--- title: "Meaning & Key Takeaway of: Sports, as a media property, is…" description: "\"Sports, as a media property, is increasingly valuable because it's something you have to have live. As a result, we're a better touch point for sponsor..." image: "https://sms4smile.com/quotes/i/206/gary-bettman-6964_better_sports-as-a-media-property-is-increasing_3129963.jpg" --- # Sports, as a media property, is increasingly valuable… ![“Sports, as a media property, is increasingly valuable because it's something you have to have live. As a result, we're a better touch point for sponsors and advertisers because our commercials typically don't get zapped out.” quote by Gary Bettman](https://sms4smile.com/quotes/i/206/gary-bettman-6964_better_sports-as-a-media-property-is-increasing_3129963.jpg) [Download](https://sms4smile.com/quotes/i/206/gary-bettman-6964_better_sports-as-a-media-property-is-increasing_3129963.jpg) [Open image](https://sms4smile.com/quotes/i/206/gary-bettman-6964_better_sports-as-a-media-property-is-increasing_3129963.jpg) > “Sports, as a media property, is increasingly valuable because it's something you have to have live. As a result, we're a better touch point for sponsors and advertisers because our commercials typically don't get zapped out.” [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Live sports create unique, time‑sensitive experiences that attract advertisers seeking real‑time engagement. **In simple terms:** Live sports are valuable for advertisers. Key Takeaway Leverage live events for sponsor exposure. Themes media advertising live events value engagement Mood strategic analytical Type business marketing When to use this quote - sports broadcasting - sponsor negotiations - advertiser strategy Key Concepts real‑time marketing audience attention brand integration Questions to Reflect On - How can sponsors maximize impact during live broadcasts? - What alternatives exist when live audiences shrink? A Different Perspective Live viewership can still decline despite immediacy. ★ ★ ★ ★ ★ No ratings yet [Commercials](https://sms4smile.com/quotes/about/commercials/) [Media](https://sms4smile.com/quotes/about/media/) [Sports](https://sms4smile.com/quotes/about/sports/) ## Related quotes > [Too much of our media, and not just sports media, but media, in general, is one where the people with the voices live in…](https://sms4smile.com/quotes/will-cain/too-much-of-our-media-and-not-just-sports-media-but-media-in-general/) [Will Cain](https://sms4smile.com/quotes/author/will-cain/) > [As crazy as you think the political media is and as biased as you think the political media is... sports media is a billion…](https://sms4smile.com/quotes/clay-travis/as-crazy-as-you-think-the-political-media-is-and-as-biased-as-you/) [Clay Travis](https://sms4smile.com/quotes/author/clay-travis/) > [If I were the commissioner of all sports media I would issue an immediate ban on three-person announcing teams on telecasts of live sporting…](https://sms4smile.com/quotes/al-bernstein/if-i-were-the-commissioner-of-all-sports-media-i-would-issue-an/) [Al Bernstein](https://sms4smile.com/quotes/author/al-bernstein/) > [“It is otherwise with sports and the media. 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Adande > [If I were the commissioner of all sports media, the one change I would make is to sprinkle a little niceness and civility across…](https://sms4smile.com/quotes/bob-mckenzie/if-i-were-the-commissioner-of-all-sports-media-the-one-change-i-would/) Bob McKenzie > [I think sports media really do need to think about the world in more humble terms. Not everything is the game of the century,…](https://sms4smile.com/quotes/tim-tebow/i-think-sports-media-really-do-need-to-think-about-the-world-in-more/) [Tim Tebow](https://sms4smile.com/quotes/author/tim-tebow/) > [I really don't like too much of the commercial acting in a lot of commercials.](https://sms4smile.com/quotes/boban-marjanovic/i-really-don-t-like-too-much-of-the-commercial-acting-in-a-lot-of/) [Boban Marjanovic](https://sms4smile.com/quotes/author/boban-marjanovic/) > [I've come up through art school, through painting, through graphic design, through advertising, through TV commercials and music video. 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Their careers are short and this is money and opportunity they'll never get back.](https://sms4smile.com/quotes/gary-bettman/this-is-a-tragedy-for-the-players-their-careers-are-short-and-this-is/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [On the issue of behavioral health and the like, the program we have in place has always been available to former players as well.](https://sms4smile.com/quotes/gary-bettman/on-the-issue-of-behavioral-health-and-the-like-the-program-we-have-in/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [If you want to know how I feel, I'll summarize it in one word - terrible.](https://sms4smile.com/quotes/gary-bettman/if-you-want-to-know-how-i-feel-i-ll-summarize-it-in-one-word-terrible/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [My rooting interest these days is first and foremost competitive hockey, and secondly in officials not making a mistake.](https://sms4smile.com/quotes/gary-bettman/my-rooting-interest-these-days-is-first-and-foremost-competitive/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [The fact is, I view part of what I do is, if necessary, on difficult issues, be the lightning rod.](https://sms4smile.com/quotes/gary-bettman/the-fact-is-i-view-part-of-what-i-do-is-if-necessary-on-difficult/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [I would hope there would be a greater appreciation by casual sports fans of the incredible skill and passion of our players.](https://sms4smile.com/quotes/gary-bettman/i-would-hope-there-would-be-a-greater-appreciation-by-casual-sports/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [A good fan base has developed around the Hurricanes, and I see the opportunity for continued growth for this franchise in the future.](https://sms4smile.com/quotes/gary-bettman/a-good-fan-base-has-developed-around-the-hurricanes-and-i-see-the/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [I think it's fairly clear that playing hockey isn't the same as playing football.](https://sms4smile.com/quotes/gary-bettman/i-think-it-s-fairly-clear-that-playing-hockey-isn-t-the-same-as/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [What we have tried to instill across the league through ownership and management is that we stand for inclusiveness and to judge somebody on…](https://sms4smile.com/quotes/gary-bettman/what-we-have-tried-to-instill-across-the-league-through-ownership-and/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [I think there's always a line between what is parody in good fun in chanting and what is intended to belittle certain segments of…](https://sms4smile.com/quotes/gary-bettman/i-think-there-s-always-a-line-between-what-is-parody-in-good-fun-in/) [Gary Bettman](https://sms4smile.com/quotes/author/gary-bettman/) > [I don't worry about the integrity of the game. 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