--- title: "Meaning & Key Takeaway of: Back when we started, people didn't even…" description: "\"Back when we started, people didn't even know what a submarine sandwich was. The product was only sold in a few markets.\" — Fred DeLuca" image: "https://sms4smile.com/quotes/i/0a3/fred-deluca-10899_back_back-when-we-started-people-didn-t-even_1418395.jpg" --- # Back when we started, people didn't even know what a… ![“Back when we started, people didn't even know what a submarine sandwich was. The product was only sold in a few markets.” quote by Fred DeLuca](https://sms4smile.com/quotes/i/0a3/fred-deluca-10899_back_back-when-we-started-people-didn-t-even_1418395.jpg) [Download](https://sms4smile.com/quotes/i/0a3/fred-deluca-10899_back_back-when-we-started-people-didn-t-even_1418395.jpg) [Open image](https://sms4smile.com/quotes/i/0a3/fred-deluca-10899_back_back-when-we-started-people-didn-t-even_1418395.jpg) > “Back when we started, people didn't even know what a submarine sandwich was. The product was only sold in a few markets.” [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Early on, the sandwich concept was unknown and limited to few markets. **In simple terms:** The product was initially obscure. Key Takeaway Identify untapped markets early. Themes entrepreneurship innovation market entry food industry growth Mood strategic optimistic Type business motivational When to use this quote - launching new foods - expanding retail presence - marketing campaigns Key Concepts product diffusion brand awareness consumer education Questions to Reflect On - What strategies can introduce unknown products? - How to scale from niche to mainstream? A Different Perspective Success requires overcoming consumer unfamiliarity. ★ ★ ★ ★ ★ No ratings yet [Back](https://sms4smile.com/quotes/about/back/) [Know Submarine](https://sms4smile.com/quotes/about/know-submarine-5017070/) [Only](https://sms4smile.com/quotes/about/only/) [People](https://sms4smile.com/quotes/about/people/) [People Didn](https://sms4smile.com/quotes/about/people-didn/) [Sandwich](https://sms4smile.com/quotes/about/sandwich/) [Sandwich Product](https://sms4smile.com/quotes/about/sandwich-product-5017071/) [Submarine](https://sms4smile.com/quotes/about/submarine/) [Submarine Sandwich](https://sms4smile.com/quotes/about/submarine-sandwich-1487148/) ## Related quotes > [I have a lot of appetites and try to revel in almost everything, so inspiration can even come from a well-appointed submarine sandwich, you…](https://sms4smile.com/quotes/patrick-fabian/i-have-a-lot-of-appetites-and-try-to-revel-in-almost-everything-so/) [Patrick Fabian](https://sms4smile.com/quotes/author/patrick-fabian/) > [Well, I have a lot of appetites and try to revel in almost everything, so inspiration can even come from a well-appointed submarine sandwich,…](https://sms4smile.com/quotes/patrick-fabian/well-i-have-a-lot-of-appetites-and-try-to-revel-in-almost-everything/) [Patrick Fabian](https://sms4smile.com/quotes/author/patrick-fabian/) > [In high school, I stole a six-foot submarine sandwich from a banquet room in front of several hundred people. I did it because I…](https://sms4smile.com/quotes/greg-van-eekhout/in-high-school-i-stole-a-six-foot-submarine-sandwich-from-a-banquet/) [Greg van Eekhout](https://sms4smile.com/quotes/author/greg-van-eekhout/) > [I made the first sandwich before entering college.](https://sms4smile.com/quotes/fred-deluca/i-made-the-first-sandwich-before-entering-college/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [There may be a perception that, with franchises, they're all the same, so that limits the ability to experiment. But that's not true. We've…](https://sms4smile.com/quotes/fred-deluca/there-may-be-a-perception-that-with-franchises-they-re-all-the-same/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [If someone wants to eat healthy, they can do that and get the sandwich exactly right. I'm so pleased we're able to influence so…](https://sms4smile.com/quotes/fred-deluca/if-someone-wants-to-eat-healthy-they-can-do-that-and-get-the-sandwich/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [For me 'Submarine', is probably one of the most important things I've done and it will always remain the closest thing to my heart.…](https://sms4smile.com/quotes/yasmin-paige/for-me-submarine-is-probably-one-of-the-most-important-things-i-ve/) [Yasmin Paige](https://sms4smile.com/quotes/author/yasmin-paige/) > [When you look at almost every submarine movie, to some degree or another, there's this 'Moby Dick' element, this Ahab element to them.](https://sms4smile.com/quotes/kevin-macdonald/when-you-look-at-almost-every-submarine-movie-to-some-degree-or/) [Kevin Macdonald](https://sms4smile.com/quotes/author/kevin-macdonald/) > [In the Arctic I met some Russian sailors on a submarine and they chorused, "Gordon's alive!"](https://sms4smile.com/quotes/brian-blessed/in-the-arctic-i-met-some-russian-sailors-on-a-submarine-and-they/) [Brian Blessed](https://sms4smile.com/quotes/author/brian-blessed/) > [ To work with Richard \[Ayoade\] is my favourite thing in the world. He is my favourite person. So, it was great for me to… ](https://sms4smile.com/quotes/yasmin-paige/to-work-with-richard-ayoade-is-my-favourite-thing-in-the-world-he-is/) [Yasmin Paige](https://sms4smile.com/quotes/author/yasmin-paige/) > [In the long course of history, having people who understand your thought is much greater security than another submarine.](https://sms4smile.com/quotes/j-william-fulbright/in-the-long-course-of-history-having-people-who-understand-your/) [J. William Fulbright](https://sms4smile.com/quotes/author/j-william-fulbright/) > [“On a sub, you know, there's no place for things to drain to. The survivors claimed that the blood was knee-deep all through the…](https://sms4smile.com/quotes/neal-stephenson/on-a-sub-you-know-there-s-no-place-for-things-to-drain-to-the/) [Neal Stephenson](https://sms4smile.com/quotes/author/neal-stephenson/) > [“The dangers of the sea should always take precedence over the violence of the enemy”](https://sms4smile.com/quotes/ben-bryant/the-dangers-of-the-sea-should-always-take-precedence-over-the/) [Ben Bryant](https://sms4smile.com/quotes/author/ben-bryant/) > [“Something bashed against the submarine with such a tremendous force that the vessel rocked violently from side to side, throwing people back and forth.…](https://sms4smile.com/quotes/dean-f-wilson/something-bashed-against-the-submarine-with-such-a-tremendous-force/) [Dean F. Wilson](https://sms4smile.com/quotes/author/dean-f-wilson/) > [“I tell my parents I'm going out for pudding. They think this might be a nickname for heroin.Mum makes the international face for 'is…](https://sms4smile.com/quotes/joe-dunthorne/i-tell-my-parents-i-m-going-out-for-pudding-they-think-this-might-be/) [Joe Dunthorne](https://sms4smile.com/quotes/author/joe-dunthorne/) ## More by Fred DeLuca > [I know a lot of people at some point in their business careers decide they'll just cash in and do something else, but for…](https://sms4smile.com/quotes/fred-deluca/i-know-a-lot-of-people-at-some-point-in-their-business-careers-decide/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [The people who come to work deserve to be paid properly, and there's no excuse. I could understand someone making a small error, but…](https://sms4smile.com/quotes/fred-deluca/the-people-who-come-to-work-deserve-to-be-paid-properly-and-there-s/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [The franchisees are uniquely in touch at the local level. They see what's going on in their communities in a way we couldn't ever…](https://sms4smile.com/quotes/fred-deluca/the-franchisees-are-uniquely-in-touch-at-the-local-level-they-see/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [By and large, we're a bread-eating culture. People like sandwiches. We don't really over-think that one.](https://sms4smile.com/quotes/fred-deluca/by-and-large-we-re-a-bread-eating-culture-people-like-sandwiches-we/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [When we first started the company, I didn't have any thoughts of franchising. We just had company-owned stores.](https://sms4smile.com/quotes/fred-deluca/when-we-first-started-the-company-i-didn-t-have-any-thoughts-of/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [You start a business, and you really don't have much of a budget.](https://sms4smile.com/quotes/fred-deluca/you-start-a-business-and-you-really-don-t-have-much-of-a-budget/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [I don't have much of a bucket list. I don't have a lot of needs and desires.](https://sms4smile.com/quotes/fred-deluca/i-don-t-have-much-of-a-bucket-list-i-don-t-have-a-lot-of-needs-and/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [I went to school because I was supposed to. I did pre-med because my mum thought it was a good idea.](https://sms4smile.com/quotes/fred-deluca/i-went-to-school-because-i-was-supposed-to-i-did-pre-med-because-my/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [We have always had many more franchisee candidates than available locations.](https://sms4smile.com/quotes/fred-deluca/we-have-always-had-many-more-franchisee-candidates-than-available/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [The United States is a huge market, and once you get rolling, you can replicate that model over and over pretty easily. Your supply…](https://sms4smile.com/quotes/fred-deluca/the-united-states-is-a-huge-market-and-once-you-get-rolling-you-can/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [I was 17 years old when I built the first store... A very simple, basic store with a basic counter - not very much…](https://sms4smile.com/quotes/fred-deluca/i-was-17-years-old-when-i-built-the-first-store-a-very-simple-basic/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [From my point of view, my job is just to work hard for our franchisees, so they can maintain the position they're in, and…](https://sms4smile.com/quotes/fred-deluca/from-my-point-of-view-my-job-is-just-to-work-hard-for-our-franchisees/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [We give great value for our franchisees: They can build a store for well under $200,000. And we have extremely simple operating systems. The…](https://sms4smile.com/quotes/fred-deluca/we-give-great-value-for-our-franchisees-they-can-build-a-store-for/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [If I were in charge of the government, I would index the minimum wage to inflation, so that way, everybody knows what they can…](https://sms4smile.com/quotes/fred-deluca/if-i-were-in-charge-of-the-government-i-would-index-the-minimum-wage/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [Six months after we started, in 1964, there was a day when we sold only seven sandwiches. If we'd taken all the money from…](https://sms4smile.com/quotes/fred-deluca/six-months-after-we-started-in-1964-there-was-a-day-when-we-sold-only/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) [Explore all 62 Fred DeLuca quotes ](https://sms4smile.com/quotes/author/fred-deluca/) ## More Back quotes > [I always watch my matches back 100 times afterwards because that's how I improve. This is something I've always done, even in NXT.](https://sms4smile.com/quotes/mandy-rose/i-always-watch-my-matches-back-100-times-afterwards-because-that-s/) [Mandy Rose](https://sms4smile.com/quotes/author/mandy-rose/) > [I honestly would like to get that Frankie fight back.](https://sms4smile.com/quotes/chad-mendes/i-honestly-would-like-to-get-that-frankie-fight-back/) [Chad Mendes](https://sms4smile.com/quotes/author/chad-mendes/) > [Drumming's pretty physical. We sit at the back of the stage getting beat up like a workhorse.](https://sms4smile.com/quotes/tommy-lee/drumming-s-pretty-physical-we-sit-at-the-back-of-the-stage-getting/) [Tommy Lee](https://sms4smile.com/quotes/author/tommy-lee/) > [I never want to look back on any moment and say I could have done more. So I go all in.](https://sms4smile.com/quotes/scott-haze/i-never-want-to-look-back-on-any-moment-and-say-i-could-have-done/) [Scott Haze](https://sms4smile.com/quotes/author/scott-haze/) > [I wish that I had known back then that a mastery of process would lead to a product. Then I probably wouldn't have found…](https://sms4smile.com/quotes/elizabeth-george/i-wish-that-i-had-known-back-then-that-a-mastery-of-process-would/) [Elizabeth George](https://sms4smile.com/quotes/author/elizabeth-george/) > [It's what the people wanted at the time, but the country could not be half-segregated and half-integrated, just as it could not be half-slave…](https://sms4smile.com/quotes/george-wallace/it-s-what-the-people-wanted-at-the-time-but-the-country-could-not-be/) [George Wallace](https://sms4smile.com/quotes/author/george-wallace/) > [I've always stuck my arms behind my back anyway when trying to block a shot in the penalty area.](https://sms4smile.com/quotes/millie-bright/i-ve-always-stuck-my-arms-behind-my-back-anyway-when-trying-to-block/) [Millie Bright](https://sms4smile.com/quotes/author/millie-bright/) > [I'm sure at some point I will get back into coaching, but right now I need to focus completely on my kids.](https://sms4smile.com/quotes/patrick-ewing/i-m-sure-at-some-point-i-will-get-back-into-coaching-but-right-now-i/) [Patrick Ewing](https://sms4smile.com/quotes/author/patrick-ewing/) > [Any time someone achieves success before they've earned it, it always comes back to haunt them.](https://sms4smile.com/quotes/ron-white/any-time-someone-achieves-success-before-they-ve-earned-it-it-always/) [Ron White](https://sms4smile.com/quotes/author/ron-white/) > [In Congress, Florida Republicans worked with the Trump administration to secure funding for coastal restoration projects following the devastating impacts of Hurricanes Irma and…](https://sms4smile.com/quotes/michael-waltz/in-congress-florida-republicans-worked-with-the-trump-administration/) [Michael Waltz](https://sms4smile.com/quotes/author/michael-waltz/) > [Back in the really olden days, dinner was seldom a ceremonial event for U.S. families. Only the very wealthy had a separate dining room.…](https://sms4smile.com/quotes/nancy-gibbs/back-in-the-really-olden-days-dinner-was-seldom-a-ceremonial-event/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [We're all painfully aware of how suddenly violence can occur, how crippling it is, and how survivors have to find a way back from…](https://sms4smile.com/quotes/paul-dini/we-re-all-painfully-aware-of-how-suddenly-violence-can-occur-how/) [Paul Dini](https://sms4smile.com/quotes/author/paul-dini/) > [Ronaldo is just an athlete. He works so hard and back to back; he is always there. But if you work hard, can you…](https://sms4smile.com/quotes/edgar-davids/ronaldo-is-just-an-athlete-he-works-so-hard-and-back-to-back-he-is/) [Edgar Davids](https://sms4smile.com/quotes/author/edgar-davids/) > [I do spend a lot of weekends on the road. I have to pace myself. It can be pretty busy, but I'm not out…](https://sms4smile.com/quotes/gary-sinise/i-do-spend-a-lot-of-weekends-on-the-road-i-have-to-pace-myself-it-can/) [Gary Sinise](https://sms4smile.com/quotes/author/gary-sinise/) > [British Forces should be in a position to give back in a ten fold measure any attack that the Germans may attempt.](https://sms4smile.com/quotes/frederick-banting/british-forces-should-be-in-a-position-to-give-back-in-a-ten-fold/) [Frederick Banting](https://sms4smile.com/quotes/author/frederick-banting/) [Browse all 9,709 Back quotes ](https://sms4smile.com/quotes/about/back/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Back when we started, people didn't even know what a submarine sandwich was. 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