinton running mate…](https://sms4smile.com/quotes/mollie-hemingway/one-of-the-undervalued-contributors-to-trump-s-stunning-2016-victory/) [Mollie Hemingway](https://sms4smile.com/quotes/author/mollie-hemingway/) > [I am encouraged President Obama now says he will fulfill his constitutional obligation to seek authorization for any potential military action in Syria. This…](https://sms4smile.com/quotes/rand-paul/i-am-encouraged-president-obama-now-says-he-will-fulfill-his/) [Rand Paul](https://sms4smile.com/quotes/author/rand-paul/) > [The Patriot Act is certainly a concern; all of those things are dangerous. I think more important than me preaching is that we as…](https://sms4smile.com/quotes/george-clooney/the-patriot-act-is-certainly-a-concern-all-of-those-things-are/) [George Clooney](https://sms4smile.com/quotes/author/george-clooney/) > [Democracy must be built through open societies that share information. When there is information, there is enlightenment. When there is debate, there are solutions.…](https://sms4smile.com/quotes/atifete-jahjaga/democracy-must-be-built-through-open-societies-that-share-information/) [Atifete Jahjaga](https://sms4smile.com/quotes/author/atifete-jahjaga/) > [There can be a debate on the Citizenship Amendment Act, but why should we shelter someone who has come to India illegally from outside?](https://sms4smile.com/quotes/raj-thackeray/there-can-be-a-debate-on-the-citizenship-amendment-act-but-why-should/) [Raj Thackeray](https://sms4smile.com/quotes/author/raj-thackeray/) > [The Constitution is very clear on the - on the declaration of war or reacting to international crimes - crimes against nations. It is…](https://sms4smile.com/quotes/joe-pitts/the-constitution-is-very-clear-on-the-on-the-declaration-of-war-or/) [Joe Pitts](https://sms4smile.com/quotes/author/joe-pitts/) > [Grace is ours. Let's live it! Deny it or debate it and we kill it.](https://sms4smile.com/quotes/charles-r-swindoll/grace-is-ours-let-s-live-it-deny-it-or-debate-it-and-we-kill-it/) [Charles R. Swindoll](https://sms4smile.com/quotes/author/charles-r-swindoll/) > [As far as I know, the question of whether and how it could be strategically or morally justified was never the subject of open…](https://sms4smile.com/quotes/anonymous/as-far-as-i-know-the-question-of-whether-and-how-it-could-be/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The "family" has clearly emerged anew in the late 1970s as a central subject for discussion, debate, research and writing in bothscholarly and popular…](https://sms4smile.com/quotes/sheila-kamerman/the-family-has-clearly-emerged-anew-in-the-late-1970s-as-a-central/) [Sheila Kamerman](https://sms4smile.com/quotes/author/sheila-kamerman/) > [The premise of any discussion I have is not to debate my humanity. I refuse to engage on that level. It makes for a…](https://sms4smile.com/quotes/torrey-peters/the-premise-of-any-discussion-i-have-is-not-to-debate-my-humanity-i/) [Torrey Peters](https://sms4smile.com/quotes/author/torrey-peters/) > [It is important to allow a broad debate on energy and climate. We must urgently explore realistic ways to address the different scientific, technical…](https://sms4smile.com/quotes/lennart-bengtsson/it-is-important-to-allow-a-broad-debate-on-energy-and-climate-we-must/) [Lennart Bengtsson](https://sms4smile.com/quotes/author/lennart-bengtsson/) > [“I know quite well why I became a historian… It was because dissension was frowned upon when I was a child: 'Don't argue, Claudia,'…](https://sms4smile.com/quotes/penelope-lively/i-know-quite-well-why-i-became-a-historian-it-was-because-dissension/) [Penelope Lively](https://sms4smile.com/quotes/author/penelope-lively/) > [A little tough talk in the midst of a campaign or as part of a presidential debate cannot obscure a record of 30 years…](https://sms4smile.com/quotes/dick-cheney/a-little-tough-talk-in-the-midst-of-a-campaign-or-as-part-of-a/) [Dick Cheney](https://sms4smile.com/quotes/author/dick-cheney/) > [ \[James\] Madison pointed out in the discussion of the constitutional debates - the constitutional convention - that democracy would be a danger. He used… ](https://sms4smile.com/quotes/noam-chomsky/james-madison-pointed-out-in-the-discussion-of-the-constitutional/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) [Browse all 2,322 Debate quotes ](https://sms4smile.com/quotes/about/debate/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.", "creator": { "@type": "Person", "name": "Gary Vaynerchuk" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/gary-vaynerchuk/when-i-hear-people-debate-the-roi-of-social-media-it-makes-me/", "about": { "@type": "Thing", "name": "Debate" }, "@id": "https://sms4smile.com/quotes/gary-vaynerchuk/when-i-hear-people-debate-the-roi-of-social-media-it-makes-me/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a14/gary-vaynerchuk-1297_debate_when-i-hear-people-debate-the-roi-of-soc_3064329.png", "contentUrl": "https://sms4smile.com/quotes/i/a14/gary-vaynerchuk-1297_debate_when-i-hear-people-debate-the-roi-of-soc_3064329.png", "url": "https://sms4smile.com/quotes/i/a14/gary-vaynerchuk-1297_debate_when-i-hear-people-debate-the-roi-of-soc_3064329.png", "width": 1080, "height": 1080, "caption": "“When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most…” — Gary Vaynerchuk", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Gary Vaynerchuk", "item": "https://sms4smile.com/quotes/author/gary-vaynerchuk/" }, { "@type": "ListItem", "position": 4, "name": "When I hear people debate the...", "item": "https://sms4smile.com/quotes/gary-vaynerchuk/when-i-hear-people-debate-the-roi-of-social-media-it-makes-me/" } ], "@id": "https://sms4smile.com/quotes/gary-vaynerchuk/when-i-hear-people-debate-the-roi-of-social-media-it-makes-me/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```