--- title: "Meaning & Key Takeaway of: Brands mature over time, like a marriage…" description: "\"Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery ..." image: "https://sms4smile.com/quotes/i/045/gary-vaynerchuk-1297_brands_brands-mature-over-time-like-a-marriage_2848058.png" --- # Brands mature over time, like a marriage. The bond you… ![“Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.” quote by Gary Vaynerchuk](https://sms4smile.com/quotes/i/045/gary-vaynerchuk-1297_brands_brands-mature-over-time-like-a-marriage_2848058.png) [Download](https://sms4smile.com/quotes/i/045/gary-vaynerchuk-1297_brands_brands-mature-over-time-like-a-marriage_2848058.png) [Open image](https://sms4smile.com/quotes/i/045/gary-vaynerchuk-1297_brands_brands-mature-over-time-like-a-marriage_2848058.png) > “Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.” [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brands evolve like marriages, moving from excitement to deep, comfortable partnership. **In simple terms:** Brands mature into lasting relationships. Key Takeaway Invest in long‑term brand growth. Themes branding relationships growth marriage metaphor customer loyalty Mood enthusiastic pragmatic Type business motivational When to use this quote - product development - customer retention - brand storytelling - market positioning Key Concepts marketing psychology sociology Questions to Reflect On - How do you sustain brand excitement? - What signals indicate brand maturity? A Different Perspective Initial excitement may fade quickly. ★ ★ ★ ★ ★ No ratings yet [Brands](https://sms4smile.com/quotes/about/brands/) [Brands Mature](https://sms4smile.com/quotes/about/brands-mature-3773081/) [Business](https://sms4smile.com/quotes/about/business/) [Comfort](https://sms4smile.com/quotes/about/comfort/) [Depth](https://sms4smile.com/quotes/about/depth/) [Different](https://sms4smile.com/quotes/about/different/) [Discovery](https://sms4smile.com/quotes/about/discovery/) [Excitement](https://sms4smile.com/quotes/about/excitement/) [Feel Spouse](https://sms4smile.com/quotes/about/feel-spouse-2851024/) [Feels](https://sms4smile.com/quotes/about/feels/) [First met](https://sms4smile.com/quotes/about/first-met/) [Firsts](https://sms4smile.com/quotes/about/firsts/) [Like Marriage](https://sms4smile.com/quotes/about/like-marriage/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marriage](https://sms4smile.com/quotes/about/marriage/) [Mature](https://sms4smile.com/quotes/about/mature/) [Mets](https://sms4smile.com/quotes/about/mets/) [Replaced](https://sms4smile.com/quotes/about/replaced/) [Spouse](https://sms4smile.com/quotes/about/spouse/) [Spouse Different](https://sms4smile.com/quotes/about/spouse-different-3203813/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [I feel what a spouse can do for you, no child or parent can. Just that if you get the right connect with your…](https://sms4smile.com/quotes/karan-johar/i-feel-what-a-spouse-can-do-for-you-no-child-or-parent-can-just-that/) [Karan Johar](https://sms4smile.com/quotes/author/karan-johar/) > [“Your emotional love language and the language of your spouse may be as different as Chinese from English.”](https://sms4smile.com/quotes/gary-chapman/your-emotional-love-language-and-the-language-of-your-spouse-may-be/) [Gary Chapman](https://sms4smile.com/quotes/author/gary-chapman/) > [My husband is the mayor. He has a lot of advisors. He has many advisors. Trust me. I'm not always the last one to…](https://sms4smile.com/quotes/chirlane-mccray/my-husband-is-the-mayor-he-has-a-lot-of-advisors-he-has-many-advisors/) [Chirlane McCray](https://sms4smile.com/quotes/author/chirlane-mccray/) > [I think like any marriage, especially when you've had divorced parents like myself; you want to try even harder to make it work.](https://sms4smile.com/quotes/princess-diana/i-think-like-any-marriage-especially-when-you-ve-had-divorced-parents/) [Princess Diana](https://sms4smile.com/quotes/author/princess-diana/) > [Giving the cat a name, like marriage, is not an easy thing. Soon I experienced the selection of name for a baby, a dog,…](https://sms4smile.com/quotes/cleveland-amory/giving-the-cat-a-name-like-marriage-is-not-an-easy-thing-soon-i/) [Cleveland Amory](https://sms4smile.com/quotes/author/cleveland-amory/) > [“Like your marriage, everything in the universe is trying to find its orbit. In the midst of this constant readjustment, both partners should be…](https://sms4smile.com/quotes/michael-ben-zehabe/like-your-marriage-everything-in-the-universe-is-trying-to-find-its/) [Michael Ben Zehabe](https://sms4smile.com/quotes/author/michael-ben-zehabe/) > [It is at least a small comfort to me, as a gay rights and marriage equality advocate, to know that like any marriage, gay…](https://sms4smile.com/quotes/gene-robinson/it-is-at-least-a-small-comfort-to-me-as-a-gay-rights-and-marriage/) [Gene Robinson](https://sms4smile.com/quotes/author/gene-robinson/) > [Social media, to me, is like a marriage. You have to foster it and take care of it and commit to it. And you…](https://sms4smile.com/quotes/dwayne-johnson/social-media-to-me-is-like-a-marriage-you-have-to-foster-it-and-take/) [Dwayne Johnson](https://sms4smile.com/quotes/author/dwayne-johnson/) > [A journey is like marriage. The certain way to be wrong is to think you control it.](https://sms4smile.com/quotes/john-steinbeck/a-journey-is-like-marriage-the-certain-way-to-be-wrong-is-to-think/) [John Steinbeck](https://sms4smile.com/quotes/author/john-steinbeck/) > [“I will never let myself be caught like that—any marriage I make will be my own. A choice. A free one.”](https://sms4smile.com/quotes/cat-hellisen/i-will-never-let-myself-be-caught-like-that-any-marriage-i-make-will/) [Cat Hellisen](https://sms4smile.com/quotes/author/cat-hellisen/) > [“Work, like marriage, is a place you can lose yourself more easily perhaps than finding yourself. It is a place full of powerful undercurrents,…](https://sms4smile.com/quotes/david-whyte/work-like-marriage-is-a-place-you-can-lose-yourself-more-easily/) [David Whyte](https://sms4smile.com/quotes/author/david-whyte/) > [And, there are negatives and positives to it. Like, you know, just like a marriage, where you're like, "Well, this... you know, is the…](https://sms4smile.com/quotes/mark-duplass/and-there-are-negatives-and-positives-to-it-like-you-know-just-like-a/) [Mark Duplass](https://sms4smile.com/quotes/author/mark-duplass/) > [Brian and I have ups and downs like every marriage does. Although he's a legend, he's still, inside, an ordinary man, and I have…](https://sms4smile.com/quotes/anita-dobson/brian-and-i-have-ups-and-downs-like-every-marriage-does-although-he-s/) [Anita Dobson](https://sms4smile.com/quotes/author/anita-dobson/) > [What you discover on your own is always more exciting than what someone else discovers for you - it's like the marriage between romantic…](https://sms4smile.com/quotes/terrence-rafferty/what-you-discover-on-your-own-is-always-more-exciting-than-what/) [Terrence Rafferty](https://sms4smile.com/quotes/author/terrence-rafferty/) > [We're so immaturely cynical as a culture. We're not wise enough to look at an institution like marriage and to really things about what…](https://sms4smile.com/quotes/jordan-peterson/we-re-so-immaturely-cynical-as-a-culture-we-re-not-wise-enough-to/) [Jordan Peterson](https://sms4smile.com/quotes/author/jordan-peterson/) ## More by Gary Vaynerchuk > [I'm just always looking forwards. I spend very little time, looking backwards.](https://sms4smile.com/quotes/gary-vaynerchuk/i-m-just-always-looking-forwards-i-spend-very-little-time-looking/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I spent all my time in the clouds or the dirt and that is why I think I’m successful](https://sms4smile.com/quotes/gary-vaynerchuk/i-spent-all-my-time-in-the-clouds-or-the-dirt-and-that-is-why-i-think/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking…](https://sms4smile.com/quotes/gary-vaynerchuk/i-always-say-that-the-real-success-of-wine-library-wasn-t-due-to-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We only get to play this game one time, one life.](https://sms4smile.com/quotes/gary-vaynerchuk/we-only-get-to-play-this-game-one-time-one-life/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.](https://sms4smile.com/quotes/gary-vaynerchuk/2006-i-started-winelibrary-tv-to-build-winelibrary-tv-i-started-using/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful…](https://sms4smile.com/quotes/gary-vaynerchuk/okay-let-s-talk-about-cartoon-labels-for-half-a-second-some-people/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape;…](https://sms4smile.com/quotes/gary-vaynerchuk/jabs-are-the-lightweight-pieces-of-content-that-benefit-your/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I love people, and the hustle.](https://sms4smile.com/quotes/gary-vaynerchuk/i-love-people-and-the-hustle/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put…](https://sms4smile.com/quotes/gary-vaynerchuk/ignoring-platforms-that-have-gained-critical-mass-is-a-great-way-to/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“I failed all my classes and that's why I'm winning. In hindsight, the fact that I was considered a failure for the first 18…](https://sms4smile.com/quotes/gary-vaynerchuk/i-failed-all-my-classes-and-that-s-why-i-m-winning-in-hindsight-the/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [Company culture is the backbone of any successful organization.](https://sms4smile.com/quotes/gary-vaynerchuk/company-culture-is-the-backbone-of-any-successful-organization/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would…](https://sms4smile.com/quotes/gary-vaynerchuk/i-never-thought-i-d-be-a-person-who-would-want-to-write-books-i/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“Because when it comes down to it, the only thing that will never change is human nature. When given the choice, people will always…](https://sms4smile.com/quotes/gary-vaynerchuk/because-when-it-comes-down-to-it-the-only-thing-that-will-never/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [No one makes a million dollars with minimal effort unless they win the lottery.](https://sms4smile.com/quotes/gary-vaynerchuk/no-one-makes-a-million-dollars-with-minimal-effort-unless-they-win/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their…](https://sms4smile.com/quotes/gary-vaynerchuk/we-re-living-in-what-i-like-to-call-the-thank-you-economy-because/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) [Explore all 259 Gary Vaynerchuk quotes ](https://sms4smile.com/quotes/author/gary-vaynerchuk/) ## More Brands quotes > [“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. Sam began to pull each bottle…](https://sms4smile.com/quotes/viola-shipman/she-kneeled-down-opened-the-wine-fridge-and-scanned-the-shelves/) [Viola Shipman](https://sms4smile.com/quotes/author/viola-shipman/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to…](https://sms4smile.com/quotes/shaun-white/i-like-that-you-can-easily-flip-the-sheets-over-and-have-a-different/) [Shaun White](https://sms4smile.com/quotes/author/shaun-white/) > [I feel that if your soul was branded by the sixties, you never lost the brand. It's like going into a nightclub and having…](https://sms4smile.com/quotes/marianne-williamson/i-feel-that-if-your-soul-was-branded-by-the-sixties-you-never-lost/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [ I don't feel the need to brand myself in that way \[social media\]. But as a means to share information and raise awareness of… ](https://sms4smile.com/quotes/scarlett-johansson/i-don-t-feel-the-need-to-brand-myself-in-that-way-social-media-but-as/) [Scarlett Johansson](https://sms4smile.com/quotes/author/scarlett-johansson/) > [To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…](https://sms4smile.com/quotes/philip-roth/to-become-a-celebrity-is-to-become-a-brand-name-there-is-ivory-soap/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [ What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for \[Donald\] Trump, and do… ](https://sms4smile.com/quotes/michael-eric-dyson/what-are-you-for-it-may-be-to-a-degree-consoling-that-white-brothers/) [Michael Eric Dyson](https://sms4smile.com/quotes/author/michael-eric-dyson/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I wish Elton Brand the best. He's a great guy. He's always going to be a great friend of mine, regardless of what goes…](https://sms4smile.com/quotes/baron-davis/i-wish-elton-brand-the-best-he-s-a-great-guy-he-s-always-going-to-be/) [Baron Davis](https://sms4smile.com/quotes/author/baron-davis/) > [I have a twelve year old sex doll. Brand new.](https://sms4smile.com/quotes/anthony-jeselnik/i-have-a-twelve-year-old-sex-doll-brand-new/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) > [I think that, honestly, people's censorship issues are personal but I disagree with most of those personal choices that I see others make. You…](https://sms4smile.com/quotes/seth-rogen/i-think-that-honestly-people-s-censorship-issues-are-personal-but-i/) [Seth Rogen](https://sms4smile.com/quotes/author/seth-rogen/) > [I don't care for brands. I'm more of a boutique shopper because the things I will find there are unique, and there won't be…](https://sms4smile.com/quotes/shweta-tripathi/i-don-t-care-for-brands-i-m-more-of-a-boutique-shopper-because-the/) [Shweta Tripathi](https://sms4smile.com/quotes/author/shweta-tripathi/) > [It was psychobabbler Abraham Maslow who wrote of the phenomena of self-actualization. What Maslow failed to grasp is that reaching true self-actualization can only…](https://sms4smile.com/quotes/ted-nugent/it-was-psychobabbler-abraham-maslow-who-wrote-of-the-phenomena-of/) [Ted Nugent](https://sms4smile.com/quotes/author/ted-nugent/) > [When I went to do "Carson" that night, they wanted us to do two songs, but we were a brand new band. "Conga" hadn't…](https://sms4smile.com/quotes/gloria-estefan/when-i-went-to-do-carson-that-night-they-wanted-us-to-do-two-songs/) [Gloria Estefan](https://sms4smile.com/quotes/author/gloria-estefan/) [Browse all 1,572 Brands quotes ](https://sms4smile.com/quotes/about/brands/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. 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