--- title: "Meaning & Key Takeaway of: great marketing is all about telling your…" description: "\"“great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a constant. What’s always in ..." image: "https://sms4smile.com/quotes/i/7a9/gary-vaynerchuk-1297_great-marketing_great-marketing-is-all-about-telling-you_1689121.png" --- # great marketing is all about telling your story in such a… ![“great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a constant. What’s always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.” quote by Gary Vaynerchuk](https://sms4smile.com/quotes/i/7a9/gary-vaynerchuk-1297_great-marketing_great-marketing-is-all-about-telling-you_1689121.png) [Download](https://sms4smile.com/quotes/i/7a9/gary-vaynerchuk-1297_great-marketing_great-marketing-is-all-about-telling-you_1689121.png) [Open image](https://sms4smile.com/quotes/i/7a9/gary-vaynerchuk-1297_great-marketing_great-marketing-is-all-about-telling-you_1689121.png) > ““great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a constant. What’s always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.”” [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective marketing tells a compelling story that adapts to changing media and audience contexts **In simple terms:** Storytelling drives sales in a shifting media landscape Key Takeaway Craft adaptable narratives for each platform Themes marketing storytelling media adaptation Mood enthusiastic strategic Type business educational When to use this quote - social media campaigns - product launches - content strategy - brand building Key Concepts Brand narrative consumer psychology Questions to Reflect On - How to balance story with substance? - Which channels best fit your brand narrative? A Different Perspective Overemphasis on story can ignore product quality ★ ★ ★ ★ ★ No ratings yet [Great marketing](https://sms4smile.com/quotes/about/great-marketing/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Telling your story](https://sms4smile.com/quotes/about/telling-your-story/) ## Related quotes > [Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way…](https://sms4smile.com/quotes/gary-vaynerchuk/whether-you-re-an-entrepreneur-a-small-business-or-a-fortune-500/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.](https://sms4smile.com/quotes/gary-vaynerchuk/great-marketing-is-all-about-telling-your-story-in-such-a-way-that-it-2/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [When you are telling your story, hold your own ink pen. Don't let anybody else tell your story.](https://sms4smile.com/quotes/tracy-martin/when-you-are-telling-your-story-hold-your-own-ink-pen-don-t-let/) [Tracy Martin](https://sms4smile.com/quotes/author/tracy-martin/) > [There are definitely some stories worth telling and I think there's something to be said for telling your story.](https://sms4smile.com/quotes/susanna-hoffs/there-are-definitely-some-stories-worth-telling-and-i-think-there-s/) [Susanna Hoffs](https://sms4smile.com/quotes/author/susanna-hoffs/) > [Authenticy in marketing is telling a story people want to hear.](https://sms4smile.com/quotes/seth-godin/authenticy-in-marketing-is-telling-a-story-people-want-to-hear/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Telling your story is transformative. For both the storyteller and their audience, a new bridge to understanding is created.](https://sms4smile.com/quotes/susan-burton/telling-your-story-is-transformative-for-both-the-storyteller-and/) [Susan Burton](https://sms4smile.com/quotes/author/susan-burton/) > [“Never let words get in the way of telling your story.”](https://sms4smile.com/quotes/bea-cannon/never-let-words-get-in-the-way-of-telling-your-story/) [Bea Cannon](https://sms4smile.com/quotes/author/bea-cannon/) > [Staying relevant is key. When you're telling your story, you better have a modern story to tell. If I was still saying the same…](https://sms4smile.com/quotes/marc-benioff/staying-relevant-is-key-when-you-re-telling-your-story-you-better/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [Even if you need, and want, a second opinion, it can be dangerous to have people telling you what they think you ought to…](https://sms4smile.com/quotes/donna-tartt/even-if-you-need-and-want-a-second-opinion-it-can-be-dangerous-to/) [Donna Tartt](https://sms4smile.com/quotes/author/donna-tartt/) > [You've got to trust the ground you're standing on and the work you've done in telling your story. The goal should be to bring…](https://sms4smile.com/quotes/kevin-spacey/you-ve-got-to-trust-the-ground-you-re-standing-on-and-the-work-you-ve/) [Kevin Spacey](https://sms4smile.com/quotes/author/kevin-spacey/) > [“Like JJ Abrams,  creators just want to tell a story and entertain people. So why only focus in one way of telling it?Give readers…](https://sms4smile.com/quotes/anne-rae-vasquez/like-jj-abrams-creators-just-want-to-tell-a-story-and-entertain/) [Anne-Rae Vasquez](https://sms4smile.com/quotes/author/anne-rae-vasquez/) > [Telling your story out loud is the way human beings communicate. We don't normally think up words, translate how to spell them and then…](https://sms4smile.com/quotes/kevin-j-anderson/telling-your-story-out-loud-is-the-way-human-beings-communicate-we/) [Kevin J. Anderson](https://sms4smile.com/quotes/author/kevin-j-anderson/) > [Too often, women are waiting for someone to recognise their great work and tap them on the shoulder and say, 'Here - this is…](https://sms4smile.com/quotes/lynne-doughtie/too-often-women-are-waiting-for-someone-to-recognise-their-great-work/) [Lynne Doughtie](https://sms4smile.com/quotes/author/lynne-doughtie/) > [When you're a storyteller, part of the process of storytelling is the kind of communion you form with the audience to whom you're telling…](https://sms4smile.com/quotes/carlton-cuse/when-you-re-a-storyteller-part-of-the-process-of-storytelling-is-the/) [Carlton Cuse](https://sms4smile.com/quotes/author/carlton-cuse/) > [True success - financial, personal, and professional - lies above all in loving your family, working hard, and living your passion. In telling your…](https://sms4smile.com/quotes/gary-vaynerchuk/true-success-financial-personal-and-professional-lies-above-all-in/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## More by Gary Vaynerchuk > [I'm just always looking forwards. I spend very little time, looking backwards.](https://sms4smile.com/quotes/gary-vaynerchuk/i-m-just-always-looking-forwards-i-spend-very-little-time-looking/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I spent all my time in the clouds or the dirt and that is why I think I’m successful](https://sms4smile.com/quotes/gary-vaynerchuk/i-spent-all-my-time-in-the-clouds-or-the-dirt-and-that-is-why-i-think/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking…](https://sms4smile.com/quotes/gary-vaynerchuk/i-always-say-that-the-real-success-of-wine-library-wasn-t-due-to-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We only get to play this game one time, one life.](https://sms4smile.com/quotes/gary-vaynerchuk/we-only-get-to-play-this-game-one-time-one-life/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.](https://sms4smile.com/quotes/gary-vaynerchuk/2006-i-started-winelibrary-tv-to-build-winelibrary-tv-i-started-using/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful…](https://sms4smile.com/quotes/gary-vaynerchuk/okay-let-s-talk-about-cartoon-labels-for-half-a-second-some-people/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape;…](https://sms4smile.com/quotes/gary-vaynerchuk/jabs-are-the-lightweight-pieces-of-content-that-benefit-your/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I love people, and the hustle.](https://sms4smile.com/quotes/gary-vaynerchuk/i-love-people-and-the-hustle/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put…](https://sms4smile.com/quotes/gary-vaynerchuk/ignoring-platforms-that-have-gained-critical-mass-is-a-great-way-to/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“I failed all my classes and that's why I'm winning. In hindsight, the fact that I was considered a failure for the first 18…](https://sms4smile.com/quotes/gary-vaynerchuk/i-failed-all-my-classes-and-that-s-why-i-m-winning-in-hindsight-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Company culture is the backbone of any successful organization.](https://sms4smile.com/quotes/gary-vaynerchuk/company-culture-is-the-backbone-of-any-successful-organization/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would…](https://sms4smile.com/quotes/gary-vaynerchuk/i-never-thought-i-d-be-a-person-who-would-want-to-write-books-i/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“Because when it comes down to it, the only thing that will never change is human nature. When given the choice, people will always…](https://sms4smile.com/quotes/gary-vaynerchuk/because-when-it-comes-down-to-it-the-only-thing-that-will-never/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [No one makes a million dollars with minimal effort unless they win the lottery.](https://sms4smile.com/quotes/gary-vaynerchuk/no-one-makes-a-million-dollars-with-minimal-effort-unless-they-win/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their…](https://sms4smile.com/quotes/gary-vaynerchuk/we-re-living-in-what-i-like-to-call-the-thank-you-economy-because/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) [Explore all 259 Gary Vaynerchuk quotes ](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## More Great marketing quotes > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Good marketers see consumers as complete human beings with all the dimensions real people have.](https://sms4smile.com/quotes/jonah-sachs/good-marketers-see-consumers-as-complete-human-beings-with-all-the/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) > [Give them quality. That's the best kind of advertising.](https://sms4smile.com/quotes/milton-s-hershey/give-them-quality-that-s-the-best-kind-of-advertising/) [Milton S. Hershey](https://sms4smile.com/quotes/author/milton-s-hershey/) > [“David Ogilvy, once wrote, “Great marketing only makes a bad product fail faster.”](https://sms4smile.com/quotes/anonymous/david-ogilvy-once-wrote-great-marketing-only-makes-a-bad-product-fail/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.](https://sms4smile.com/quotes/beth-comstock/marketing-s-job-is-never-done-it-s-about-perpetual-motion-we-must/) [Beth Comstock](https://sms4smile.com/quotes/author/beth-comstock/) > [Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.](https://sms4smile.com/quotes/erik-qualman/successful-companies-in-social-media-function-more-like-entertainment/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way…](https://sms4smile.com/quotes/gary-vaynerchuk/whether-you-re-an-entrepreneur-a-small-business-or-a-fortune-500/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [If you're a good marketing person, you have to be a little crazy.](https://sms4smile.com/quotes/jim-metcalf/if-you-re-a-good-marketing-person-you-have-to-be-a-little-crazy/) Jim Metcalf > [If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.](https://sms4smile.com/quotes/jay-baer/if-your-stories-are-all-about-your-products-and-services-that-s-not/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [I think the internet is a great marketing tool--but marketing is not my job. I'm a writer. My job is to write novels.](https://sms4smile.com/quotes/bentley-little/i-think-the-internet-is-a-great-marketing-tool-but-marketing-is-not/) [Bentley Little](https://sms4smile.com/quotes/author/bentley-little/) > [If your content isn't driving conversation, you're doing it wrong.](https://sms4smile.com/quotes/daniel-roth/if-your-content-isn-t-driving-conversation-you-re-doing-it-wrong/) Daniel Roth > [Give yourself permission to make the story bigger.](https://sms4smile.com/quotes/jay-baer/give-yourself-permission-to-make-the-story-bigger/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Books are my art. The movie is someone else's art. But it's great marketing for books.](https://sms4smile.com/quotes/barry-eisler/books-are-my-art-the-movie-is-someone-else-s-art-but-it-s-great/) [Barry Eisler](https://sms4smile.com/quotes/author/barry-eisler/) > [Make the customer the hero of your brand's story.](https://sms4smile.com/quotes/simon-mainwaring/make-the-customer-the-hero-of-your-brand-s-story/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Browse all 40 Great marketing quotes ](https://sms4smile.com/quotes/about/great-marketing/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a constant. 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