--- title: "Meaning & Key Takeaway of: We did the World Cup to relaunch our…" description: "\"We did the World Cup to relaunch our international efforts, and that served as a foundation.\" — Gary Bettman" image: "https://sms4smile.com/quotes/i/3dc/gary-bettman-6964_cup_we-did-the-world-cup-to-relaunch-our-int_2627798.jpg" --- # We did the World Cup to relaunch our international… ![“We did the World Cup to relaunch our international efforts, and that served as a foundation.” quote by Gary Bettman](https://sms4smile.com/quotes/i/3dc/gary-bettman-6964_cup_we-did-the-world-cup-to-relaunch-our-int_2627798.jpg) [Download](https://sms4smile.com/quotes/i/3dc/gary-bettman-6964_cup_we-did-the-world-cup-to-relaunch-our-int_2627798.jpg) [Open image](https://sms4smile.com/quotes/i/3dc/gary-bettman-6964_cup_we-did-the-world-cup-to-relaunch-our-int_2627798.jpg) > “We did the World Cup to relaunch our international efforts, and that served as a foundation.” [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He used the World Cup to revitalize global outreach, establishing a new strategic base. **In simple terms:** World Cup as a relaunch platform Key Takeaway Use events to reset strategy Themes sports globalization branding strategy leadership Mood optimistic strategic Type strategic inspirational When to use this quote - launching campaigns - building partnerships - rebranding sports leagues Key Concepts Event marketing soft power international relations Questions to Reflect On - What other platforms can reinforce this foundation? - How to sustain momentum post‑event? A Different Perspective Relying on a single event risks over‑dependence. ★ ★ ★ ★ ★ No ratings yet [Efforts](https://sms4smile.com/quotes/about/efforts/) [Football](https://sms4smile.com/quotes/about/football/) [World](https://sms4smile.com/quotes/about/world/) [World cup](https://sms4smile.com/quotes/about/world-cup/) ## Related quotes > [But all of my efforts served only to make me better acquainted with the difficulty, which in itself was something.](https://sms4smile.com/quotes/henri-poincare/but-all-of-my-efforts-served-only-to-make-me-better-acquainted-with/) [Henri Poincare](https://sms4smile.com/quotes/author/henri-poincare/) > [Washington should revive international efforts begun during the Clinton administration to pressure countries with dangerously loose banking regulations to adopt and enforce stricter rules.](https://sms4smile.com/quotes/kit-bond/washington-should-revive-international-efforts-begun-during-the/) [Kit Bond](https://sms4smile.com/quotes/author/kit-bond/) > [Flanked on both sides, organized forces on the Left and the Right have made every effort to topple Trump, but these efforts have only…](https://sms4smile.com/quotes/kayleigh-mcenany/flanked-on-both-sides-organized-forces-on-the-left-and-the-right-have/) [Kayleigh McEnany](https://sms4smile.com/quotes/author/kayleigh-mcenany/) > [Scientists under all forms of government must be able to participate fully in international efforts.](https://sms4smile.com/quotes/kenneth-g-wilson/scientists-under-all-forms-of-government-must-be-able-to-participate/) [Kenneth G. Wilson](https://sms4smile.com/quotes/author/kenneth-g-wilson/) > [We call on the P.R.C. to remain focused on supporting international efforts to combat the global pandemic and to stop exploiting the distraction or…](https://sms4smile.com/quotes/morgan-ortagus/we-call-on-the-p-r-c-to-remain-focused-on-supporting-international/) [Morgan Ortagus](https://sms4smile.com/quotes/author/morgan-ortagus/) > [The World Cup is every footballer's dream.](https://sms4smile.com/quotes/ali-daei/the-world-cup-is-every-footballer-s-dream/) [Ali Daei](https://sms4smile.com/quotes/author/ali-daei/) > [The player picked as No 23 in the squad will not win the World Cup for you.](https://sms4smile.com/quotes/sven-goran-eriksson/the-player-picked-as-no-23-in-the-squad-will-not-win-the-world-cup/) [Sven-Goran Eriksson](https://sms4smile.com/quotes/author/sven-goran-eriksson/) > [Premier League is one thing. World Cup is totally different.](https://sms4smile.com/quotes/sven-goran-eriksson/premier-league-is-one-thing-world-cup-is-totally-different/) [Sven-Goran Eriksson](https://sms4smile.com/quotes/author/sven-goran-eriksson/) > [A burning ambition of mine is to take Scotland to a major tournament. It should be the pinnacle of any players' career to get…](https://sms4smile.com/quotes/steve-clarke/a-burning-ambition-of-mine-is-to-take-scotland-to-a-major-tournament/) [Steve Clarke](https://sms4smile.com/quotes/author/steve-clarke/) > [Don't ever in your life do a World Cup and the Olympic Games at the same time. This will make your life almost impossible.](https://sms4smile.com/quotes/eduardo-paes/don-t-ever-in-your-life-do-a-world-cup-and-the-olympic-games-at-the/) [Eduardo Paes](https://sms4smile.com/quotes/author/eduardo-paes/) > [I'd love to go and I'd love to play for my country and go to a World Cup again. I've got to accept I'm…](https://sms4smile.com/quotes/michael-owen/i-d-love-to-go-and-i-d-love-to-play-for-my-country-and-go-to-a-world/) [Michael Owen](https://sms4smile.com/quotes/author/michael-owen/) > [I became an India player in January 2009 and was therefore paid Rs 40 lakhs. However, in my contract, my category continued as a…](https://sms4smile.com/quotes/ravindra-jadeja/i-became-an-india-player-in-january-2009-and-was-therefore-paid-rs-40/) [Ravindra Jadeja](https://sms4smile.com/quotes/author/ravindra-jadeja/) > [It's got to be harder in real life to win a World Cup. But depending on if you play World Class level on FIFA,…](https://sms4smile.com/quotes/landon-donovan/it-s-got-to-be-harder-in-real-life-to-win-a-world-cup-but-depending/) [Landon Donovan](https://sms4smile.com/quotes/author/landon-donovan/) > [People think that the Club World Cup is an easy competition, but it's not.](https://sms4smile.com/quotes/keylor-navas/people-think-that-the-club-world-cup-is-an-easy-competition-but-it-s/) [Keylor Navas](https://sms4smile.com/quotes/author/keylor-navas/) > [The World Cup was the biggest thing ever for the national team, but the Champions League is the biggest thing for clubs.](https://sms4smile.com/quotes/david-villa/the-world-cup-was-the-biggest-thing-ever-for-the-national-team-but/) [David Villa](https://sms4smile.com/quotes/author/david-villa/) ## More by Gary Bettman > [This is a tragedy for the players. Their careers are short and this is money and opportunity they'll never get back.](https://sms4smile.com/quotes/gary-bettman/this-is-a-tragedy-for-the-players-their-careers-are-short-and-this-is/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [On the issue of behavioral health and the like, the program we have in place has always been available to former players as well.](https://sms4smile.com/quotes/gary-bettman/on-the-issue-of-behavioral-health-and-the-like-the-program-we-have-in/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [If you want to know how I feel, I'll summarize it in one word - terrible.](https://sms4smile.com/quotes/gary-bettman/if-you-want-to-know-how-i-feel-i-ll-summarize-it-in-one-word-terrible/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [My rooting interest these days is first and foremost competitive hockey, and secondly in officials not making a mistake.](https://sms4smile.com/quotes/gary-bettman/my-rooting-interest-these-days-is-first-and-foremost-competitive/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [The fact is, I view part of what I do is, if necessary, on difficult issues, be the lightning rod.](https://sms4smile.com/quotes/gary-bettman/the-fact-is-i-view-part-of-what-i-do-is-if-necessary-on-difficult/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [I would hope there would be a greater appreciation by casual sports fans of the incredible skill and passion of our players.](https://sms4smile.com/quotes/gary-bettman/i-would-hope-there-would-be-a-greater-appreciation-by-casual-sports/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [A good fan base has developed around the Hurricanes, and I see the opportunity for continued growth for this franchise in the future.](https://sms4smile.com/quotes/gary-bettman/a-good-fan-base-has-developed-around-the-hurricanes-and-i-see-the/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [I think it's fairly clear that playing hockey isn't the same as playing football.](https://sms4smile.com/quotes/gary-bettman/i-think-it-s-fairly-clear-that-playing-hockey-isn-t-the-same-as/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [What we have tried to instill across the league through ownership and management is that we stand for inclusiveness and to judge somebody on…](https://sms4smile.com/quotes/gary-bettman/what-we-have-tried-to-instill-across-the-league-through-ownership-and/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [I think there's always a line between what is parody in good fun in chanting and what is intended to belittle certain segments of…](https://sms4smile.com/quotes/gary-bettman/i-think-there-s-always-a-line-between-what-is-parody-in-good-fun-in/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [I don't worry about the integrity of the game. Our players are professionals.](https://sms4smile.com/quotes/gary-bettman/i-don-t-worry-about-the-integrity-of-the-game-our-players-are/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [From as early as I can remember, I was focused on becoming a lawyer.](https://sms4smile.com/quotes/gary-bettman/from-as-early-as-i-can-remember-i-was-focused-on-becoming-a-lawyer/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [Obviously, we're focused on the Winter Classic.](https://sms4smile.com/quotes/gary-bettman/obviously-we-re-focused-on-the-winter-classic/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [At least two or three of the leagues in Europe over the last few months have said to us, 'We hope you go to…](https://sms4smile.com/quotes/gary-bettman/at-least-two-or-three-of-the-leagues-in-europe-over-the-last-few/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [Doing jersey advertising for the World Cup is not in the same universe as putting advertising on NHL sweaters.](https://sms4smile.com/quotes/gary-bettman/doing-jersey-advertising-for-the-world-cup-is-not-in-the-same/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) [Explore all 96 Gary Bettman quotes ](https://sms4smile.com/quotes/author/gary-bettman/) ## More Cup quotes > [The World Cup was the biggest thing ever for the national team, but the Champions League is the biggest thing for clubs.](https://sms4smile.com/quotes/david-villa/the-world-cup-was-the-biggest-thing-ever-for-the-national-team-but/) [David Villa](https://sms4smile.com/quotes/author/david-villa/) > [I like to sit down, relax, have a cup of coffee on the terrace and read a book. I like to travel the world…](https://sms4smile.com/quotes/marianne-vos/i-like-to-sit-down-relax-have-a-cup-of-coffee-on-the-terrace-and-read/) [Marianne Vos](https://sms4smile.com/quotes/author/marianne-vos/) > [People think that the Club World Cup is an easy competition, but it's not.](https://sms4smile.com/quotes/keylor-navas/people-think-that-the-club-world-cup-is-an-easy-competition-but-it-s/) [Keylor Navas](https://sms4smile.com/quotes/author/keylor-navas/) > [I put hibiscus flower in every cup of tea I have. It's sweet, sexy, and cleansing.](https://sms4smile.com/quotes/mario-batali/i-put-hibiscus-flower-in-every-cup-of-tea-i-have-it-s-sweet-sexy-and/) [Mario Batali](https://sms4smile.com/quotes/author/mario-batali/) > [My oldest daughter got married, she had a wedding in Hawaii and a reception in Nashville, and in between I had a Cup date…](https://sms4smile.com/quotes/barry-trotz/my-oldest-daughter-got-married-she-had-a-wedding-in-hawaii-and-a/) [Barry Trotz](https://sms4smile.com/quotes/author/barry-trotz/) > [Even a cup of coffee tastes so much sweeter because you've come once again out of the, literally, out of the edge of death,…](https://sms4smile.com/quotes/christopher-koch/even-a-cup-of-coffee-tastes-so-much-sweeter-because-you-ve-come-once/) [Christopher Koch](https://sms4smile.com/quotes/author/christopher-koch/) > [I can't live without my cup of tea. When I was a judge on 'America's Next Top Model,' they had to put me in…](https://sms4smile.com/quotes/twiggy/i-can-t-live-without-my-cup-of-tea-when-i-was-a-judge-on-america-s/) [Twiggy](https://sms4smile.com/quotes/author/twiggy/) > [I'm not your usual cup of tea.](https://sms4smile.com/quotes/ralphie-may/i-m-not-your-usual-cup-of-tea/) [Ralphie May](https://sms4smile.com/quotes/author/ralphie-may/) > [I love the FA Cup.](https://sms4smile.com/quotes/kolo-toure/i-love-the-fa-cup/) [Kolo Toure](https://sms4smile.com/quotes/author/kolo-toure/) > [Some people with autism who don't talk, all they hear are vowel sounds. Like if I said 'cup,' they might just hear 'uh.'](https://sms4smile.com/quotes/temple-grandin/some-people-with-autism-who-don-t-talk-all-they-hear-are-vowel-sounds/) [Temple Grandin](https://sms4smile.com/quotes/author/temple-grandin/) > [I love Davis Cup. I respect it from my heart.](https://sms4smile.com/quotes/bernard-tomic/i-love-davis-cup-i-respect-it-from-my-heart/) [Bernard Tomic](https://sms4smile.com/quotes/author/bernard-tomic/) > [It's got to be harder in real life to win a World Cup. But depending on if you play World Class level on FIFA,…](https://sms4smile.com/quotes/landon-donovan/it-s-got-to-be-harder-in-real-life-to-win-a-world-cup-but-depending/) [Landon Donovan](https://sms4smile.com/quotes/author/landon-donovan/) > [I've missed out on a European Cup final because I was injured three weeks beforehand.](https://sms4smile.com/quotes/martin-o-neill/i-ve-missed-out-on-a-european-cup-final-because-i-was-injured-three/) [Martin O'Neill](https://sms4smile.com/quotes/author/martin-o-neill/) > [FA Cup or league - we look to win every game.](https://sms4smile.com/quotes/alex-oxlade-chamberlain/fa-cup-or-league-we-look-to-win-every-game/) [Alex Oxlade-Chamberlain](https://sms4smile.com/quotes/author/alex-oxlade-chamberlain/) > [I became an India player in January 2009 and was therefore paid Rs 40 lakhs. However, in my contract, my category continued as a…](https://sms4smile.com/quotes/ravindra-jadeja/i-became-an-india-player-in-january-2009-and-was-therefore-paid-rs-40/) [Ravindra Jadeja](https://sms4smile.com/quotes/author/ravindra-jadeja/) Browse all 477 Cup quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We did the World Cup to relaunch our international efforts, and that served as a foundation.", "creator": { "@type": "Person", "name": "Gary Bettman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/gary-bettman/we-did-the-world-cup-to-relaunch-our-international-efforts-and-that/", "about": { "@type": "Thing", "name": "Cup" }, "@id": "https://sms4smile.com/quotes/gary-bettman/we-did-the-world-cup-to-relaunch-our-international-efforts-and-that/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3dc/gary-bettman-6964_cup_we-did-the-world-cup-to-relaunch-our-int_2627798.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3dc/gary-bettman-6964_cup_we-did-the-world-cup-to-relaunch-our-int_2627798.jpg", "url": "https://sms4smile.com/quotes/i/3dc/gary-bettman-6964_cup_we-did-the-world-cup-to-relaunch-our-int_2627798.jpg", "width": 1080, "height": 1080, "caption": "“We did the World Cup to relaunch our international efforts, and that served as a foundation.” — Gary Bettman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Gary Bettman", "item": "https://sms4smile.com/quotes/author/gary-bettman/" }, { "@type": "ListItem", "position": 4, "name": "We did the World Cup to...", "item": "https://sms4smile.com/quotes/gary-bettman/we-did-the-world-cup-to-relaunch-our-international-efforts-and-that/" } ], "@id": "https://sms4smile.com/quotes/gary-bettman/we-did-the-world-cup-to-relaunch-our-international-efforts-and-that/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```