--- title: "Meaning & Key Takeaway of: We're not really good at knowing what we…" description: "\"We're not really good at knowing what we want, and we are quick to say 'this sucks'. That's where the opportunity lies.\" — Gary Vaynerchuk" image: "https://sms4smile.com/quotes/i/66f/gary-vaynerchuk-1297_entrepreneur_we-re-not-really-good-at-knowing-what-we_1395432.png" --- # We're not really good at knowing what we want, and we are… ![“We're not really good at knowing what we want, and we are quick to say 'this sucks'. That's where the opportunity lies.” quote by Gary Vaynerchuk](https://sms4smile.com/quotes/i/66f/gary-vaynerchuk-1297_entrepreneur_we-re-not-really-good-at-knowing-what-we_1395432.png) [Download](https://sms4smile.com/quotes/i/66f/gary-vaynerchuk-1297_entrepreneur_we-re-not-really-good-at-knowing-what-we_1395432.png) [Open image](https://sms4smile.com/quotes/i/66f/gary-vaynerchuk-1297_entrepreneur_we-re-not-really-good-at-knowing-what-we_1395432.png) > “We're not really good at knowing what we want, and we are quick to say 'this sucks'. That's where the opportunity lies.” [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. People quickly dismiss dissatisfaction, but that frustration signals unmet needs and potential opportunities for innovation. **In simple terms:** Complaints reveal hidden opportunities. Key Takeaway Listen to complaints for ideas. Themes entrepreneurship innovation problem solving mindset opportunity Mood energetic motivational Type strategic inspirational When to use this quote - business strategy - startup culture - design thinking Key Concepts customer feedback market gaps creative thinking product development Questions to Reflect On - What problems are you ignoring? - How to validate an opportunity? A Different Perspective Not all complaints are actionable. ★ ★ ★ ★ ★ No ratings yet [Entrepreneur](https://sms4smile.com/quotes/about/entrepreneur/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Knowing](https://sms4smile.com/quotes/about/knowing/) [Knowing Want](https://sms4smile.com/quotes/about/knowing-want/) [Lying](https://sms4smile.com/quotes/about/lying/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) [Opportunity Lies](https://sms4smile.com/quotes/about/opportunity-lies-403209/) [Say Sucks](https://sms4smile.com/quotes/about/say-sucks-1095760/) [Sucks Opportunity](https://sms4smile.com/quotes/about/sucks-opportunity-4874722/) [Want](https://sms4smile.com/quotes/about/want/) ## Related quotes > [If you put a demo on the net and people say it was the finished version then they're going to say it sucks. I…](https://sms4smile.com/quotes/david-guetta/if-you-put-a-demo-on-the-net-and-people-say-it-was-the-finished/) [David Guetta](https://sms4smile.com/quotes/author/david-guetta/) > [“He who frowns when they say that he sucks shouldn’t smile when they say that he rocks.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/he-who-frowns-when-they-say-that-he-sucks-shouldn-t-smile-when-they/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [“I know," I say. "It sucks. Let's go get tacos and sit on the beach.”](https://sms4smile.com/quotes/nina-lacour/i-know-i-say-it-sucks-let-s-go-get-tacos-and-sit-on-the-beach/) [Nina LaCour](https://sms4smile.com/quotes/author/nina-lacour/) > [And of course, we know that opportunity lies outside the reach of some of our people. We don't need flowery words about inequality to…](https://sms4smile.com/quotes/artur-davis/and-of-course-we-know-that-opportunity-lies-outside-the-reach-of-some/) [Artur Davis](https://sms4smile.com/quotes/author/artur-davis/) > [Opportunity lies in the place where the complaints are.](https://sms4smile.com/quotes/jack-ma/opportunity-lies-in-the-place-where-the-complaints-are/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Opportunity lies in the place where the complaints are.” – Jack Ma”](https://sms4smile.com/quotes/think-maverick/opportunity-lies-in-the-place-where-the-complaints-are-jack-ma/) [Think Maverick](https://sms4smile.com/quotes/author/think-maverick/) > [Opportunity lies between your own two ears](https://sms4smile.com/quotes/dan-miller/opportunity-lies-between-your-own-two-ears/) [Dan Miller](https://sms4smile.com/quotes/author/dan-miller/) > [Whether I play short or long is up to me to see where the opportunity lies.](https://sms4smile.com/quotes/edouard-mendy/whether-i-play-short-or-long-is-up-to-me-to-see-where-the-opportunity/) [Edouard Mendy](https://sms4smile.com/quotes/author/edouard-mendy/) > [When a man finds that it is his destiny to suffer... his unique opportunity lies in the way he bears his burden.](https://sms4smile.com/quotes/viktor-e-frankl/when-a-man-finds-that-it-is-his-destiny-to-suffer-his-unique/) [Viktor E. Frankl](https://sms4smile.com/quotes/author/viktor-e-frankl/) > [Style is knowing who you are, what you want to say, and not giving a damn.](https://sms4smile.com/quotes/gore-vidal/style-is-knowing-who-you-are-what-you-want-to-say-and-not-giving-a/) [Gore Vidal](https://sms4smile.com/quotes/author/gore-vidal/) > [Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way…](https://sms4smile.com/quotes/gary-vaynerchuk/whether-you-re-an-entrepreneur-a-small-business-or-a-fortune-500/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We only get to play this game one time, one life.](https://sms4smile.com/quotes/gary-vaynerchuk/we-only-get-to-play-this-game-one-time-one-life/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Every day before the game, I know what I want to do. The days I feel off, it's knowing what it is I want…](https://sms4smile.com/quotes/cody-bellinger/every-day-before-the-game-i-know-what-i-want-to-do-the-days-i-feel/) [Cody Bellinger](https://sms4smile.com/quotes/author/cody-bellinger/) > [The worst feelings are not knowing what you want, who to believe, and who to trust.](https://sms4smile.com/quotes/anonymous/the-worst-feelings-are-not-knowing-what-you-want-who-to-believe-and/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Not knowing what you want is a lot better than knowing exactly what you want but not being able to get it, at least…](https://sms4smile.com/quotes/anonymous/not-knowing-what-you-want-is-a-lot-better-than-knowing-exactly-what/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Gary Vaynerchuk > [I'm just always looking forwards. I spend very little time, looking backwards.](https://sms4smile.com/quotes/gary-vaynerchuk/i-m-just-always-looking-forwards-i-spend-very-little-time-looking/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I spent all my time in the clouds or the dirt and that is why I think I’m successful](https://sms4smile.com/quotes/gary-vaynerchuk/i-spent-all-my-time-in-the-clouds-or-the-dirt-and-that-is-why-i-think/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking…](https://sms4smile.com/quotes/gary-vaynerchuk/i-always-say-that-the-real-success-of-wine-library-wasn-t-due-to-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We only get to play this game one time, one life.](https://sms4smile.com/quotes/gary-vaynerchuk/we-only-get-to-play-this-game-one-time-one-life/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.](https://sms4smile.com/quotes/gary-vaynerchuk/2006-i-started-winelibrary-tv-to-build-winelibrary-tv-i-started-using/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful…](https://sms4smile.com/quotes/gary-vaynerchuk/okay-let-s-talk-about-cartoon-labels-for-half-a-second-some-people/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape;…](https://sms4smile.com/quotes/gary-vaynerchuk/jabs-are-the-lightweight-pieces-of-content-that-benefit-your/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I love people, and the hustle.](https://sms4smile.com/quotes/gary-vaynerchuk/i-love-people-and-the-hustle/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put…](https://sms4smile.com/quotes/gary-vaynerchuk/ignoring-platforms-that-have-gained-critical-mass-is-a-great-way-to/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“I failed all my classes and that's why I'm winning. In hindsight, the fact that I was considered a failure for the first 18…](https://sms4smile.com/quotes/gary-vaynerchuk/i-failed-all-my-classes-and-that-s-why-i-m-winning-in-hindsight-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Company culture is the backbone of any successful organization.](https://sms4smile.com/quotes/gary-vaynerchuk/company-culture-is-the-backbone-of-any-successful-organization/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would…](https://sms4smile.com/quotes/gary-vaynerchuk/i-never-thought-i-d-be-a-person-who-would-want-to-write-books-i/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“Because when it comes down to it, the only thing that will never change is human nature. When given the choice, people will always…](https://sms4smile.com/quotes/gary-vaynerchuk/because-when-it-comes-down-to-it-the-only-thing-that-will-never/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [No one makes a million dollars with minimal effort unless they win the lottery.](https://sms4smile.com/quotes/gary-vaynerchuk/no-one-makes-a-million-dollars-with-minimal-effort-unless-they-win/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their…](https://sms4smile.com/quotes/gary-vaynerchuk/we-re-living-in-what-i-like-to-call-the-thank-you-economy-because/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) [Explore all 259 Gary Vaynerchuk quotes ](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## More Entrepreneur quotes > [It's a great story for us whenever an entrepreneur makes a crazy amount of money and we get to tell the world about it.…](https://sms4smile.com/quotes/sarah-lacy/it-s-a-great-story-for-us-whenever-an-entrepreneur-makes-a-crazy/) [Sarah Lacy](https://sms4smile.com/quotes/author/sarah-lacy/) > [What is entrepreneurship, after all? 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The third…](https://sms4smile.com/quotes/max-levchin/the-very-first-company-i-started-failed-with-a-great-bang-the-second/) [Max Levchin](https://sms4smile.com/quotes/author/max-levchin/) > [If following your passion to a place where there's no pain probably isn't the business, I don't think an entrepreneur can sustain in a…](https://sms4smile.com/quotes/scott-cook/if-following-your-passion-to-a-place-where-there-s-no-pain-probably/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. 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