--- title: "Meaning & Key Takeaway of: We came up with the name and logo pretty…" description: "\"We came up with the name and logo pretty much the same way we do everything else.\" — Gabe Newell" image: "https://sms4smile.com/quotes/i/0ef/gabe-newell-11590_came_we-came-up-with-the-name-and-logo-pretty_2444094.png" --- # We came up with the name and logo pretty much the same way… ![“We came up with the name and logo pretty much the same way we do everything else.” quote by Gabe Newell](https://sms4smile.com/quotes/i/0ef/gabe-newell-11590_came_we-came-up-with-the-name-and-logo-pretty_2444094.png) [Download](https://sms4smile.com/quotes/i/0ef/gabe-newell-11590_came_we-came-up-with-the-name-and-logo-pretty_2444094.png) [Open image](https://sms4smile.com/quotes/i/0ef/gabe-newell-11590_came_we-came-up-with-the-name-and-logo-pretty_2444094.png) > “We came up with the name and logo pretty much the same way we do everything else.” [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Naming and branding follow the same spontaneous, iterative process as other decisions. **In simple terms:** Branding emerges organically. Key Takeaway Embrace iterative creativity in branding. Themes branding spontaneity process Mood casual innovative Type business creative When to use this quote - startup naming - product development - marketing strategy Key Concepts company identity design thinking Questions to Reflect On - How does spontaneity affect brand perception? - When should you intervene with analysis? A Different Perspective May lack strategic market research. ★ ★ ★ ★ ★ No ratings yet [Logos](https://sms4smile.com/quotes/about/logos/) ## Related quotes > [Brand is much more than a name or a logo. Brand is everything and everything is brand](https://sms4smile.com/quotes/dan-pallotta/brand-is-much-more-than-a-name-or-a-logo-brand-is-everything-and/) [Dan Pallotta](https://sms4smile.com/quotes/author/dan-pallotta/) > [A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a…](https://sms4smile.com/quotes/matt-mickiewicz/a-poor-logo-doesn-t-mean-a-business-will-fail-and-a-good-logo-doesn-t/) [Matt Mickiewicz](https://sms4smile.com/quotes/author/matt-mickiewicz/) > [The importance of logo into today's fashion is un! be! Lievable!](https://sms4smile.com/quotes/karl-lagerfeld/the-importance-of-logo-into-today-s-fashion-is-un-be-lievable/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [The logo is an identifier but it's also something that stands-in for who you are.](https://sms4smile.com/quotes/steven-heller/the-logo-is-an-identifier-but-it-s-also-something-that-stands-in-for/) [Steven Heller](https://sms4smile.com/quotes/author/steven-heller/) > [Remember, that the logo is really the dot on top of the i.](https://sms4smile.com/quotes/martin-lindstrom/remember-that-the-logo-is-really-the-dot-on-top-of-the-i/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Everyone can have an opinion on a logo.](https://sms4smile.com/quotes/michael-bierut/everyone-can-have-an-opinion-on-a-logo/) [Michael Bierut](https://sms4smile.com/quotes/author/michael-bierut/) > [No logo, and you don't advertise for anyone. I don't believe in imposed luxury. I believe in built luxury. Something you refine with your…](https://sms4smile.com/quotes/lapo-elkann/no-logo-and-you-don-t-advertise-for-anyone-i-don-t-believe-in-imposed/) [Lapo Elkann](https://sms4smile.com/quotes/author/lapo-elkann/) > [“All trademarks, company names, registered names, products, characters, mottos, logos, jingles and catchphrases used or cited in this work are the property of their…](https://sms4smile.com/quotes/e-a-bucchianeri/all-trademarks-company-names-registered-names-products-characters/) [E.A. Bucchianeri](https://sms4smile.com/quotes/author/e-a-bucchianeri/) > [ \[Logo\] is an encapsulation of an emotion. ](https://sms4smile.com/quotes/martin-lindstrom/logo-is-an-encapsulation-of-an-emotion/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [I promise to play for the logo on the front, not the name on the back](https://sms4smile.com/quotes/sidney-crosby/i-promise-to-play-for-the-logo-on-the-front-not-the-name-on-the-back/) [Sidney Crosby](https://sms4smile.com/quotes/author/sidney-crosby/) > [We often treat children as if they're not very competent to do anything on their own. So we make them stop learning in a…](https://sms4smile.com/quotes/seymour-papert/we-often-treat-children-as-if-they-re-not-very-competent-to-do/) [Seymour Papert](https://sms4smile.com/quotes/author/seymour-papert/) > [Ultimately a good logo is something that people recognize instantly and relate to.](https://sms4smile.com/quotes/matt-mickiewicz/ultimately-a-good-logo-is-something-that-people-recognize-instantly/) [Matt Mickiewicz](https://sms4smile.com/quotes/author/matt-mickiewicz/) > [That's pretty much the only way that I know how to play - as hard as I can.](https://sms4smile.com/quotes/aaron-gordon/that-s-pretty-much-the-only-way-that-i-know-how-to-play-as-hard-as-i/) [Aaron Gordon](https://sms4smile.com/quotes/author/aaron-gordon/) > [Everyones pretty in there own way](https://sms4smile.com/quotes/anonymous/everyones-pretty-in-there-own-way/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“This is my logo for Hannah”](https://sms4smile.com/quotes/jarod-kintz/this-is-my-logo-for-hannah/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) ## More by Gabe Newell > [One thing that we have learned is that piracy is not a pricing issue. It’s a service issue,](https://sms4smile.com/quotes/gabe-newell/one-thing-that-we-have-learned-is-that-piracy-is-not-a-pricing-issue/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly,…](https://sms4smile.com/quotes/gabe-newell/i-have-no-direct-knowledge-of-this-but-i-suspect-that-apple-will/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [Traditional credentialing really doesn't have a lot of predictive value to if people will be successful.](https://sms4smile.com/quotes/gabe-newell/traditional-credentialing-really-doesn-t-have-a-lot-of-predictive/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [We started off with a set of objectives for what we needed to communicate with the company's identity, created several proposals intended to meet…](https://sms4smile.com/quotes/gabe-newell/we-started-off-with-a-set-of-objectives-for-what-we-needed-to/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [In order for innovation to happen, a bunch of things that aren't happening on closed platforms need to occur. Valve wouldn't exist today without…](https://sms4smile.com/quotes/gabe-newell/in-order-for-innovation-to-happen-a-bunch-of-things-that-aren-t/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [I consider Apple to be very closed. Let's say you have a book business, and you are charging 5 to 7 percent gross margins;…](https://sms4smile.com/quotes/gabe-newell/i-consider-apple-to-be-very-closed-let-s-say-you-have-a-book-business/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [I think it's really clear that Sony lost track of what customers and what developers wanted. I'd say, even at this late date, they…](https://sms4smile.com/quotes/gabe-newell/i-think-it-s-really-clear-that-sony-lost-track-of-what-customers-and/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [Greenlight is a bad example of an election process. We came to the conclusion pretty quickly that we could just do away with Greenlight…](https://sms4smile.com/quotes/gabe-newell/greenlight-is-a-bad-example-of-an-election-process-we-came-to-the/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [One of the things that's important about family is the narrative history they create for themselves.](https://sms4smile.com/quotes/gabe-newell/one-of-the-things-that-s-important-about-family-is-the-narrative/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [I think Windows 8 is a catastrophe for everyone in the PC space. I think we'll lose some of the top-tier PC/OEMs, who will…](https://sms4smile.com/quotes/gabe-newell/i-think-windows-8-is-a-catastrophe-for-everyone-in-the-pc-space-i/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [The programmers of tomorrow are the wizards of the future,](https://sms4smile.com/quotes/gabe-newell/the-programmers-of-tomorrow-are-the-wizards-of-the-future/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [In order for innovation to happen, a bunch of things that aren't happening on closed platforms need to occur. Valve wouldn't exist today without…](https://sms4smile.com/quotes/gabe-newell/in-order-for-innovation-to-happen-a-bunch-of-things-that-aren-t-2/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [I'd like to thank Sony for their gracious hospitality, and for not repeatedly punching me in the face. If I seem a little nervous,…](https://sms4smile.com/quotes/gabe-newell/i-d-like-to-thank-sony-for-their-gracious-hospitality-and-for-not/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [About half the people at Valve have run their own companies, so they always have the option not just to take a job at…](https://sms4smile.com/quotes/gabe-newell/about-half-the-people-at-valve-have-run-their-own-companies-so-they/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) > [It used to be that you needed a $500-million-a-year company in order to reach a worldwide audience of consumers. Now, all you need is…](https://sms4smile.com/quotes/gabe-newell/it-used-to-be-that-you-needed-a-500-million-a-year-company-in-order/) [Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/) [Explore all 59 Gabe Newell quotes ](https://sms4smile.com/quotes/author/gabe-newell/) ## More Came quotes > [After '8 Mile' came out and blew up, the ball has been rolling ever since.](https://sms4smile.com/quotes/omar-benson-miller/after-8-mile-came-out-and-blew-up-the-ball-has-been-rolling-ever-since/) [Omar Benson Miller](https://sms4smile.com/quotes/author/omar-benson-miller/) > [Oh, I'm a great believer in the power of the pause. Radio is a bit brasher now. My style was slower. I just used…](https://sms4smile.com/quotes/terry-wogan/oh-i-m-a-great-believer-in-the-power-of-the-pause-radio-is-a-bit/) [Terry Wogan](https://sms4smile.com/quotes/author/terry-wogan/) > [I was painfully shy, so my aunt suggested to my mum that me and my brother go to Stage 84, a performing arts school…](https://sms4smile.com/quotes/christian-cooke/i-was-painfully-shy-so-my-aunt-suggested-to-my-mum-that-me-and-my/) [Christian Cooke](https://sms4smile.com/quotes/author/christian-cooke/) > [I was strictly after hits when it came down to the Jackson 5. That's all I was concerned with.](https://sms4smile.com/quotes/deke-richards/i-was-strictly-after-hits-when-it-came-down-to-the-jackson-5-that-s/) Deke Richards > [We only call at ducks when their rear ends are towards us. 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They were both immigrant families that - well,…](https://sms4smile.com/quotes/phil-jackson/my-parents-were-had-a-marriage-of-passion-and-the-passion-was-about/) [Phil Jackson](https://sms4smile.com/quotes/author/phil-jackson/) > [As someone who came to New York in the 1970s, I was, like so many of my friends, a certified member of what we…](https://sms4smile.com/quotes/graydon-carter/as-someone-who-came-to-new-york-in-the-1970s-i-was-like-so-many-of-my/) [Graydon Carter](https://sms4smile.com/quotes/author/graydon-carter/) > [I have never really been fond of animals. I certainly wasn't an 'animal lover' when I became involved in the movement. I just came…](https://sms4smile.com/quotes/peter-singer/i-have-never-really-been-fond-of-animals-i-certainly-wasn-t-an-animal/) [Peter Singer](https://sms4smile.com/quotes/author/peter-singer/) > [“I came back to You because I could not find the kind and decent things I found in You anywhere else.”](https://sms4smile.com/quotes/rumi/i-came-back-to-you-because-i-could-not-find-the-kind-and-decent/) [Rumi](https://sms4smile.com/quotes/author/rumi/) > [There's a whole generation of women who never really heard the word investment before, when it came to fashion. They've been buying things because…](https://sms4smile.com/quotes/michael-kors/there-s-a-whole-generation-of-women-who-never-really-heard-the-word/) [Michael Kors](https://sms4smile.com/quotes/author/michael-kors/) > [When President Obama first came into office in 2009, I spent a fair amount of time in Michigan.](https://sms4smile.com/quotes/brian-deese/when-president-obama-first-came-into-office-in-2009-i-spent-a-fair/) [Brian Deese](https://sms4smile.com/quotes/author/brian-deese/) > [I can't tell you how good it is to go from 'Homeland' to be lucky enough to find 'The Blacklist' at the right time.…](https://sms4smile.com/quotes/diego-klattenhoff/i-can-t-tell-you-how-good-it-is-to-go-from-homeland-to-be-lucky/) [Diego Klattenhoff](https://sms4smile.com/quotes/author/diego-klattenhoff/) > [I had a dream. And it came true.](https://sms4smile.com/quotes/anne-hathaway/i-had-a-dream-and-it-came-true/) [Anne Hathaway](https://sms4smile.com/quotes/author/anne-hathaway/) > [I don't know how 'X Factor' works. I was only there as a guest judge for a day. But I watched 'The Voice' a…](https://sms4smile.com/quotes/rita-ora/i-don-t-know-how-x-factor-works-i-was-only-there-as-a-guest-judge-for/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) Browse all 2,787 Came quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We came up with the name and logo pretty much the same way we do everything else.", "creator": { "@type": "Person", "name": "Gabe Newell" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/gabe-newell/we-came-up-with-the-name-and-logo-pretty-much-the-same-way-we-do/", "about": { "@type": "Thing", "name": "Came" }, "@id": "https://sms4smile.com/quotes/gabe-newell/we-came-up-with-the-name-and-logo-pretty-much-the-same-way-we-do/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0ef/gabe-newell-11590_came_we-came-up-with-the-name-and-logo-pretty_2444094.png", "contentUrl": "https://sms4smile.com/quotes/i/0ef/gabe-newell-11590_came_we-came-up-with-the-name-and-logo-pretty_2444094.png", "url": "https://sms4smile.com/quotes/i/0ef/gabe-newell-11590_came_we-came-up-with-the-name-and-logo-pretty_2444094.png", "width": 1080, "height": 1080, "caption": "“We came up with the name and logo pretty much the same way we do everything else.” — Gabe Newell", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Gabe Newell", "item": "https://sms4smile.com/quotes/author/gabe-newell/" }, { "@type": "ListItem", "position": 4, "name": "We came up with the name...", "item": "https://sms4smile.com/quotes/gabe-newell/we-came-up-with-the-name-and-logo-pretty-much-the-same-way-we-do/" } ], "@id": "https://sms4smile.com/quotes/gabe-newell/we-came-up-with-the-name-and-logo-pretty-much-the-same-way-we-do/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```