---
title: "Meaning & Key Takeaway of: ... all too often, a successful new…"
description: "\"... all too often, a successful new business model becomes the business model for companies not creative enough to invent their own. [2002] p.46\" — Gar..."
image: "https://sms4smile.com/quotes/i/638/gary-hamel-3793_business_all-too-often-a-successful-new-business_1092712.png"
---

#  ... all too often, a successful new business model becomes…

![“... all too often, a successful new business model becomes the business model for companies not creative enough to invent their own. &#91;2002&#93; p.46” quote by Gary Hamel](https://sms4smile.com/quotes/i/638/gary-hamel-3793_business_all-too-often-a-successful-new-business_1092712.png)   [Download](https://sms4smile.com/quotes/i/638/gary-hamel-3793_business_all-too-often-a-successful-new-business_1092712.png) [Open image](https://sms4smile.com/quotes/i/638/gary-hamel-3793_business_all-too-often-a-successful-new-business_1092712.png)

> “... all too often, a successful new business model becomes the business model for companies not creative enough to invent their own. \[2002\] p.46”

[Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Successful innovations are quickly copied by less creative firms, turning original ideas into industry standards.

**In simple terms:** New ideas get copied, stifling originality.

Key Takeaway

Protect and continuously innovate.

Themes

innovation competition copycats

Mood

cautious strategic

Type

business strategic

When to use this quote

- startup launch
- product development
- market entry
- R&amp;D strategy

Key Concepts

strategic management creative destruction

Questions to Reflect On

- How can firms stay ahead of imitators?
- What safeguards encourage ongoing creativity?

A Different Perspective

Copying can dilute brand uniqueness and reduce incentives for original work.

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