--- title: "Meaning & Key Takeaway of: We have salads, some other beverages. But…" description: "\"We have salads, some other beverages. But in reality, it's still fundamentally the same business. The most likely thing the next person will buy is a s..." image: "https://sms4smile.com/quotes/i/1e5/fred-deluca-10899_business_we-have-salads-some-other-beverages-but_1251212.jpg" --- # We have salads, some other beverages. But in reality, it's… ![“We have salads, some other beverages. But in reality, it's still fundamentally the same business. The most likely thing the next person will buy is a sandwich and a soft drink. After a half-century of glacial change, we're still pretty much the same business.” quote by Fred DeLuca](https://sms4smile.com/quotes/i/1e5/fred-deluca-10899_business_we-have-salads-some-other-beverages-but_1251212.jpg) [Download](https://sms4smile.com/quotes/i/1e5/fred-deluca-10899_business_we-have-salads-some-other-beverages-but_1251212.jpg) [Open image](https://sms4smile.com/quotes/i/1e5/fred-deluca-10899_business_we-have-salads-some-other-beverages-but_1251212.jpg) > “We have salads, some other beverages. But in reality, it's still fundamentally the same business. The most likely thing the next person will buy is a sandwich and a soft drink. After a half-century of glacial change, we're still pretty much the same business.” [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The core business model remains unchanged despite minor product variations; customers still seek the same basic offerings. **In simple terms:** Business stays the same despite new items. Key Takeaway Focus on core value proposition. Themes business consistency branding Mood pragmatic steady Type strategic observational When to use this quote - restaurant expansion - menu redesign - marketing strategy - customer loyalty programs Key Concepts market dynamics consumer behavior Questions to Reflect On - Are you adding value or just changing appearance? - How does consistency affect customer trust? A Different Perspective New products may distract from core strengths if not aligned. ★ ★ ★ ★ ★ No ratings yet [Beverages Reality](https://sms4smile.com/quotes/about/beverages-reality-3943595/) [Business](https://sms4smile.com/quotes/about/business/) [Buy Sandwich](https://sms4smile.com/quotes/about/buy-sandwich-2448255/) [Change](https://sms4smile.com/quotes/about/change/) [Food](https://sms4smile.com/quotes/about/food/) [Fundamentally Business](https://sms4smile.com/quotes/about/fundamentally-business-3943596/) [Person](https://sms4smile.com/quotes/about/person/) [Reality](https://sms4smile.com/quotes/about/reality/) [Salads Beverages](https://sms4smile.com/quotes/about/salads-beverages-3943594/) [Soft Drink](https://sms4smile.com/quotes/about/soft-drink-3029227/) [Will](https://sms4smile.com/quotes/about/will/) ## Related quotes > [“one day, after waiting at the labor pool unsuccessfully for hours for a job to open up, he was approached by a stranger who…](https://sms4smile.com/quotes/robert-thornhill/one-day-after-waiting-at-the-labor-pool-unsuccessfully-for-hours-for/) [Robert Thornhill](https://sms4smile.com/quotes/author/robert-thornhill/) > [When I was a kid out here in L.A., I was homeless, I didn't have any money and I was living in my car.…](https://sms4smile.com/quotes/thomas-jane/when-i-was-a-kid-out-here-in-l-a-i-was-homeless-i-didn-t-have-any/) [Thomas Jane](https://sms4smile.com/quotes/author/thomas-jane/) > [I don't drink soft drinks. 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Its label boasted that it contained no nourishment whatsoever.”](https://sms4smile.com/quotes/kurt-vonnegut/there-was-a-soft-drink-bottle-on-the-windowsill-its-label-boasted/) [Kurt Vonnegut](https://sms4smile.com/quotes/author/kurt-vonnegut/) > [If someone asks for a soft drink at a party, we no longer think he is a wimp.](https://sms4smile.com/quotes/edwina-currie/if-someone-asks-for-a-soft-drink-at-a-party-we-no-longer-think-he-is/) [Edwina Currie](https://sms4smile.com/quotes/author/edwina-currie/) > ['Moxie' is a name that was created by an American for the first national soft drink and then went on to mean chutzpah, and…](https://sms4smile.com/quotes/penn-jillette/moxie-is-a-name-that-was-created-by-an-american-for-the-first/) [Penn Jillette](https://sms4smile.com/quotes/author/penn-jillette/) > [A soft drink turneth away company.](https://sms4smile.com/quotes/anonymous/a-soft-drink-turneth-away-company/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [To wash down your chicken nuggets with virtually any soft drink in the supermarket is to have some corn with your corn. Since the…](https://sms4smile.com/quotes/michael-pollan/to-wash-down-your-chicken-nuggets-with-virtually-any-soft-drink-in/) [Michael Pollan](https://sms4smile.com/quotes/author/michael-pollan/) > [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/) [Mike Colter](https://sms4smile.com/quotes/author/mike-colter/) > [I think a person has to just be herself.](https://sms4smile.com/quotes/pat-nixon/i-think-a-person-has-to-just-be-herself/) [Pat Nixon](https://sms4smile.com/quotes/author/pat-nixon/) > [“They're threatened by you,' she said. 'You chose to do something they'd never have the gumption to choose for themselves. Being their own person.”](https://sms4smile.com/quotes/diane-chamberlain/they-re-threatened-by-you-she-said-you-chose-to-do-something-they-d/) [Diane Chamberlain](https://sms4smile.com/quotes/author/diane-chamberlain/) > [“Always resemble yourself.”](https://sms4smile.com/quotes/cynthia-white/always-resemble-yourself/) [Cynthia White](https://sms4smile.com/quotes/author/cynthia-white/) ## More by Fred DeLuca > [I know a lot of people at some point in their business careers decide they'll just cash in and do something else, but for…](https://sms4smile.com/quotes/fred-deluca/i-know-a-lot-of-people-at-some-point-in-their-business-careers-decide/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [The people who come to work deserve to be paid properly, and there's no excuse. I could understand someone making a small error, but…](https://sms4smile.com/quotes/fred-deluca/the-people-who-come-to-work-deserve-to-be-paid-properly-and-there-s/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [The franchisees are uniquely in touch at the local level. They see what's going on in their communities in a way we couldn't ever…](https://sms4smile.com/quotes/fred-deluca/the-franchisees-are-uniquely-in-touch-at-the-local-level-they-see/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [By and large, we're a bread-eating culture. People like sandwiches. We don't really over-think that one.](https://sms4smile.com/quotes/fred-deluca/by-and-large-we-re-a-bread-eating-culture-people-like-sandwiches-we/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [When we first started the company, I didn't have any thoughts of franchising. 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I did pre-med because my mum thought it was a good idea.](https://sms4smile.com/quotes/fred-deluca/i-went-to-school-because-i-was-supposed-to-i-did-pre-med-because-my/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [We have always had many more franchisee candidates than available locations.](https://sms4smile.com/quotes/fred-deluca/we-have-always-had-many-more-franchisee-candidates-than-available/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [The United States is a huge market, and once you get rolling, you can replicate that model over and over pretty easily. Your supply…](https://sms4smile.com/quotes/fred-deluca/the-united-states-is-a-huge-market-and-once-you-get-rolling-you-can/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [I was 17 years old when I built the first store... 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