--- title: "Meaning & Key Takeaway of: On Facebook, the definition of great…" description: "\"On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.\"..." image: "https://sms4smile.com/quotes/i/0a6/gary-vaynerchuk-1297_definitions_on-facebook-the-definition-of-great-cont_1576281.png" --- # On Facebook, the definition of great content is not the… ![“On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.” quote by Gary Vaynerchuk](https://sms4smile.com/quotes/i/0a6/gary-vaynerchuk-1297_definitions_on-facebook-the-definition-of-great-cont_1576281.png) [Download](https://sms4smile.com/quotes/i/0a6/gary-vaynerchuk-1297_definitions_on-facebook-the-definition-of-great-cont_1576281.png) [Open image](https://sms4smile.com/quotes/i/0a6/gary-vaynerchuk-1297_definitions_on-facebook-the-definition-of-great-cont_1576281.png) > “On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.” [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Great content is measured by its shareability, not sales, highlighting the power of social proof and community. **In simple terms:** Shareable content matters more than sales. Key Takeaway Focus on creating share-worthy material. Themes marketing social media content strategy Mood inspirational pragmatic energetic Type marketing advice strategy When to use this quote - brand campaigns - personal posts - influencer collaborations Key Concepts viral dynamics community building authenticity Questions to Reflect On - What makes content shareable? - How can you balance sales and virality? A Different Perspective Not all shareable content aligns with brand values. ★ ★ ★ ★ ★ No ratings yet [Happiness](https://sms4smile.com/quotes/about/happiness/) [People](https://sms4smile.com/quotes/about/people/) [Twitter](https://sms4smile.com/quotes/about/twitter/) ## Related quotes > [I think giving great content out to people is critical, and exclusive, cool content they've never seen before is the best way to go.](https://sms4smile.com/quotes/russell-wilson/i-think-giving-great-content-out-to-people-is-critical-and-exclusive/) [Russell Wilson](https://sms4smile.com/quotes/author/russell-wilson/) > [“Facebook Sonnet Facebook is not just injurious to health, It's now a full-on humanitarian crisis. If you think it's just a harmless bad habit,…](https://sms4smile.com/quotes/abhijit-naskar/facebook-sonnet-facebook-is-not-just-injurious-to-health-it-s-now-a/) [Abhijit Naskar](https://sms4smile.com/quotes/author/abhijit-naskar/) > [We started gearing our content more to what makes us laugh and stories we wanted to tell, and we had to decide, early on,…](https://sms4smile.com/quotes/mitchell-hurwitz/we-started-gearing-our-content-more-to-what-makes-us-laugh-and/) [Mitchell Hurwitz](https://sms4smile.com/quotes/author/mitchell-hurwitz/) > [No matter what I do, all people talk about is production design, whether it's not good enough or it is good enough. And I'm…](https://sms4smile.com/quotes/anna-biller/no-matter-what-i-do-all-people-talk-about-is-production-design/) [Anna Biller](https://sms4smile.com/quotes/author/anna-biller/) > [Make content that makes you happy. Do whatever you want. Don't run after expensive things. Good content and subject will get you viewers.](https://sms4smile.com/quotes/bhuvan-bam/make-content-that-makes-you-happy-do-whatever-you-want-don-t-run/) [Bhuvan Bam](https://sms4smile.com/quotes/author/bhuvan-bam/) > [Time Inc. has amazing titles - really great content.](https://sms4smile.com/quotes/laura-lang/time-inc-has-amazing-titles-really-great-content/) [Laura Lang](https://sms4smile.com/quotes/author/laura-lang/) > [If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding.](https://sms4smile.com/quotes/mark-schaefer/if-you-create-great-content-huzzah-but-if-it-doesn-t-move-anywhere/) [Mark Schaefer](https://sms4smile.com/quotes/author/mark-schaefer/) > [Much like great products, great content will only find the best people to love it if it's leveraged well.](https://sms4smile.com/quotes/paul-shannon/much-like-great-products-great-content-will-only-find-the-best-people/) Paul Shannon > [YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk…](https://sms4smile.com/quotes/susan-wojcicki/youtube-has-so-much-great-content-and-it-really-has-something-for/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [We have this vision, that over time, social play and great content will be the core of great VR.](https://sms4smile.com/quotes/david-baszucki/we-have-this-vision-that-over-time-social-play-and-great-content-will/) [David Baszucki](https://sms4smile.com/quotes/author/david-baszucki/) > [Pound for pound, your show is the best of its kind. I'm always learning from your great content!](https://sms4smile.com/quotes/craig-shoemaker/pound-for-pound-your-show-is-the-best-of-its-kind-i-m-always-learning/) Craig Shoemaker > [Creating great content that educates and informs is always the best marketing strategy.](https://sms4smile.com/quotes/david-meerman-scott/creating-great-content-that-educates-and-informs-is-always-the-best/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [Everyone talks about discovery, but I really believe that great content finds its audience.](https://sms4smile.com/quotes/mitch-lasky/everyone-talks-about-discovery-but-i-really-believe-that-great/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [There's probably a way to use that great content and to live under the radar now and then in order to reach a new…](https://sms4smile.com/quotes/john-tesh/there-s-probably-a-way-to-use-that-great-content-and-to-live-under/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) > [Facebook itself has an interest in having great content so that its users keep coming back.](https://sms4smile.com/quotes/george-takei/facebook-itself-has-an-interest-in-having-great-content-so-that-its/) [George Takei](https://sms4smile.com/quotes/author/george-takei/) ## More by Gary Vaynerchuk > [I'm just always looking forwards. I spend very little time, looking backwards.](https://sms4smile.com/quotes/gary-vaynerchuk/i-m-just-always-looking-forwards-i-spend-very-little-time-looking/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I spent all my time in the clouds or the dirt and that is why I think I’m successful](https://sms4smile.com/quotes/gary-vaynerchuk/i-spent-all-my-time-in-the-clouds-or-the-dirt-and-that-is-why-i-think/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking…](https://sms4smile.com/quotes/gary-vaynerchuk/i-always-say-that-the-real-success-of-wine-library-wasn-t-due-to-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We only get to play this game one time, one life.](https://sms4smile.com/quotes/gary-vaynerchuk/we-only-get-to-play-this-game-one-time-one-life/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.](https://sms4smile.com/quotes/gary-vaynerchuk/2006-i-started-winelibrary-tv-to-build-winelibrary-tv-i-started-using/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful…](https://sms4smile.com/quotes/gary-vaynerchuk/okay-let-s-talk-about-cartoon-labels-for-half-a-second-some-people/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape;…](https://sms4smile.com/quotes/gary-vaynerchuk/jabs-are-the-lightweight-pieces-of-content-that-benefit-your/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I love people, and the hustle.](https://sms4smile.com/quotes/gary-vaynerchuk/i-love-people-and-the-hustle/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put…](https://sms4smile.com/quotes/gary-vaynerchuk/ignoring-platforms-that-have-gained-critical-mass-is-a-great-way-to/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“I failed all my classes and that's why I'm winning. In hindsight, the fact that I was considered a failure for the first 18…](https://sms4smile.com/quotes/gary-vaynerchuk/i-failed-all-my-classes-and-that-s-why-i-m-winning-in-hindsight-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Company culture is the backbone of any successful organization.](https://sms4smile.com/quotes/gary-vaynerchuk/company-culture-is-the-backbone-of-any-successful-organization/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would…](https://sms4smile.com/quotes/gary-vaynerchuk/i-never-thought-i-d-be-a-person-who-would-want-to-write-books-i/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“Because when it comes down to it, the only thing that will never change is human nature. When given the choice, people will always…](https://sms4smile.com/quotes/gary-vaynerchuk/because-when-it-comes-down-to-it-the-only-thing-that-will-never/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [No one makes a million dollars with minimal effort unless they win the lottery.](https://sms4smile.com/quotes/gary-vaynerchuk/no-one-makes-a-million-dollars-with-minimal-effort-unless-they-win/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their…](https://sms4smile.com/quotes/gary-vaynerchuk/we-re-living-in-what-i-like-to-call-the-thank-you-economy-because/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) [Explore all 259 Gary Vaynerchuk quotes ](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## More Definitions quotes > [When the first Superman movie came out I was frequently asked "What is a hero?" ...My answer was that a hero is someone who…](https://sms4smile.com/quotes/christopher-reeve/when-the-first-superman-movie-came-out-i-was-frequently-asked-what-is/) [Christopher Reeve](https://sms4smile.com/quotes/author/christopher-reeve/) > [The poet reminds men of their uniqueness and it is not necessary to possess the ultimate definition of this uniqueness. 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Anything that a \[person\] postulates as being a greater totality than \[oneself\]… ](https://sms4smile.com/quotes/carl-jung/the-self-is-defined-psychologically-as-the-psychic-totality-of-the/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) > [Before I had kids, I thought you should never lie to a kid. But now I've had them, I realize you almost lie to…](https://sms4smile.com/quotes/emma-donoghue/before-i-had-kids-i-thought-you-should-never-lie-to-a-kid-but-now-i/) [Emma Donoghue](https://sms4smile.com/quotes/author/emma-donoghue/) > [my definition of the ideal man is 'that particular man with whom a woman happens to be in love at that particular time.](https://sms4smile.com/quotes/clare-boothe-luce/my-definition-of-the-ideal-man-is-that-particular-man-with-whom-a/) [Clare Boothe Luce](https://sms4smile.com/quotes/author/clare-boothe-luce/) > [He emphasised basic truths: you are not dying yet, you have to live your life until you are. Underpinning them was the belief that…](https://sms4smile.com/quotes/irvine-welsh/he-emphasised-basic-truths-you-are-not-dying-yet-you-have-to-live/) [Irvine Welsh](https://sms4smile.com/quotes/author/irvine-welsh/) > [My briefest ever definition of science fiction is 'Hubris clobbered by Nemesis.'](https://sms4smile.com/quotes/brian-aldiss/my-briefest-ever-definition-of-science-fiction-is-hubris-clobbered-by/) [Brian Aldiss](https://sms4smile.com/quotes/author/brian-aldiss/) > [Was man made stupid to see his own stupidity? Is God by definition indifferent, beyond us all? Is the eternal truth man's fighting soul…](https://sms4smile.com/quotes/richard-eberhart/was-man-made-stupid-to-see-his-own-stupidity-is-god-by-definition/) [Richard Eberhart](https://sms4smile.com/quotes/author/richard-eberhart/) > [Science manipulates things and gives up living in them. It makes its own limited models of things; operating upon these indices or variables to…](https://sms4smile.com/quotes/maurice-merleau-ponty/science-manipulates-things-and-gives-up-living-in-them-it-makes-its/) [Maurice Merleau-Ponty](https://sms4smile.com/quotes/author/maurice-merleau-ponty/) > [The accumulation of all powers, legislative, executive, and judiciary, in the same hands, whether of one, a few, or many, and whether hereditary, selfappointed,…](https://sms4smile.com/quotes/james-madison/the-accumulation-of-all-powers-legislative-executive-and-judiciary-in/) [James Madison](https://sms4smile.com/quotes/author/james-madison/) > [“I'm going to use them to track him down and thwart him." "Thwart?" Sarissa asked. "Thwart." I said. "To prevent someone from accomplishing something…](https://sms4smile.com/quotes/jim-butcher/i-m-going-to-use-them-to-track-him-down-and-thwart-him-thwart-sarissa/) [Jim Butcher](https://sms4smile.com/quotes/author/jim-butcher/) > [A design may be called organic when there is an harmonious organization of the parts within the whole, according to structure, material, and purpose.…](https://sms4smile.com/quotes/eliot-noyes/a-design-may-be-called-organic-when-there-is-an-harmonious/) Eliot Noyes > [Of Rhetoric various definitions have been given by different writers; who, however, seem not so much to have disagreed in their conceptions of the…](https://sms4smile.com/quotes/richard-whately/of-rhetoric-various-definitions-have-been-given-by-different-writers/) [Richard Whately](https://sms4smile.com/quotes/author/richard-whately/) Browse all 2,047 Definitions quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.", "creator": { "@type": "Person", "name": "Gary Vaynerchuk" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/gary-vaynerchuk/on-facebook-the-definition-of-great-content-is-not-the-content-that/", "about": { "@type": "Thing", "name": "Definitions" }, "@id": "https://sms4smile.com/quotes/gary-vaynerchuk/on-facebook-the-definition-of-great-content-is-not-the-content-that/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0a6/gary-vaynerchuk-1297_definitions_on-facebook-the-definition-of-great-cont_1576281.png", "contentUrl": "https://sms4smile.com/quotes/i/0a6/gary-vaynerchuk-1297_definitions_on-facebook-the-definition-of-great-cont_1576281.png", "url": "https://sms4smile.com/quotes/i/0a6/gary-vaynerchuk-1297_definitions_on-facebook-the-definition-of-great-cont_1576281.png", "width": 1080, "height": 1080, "caption": "“On Facebook, the definition of great content is not the content that makes the most sales, but the content…” — Gary Vaynerchuk", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Gary Vaynerchuk", "item": "https://sms4smile.com/quotes/author/gary-vaynerchuk/" }, { "@type": "ListItem", "position": 4, "name": "On Facebook, the definition of great...", "item": "https://sms4smile.com/quotes/gary-vaynerchuk/on-facebook-the-definition-of-great-content-is-not-the-content-that/" } ], "@id": "https://sms4smile.com/quotes/gary-vaynerchuk/on-facebook-the-definition-of-great-content-is-not-the-content-that/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```