--- title: "Meaning & Key Takeaway of: The key to great marketing is remembering…" description: "\"“The key to great marketing is remembering that even though you’re all about your brand, your customer is not.”\" — Gary Vaynerchuk" image: "https://sms4smile.com/quotes/i/dfc/gary-vaynerchuk-1297_customer_the-key-to-great-marketing-is-rememberin_2606339.png" --- # The key to great marketing is remembering that even though… ![“The key to great marketing is remembering that even though you’re all about your brand, your customer is not.” quote by Gary Vaynerchuk](https://sms4smile.com/quotes/i/dfc/gary-vaynerchuk-1297_customer_the-key-to-great-marketing-is-rememberin_2606339.png) [Download](https://sms4smile.com/quotes/i/dfc/gary-vaynerchuk-1297_customer_the-key-to-great-marketing-is-rememberin_2606339.png) [Open image](https://sms4smile.com/quotes/i/dfc/gary-vaynerchuk-1297_customer_the-key-to-great-marketing-is-rememberin_2606339.png) > ““The key to great marketing is remembering that even though you’re all about your brand, your customer is not.”” [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective marketing balances brand focus with genuine customer empathy. **In simple terms:** Remember customers, not just your brand. Key Takeaway Prioritize customer needs over brand ego. Themes marketing customer-centric empathy Mood energetic insightful Type business inspirational When to use this quote - product design - advertising - sales pitches Key Concepts brand strategy customer experience Questions to Reflect On - How do you ensure customer voice is heard? - What brand aspects need more customer focus? A Different Perspective Overemphasis on brand can alienate audience. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Great marketing](https://sms4smile.com/quotes/about/great-marketing/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to…](https://sms4smile.com/quotes/simon-mainwaring/how-much-do-you-as-a-consumer-value-a-positive-experience-with-a/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.](https://sms4smile.com/quotes/gary-vaynerchuk/great-marketing-is-all-about-telling-your-story-in-such-a-way-that-it-2/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a…](https://sms4smile.com/quotes/gary-vaynerchuk/great-marketing-is-all-about-telling-your-story-in-such-a-way-that-it/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way…](https://sms4smile.com/quotes/gary-vaynerchuk/whether-you-re-an-entrepreneur-a-small-business-or-a-fortune-500/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“David Ogilvy, once wrote, “Great marketing only makes a bad product fail faster.”](https://sms4smile.com/quotes/anonymous/david-ogilvy-once-wrote-great-marketing-only-makes-a-bad-product-fail/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Good marketers see consumers as complete human beings with all the dimensions real people have.](https://sms4smile.com/quotes/jonah-sachs/good-marketers-see-consumers-as-complete-human-beings-with-all-the/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) > [Give them quality. That's the best kind of advertising.](https://sms4smile.com/quotes/milton-s-hershey/give-them-quality-that-s-the-best-kind-of-advertising/) [Milton S. Hershey](https://sms4smile.com/quotes/author/milton-s-hershey/) > [If your content isn't driving conversation, you're doing it wrong.](https://sms4smile.com/quotes/daniel-roth/if-your-content-isn-t-driving-conversation-you-re-doing-it-wrong/) Daniel Roth > [I think the internet is a great marketing tool--but marketing is not my job. I'm a writer. My job is to write novels.](https://sms4smile.com/quotes/bentley-little/i-think-the-internet-is-a-great-marketing-tool-but-marketing-is-not/) [Bentley Little](https://sms4smile.com/quotes/author/bentley-little/) > [If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.](https://sms4smile.com/quotes/jay-baer/if-your-stories-are-all-about-your-products-and-services-that-s-not/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [If you're a good marketing person, you have to be a little crazy.](https://sms4smile.com/quotes/jim-metcalf/if-you-re-a-good-marketing-person-you-have-to-be-a-little-crazy/) Jim Metcalf > [Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.](https://sms4smile.com/quotes/erik-qualman/successful-companies-in-social-media-function-more-like-entertainment/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.](https://sms4smile.com/quotes/beth-comstock/marketing-s-job-is-never-done-it-s-about-perpetual-motion-we-must/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ## More by Gary Vaynerchuk > [I'm just always looking forwards. I spend very little time, looking backwards.](https://sms4smile.com/quotes/gary-vaynerchuk/i-m-just-always-looking-forwards-i-spend-very-little-time-looking/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I spent all my time in the clouds or the dirt and that is why I think I’m successful](https://sms4smile.com/quotes/gary-vaynerchuk/i-spent-all-my-time-in-the-clouds-or-the-dirt-and-that-is-why-i-think/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking…](https://sms4smile.com/quotes/gary-vaynerchuk/i-always-say-that-the-real-success-of-wine-library-wasn-t-due-to-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We only get to play this game one time, one life.](https://sms4smile.com/quotes/gary-vaynerchuk/we-only-get-to-play-this-game-one-time-one-life/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.](https://sms4smile.com/quotes/gary-vaynerchuk/2006-i-started-winelibrary-tv-to-build-winelibrary-tv-i-started-using/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful…](https://sms4smile.com/quotes/gary-vaynerchuk/okay-let-s-talk-about-cartoon-labels-for-half-a-second-some-people/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape;…](https://sms4smile.com/quotes/gary-vaynerchuk/jabs-are-the-lightweight-pieces-of-content-that-benefit-your/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I love people, and the hustle.](https://sms4smile.com/quotes/gary-vaynerchuk/i-love-people-and-the-hustle/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put…](https://sms4smile.com/quotes/gary-vaynerchuk/ignoring-platforms-that-have-gained-critical-mass-is-a-great-way-to/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“I failed all my classes and that's why I'm winning. In hindsight, the fact that I was considered a failure for the first 18…](https://sms4smile.com/quotes/gary-vaynerchuk/i-failed-all-my-classes-and-that-s-why-i-m-winning-in-hindsight-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Company culture is the backbone of any successful organization.](https://sms4smile.com/quotes/gary-vaynerchuk/company-culture-is-the-backbone-of-any-successful-organization/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would…](https://sms4smile.com/quotes/gary-vaynerchuk/i-never-thought-i-d-be-a-person-who-would-want-to-write-books-i/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“Because when it comes down to it, the only thing that will never change is human nature. When given the choice, people will always…](https://sms4smile.com/quotes/gary-vaynerchuk/because-when-it-comes-down-to-it-the-only-thing-that-will-never/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [No one makes a million dollars with minimal effort unless they win the lottery.](https://sms4smile.com/quotes/gary-vaynerchuk/no-one-makes-a-million-dollars-with-minimal-effort-unless-they-win/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their…](https://sms4smile.com/quotes/gary-vaynerchuk/we-re-living-in-what-i-like-to-call-the-thank-you-economy-because/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) [Explore all 259 Gary Vaynerchuk quotes ](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“The key to great marketing is remembering that even though you’re all about your brand, your customer is not.”", "creator": { "@type": "Person", "name": "Gary Vaynerchuk" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/gary-vaynerchuk/the-key-to-great-marketing-is-remembering-that-even-though-you-re-all/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/gary-vaynerchuk/the-key-to-great-marketing-is-remembering-that-even-though-you-re-all/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/dfc/gary-vaynerchuk-1297_customer_the-key-to-great-marketing-is-rememberin_2606339.png", "contentUrl": "https://sms4smile.com/quotes/i/dfc/gary-vaynerchuk-1297_customer_the-key-to-great-marketing-is-rememberin_2606339.png", "url": "https://sms4smile.com/quotes/i/dfc/gary-vaynerchuk-1297_customer_the-key-to-great-marketing-is-rememberin_2606339.png", "width": 1080, "height": 1080, "caption": "“The key to great marketing is remembering that even though you’re all about your brand, your customer is not.” — Gary Vaynerchuk", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Gary Vaynerchuk", "item": "https://sms4smile.com/quotes/author/gary-vaynerchuk/" }, { "@type": "ListItem", "position": 4, "name": "“The key to great marketing is...", "item": "https://sms4smile.com/quotes/gary-vaynerchuk/the-key-to-great-marketing-is-remembering-that-even-though-you-re-all/" } ], "@id": "https://sms4smile.com/quotes/gary-vaynerchuk/the-key-to-great-marketing-is-remembering-that-even-though-you-re-all/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```