--- title: "Meaning & Key Takeaway of: We have to sell the dream before we can…" description: "\"We have to sell the dream before we can sell the clothes\" — Gareth Pugh" image: "https://sms4smile.com/quotes/i/3a8/gareth-pugh-63179_clothes_we-have-to-sell-the-dream-before-we-can_247431.png" --- # We have to sell the dream before we can sell the clothes ![“We have to sell the dream before we can sell the clothes” quote by Gareth Pugh](https://sms4smile.com/quotes/i/3a8/gareth-pugh-63179_clothes_we-have-to-sell-the-dream-before-we-can_247431.png) [Download](https://sms4smile.com/quotes/i/3a8/gareth-pugh-63179_clothes_we-have-to-sell-the-dream-before-we-can_247431.png) [Open image](https://sms4smile.com/quotes/i/3a8/gareth-pugh-63179_clothes_we-have-to-sell-the-dream-before-we-can_247431.png) > “We have to sell the dream before we can sell the clothes” [Gareth Pugh](https://sms4smile.com/quotes/author/gareth-pugh/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Creating desire for a brand begins with selling an aspirational vision, not just the product. **In simple terms:** Sell the vision before the product. Key Takeaway Focus on storytelling to drive sales. Themes marketing branding psychology Mood inspired confident Type advertising branding When to use this quote - product launch - advertising campaign - brand positioning Key Concepts aspirational appeal consumer behavior Questions to Reflect On - What image does your brand promise? - How can you align product features with that image? A Different Perspective If the dream feels inauthentic, consumers may reject the product. ★ ★ ★ ★ ★ No ratings yet [Clothes](https://sms4smile.com/quotes/about/clothes/) [Dream](https://sms4smile.com/quotes/about/dream/) [Dreams](https://sms4smile.com/quotes/about/dreams/) [Fashion](https://sms4smile.com/quotes/about/fashion/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) ## Related quotes > [“Don't Ever Sell Your Dream, it's Priceless”](https://sms4smile.com/quotes/bernard-kelvin-clive/don-t-ever-sell-your-dream-it-s-priceless/) [Bernard Kelvin Clive](https://sms4smile.com/quotes/author/bernard-kelvin-clive/) > [Oh Jesse, paint you pictures, 'bout how it's gonna be. By now I should know better, your dreams are never free. But tell me…](https://sms4smile.com/quotes/joshua-kadison/oh-jesse-paint-you-pictures-bout-how-it-s-gonna-be-by-now-i-should/) [Joshua Kadison](https://sms4smile.com/quotes/author/joshua-kadison/) > [Sell your clothes and keep your thoughts. God will see that you do not want society.](https://sms4smile.com/quotes/henry-david-thoreau/sell-your-clothes-and-keep-your-thoughts-god-will-see-that-you-do-not/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [My job is to sell clothes to very rich women.](https://sms4smile.com/quotes/erin-o-connor/my-job-is-to-sell-clothes-to-very-rich-women/) [Erin O'Connor](https://sms4smile.com/quotes/author/erin-o-connor/) > [Don't believe everything you hear, anyone can sell you a dream.](https://sms4smile.com/quotes/anonymous/don-t-believe-everything-you-hear-anyone-can-sell-you-a-dream/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [An entrepreneur must pitch a potential investor for what the company is worth as well as sell the dream on how much of a…](https://sms4smile.com/quotes/daymond-john/an-entrepreneur-must-pitch-a-potential-investor-for-what-the-company/) [Daymond John](https://sms4smile.com/quotes/author/daymond-john/) > [If we can use our celebrity status to sell cola, soap and chips, why can't we sell a dream?](https://sms4smile.com/quotes/kunal-kapoor/if-we-can-use-our-celebrity-status-to-sell-cola-soap-and-chips-why/) [Kunal Kapoor](https://sms4smile.com/quotes/author/kunal-kapoor/) > [I want to sell clothes, hair. I want some stores.](https://sms4smile.com/quotes/sexyy-red/i-want-to-sell-clothes-hair-i-want-some-stores/) [Sexyy Red](https://sms4smile.com/quotes/author/sexyy-red/) > [What I think I sell with my clothes is confidence, so hopefully all my dresses, my accessories, are friends to the women. When you…](https://sms4smile.com/quotes/diane-von-furstenberg/what-i-think-i-sell-with-my-clothes-is-confidence-so-hopefully-all-my/) [Diane von Furstenberg](https://sms4smile.com/quotes/author/diane-von-furstenberg/) > [They sell us the President the same way they sell us our clothes and cars.](https://sms4smile.com/quotes/jackson-browne/they-sell-us-the-president-the-same-way-they-sell-us-our-clothes-and/) [Jackson Browne](https://sms4smile.com/quotes/author/jackson-browne/) > [Do not trouble yourself much to get new things, whether clothes or friends... Sell your clothes and keep your thoughts.](https://sms4smile.com/quotes/henry-david-thoreau/do-not-trouble-yourself-much-to-get-new-things-whether-clothes-or/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [Sell your clothes- keep your thoughts.](https://sms4smile.com/quotes/henry-david-thoreau/sell-your-clothes-keep-your-thoughts/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [Selecting what gets sold in smaller shops and online is a long and artful process, it takes precision and care. The people who stock…](https://sms4smile.com/quotes/dawn-o-porter/selecting-what-gets-sold-in-smaller-shops-and-online-is-a-long-and/) [Dawn O'Porter](https://sms4smile.com/quotes/author/dawn-o-porter/) > [Cultivate poverty like a garden herb, like sage. Do not trouble yourself to get new things, whether clothes or friends. Things do not change,…](https://sms4smile.com/quotes/henry-david-thoreau/cultivate-poverty-like-a-garden-herb-like-sage-do-not-trouble/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [There are mothers who sew for six months to make a fashion collection - someone's grandmother, someone's sister. We come in and get paid…](https://sms4smile.com/quotes/alek-wek/there-are-mothers-who-sew-for-six-months-to-make-a-fashion-collection/) [Alek Wek](https://sms4smile.com/quotes/author/alek-wek/) ## More by Gareth Pugh > [The designs are more about the whole thing rather than the details, and if I were to do the big shapes I do, color…](https://sms4smile.com/quotes/gareth-pugh/the-designs-are-more-about-the-whole-thing-rather-than-the-details/) [Gareth Pugh](https://sms4smile.com/quotes/author/gareth-pugh/) > [“I think in black.”](https://sms4smile.com/quotes/gareth-pugh/i-think-in-black/) [Gareth Pugh](https://sms4smile.com/quotes/author/gareth-pugh/) > [I try to make things more interesting. I want to inject a little bit of excitement. I try to do the show for the…](https://sms4smile.com/quotes/gareth-pugh/i-try-to-make-things-more-interesting-i-want-to-inject-a-little-bit/) [Gareth Pugh](https://sms4smile.com/quotes/author/gareth-pugh/) > [What I do is more than just the clothes. It's getting out whatever is inside that's screaming the loudest. I wouldn't call it therapeutic.…](https://sms4smile.com/quotes/gareth-pugh/what-i-do-is-more-than-just-the-clothes-it-s-getting-out-whatever-is/) [Gareth Pugh](https://sms4smile.com/quotes/author/gareth-pugh/) [Explore all 5 Gareth Pugh quotes ](https://sms4smile.com/quotes/author/gareth-pugh/) ## More Clothes quotes > [Personal Style comes from within. It's when the woman, her individuality and spirit come through. She uses clothes to express who she is and…](https://sms4smile.com/quotes/donna-karan/personal-style-comes-from-within-it-s-when-the-woman-her/) [Donna Karan](https://sms4smile.com/quotes/author/donna-karan/) > [I don't own designer clothes, or a sports car, or a huge house, but I am seeing the world, experiencing amazing things, and I…](https://sms4smile.com/quotes/roz-savage/i-don-t-own-designer-clothes-or-a-sports-car-or-a-huge-house-but-i-am/) [Roz Savage](https://sms4smile.com/quotes/author/roz-savage/) > [Boys and boys' body image and clothes have become just as important an issue for boys as for girls.](https://sms4smile.com/quotes/rosalind-wiseman/boys-and-boys-body-image-and-clothes-have-become-just-as-important-an/) [Rosalind Wiseman](https://sms4smile.com/quotes/author/rosalind-wiseman/) > [The color of somebody's skin or the way he wears his hair or clothes has nothing to do with anything.](https://sms4smile.com/quotes/anonymous/the-color-of-somebody-s-skin-or-the-way-he-wears-his-hair-or-clothes/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I shot for French and British Vogue. The British Vogue one featured clothes by Chloe and was shot at Highgate and the John Soane…](https://sms4smile.com/quotes/nan-goldin/i-shot-for-french-and-british-vogue-the-british-vogue-one-featured/) [Nan Goldin](https://sms4smile.com/quotes/author/nan-goldin/) > [Nowadays most people wear black most of the time anyway: go to a literary party and one would imagine everyone there was in perpetual…](https://sms4smile.com/quotes/fay-weldon/nowadays-most-people-wear-black-most-of-the-time-anyway-go-to-a/) [Fay Weldon](https://sms4smile.com/quotes/author/fay-weldon/) > [Everyday happiness means getting up in the morning, and you can't wait to finish your breakfast. You can't wait to do your exercises. You…](https://sms4smile.com/quotes/george-burns/everyday-happiness-means-getting-up-in-the-morning-and-you-can-t-wait/) [George Burns](https://sms4smile.com/quotes/author/george-burns/) > [I design some of my own clothes now.](https://sms4smile.com/quotes/kiernan-shipka/i-design-some-of-my-own-clothes-now/) [Kiernan Shipka](https://sms4smile.com/quotes/author/kiernan-shipka/) > [I know my hair is out of the '60's, my clothes are '50's and the shoes I wear are from the '40's. But I…](https://sms4smile.com/quotes/dolly-parton/i-know-my-hair-is-out-of-the-60-s-my-clothes-are-50-s-and-the-shoes-i/) [Dolly Parton](https://sms4smile.com/quotes/author/dolly-parton/) > [Don't get too excited, but I'm naked under these clothes.](https://sms4smile.com/quotes/nikhil-saluja/don-t-get-too-excited-but-i-m-naked-under-these-clothes/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [Downstairs in my house, I have a museum room. I keep all of my awards down there, and childhood photos, and even all the…](https://sms4smile.com/quotes/r-kelly/downstairs-in-my-house-i-have-a-museum-room-i-keep-all-of-my-awards/) [R. Kelly](https://sms4smile.com/quotes/author/r-kelly/) > [My problems are sort of more on a nuisance level. I can't stand scratchy clothes, I've got to have soft kinds of cotton against…](https://sms4smile.com/quotes/temple-grandin/my-problems-are-sort-of-more-on-a-nuisance-level-i-can-t-stand/) [Temple Grandin](https://sms4smile.com/quotes/author/temple-grandin/) > [“Take care of your costume and your confidence will take care of itself.”](https://sms4smile.com/quotes/amit-kalantri/take-care-of-your-costume-and-your-confidence-will-take-care-of-itself/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [When I was a kid, my parents were happy to buy me clothes; they provided for me.](https://sms4smile.com/quotes/nick-wooster/when-i-was-a-kid-my-parents-were-happy-to-buy-me-clothes-they/) [Nick Wooster](https://sms4smile.com/quotes/author/nick-wooster/) > [It's very important to me that I look good when I go out publicly. I like looking at my clothes rack in the morning…](https://sms4smile.com/quotes/anna-wintour/it-s-very-important-to-me-that-i-look-good-when-i-go-out-publicly-i/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) [Browse all 4,888 Clothes quotes ](https://sms4smile.com/quotes/about/clothes/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We have to sell the dream before we can sell the clothes", "creator": { "@type": "Person", "name": "Gareth Pugh" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/gareth-pugh/we-have-to-sell-the-dream-before-we-can-sell-the-clothes/", "about": { "@type": "Thing", "name": "Clothes" }, "@id": "https://sms4smile.com/quotes/gareth-pugh/we-have-to-sell-the-dream-before-we-can-sell-the-clothes/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3a8/gareth-pugh-63179_clothes_we-have-to-sell-the-dream-before-we-can_247431.png", "contentUrl": "https://sms4smile.com/quotes/i/3a8/gareth-pugh-63179_clothes_we-have-to-sell-the-dream-before-we-can_247431.png", "url": "https://sms4smile.com/quotes/i/3a8/gareth-pugh-63179_clothes_we-have-to-sell-the-dream-before-we-can_247431.png", "width": 1080, "height": 1080, "caption": "“We have to sell the dream before we can sell the clothes” — Gareth Pugh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Gareth Pugh", "item": "https://sms4smile.com/quotes/author/gareth-pugh/" }, { "@type": "ListItem", "position": 4, "name": "We have to sell the dream...", "item": "https://sms4smile.com/quotes/gareth-pugh/we-have-to-sell-the-dream-before-we-can-sell-the-clothes/" } ], "@id": "https://sms4smile.com/quotes/gareth-pugh/we-have-to-sell-the-dream-before-we-can-sell-the-clothes/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```