--- title: "Meaning & Key Takeaway of: In a famous 1987 study, researchers…" description: "\"“In a famous 1987 study, researchers Michael Diehl and Wolfgang Stroebe from Tubingen University in Germany concluded that brainstorming groups have ne..." image: "https://sms4smile.com/quotes/i/051/frans-johansson-40228_brainstorming_in-a-famous-1987-study-researchers-micha_1190204.png" --- # In a famous 1987 study, researchers Michael Diehl and… ![“In a famous 1987 study, researchers Michael Diehl and Wolfgang Stroebe from Tubingen University in Germany concluded that brainstorming groups have never outperformed virtual groups.7 Of” quote by Frans Johansson](https://sms4smile.com/quotes/i/051/frans-johansson-40228_brainstorming_in-a-famous-1987-study-researchers-micha_1190204.png) [Download](https://sms4smile.com/quotes/i/051/frans-johansson-40228_brainstorming_in-a-famous-1987-study-researchers-micha_1190204.png) [Open image](https://sms4smile.com/quotes/i/051/frans-johansson-40228_brainstorming_in-a-famous-1987-study-researchers-micha_1190204.png) > ““In a famous 1987 study, researchers Michael Diehl and Wolfgang Stroebe from Tubingen University in Germany concluded that brainstorming groups have never outperformed virtual groups.7 Of”” [Frans Johansson](https://sms4smile.com/quotes/author/frans-johansson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Cites a study showing virtual brainstorming outperforms face‑to‑face groups. **In simple terms:** Virtual groups can be more effective than in‑person. Key Takeaway Leverage digital collaboration tools. Themes innovation virtual collaboration brainstorming Mood analytical informative Type research business When to use this quote - remote teams - online workshops - idea generation sessions Key Concepts group dynamics technology productivity Questions to Reflect On - What tools enhance virtual brainstorming? - How do you ensure equal participation online? A Different Perspective Virtual settings may lack non‑verbal cues. ★ ★ ★ ★ ★ No ratings yet [Brainstorming](https://sms4smile.com/quotes/about/brainstorming/) [Education](https://sms4smile.com/quotes/about/education/) ## Related quotes > [Held in the palms of thousands of disgruntled people over the centuries have been ideas worth millions - if they only had taken the…](https://sms4smile.com/quotes/robert-m-hayes/held-in-the-palms-of-thousands-of-disgruntled-people-over-the/) Robert M. Hayes > [To ask the hard question is simple.](https://sms4smile.com/quotes/w-h-auden/to-ask-the-hard-question-is-simple/) [W. H. Auden](https://sms4smile.com/quotes/author/w-h-auden/) > [I do a lot of brainstorming with my editors. Sometimes it just comes out in the writing. I'll get an idea as I'm writing…](https://sms4smile.com/quotes/sara-shepard/i-do-a-lot-of-brainstorming-with-my-editors-sometimes-it-just-comes/) [Sara Shepard](https://sms4smile.com/quotes/author/sara-shepard/) > [“Solitary walks are great for getting new ideas. It's like you're in a video game and you pick up idea coins on the way.”](https://sms4smile.com/quotes/joyce-rachelle/solitary-walks-are-great-for-getting-new-ideas-it-s-like-you-re-in-a/) [Joyce Rachelle](https://sms4smile.com/quotes/author/joyce-rachelle/) > [We would like to believe that we are not in the business of surviving but in being good, and we do not like to…](https://sms4smile.com/quotes/dorothy-rowe/we-would-like-to-believe-that-we-are-not-in-the-business-of-surviving/) [Dorothy Rowe](https://sms4smile.com/quotes/author/dorothy-rowe/) > [Don't confuse being stimulating with being blunt.](https://sms4smile.com/quotes/barbara-walters/don-t-confuse-being-stimulating-with-being-blunt/) [Barbara Walters](https://sms4smile.com/quotes/author/barbara-walters/) > [In a regular class I don't focus on the form, but I think that focus is helpful for brainstorming and coming up with ideas…](https://sms4smile.com/quotes/bonnie-jo-campbell/in-a-regular-class-i-don-t-focus-on-the-form-but-i-think-that-focus/) [Bonnie Jo Campbell](https://sms4smile.com/quotes/author/bonnie-jo-campbell/) > [Psychologists usually offer three explanations for the failure of group brainstorming. The first is social loafing: in a group, some individuals tend to sit…](https://sms4smile.com/quotes/susan-cain/psychologists-usually-offer-three-explanations-for-the-failure-of/) [Susan Cain](https://sms4smile.com/quotes/author/susan-cain/) > [If at first the idea is not absurd, then there is no hope for it.](https://sms4smile.com/quotes/albert-einstein/if-at-first-the-idea-is-not-absurd-then-there-is-no-hope-for-it/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [Two heads are definitely better than one and by sourcing ideas from each other, you have a better chance of coming up with a…](https://sms4smile.com/quotes/richard-branson/two-heads-are-definitely-better-than-one-and-by-sourcing-ideas-from/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [“Writing isn't black magic. You just have to come up with an idea...”](https://sms4smile.com/quotes/karl-ove-knausgard/writing-isn-t-black-magic-you-just-have-to-come-up-with-an-idea/) [Karl Ove Knausgård](https://sms4smile.com/quotes/author/karl-ove-knausgard/) > [“Research tells us that brainstorming becomes more productive when it’s focused. As jazz great Charles Mingus famously said, “You can’t improvise on nothing, man;…](https://sms4smile.com/quotes/chip-heath/research-tells-us-that-brainstorming-becomes-more-productive-when-it/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [Generating diverse ideas requires being clear about the kind of input needed and creating multiple ways for diverse team members to share their ideas…](https://sms4smile.com/quotes/david-livermore/generating-diverse-ideas-requires-being-clear-about-the-kind-of-input/) [David Livermore](https://sms4smile.com/quotes/author/david-livermore/) > [“Osborn’s theory had great impact, and company leaders took up brainstorming with enthusiasm. To this day, it’s common for anyone who spends time in…](https://sms4smile.com/quotes/susan-cain/osborn-s-theory-had-great-impact-and-company-leaders-took-up/) [Susan Cain](https://sms4smile.com/quotes/author/susan-cain/) > [Natural resources have dropped out of the competitive equation. In fact, a lack of natural resources may even be an advantage. Because the industries…](https://sms4smile.com/quotes/lester-thurow/natural-resources-have-dropped-out-of-the-competitive-equation-in/) [Lester Thurow](https://sms4smile.com/quotes/author/lester-thurow/) ## More by Frans Johansson > [“Too much expertise, as we have seen, can fortify the associative barriers between fields. At the same time, expertise is clearly needed in order…](https://sms4smile.com/quotes/frans-johansson/too-much-expertise-as-we-have-seen-can-fortify-the-associative/) [Frans Johansson](https://sms4smile.com/quotes/author/frans-johansson/) > [“Incentives were important in attracting a candidate to accept a particular job, but once on the job it hardly mattered at all. People who…](https://sms4smile.com/quotes/frans-johansson/incentives-were-important-in-attracting-a-candidate-to-accept-a/) [Frans Johansson](https://sms4smile.com/quotes/author/frans-johansson/) > [Everyone we regard as brilliant has endured an enormous amount of failure.](https://sms4smile.com/quotes/frans-johansson/everyone-we-regard-as-brilliant-has-endured-an-enormous-amount-of/) [Frans Johansson](https://sms4smile.com/quotes/author/frans-johansson/) > [Groundbreaking innovators generate and execute far more ideas.](https://sms4smile.com/quotes/frans-johansson/groundbreaking-innovators-generate-and-execute-far-more-ideas/) [Frans Johansson](https://sms4smile.com/quotes/author/frans-johansson/) > [“It was not even necessary for people to know how to sing to be considered rock musicians. Bob Dylan had no clue, but that…](https://sms4smile.com/quotes/frans-johansson/it-was-not-even-necessary-for-people-to-know-how-to-sing-to-be/) [Frans Johansson](https://sms4smile.com/quotes/author/frans-johansson/) > [The best ideas emerge when very different perspectives meet.](https://sms4smile.com/quotes/frans-johansson/the-best-ideas-emerge-when-very-different-perspectives-meet/) [Frans Johansson](https://sms4smile.com/quotes/author/frans-johansson/) > [Nearly every major breakthrough innovation has been preceded by a string of failed or misguided executions.](https://sms4smile.com/quotes/frans-johansson/nearly-every-major-breakthrough-innovation-has-been-preceded-by-a/) [Frans Johansson](https://sms4smile.com/quotes/author/frans-johansson/) > [Innovation comes ultimately from a diversity of perspectives. So when you combine ideas from different industries or different cultures, that's when you have the…](https://sms4smile.com/quotes/frans-johansson/innovation-comes-ultimately-from-a-diversity-of-perspectives-so-when/) [Frans Johansson](https://sms4smile.com/quotes/author/frans-johansson/) > [When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary ideas.](https://sms4smile.com/quotes/frans-johansson/when-you-step-into-an-intersection-of-fields-disciplines-or-cultures/) [Frans Johansson](https://sms4smile.com/quotes/author/frans-johansson/) > [“If intrinsic motivation is high, if we are passionate about what we are doing, creativity will flow. External expectations and rewards can kill intrinsic…](https://sms4smile.com/quotes/frans-johansson/if-intrinsic-motivation-is-high-if-we-are-passionate-about-what-we/) [Frans Johansson](https://sms4smile.com/quotes/author/frans-johansson/) [Explore all 11 Frans Johansson quotes ](https://sms4smile.com/quotes/author/frans-johansson/) ## More Brainstorming quotes > [Held in the palms of thousands of disgruntled people over the centuries have been ideas worth millions - if they only had taken the…](https://sms4smile.com/quotes/robert-m-hayes/held-in-the-palms-of-thousands-of-disgruntled-people-over-the/) Robert M. Hayes > [“Osborn’s theory had great impact, and company leaders took up brainstorming with enthusiasm. To this day, it’s common for anyone who spends time in…](https://sms4smile.com/quotes/susan-cain/osborn-s-theory-had-great-impact-and-company-leaders-took-up/) [Susan Cain](https://sms4smile.com/quotes/author/susan-cain/) > [Generating diverse ideas requires being clear about the kind of input needed and creating multiple ways for diverse team members to share their ideas…](https://sms4smile.com/quotes/david-livermore/generating-diverse-ideas-requires-being-clear-about-the-kind-of-input/) [David Livermore](https://sms4smile.com/quotes/author/david-livermore/) > [“Research tells us that brainstorming becomes more productive when it’s focused. As jazz great Charles Mingus famously said, “You can’t improvise on nothing, man;…](https://sms4smile.com/quotes/chip-heath/research-tells-us-that-brainstorming-becomes-more-productive-when-it/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Writing isn't black magic. You just have to come up with an idea...”](https://sms4smile.com/quotes/karl-ove-knausgard/writing-isn-t-black-magic-you-just-have-to-come-up-with-an-idea/) [Karl Ove Knausgård](https://sms4smile.com/quotes/author/karl-ove-knausgard/) > [Two heads are definitely better than one and by sourcing ideas from each other, you have a better chance of coming up with a…](https://sms4smile.com/quotes/richard-branson/two-heads-are-definitely-better-than-one-and-by-sourcing-ideas-from/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [If at first the idea is not absurd, then there is no hope for it.](https://sms4smile.com/quotes/albert-einstein/if-at-first-the-idea-is-not-absurd-then-there-is-no-hope-for-it/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [Psychologists usually offer three explanations for the failure of group brainstorming. The first is social loafing: in a group, some individuals tend to sit…](https://sms4smile.com/quotes/susan-cain/psychologists-usually-offer-three-explanations-for-the-failure-of/) [Susan Cain](https://sms4smile.com/quotes/author/susan-cain/) > [In a regular class I don't focus on the form, but I think that focus is helpful for brainstorming and coming up with ideas…](https://sms4smile.com/quotes/bonnie-jo-campbell/in-a-regular-class-i-don-t-focus-on-the-form-but-i-think-that-focus/) [Bonnie Jo Campbell](https://sms4smile.com/quotes/author/bonnie-jo-campbell/) > [Don't confuse being stimulating with being blunt.](https://sms4smile.com/quotes/barbara-walters/don-t-confuse-being-stimulating-with-being-blunt/) [Barbara Walters](https://sms4smile.com/quotes/author/barbara-walters/) > [We would like to believe that we are not in the business of surviving but in being good, and we do not like to…](https://sms4smile.com/quotes/dorothy-rowe/we-would-like-to-believe-that-we-are-not-in-the-business-of-surviving/) [Dorothy Rowe](https://sms4smile.com/quotes/author/dorothy-rowe/) > [“Solitary walks are great for getting new ideas. It's like you're in a video game and you pick up idea coins on the way.”](https://sms4smile.com/quotes/joyce-rachelle/solitary-walks-are-great-for-getting-new-ideas-it-s-like-you-re-in-a/) [Joyce Rachelle](https://sms4smile.com/quotes/author/joyce-rachelle/) > [I do a lot of brainstorming with my editors. Sometimes it just comes out in the writing. I'll get an idea as I'm writing…](https://sms4smile.com/quotes/sara-shepard/i-do-a-lot-of-brainstorming-with-my-editors-sometimes-it-just-comes/) [Sara Shepard](https://sms4smile.com/quotes/author/sara-shepard/) > [To ask the hard question is simple.](https://sms4smile.com/quotes/w-h-auden/to-ask-the-hard-question-is-simple/) [W. H. Auden](https://sms4smile.com/quotes/author/w-h-auden/) > [Natural resources have dropped out of the competitive equation. In fact, a lack of natural resources may even be an advantage. Because the industries…](https://sms4smile.com/quotes/lester-thurow/natural-resources-have-dropped-out-of-the-competitive-equation-in/) [Lester Thurow](https://sms4smile.com/quotes/author/lester-thurow/) [Browse all 85 Brainstorming quotes ](https://sms4smile.com/quotes/about/brainstorming/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“In a famous 1987 study, researchers Michael Diehl and Wolfgang Stroebe from Tubingen University in Germany concluded that brainstorming groups have never outperformed virtual groups.7 Of”", "creator": { "@type": "Person", "name": "Frans Johansson" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/frans-johansson/in-a-famous-1987-study-researchers-michael-diehl-and-wolfgang-stroebe/", "about": { "@type": "Thing", "name": "Brainstorming" }, "@id": "https://sms4smile.com/quotes/frans-johansson/in-a-famous-1987-study-researchers-michael-diehl-and-wolfgang-stroebe/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/051/frans-johansson-40228_brainstorming_in-a-famous-1987-study-researchers-micha_1190204.png", "contentUrl": "https://sms4smile.com/quotes/i/051/frans-johansson-40228_brainstorming_in-a-famous-1987-study-researchers-micha_1190204.png", "url": "https://sms4smile.com/quotes/i/051/frans-johansson-40228_brainstorming_in-a-famous-1987-study-researchers-micha_1190204.png", "width": 1080, "height": 1080, "caption": "“In a famous 1987 study, researchers Michael Diehl and Wolfgang Stroebe from Tubingen University in Germany…” — Frans Johansson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Frans Johansson", "item": "https://sms4smile.com/quotes/author/frans-johansson/" }, { "@type": "ListItem", "position": 4, "name": "“In a famous 1987 study, researchers...", "item": "https://sms4smile.com/quotes/frans-johansson/in-a-famous-1987-study-researchers-michael-diehl-and-wolfgang-stroebe/" } ], "@id": "https://sms4smile.com/quotes/frans-johansson/in-a-famous-1987-study-researchers-michael-diehl-and-wolfgang-stroebe/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```