--- title: "Meaning & Key Takeaway of: Most of us understand that innovation is…" description: "\"Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term custom..." image: "https://sms4smile.com/quotes/i/8cd/gary-hamel-3793_customer-loyalty_most-of-us-understand-that-innovation-is_1157196.png" --- # Most of us understand that innovation is enormously… ![“Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy.” quote by Gary Hamel](https://sms4smile.com/quotes/i/8cd/gary-hamel-3793_customer-loyalty_most-of-us-understand-that-innovation-is_1157196.png) [Download](https://sms4smile.com/quotes/i/8cd/gary-hamel-3793_customer-loyalty_most-of-us-understand-that-innovation-is_1157196.png) [Open image](https://sms4smile.com/quotes/i/8cd/gary-hamel-3793_customer-loyalty_most-of-us-understand-that-innovation-is_1157196.png) > “Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy.” [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Innovation is presented as essential for survival, loyalty, and economic success, acting as the sole safeguard against becoming irrelevant. **In simple terms:** Innovation protects against irrelevance and drives loyalty. Key Takeaway Prioritize continuous innovation. Themes business strategy innovation customer loyalty economic resilience Mood strategic inspirational Type business thought‑leadership When to use this quote - start‑ups - established firms - economic downturns - market shifts Key Concepts disruption long‑term planning competitive advantage Questions to Reflect On - What systems support sustainable innovation? - How can companies measure innovation impact? A Different Perspective Innovation alone may not guarantee success without execution. ★ ★ ★ ★ ★ No ratings yet [Customer loyalty](https://sms4smile.com/quotes/about/customer-loyalty/) [Economics](https://sms4smile.com/quotes/about/economics/) [Economy](https://sms4smile.com/quotes/about/economy/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Irrelevance](https://sms4smile.com/quotes/about/irrelevance/) [Long term](https://sms4smile.com/quotes/about/long-term/) [Loyalty](https://sms4smile.com/quotes/about/loyalty/) [Strategy](https://sms4smile.com/quotes/about/strategy/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [Innovation is the only insurance against irrelevance.](https://sms4smile.com/quotes/gary-hamel/innovation-is-the-only-insurance-against-irrelevance/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [Diversity is enormously important to me.](https://sms4smile.com/quotes/channing-dungey/diversity-is-enormously-important-to-me/) [Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/) > [That intelligence capability is enormously important to the United States, to our conduct of foreign policy, to defense matters, to economic matters. And I…](https://sms4smile.com/quotes/dick-cheney/that-intelligence-capability-is-enormously-important-to-the-united/) [Dick Cheney](https://sms4smile.com/quotes/author/dick-cheney/) > [There are areas I have to work on. I had some questions and some struggles, but it was an enormously important time for me.](https://sms4smile.com/quotes/henri-nouwen/there-are-areas-i-have-to-work-on-i-had-some-questions-and-some/) [Henri Nouwen](https://sms4smile.com/quotes/author/henri-nouwen/) > [People have filled an enormously important role in my life - more than books! For me, it's not the formal advising or the therapy…](https://sms4smile.com/quotes/henri-nouwen/people-have-filled-an-enormously-important-role-in-my-life-more-than/) [Henri Nouwen](https://sms4smile.com/quotes/author/henri-nouwen/) > [ What they \[ ruling elite\] understand is that matters of desire, subjectivities, identities matter. And they take the cultural apparatuses that they control enormously,… ](https://sms4smile.com/quotes/henry-giroux/what-they-ruling-elite-understand-is-that-matters-of-desire/) [Henry Giroux](https://sms4smile.com/quotes/author/henry-giroux/) > [Sense of family is enormously important to me. In the larger sense, we're all of us family; we're all of us soulmates.](https://sms4smile.com/quotes/richard-bach/sense-of-family-is-enormously-important-to-me-in-the-larger-sense-we/) [Richard Bach](https://sms4smile.com/quotes/author/richard-bach/) > [Raising children is an enormously important part of life. I think one of the most important, or the most important, period.](https://sms4smile.com/quotes/eric-braeden/raising-children-is-an-enormously-important-part-of-life-i-think-one/) [Eric Braeden](https://sms4smile.com/quotes/author/eric-braeden/) > [Getting service right is more than just a nice to do; it's a must do. American consumers are willing to spend more with companies…](https://sms4smile.com/quotes/jim-bush/getting-service-right-is-more-than-just-a-nice-to-do-it-s-a-must-do/) Jim Bush > [“Create wow moments for your prospects and watch you online sentiment increase.”](https://sms4smile.com/quotes/stacey-kehoe/create-wow-moments-for-your-prospects-and-watch-you-online-sentiment/) [Stacey Kehoe](https://sms4smile.com/quotes/author/stacey-kehoe/) > [Customer satisfaction is worthless. Customer loyalty is priceless.](https://sms4smile.com/quotes/jeffrey-gitomer/customer-satisfaction-is-worthless-customer-loyalty-is-priceless/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Customer loyalty comes from consistent experience. They learn to count on you.](https://sms4smile.com/quotes/jimmy-john-liautaud/customer-loyalty-comes-from-consistent-experience-they-learn-to-count/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose…](https://sms4smile.com/quotes/kevin-stirtz/every-contact-we-have-with-a-customer-influences-whether-or-not-they/) [Kevin Stirtz](https://sms4smile.com/quotes/author/kevin-stirtz/) > [A rose on time is more valuable than a $1,000 gift that's too late.](https://sms4smile.com/quotes/jim-rohn/a-rose-on-time-is-more-valuable-than-a-1-000-gift-that-s-too-late/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [“customer loyalty survey—specifically, that 53 percent of B2B customer loyalty is a product of how you sell, not what you sell.”](https://sms4smile.com/quotes/matthew-dixon/customer-loyalty-survey-specifically-that-53-percent-of-b2b-customer/) [Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/) ## More by Gary Hamel > [As human beings, we are the only organisms that create for the sheer stupid pleasure of doing so. Whether it's laying out a garden,…](https://sms4smile.com/quotes/gary-hamel/as-human-beings-we-are-the-only-organisms-that-create-for-the-sheer/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [Obviously, you don't have to be religious to be moral, and beastly people are sometimes religious.](https://sms4smile.com/quotes/gary-hamel/obviously-you-don-t-have-to-be-religious-to-be-moral-and-beastly/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [Most of us do more than subsist. From the vantage point of our ancestors, we live lives of almost unimaginable ease. Here again, we…](https://sms4smile.com/quotes/gary-hamel/most-of-us-do-more-than-subsist-from-the-vantage-point-of-our/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [We've reached the end of incrementalism. Only those companies that are capable of creating industry revolutions will prosper in the new economy.](https://sms4smile.com/quotes/gary-hamel/we-ve-reached-the-end-of-incrementalism-only-those-companies-that-are/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [One way of building private foresight out of public data is looking where others aren't ... if you want to see the future, go…](https://sms4smile.com/quotes/gary-hamel/one-way-of-building-private-foresight-out-of-public-data-is-looking/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [The fact is, society is made more hospitable by every individual who acts as if 'do unto others' really was a rule.](https://sms4smile.com/quotes/gary-hamel/the-fact-is-society-is-made-more-hospitable-by-every-individual-who/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [Truth be told, there are lots of companies that provide exemplary phone support. DirecTV, Virgin America and Apple are a few that regularly exceed…](https://sms4smile.com/quotes/gary-hamel/truth-be-told-there-are-lots-of-companies-that-provide-exemplary/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [The real damper on employee engagement is the soggy, cold blanket of centralized authority. In most companies, power cascades downwards from the CEO. Not…](https://sms4smile.com/quotes/gary-hamel/the-real-damper-on-employee-engagement-is-the-soggy-cold-blanket-of/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [The problem with the future is that it is different, if you are unable to think differently, the future will always arrive as a…](https://sms4smile.com/quotes/gary-hamel/the-problem-with-the-future-is-that-it-is-different-if-you-are-unable/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [An adaptable company is one that captures more than its fair share of new opportunities. It's always redefining its 'core business' in ways that…](https://sms4smile.com/quotes/gary-hamel/an-adaptable-company-is-one-that-captures-more-than-its-fair-share-of/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [people are all there is to an organization](https://sms4smile.com/quotes/gary-hamel/people-are-all-there-is-to-an-organization/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [To be embraced, a change effort must be socially constructed in a process that gives everyone the right to set priorities, diagnose barriers ,…](https://sms4smile.com/quotes/gary-hamel/to-be-embraced-a-change-effort-must-be-socially-constructed-in-a/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [I'm not one of those professors whose office is encased floor-to-ceiling with books. By the way, I think academics do this to intimidate their…](https://sms4smile.com/quotes/gary-hamel/i-m-not-one-of-those-professors-whose-office-is-encased-floor-to/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [In a democracy, you don't need anyone's permission to form a new political party, publish a politically charged article, or organize a 'tea party.'…](https://sms4smile.com/quotes/gary-hamel/in-a-democracy-you-don-t-need-anyone-s-permission-to-form-a-new/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [Our biggest challenge is how to create a self-renewing company.](https://sms4smile.com/quotes/gary-hamel/our-biggest-challenge-is-how-to-create-a-self-renewing-company/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) [Explore all 121 Gary Hamel quotes ](https://sms4smile.com/quotes/author/gary-hamel/) ## More Customer loyalty quotes > [“customer loyalty survey—specifically, that 53 percent of B2B customer loyalty is a product of how you sell, not what you sell.”](https://sms4smile.com/quotes/matthew-dixon/customer-loyalty-survey-specifically-that-53-percent-of-b2b-customer/) [Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/) > [A rose on time is more valuable than a $1,000 gift that's too late.](https://sms4smile.com/quotes/jim-rohn/a-rose-on-time-is-more-valuable-than-a-1-000-gift-that-s-too-late/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose…](https://sms4smile.com/quotes/kevin-stirtz/every-contact-we-have-with-a-customer-influences-whether-or-not-they/) [Kevin Stirtz](https://sms4smile.com/quotes/author/kevin-stirtz/) > [Customer loyalty comes from consistent experience. They learn to count on you.](https://sms4smile.com/quotes/jimmy-john-liautaud/customer-loyalty-comes-from-consistent-experience-they-learn-to-count/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [Customer satisfaction is worthless. Customer loyalty is priceless.](https://sms4smile.com/quotes/jeffrey-gitomer/customer-satisfaction-is-worthless-customer-loyalty-is-priceless/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [“Create wow moments for your prospects and watch you online sentiment increase.”](https://sms4smile.com/quotes/stacey-kehoe/create-wow-moments-for-your-prospects-and-watch-you-online-sentiment/) [Stacey Kehoe](https://sms4smile.com/quotes/author/stacey-kehoe/) > [Getting service right is more than just a nice to do; it's a must do. American consumers are willing to spend more with companies…](https://sms4smile.com/quotes/jim-bush/getting-service-right-is-more-than-just-a-nice-to-do-it-s-a-must-do/) Jim Bush > [Revolve your world around the customer and more customers will revolve around you.](https://sms4smile.com/quotes/heather-williams/revolve-your-world-around-the-customer-and-more-customers-will/) Heather Williams > [If put to the pinch, an ounce of loyalty is worth a pound of cleverness.](https://sms4smile.com/quotes/elbert-hubbard/if-put-to-the-pinch-an-ounce-of-loyalty-is-worth-a-pound-of-cleverness/) [Elbert Hubbard](https://sms4smile.com/quotes/author/elbert-hubbard/) > [In our way of working, we attach a great deal of importance to humility and honesty; With respect for human values, we promise to…](https://sms4smile.com/quotes/azim-premji/in-our-way-of-working-we-attach-a-great-deal-of-importance-to/) [Azim Premji](https://sms4smile.com/quotes/author/azim-premji/) > [There is extraordinary chemistry that exists in long-term relationships](https://sms4smile.com/quotes/jay-conrad-levinson/there-is-extraordinary-chemistry-that-exists-in-long-term/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [When you help others feel important, you help yourself feel important too.](https://sms4smile.com/quotes/david-j-schwartz/when-you-help-others-feel-important-you-help-yourself-feel-important/) [David J. Schwartz](https://sms4smile.com/quotes/author/david-j-schwartz/) > [“Customer relations are the heartbeat of sustainable success—when we elevate every interaction into an experience of trust, satisfaction becomes loyalty, and loyalty becomes our…](https://sms4smile.com/quotes/gautam-mukhopadhyay/customer-relations-are-the-heartbeat-of-sustainable-success-when-we/) Gautam Mukhopadhyay > [Loyal customers, they don't just come back, they dont simply recommend you, they insist that their friends do business with you.](https://sms4smile.com/quotes/anonymous/loyal-customers-they-don-t-just-come-back-they-dont-simply-recommend/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and…](https://sms4smile.com/quotes/simon-mainwaring/in-fact-i-believe-the-first-companies-that-make-an-effort-to-develop/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Browse all 42 Customer loyalty quotes ](https://sms4smile.com/quotes/about/customer-loyalty/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Most of us understand that innovation is enormously important. 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