--- title: "Meaning & Key Takeaway of: Your organization can start tweeting, but…" description: "\"Your organization can start tweeting, but that wont change its DNA.\" — Gary Hamel" image: "https://sms4smile.com/quotes/i/deb/gary-hamel-3793_dna_your-organization-can-start-tweeting-but_2563022.png" --- # Your organization can start tweeting, but that wont change… ![“Your organization can start tweeting, but that wont change its DNA.” quote by Gary Hamel](https://sms4smile.com/quotes/i/deb/gary-hamel-3793_dna_your-organization-can-start-tweeting-but_2563022.png) [Download](https://sms4smile.com/quotes/i/deb/gary-hamel-3793_dna_your-organization-can-start-tweeting-but_2563022.png) [Open image](https://sms4smile.com/quotes/i/deb/gary-hamel-3793_dna_your-organization-can-start-tweeting-but_2563022.png) > “Your organization can start tweeting, but that wont change its DNA.” [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Changing superficial tactics does not alter core organizational culture. **In simple terms:** Tweaks won’t fix deep issues. Key Takeaway Focus on cultural transformation. Themes organizational change leadership innovation Mood critical reflective Type strategic motivational When to use this quote - rebranding - process redesign - team building - leadership training Key Concepts culture DNA strategic alignment Questions to Reflect On - What core values need redefining? - How can we measure cultural shift? A Different Perspective Culture change is slow and may meet resistance. ★ ★ ★ ★ ★ No ratings yet [Dna](https://sms4smile.com/quotes/about/dna/) [Organization](https://sms4smile.com/quotes/about/organization/) [Twitter](https://sms4smile.com/quotes/about/twitter/) ## Related quotes > [Living in a rural town really compelled me to start tweeting so much. Mostly, my Twitter usage is fueled by loneliness. I can go…](https://sms4smile.com/quotes/roxane-gay/living-in-a-rural-town-really-compelled-me-to-start-tweeting-so-much/) [Roxane Gay](https://sms4smile.com/quotes/author/roxane-gay/) > [What's nice about Twitter is that you've got that point of contact with your fans that artists have never had before. I think it's…](https://sms4smile.com/quotes/tom-odell/what-s-nice-about-twitter-is-that-you-ve-got-that-point-of-contact/) [Tom Odell](https://sms4smile.com/quotes/author/tom-odell/) > [I often wonder if I should adopt a cause to call my own or start tweeting inspirational messages. And when tragedy strikes and the…](https://sms4smile.com/quotes/max-joseph/i-often-wonder-if-i-should-adopt-a-cause-to-call-my-own-or-start/) [Max Joseph](https://sms4smile.com/quotes/author/max-joseph/) > [“If I really start tweeting about you, 'even the sky will fall in love with me.”](https://sms4smile.com/quotes/balakoteswara-panchakshari/if-i-really-start-tweeting-about-you-even-the-sky-will-fall-in-love/) Balakoteswara Panchakshari > [Whatever the country, whatever the culture, whatever the time, when you become a big enough organization, you start to collapse and slow down.](https://sms4smile.com/quotes/masayoshi-son/whatever-the-country-whatever-the-culture-whatever-the-time-when-you/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [People judge me for who I am but I dont care cuz I wont change for anyone](https://sms4smile.com/quotes/anonymous/people-judge-me-for-who-i-am-but-i-dont-care-cuz-i-wont-change-for/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Crying wont change reality!](https://sms4smile.com/quotes/anonymous/crying-wont-change-reality/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Please dont change me, I wont change you.](https://sms4smile.com/quotes/anonymous/please-dont-change-me-i-wont-change-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I wont change for you. If you cant accept me for who I am then don't tell me you like me.](https://sms4smile.com/quotes/anonymous/i-wont-change-for-you-if-you-cant-accept-me-for-who-i-am-then-don-t/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Im to real , I wont change .](https://sms4smile.com/quotes/jessica-mcdoodle/im-to-real-i-wont-change/) [Jessica Mcdoodle](https://sms4smile.com/quotes/author/jessica-mcdoodle/) > [I am who iam and you wont change that](https://sms4smile.com/quotes/jonathan-spears/i-am-who-iam-and-you-wont-change-that/) Jonathan Spears > [I wont change for anyone](https://sms4smile.com/quotes/chritine/i-wont-change-for-anyone/) [Chritine](https://sms4smile.com/quotes/author/chritine/) > [Even though weve already been through so much.. I still love you and I'm not going anywhere. just because some things are changing.. doesnt…](https://sms4smile.com/quotes/megannn/even-though-weve-already-been-through-so-much-i-still-love-you-and-i/) Megannn > [Maybe not today..not tomorrow..not even day after tomorrow...it wont change...neither me and nor a thing about you.](https://sms4smile.com/quotes/ritesh/maybe-not-today-not-tomorrow-not-even-day-after-tomorrow-it-wont/) [Ritesh](https://sms4smile.com/quotes/author/ritesh/) > [Im the kind of girl that wont change for ANYONE.](https://sms4smile.com/quotes/anonymous/im-the-kind-of-girl-that-wont-change-for-anyone/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Gary Hamel > [As human beings, we are the only organisms that create for the sheer stupid pleasure of doing so. Whether it's laying out a garden,…](https://sms4smile.com/quotes/gary-hamel/as-human-beings-we-are-the-only-organisms-that-create-for-the-sheer/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [Obviously, you don't have to be religious to be moral, and beastly people are sometimes religious.](https://sms4smile.com/quotes/gary-hamel/obviously-you-don-t-have-to-be-religious-to-be-moral-and-beastly/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [Most of us do more than subsist. From the vantage point of our ancestors, we live lives of almost unimaginable ease. Here again, we…](https://sms4smile.com/quotes/gary-hamel/most-of-us-do-more-than-subsist-from-the-vantage-point-of-our/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [We've reached the end of incrementalism. Only those companies that are capable of creating industry revolutions will prosper in the new economy.](https://sms4smile.com/quotes/gary-hamel/we-ve-reached-the-end-of-incrementalism-only-those-companies-that-are/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [One way of building private foresight out of public data is looking where others aren't ... if you want to see the future, go…](https://sms4smile.com/quotes/gary-hamel/one-way-of-building-private-foresight-out-of-public-data-is-looking/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [The fact is, society is made more hospitable by every individual who acts as if 'do unto others' really was a rule.](https://sms4smile.com/quotes/gary-hamel/the-fact-is-society-is-made-more-hospitable-by-every-individual-who/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [Truth be told, there are lots of companies that provide exemplary phone support. DirecTV, Virgin America and Apple are a few that regularly exceed…](https://sms4smile.com/quotes/gary-hamel/truth-be-told-there-are-lots-of-companies-that-provide-exemplary/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [The real damper on employee engagement is the soggy, cold blanket of centralized authority. In most companies, power cascades downwards from the CEO. Not…](https://sms4smile.com/quotes/gary-hamel/the-real-damper-on-employee-engagement-is-the-soggy-cold-blanket-of/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [The problem with the future is that it is different, if you are unable to think differently, the future will always arrive as a…](https://sms4smile.com/quotes/gary-hamel/the-problem-with-the-future-is-that-it-is-different-if-you-are-unable/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [An adaptable company is one that captures more than its fair share of new opportunities. It's always redefining its 'core business' in ways that…](https://sms4smile.com/quotes/gary-hamel/an-adaptable-company-is-one-that-captures-more-than-its-fair-share-of/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [people are all there is to an organization](https://sms4smile.com/quotes/gary-hamel/people-are-all-there-is-to-an-organization/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [To be embraced, a change effort must be socially constructed in a process that gives everyone the right to set priorities, diagnose barriers ,…](https://sms4smile.com/quotes/gary-hamel/to-be-embraced-a-change-effort-must-be-socially-constructed-in-a/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [I'm not one of those professors whose office is encased floor-to-ceiling with books. By the way, I think academics do this to intimidate their…](https://sms4smile.com/quotes/gary-hamel/i-m-not-one-of-those-professors-whose-office-is-encased-floor-to/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [In a democracy, you don't need anyone's permission to form a new political party, publish a politically charged article, or organize a 'tea party.'…](https://sms4smile.com/quotes/gary-hamel/in-a-democracy-you-don-t-need-anyone-s-permission-to-form-a-new/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [Our biggest challenge is how to create a self-renewing company.](https://sms4smile.com/quotes/gary-hamel/our-biggest-challenge-is-how-to-create-a-self-renewing-company/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) [Explore all 121 Gary Hamel quotes ](https://sms4smile.com/quotes/author/gary-hamel/) ## More Dna quotes > [At the deepest level, all living things that have ever been looked at have the same DNA code. And many of the same genes.](https://sms4smile.com/quotes/richard-dawkins/at-the-deepest-level-all-living-things-that-have-ever-been-looked-at/) [Richard Dawkins](https://sms4smile.com/quotes/author/richard-dawkins/) > [“Would a DNA test for love take a sample from the heart or the mind?”](https://sms4smile.com/quotes/dean-cavanagh/would-a-dna-test-for-love-take-a-sample-from-the-heart-or-the-mind/) [Dean Cavanagh](https://sms4smile.com/quotes/author/dean-cavanagh/) > [There are certain things that make restaurants work and a certain kind of DNA that people who excel in restaurants need. But it's a…](https://sms4smile.com/quotes/joe-bastianich/there-are-certain-things-that-make-restaurants-work-and-a-certain/) [Joe Bastianich](https://sms4smile.com/quotes/author/joe-bastianich/) > [One glance and I knew exactly who and what he was. The classic alpha male, the kind who had spurred evolution forward about five…](https://sms4smile.com/quotes/lisa-kleypas/one-glance-and-i-knew-exactly-who-and-what-he-was-the-classic-alpha/) [Lisa Kleypas](https://sms4smile.com/quotes/author/lisa-kleypas/) > [An important finding is that by determining the genome sequences of an entire family, one can identify many DNA sequencing errors and thus greatly…](https://sms4smile.com/quotes/leroy-hood/an-important-finding-is-that-by-determining-the-genome-sequences-of/) [Leroy Hood](https://sms4smile.com/quotes/author/leroy-hood/) > [Music is in my DNA!](https://sms4smile.com/quotes/rihanna/music-is-in-my-dna/) [Rihanna](https://sms4smile.com/quotes/author/rihanna/) > [The immigrant experience of all of us is what makes us Americans, because we value in our DNA liberty and opportunity above all else.](https://sms4smile.com/quotes/ted-cruz/the-immigrant-experience-of-all-of-us-is-what-makes-us-americans/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [When I get really down, I remember that we all share 99.99 per cent of our DNA with Beyonce. And suddenly, the world doesn't…](https://sms4smile.com/quotes/john-tiffany/when-i-get-really-down-i-remember-that-we-all-share-99-99-per-cent-of/) [John Tiffany](https://sms4smile.com/quotes/author/john-tiffany/) > [The way we think may be completely different, but you and I are an ancient, archetypal couple, the original man and woman. We are…](https://sms4smile.com/quotes/banana-yoshimoto/the-way-we-think-may-be-completely-different-but-you-and-i-are-an/) [Banana Yoshimoto](https://sms4smile.com/quotes/author/banana-yoshimoto/) > [Retirement is just not in my DNA.](https://sms4smile.com/quotes/rita-moreno/retirement-is-just-not-in-my-dna/) [Rita Moreno](https://sms4smile.com/quotes/author/rita-moreno/) > [Nuclear DNA encodes all the proteins and enzymes that make you you, basically.](https://sms4smile.com/quotes/hendrik-poinar/nuclear-dna-encodes-all-the-proteins-and-enzymes-that-make-you-you/) [Hendrik Poinar](https://sms4smile.com/quotes/author/hendrik-poinar/) > [If you really want to be a good archaeologist, you have to understand ancient DNA; you have to understand chemical analysis to figure out…](https://sms4smile.com/quotes/sarah-parcak/if-you-really-want-to-be-a-good-archaeologist-you-have-to-understand/) [Sarah Parcak](https://sms4smile.com/quotes/author/sarah-parcak/) > [The no-subscription fee was so much in our DNA from the original 'Guild Wars': that we would get a smaller market but willing to…](https://sms4smile.com/quotes/jeff-grubb/the-no-subscription-fee-was-so-much-in-our-dna-from-the-original/) [Jeff Grubb](https://sms4smile.com/quotes/author/jeff-grubb/) > [“So while Pauling struggled with his model, Watson and Crick turned theirs inside out, so the negative phosphorus ions wouldn’t touch. This gave them…](https://sms4smile.com/quotes/sam-kean/so-while-pauling-struggled-with-his-model-watson-and-crick-turned/) [Sam Kean](https://sms4smile.com/quotes/author/sam-kean/) > [While love is common, true love is rare, and I believe that few people are fortunate enough to experience it. The roads of regular…](https://sms4smile.com/quotes/david-buss/while-love-is-common-true-love-is-rare-and-i-believe-that-few-people/) [David Buss](https://sms4smile.com/quotes/author/david-buss/) [Browse all 749 Dna quotes ](https://sms4smile.com/quotes/about/dna/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Your organization can start tweeting, but that wont change its DNA.", "creator": { "@type": "Person", "name": "Gary Hamel" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/gary-hamel/your-organization-can-start-tweeting-but-that-wont-change-its-dna/", "about": { "@type": "Thing", "name": "Dna" }, "@id": "https://sms4smile.com/quotes/gary-hamel/your-organization-can-start-tweeting-but-that-wont-change-its-dna/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/deb/gary-hamel-3793_dna_your-organization-can-start-tweeting-but_2563022.png", "contentUrl": "https://sms4smile.com/quotes/i/deb/gary-hamel-3793_dna_your-organization-can-start-tweeting-but_2563022.png", "url": "https://sms4smile.com/quotes/i/deb/gary-hamel-3793_dna_your-organization-can-start-tweeting-but_2563022.png", "width": 1080, "height": 1080, "caption": "“Your organization can start tweeting, but that wont change its DNA.” — Gary Hamel", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Gary Hamel", "item": "https://sms4smile.com/quotes/author/gary-hamel/" }, { "@type": "ListItem", "position": 4, "name": "Your organization can start tweeting, but...", "item": "https://sms4smile.com/quotes/gary-hamel/your-organization-can-start-tweeting-but-that-wont-change-its-dna/" } ], "@id": "https://sms4smile.com/quotes/gary-hamel/your-organization-can-start-tweeting-but-that-wont-change-its-dna/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```