---
title: "Meaning & Key Takeaway of: We have brands spending ungodly amounts…"
description: "\"We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say g..."
image: "https://sms4smile.com/quotes/i/8a2/gary-vaynerchuk-1297_banner_we-have-brands-spending-ungodly-amounts_2280734.png"
---

#  We have brands spending ungodly amounts of money on print…

![“We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of…” quote by Gary Vaynerchuk](https://sms4smile.com/quotes/i/8a2/gary-vaynerchuk-1297_banner_we-have-brands-spending-ungodly-amounts_2280734.png)   [Download](https://sms4smile.com/quotes/i/8a2/gary-vaynerchuk-1297_banner_we-have-brands-spending-ungodly-amounts_2280734.png) [Open image](https://sms4smile.com/quotes/i/8a2/gary-vaynerchuk-1297_banner_we-have-brands-spending-ungodly-amounts_2280734.png)

> “We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial.”

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Overspending on traditional ads yields low ROI; focus on cost‑effective, audience‑centric channels.

**In simple terms:** Expensive ads often waste money.

Key Takeaway

Prioritize targeted, measurable marketing tactics.

Themes

marketing budgeting ROI

Mood

critical analytical

Type

business strategic

When to use this quote

- small business promotion
- media buying
- campaign planning

Key Concepts

advertising strategy consumer behavior digital media

Questions to Reflect On

- Which channels give you the best conversion?
- How can you measure ad effectiveness?

A Different Perspective

Traditional media may still reach niche audiences; balance is needed.

★ ★ ★ ★ ★   No ratings yet

[Marketing](https://sms4smile.com/quotes/about/marketing/) [Money](https://sms4smile.com/quotes/about/money/) [World](https://sms4smile.com/quotes/about/world/)

## Related quotes

> [If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't…](https://sms4smile.com/quotes/jonah-peretti/if-you-look-at-the-heritage-of-the-best-advertising-you-can-make/)

[Jonah Peretti](https://sms4smile.com/quotes/author/jonah-peretti/)

> [Advertisers want to get to mobile, and they don't want banner ads.](https://sms4smile.com/quotes/noam-bardin/advertisers-want-to-get-to-mobile-and-they-don-t-want-banner-ads/)

[Noam Bardin](https://sms4smile.com/quotes/author/noam-bardin/)

> [People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make…](https://sms4smile.com/quotes/om-malik/people-pay-little-attention-to-banner-ads-in-fact-everyone-dislikes/)

[Om Malik](https://sms4smile.com/quotes/author/om-malik/)

> [Money can't buy you love cause it's overpriced.](https://sms4smile.com/quotes/j-cole/money-can-t-buy-you-love-cause-it-s-overpriced/)

[J Cole](https://sms4smile.com/quotes/author/j-cole/)

> [“Prices are too high” is far from synonymous with “the next move will be downward.” Things can be overpriced and stay that way for…](https://sms4smile.com/quotes/howard-marks/prices-are-too-high-is-far-from-synonymous-with-the-next-move-will-be/)

[Howard Marks](https://sms4smile.com/quotes/author/howard-marks/)

> [You've got yoga, I've got beer. You got overpriced, I got weird.](https://sms4smile.com/quotes/billy-joel/you-ve-got-yoga-i-ve-got-beer-you-got-overpriced-i-got-weird/)

[Billy Joel](https://sms4smile.com/quotes/author/billy-joel/)

> [Free advice is often overpriced.](https://sms4smile.com/quotes/charles-e-mckenzie/free-advice-is-often-overpriced/)

[Charles E. McKenzie](https://sms4smile.com/quotes/author/charles-e-mckenzie/)

> [There was a story that I was in a shoe shop and that I threw a pair of flip flops at the wall, shouting,…](https://sms4smile.com/quotes/rose-mcgowan/there-was-a-story-that-i-was-in-a-shoe-shop-and-that-i-threw-a-pair/)

[Rose McGowan](https://sms4smile.com/quotes/author/rose-mcgowan/)

> [Bloomberg is an overpriced legacy software system that subsidizes a money-losing media company.](https://sms4smile.com/quotes/martin-shkreli/bloomberg-is-an-overpriced-legacy-software-system-that-subsidizes-a/)

[Martin Shkreli](https://sms4smile.com/quotes/author/martin-shkreli/)

> [The stock market is overpriced. Everything is overpriced. Junk is king.](https://sms4smile.com/quotes/jeremy-grantham/the-stock-market-is-overpriced-everything-is-overpriced-junk-is-king/)

[Jeremy Grantham](https://sms4smile.com/quotes/author/jeremy-grantham/)

> [These $40 burgers with foie gras and truffles and all of that flies in the face of one of the most proletarian foods around.…](https://sms4smile.com/quotes/adam-richman/these-40-burgers-with-foie-gras-and-truffles-and-all-of-that-flies-in/)

[Adam Richman](https://sms4smile.com/quotes/author/adam-richman/)

> [You're not a photographer. You just have an overpriced camera.](https://sms4smile.com/quotes/anonymous/you-re-not-a-photographer-you-just-have-an-overpriced-camera/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Money can't buy you love cuz it's overpriced.](https://sms4smile.com/quotes/j-cole/money-can-t-buy-you-love-cuz-it-s-overpriced/)

[J Cole](https://sms4smile.com/quotes/author/j-cole/)

> [Congratulations on finding an absurdly overpriced place to live.](https://sms4smile.com/quotes/anonymous/congratulations-on-finding-an-absurdly-overpriced-place-to-live/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in…](https://sms4smile.com/quotes/gary-vaynerchuk/you-can-t-just-repurpose-old-material-created-for-one-platform-throw/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

## More by Gary Vaynerchuk

> [I'm just always looking forwards. I spend very little time, looking backwards.](https://sms4smile.com/quotes/gary-vaynerchuk/i-m-just-always-looking-forwards-i-spend-very-little-time-looking/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [I spent all my time in the clouds or the dirt and that is why I think I’m successful](https://sms4smile.com/quotes/gary-vaynerchuk/i-spent-all-my-time-in-the-clouds-or-the-dirt-and-that-is-why-i-think/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking…](https://sms4smile.com/quotes/gary-vaynerchuk/i-always-say-that-the-real-success-of-wine-library-wasn-t-due-to-the/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [We only get to play this game one time, one life.](https://sms4smile.com/quotes/gary-vaynerchuk/we-only-get-to-play-this-game-one-time-one-life/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.](https://sms4smile.com/quotes/gary-vaynerchuk/2006-i-started-winelibrary-tv-to-build-winelibrary-tv-i-started-using/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful…](https://sms4smile.com/quotes/gary-vaynerchuk/okay-let-s-talk-about-cartoon-labels-for-half-a-second-some-people/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape;…](https://sms4smile.com/quotes/gary-vaynerchuk/jabs-are-the-lightweight-pieces-of-content-that-benefit-your/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [I love people, and the hustle.](https://sms4smile.com/quotes/gary-vaynerchuk/i-love-people-and-the-hustle/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put…](https://sms4smile.com/quotes/gary-vaynerchuk/ignoring-platforms-that-have-gained-critical-mass-is-a-great-way-to/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [“I failed all my classes and that's why I'm winning. In hindsight, the fact that I was considered a failure for the first 18…](https://sms4smile.com/quotes/gary-vaynerchuk/i-failed-all-my-classes-and-that-s-why-i-m-winning-in-hindsight-the/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [Company culture is the backbone of any successful organization.](https://sms4smile.com/quotes/gary-vaynerchuk/company-culture-is-the-backbone-of-any-successful-organization/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [I never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would…](https://sms4smile.com/quotes/gary-vaynerchuk/i-never-thought-i-d-be-a-person-who-would-want-to-write-books-i/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [“Because when it comes down to it, the only thing that will never change is human nature. When given the choice, people will always…](https://sms4smile.com/quotes/gary-vaynerchuk/because-when-it-comes-down-to-it-the-only-thing-that-will-never/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [No one makes a million dollars with minimal effort unless they win the lottery.](https://sms4smile.com/quotes/gary-vaynerchuk/no-one-makes-a-million-dollars-with-minimal-effort-unless-they-win/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

> [We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their…](https://sms4smile.com/quotes/gary-vaynerchuk/we-re-living-in-what-i-like-to-call-the-thank-you-economy-because/)

[Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

[Explore all 259 Gary Vaynerchuk quotes ](https://sms4smile.com/quotes/author/gary-vaynerchuk/)

## More Banner quotes

> [Here's the reality. The image of a white Jesus has been used to justify enslavement, conquest, colonialism, the genocide of indigenous peoples. There are…](https://sms4smile.com/quotes/tim-wise/here-s-the-reality-the-image-of-a-white-jesus-has-been-used-to/)

[Tim Wise](https://sms4smile.com/quotes/author/tim-wise/)

> [One of our great allies at present is the Church itself. Do not misunderstand me. I do not mean the Church as we see…](https://sms4smile.com/quotes/c-s-lewis/one-of-our-great-allies-at-present-is-the-church-itself-do-not/)

[C. S. Lewis](https://sms4smile.com/quotes/author/c-s-lewis/)

> [The Son of God goes forth to war,A kingly crown to gain;His blood red banner streams afar:Who follows in His train?Who best can drink…](https://sms4smile.com/quotes/reginald-heber/the-son-of-god-goes-forth-to-war-a-kingly-crown-to-gain-his-blood-red/)

[Reginald Heber](https://sms4smile.com/quotes/author/reginald-heber/)

> [ \[W\]ar is a question, under our constitution, not of Executive, but of Legislative cognizance. It belongs to Congress to say whether the Nation shall… ](https://sms4smile.com/quotes/alexander-hamilton/w-ar-is-a-question-under-our-constitution-not-of-executive-but-of/)

[Alexander Hamilton](https://sms4smile.com/quotes/author/alexander-hamilton/)

> [Leo had recently discovered how to change the display, like the Times Square JumboTron,so now the banner read: Merry Christmas! All your presents belong…](https://sms4smile.com/quotes/rick-riordan/leo-had-recently-discovered-how-to-change-the-display-like-the-times/)

[Rick Riordan](https://sms4smile.com/quotes/author/rick-riordan/)

> [No one imposes things on anyone in Europe. That's not my notion, nor is it my temperament. The EU has always functioned under the…](https://sms4smile.com/quotes/francois-hollande/no-one-imposes-things-on-anyone-in-europe-that-s-not-my-notion-nor-is/)

[Francois Hollande](https://sms4smile.com/quotes/author/francois-hollande/)

> [I play to lift a city, and raise a banner.](https://sms4smile.com/quotes/prince-fielder/i-play-to-lift-a-city-and-raise-a-banner/)

[Prince Fielder](https://sms4smile.com/quotes/author/prince-fielder/)

> [They fell, but o'er their glorious grave Floats free the banner of the cause they died to save.](https://sms4smile.com/quotes/francis-marion-crawford/they-fell-but-o-er-their-glorious-grave-floats-free-the-banner-of-the/)

[Francis Marion Crawford](https://sms4smile.com/quotes/author/francis-marion-crawford/)

> [If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't…](https://sms4smile.com/quotes/jonah-peretti/if-you-look-at-the-heritage-of-the-best-advertising-you-can-make/)

[Jonah Peretti](https://sms4smile.com/quotes/author/jonah-peretti/)

> [A sudden gust of rain blew over them and then another - as if small liquid clouds were bouncing along the land. Lightning entered…](https://sms4smile.com/quotes/f-scott-fitzgerald/a-sudden-gust-of-rain-blew-over-them-and-then-another-as-if-small/)

[F. Scott Fitzgerald](https://sms4smile.com/quotes/author/f-scott-fitzgerald/)

> [Gays, lesbians, straights, feminists, fascist pigs, communists, Hare Krishnas - none of them bother me. I don't care what banner they raise. But what…](https://sms4smile.com/quotes/haruki-murakami/gays-lesbians-straights-feminists-fascist-pigs-communists-hare/)

[Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/)

> [It is only in retrospect that the high points of our lives rise up, flaunting banners.](https://sms4smile.com/quotes/caroline-pratt/it-is-only-in-retrospect-that-the-high-points-of-our-lives-rise-up/)

[Caroline Pratt](https://sms4smile.com/quotes/author/caroline-pratt/)

> [Return to Shaoshan I regret the passing, the dying, of the vague dream: my native orchards thirty-two years ago. Yet red banners roused the…](https://sms4smile.com/quotes/mao-zedong/return-to-shaoshan-i-regret-the-passing-the-dying-of-the-vague-dream/)

[Mao Zedong](https://sms4smile.com/quotes/author/mao-zedong/)

> [On the field of battle, the spoken word does not carry far enough; hence the institution of gongs and drums... banners and flags. Gongs…](https://sms4smile.com/quotes/sun-tzu/on-the-field-of-battle-the-spoken-word-does-not-carry-far-enough/)

[Sun Tzu](https://sms4smile.com/quotes/author/sun-tzu/)

> [The Doxology ... that testimonial to the Platonic Trinity, which divided the Roman Empire into at least eighteen quarreling sects, none of whom knew…](https://sms4smile.com/quotes/ruth-hurmence-green/the-doxology-that-testimonial-to-the-platonic-trinity-which-divided/)

[Ruth Hurmence Green](https://sms4smile.com/quotes/author/ruth-hurmence-green/)

Browse all 279 Banner quotes

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial.",
            "creator": {
                "@type": "Person",
                "name": "Gary Vaynerchuk"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/gary-vaynerchuk/we-have-brands-spending-ungodly-amounts-of-money-on-print-television/",
            "about": {
                "@type": "Thing",
                "name": "Banner"
            },
            "@id": "https://sms4smile.com/quotes/gary-vaynerchuk/we-have-brands-spending-ungodly-amounts-of-money-on-print-television/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/8a2/gary-vaynerchuk-1297_banner_we-have-brands-spending-ungodly-amounts_2280734.png",
                "contentUrl": "https://sms4smile.com/quotes/i/8a2/gary-vaynerchuk-1297_banner_we-have-brands-spending-ungodly-amounts_2280734.png",
                "url": "https://sms4smile.com/quotes/i/8a2/gary-vaynerchuk-1297_banner_we-have-brands-spending-ungodly-amounts_2280734.png",
                "width": 1080,
                "height": 1080,
                "caption": "“We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner…” — Gary Vaynerchuk",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Gary Vaynerchuk",
                    "item": "https://sms4smile.com/quotes/author/gary-vaynerchuk/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "We have brands spending ungodly amounts...",
                    "item": "https://sms4smile.com/quotes/gary-vaynerchuk/we-have-brands-spending-ungodly-amounts-of-money-on-print-television/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/gary-vaynerchuk/we-have-brands-spending-ungodly-amounts-of-money-on-print-television/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
